Customers can share their experience with your brand in an instant and if you are not proactively managing your online reputation, and this can lead to devastating consequences. While it’s not always possible to continuously browse social media sites and respond to all types of feedback, there are a few simple things that you should do to manage your brand’s reputation online: Claim the top spots in Google If someone types your company’s name or product names
Finding a quality, reliable digital marketing agency is difficult at the best of times. However, many will agree that finding a digital marketing agency with a special focus on providing online marketing services to B2B companies is close to impossible! In order to ensure that you make the best decision possible for the future growth of your establishment, here are a few questions that you should ask before making a final selection. What Are Your Specialties? Ulti
Digital marketing campaign feeling a little old and dull? Read on to discover 5 simple ways in which to update it and yield results. Do an Audit of Your Social Media Profiles Which platforms are currently receiving the most attention and engagement from your followers? Which posts are getting the best possible reaction? Use all of this data to help reform your social media marketing approach and ensure more pleasing results. Re-look at Your Website Design User exper
As we all know, digital marketing is the essence behind business success nowadays, and while there is plenty of room for creativity and experimentation, there are a few mistakes that you can make that could actually have the opposite effect and cause severe damage to your brand in the eyes of your potential consumers. We take a closer look at three of those possible digital marketing mistakes and how to avoid making them yourself. Marketing without Goals So you’re
The key to a successful digital marketing campaign is planning. One of the most important aspects of planning is the creation of buyer personas. Buyer personas are sometimes referred to as ‘customer avatars’. They are based on personal profiles that represent your customers. They are used to help develop a digital marketing campaign that targets specific customer groups within your overall market base. Buyer Personas help maximise return on digital marketing spe
Digital marketing expert, Francois Muscat, will be speaking at South Africa’s premier secretaries conference and training event for administrative professionals. The conference, which is being held on 6 – 7 September 2017 at the Wanderers Club in Johannesburg, aims to provide secretaries, PA’s, office managers, project administrators, executive assistants, training and HR administrators and administrative professionals with exceptional learning opportunities.