Ideas to refresh your content marketing strategy

Posted by on Sep 22, 2020 in Content Marketing, Digital Media Marketing |

Running out of content marketing ideas for your blog? The good news is that you don’t have to search far and wide for fresh, informative content. Your blog should be focussed on telling the story of your business in a compelling way, so the ongoing development of your business has limitless potential for content marketing topics.   Armed with this ever-developing story, creating engaging blogs is then a matter of fitting the content into pre-existing paradigms and formats. These have already proven themselves reliable vehicles for marketing content, and offer you inspiration and a structure to help you organise and present your information. They are frameworks and general outlines, into which the story of your business can be molded. There is a saying among musicians that there are only 12 notes but thousands of ways of playing them. The same goes for blogs: there are only so many kinds of blogs, and the key to their substance, variety and level of engagement is your content. Here are four of the most popular blog post concepts or formats into which any business can fit its stories. Content marketing ideas and topics for your business blog  Your business story, the day to day activities, your industry and latest trends should give you plenty of inspiration to create relevant, exciting content for your audience. Let’s take a look at some of the topics that you can use to tell your business story: Share your successes  There’s nothing wrong with taking a moment to brag a little – provided you do it with style, of course! A well-chosen success story allows you to demonstrate how your products or services work in a real-world scenario. Pick an example, describe the salient details and use the moment to show, rather than tell your readers why they should buy your products. Delve deep with a series of posts  Sometimes a single blog, consisting of a few hundred words, is not enough to communicate the information you want to get across. You may want to explore the background of your industry, analyse complex market trends, or expound on the many uses and benefits of a particular product line. The best thing to do – both for your sake and your customers’ – is to break it up into shorter pieces that you can publish over several weeks or months. It would help if you didn’t let this run on for too long, however. Strike a balance between detail and sustained engagement.  Guide your audience through common mistakes in your industry  This is a very popular choice for almost all industries. Listicles that expound on the various ‘what not to dos’ of your industry enable direct and honest engagement...

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LinkedIn on marketing in the time of COVID-19

Posted by on Sep 16, 2020 in Digital Media Marketing, LinkedIn, Social Media Marketing |

LinkedIn recently published an incredibly helpful guide for the marketing industry. It aims to help businesses to create growth in this challenging time and prove their ROI from marketing spend. There are six key areas in the guide, and each area contains strategies, tips and information that could help your business get on track post-COVID-19. This post will focus on the first three areas, so be sure to subscribe to our blog so you don’t miss part 2.  LinkedIn’s key steps to showing the impact of your marketing activities: Part 1  1. Understand the role of marketing in the organisation  Marketing covers a range of aspects within the organisation. As a business owner, you need to be well versed on the role that marketing plays and the impact it can make in building the brand, creating a strategic plan, and managing change in the organisation as well as the media and message planning that needs to be undertaken in the business. The LinkedIn guide has a run-down of each of these aspects that were just mentioned. If you want to learn more about activities you should be paying attention to (such as creating human connections through your brand) and potential pitfalls you need to be aware of (such as restructuring without losing key employees in your department), it would be a good exercise to work through the guide. It will help you to understand how to use data for brand building and strategic planning. There are actionable tips for the immediate changes you can implement to protect your business, and explains how to apply the latest media findings to tailor your media strategy for the current circumstances.  Understanding the current market situation (through the findings mentioned in the guide) can help you to pivot your digital strategy to be more effective, especially if you have been neglecting your strategy recently.  2. Assess your business position If you’re creating a strategy for the way forward, you need to be fully informed about the current state of the business before heading off in a specific direction. Whether your budget has been eliminated, reduced or maintained, there are steps you should be taking to move your marketing activities forward as best possible.  The guide has recommendations based on each of these scenarios (eliminated, reduced or maintained budgets) that will help you to aim your post-COVID-19 planning in the right direction for your organisation. The recommendations are aimed at understanding how to strengthen your organic strategy by posting organic content consistently; how to follow best practices for paid campaigns (especially in lead-building) and how to effectively create new brand campaigns if your budget has not shrunk over the last few months.  Implementing drastic changes...

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Should you add TikTok to your B2B digital marketing arsenal?

Posted by on Sep 15, 2020 in Digital Media Marketing, Social Media Marketing |

With over 800 million active users worldwide, billions of downloads, and a highly engaged audience, TikTok is a digital marketing dream. It’s interactive, collaborative, and undeniably addictive. Recently, TikTok also outshined Facebook, Instagram, Messenger, and Snapchat in the App Store and Google Play downloads. Does this mean B2B marketers should be taking note? Possibly yes, considering the enormous success seen by the World Economic Forum. The WEF recently garnered over 3.5 billion views of one of their TikTok hashtags at this year’s Annual Meeting and has amassed over 1,5 million followers on the platform. Based on the demographics alone, TikTok does not seem like the most intuitive choice for B2B marketing. We continue to see growth in the popularity of TikTok with B2C brands as they look to reach their audiences in new ways but as the majority of the audience on TikTok is Gen Z, this means that it may not provide the results a B2B brand would hope to expect. Although, we do need to take into consideration that B2C and B2B buyers both want to experience content that is inspiring, engaging, or helpful that adds value to their lives. After all, much like your B2C buyers, B2B buyers are just regular people too with many studies indicating that B2B purchasing decisions aren’t as rationally driven as we might have previously thought. When you think about it that way, TikTok’s ability to deliver bite-sized entertaining pieces of content makes it a great tool for B2B businesses. It has allowed B2B brands to have a more flexible and engaging approach to video as an additional way to educate their audiences.   Digital marketing advice: is TikTok good for B2B? It appears that TikTok could be an interesting new opportunity for B2B brands and businesses. That’s not to say that TikTok will replace LinkedIn as the B2B marketers go to and for many, it probably won’t be a good fit. But whether or not you should try TikTok has less to do with the platform itself and more to do with your brand, the demographic your looking to reach and your resources available to create content.   Learn more about the TikTok phenomenon and find out if whether or not you should include it in your digital marketing strategy. Need help with your digital marketing and social media? Then contact WSI OMS today. Please follow and like...

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Influencer marketing for baby boomers

Posted by on Sep 11, 2020 in Content Marketing, Digital Media Marketing |

The idea that influencer marketing only works on the younger generation is being disproved, with baby boomers increasingly becoming more of a target. The perception that social media marketing should be aimed exclusively at young people is one that has been challenged, particularly given that Americans over 55 contribute 41.6% of consumer spending.   Influencer marketing during a pandemic  The COVID-19 pandemic has forced those in the digital marketing space to reassess their strategies, given the changes to our daily routines and ways of engaging with brands. People are using more data at home and 80% of consumers in the U.S. and UK say they consume more content than they did before the pandemic. Baby boomers had embraced social media before the pandemic; since 2012 there has been a 17% increase in the number of baby boomers who use Facebook and a 43% increase in the number who own smartphones. Those that have them are on their smartphones five hours a day, which is almost as much as millenials. Given that the older generation is more vulnerable to COVID-19, their resulting isolation has also caused certain changes in their behaviour online. More baby boomers are using online shopping or communication tools such as Zoom or Facetime to stay in touch with loved ones. This means that brands have a unique opportunity to reach this generation, which has more money and time on their hands than younger people, through strategic content marketing. A great way to achieve this is through influencer marketing, although the selection of the right influencer is key. The right ambassador with the right message which resonates with either the baby boomer generation or their children has the potential to reap major digital marketing rewards given the resources at their disposal and increased time spent engaging with technology. Contact WSI for more insights into how influencer marketing for baby boomers can help your brand grow. Please follow and like...

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How Covid19 has changed the face of web businesses

Posted by on Sep 8, 2020 in Digital Media Marketing |

We’ve been under house arrest for most of 2020. As lockdowns ease and work beckons, here are 6 post covid19 trends for web design businesses: Working from home  You’ve baked 100 banana breads, tried all the jigsaw puzzles, washed your hands and behaved yourself. Now it’s time to get back to work. The thought of waking, showering, actually wearing clothes and driving to an office seem alien concepts.  It’s much easier to work remotely from your home space. Agencies need to re-think the flashy corporate offices, expensive rents and weigh up the dead time stuck in traffic. Rather scale down, stagger shifts, use hot desks and aim for minimum in-office presence.  Meeting apps have matured Lockdown has provided us with the time and opportunity to get to grips with new group chat apps that allow colleagues to get around an electronic table. Where there was once only Skype, Zoom is now flavour of the month thanks to Covid19 with 200 million daily meeting participants in March 2020, and a month later 300 million! Likewise Google Meet has upped its game. Don’t forget to dress for a virtual meeting even if only from the waist up. Think about your appearance. Look professional. Control your kids and pets.  No cheesy pictures on the wall.  The possibilities are endless Web design is advancing at the speed of light. The array of tools and apps now available together with their corresponding tricks and shortcuts is mind-blowing. You need to keep up. Post Covid19, just about everyone is experimenting with Dark Mode – it’s easier on the eye, looks ‘next level’ and is architecturally hip. Perfection is so pre-covid19 as designers are adding imperfections to pristine photographs and hand drawing their own icons and backgrounds. Whilst neon, as a colour, was previously deemed far too cheap and nasty; watch out for electric pastel neon against a black background. It so works. Tighter Budgeting The virus has exposed many weak web businesses that were already failing in their systems, with sloppy accounting, late client invoicing and inconsistent quotes. Tighter budgets require more accounting precision. Yes, web design is a very creative business but without attention to the business side, there will be no creative.  New methods Business will never be the same again. You need to dare to build new structures and throw out old conventions that no longer fit. Your clients are also feverishly restructuring and innovating and have no doubt switched their strategies to accommodate the new ab-normal. Talk to them ASAP about how they prefer to work now. Check key changes in their staff hierarchy and any radical new thinking.  Increase your market share Your web design competitors may have thinned out...

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Six online advertising tactics to sell more during lockdown

Posted by on Sep 1, 2020 in Digital Media Marketing |

People are more likely to be shopping online during lockdown, which means you need to be investing in online advertising in a whole new way. Now is the time to try new things to get your products and services under the eyes of your potential buyers. Here are six simple online advertising tactics that you can follow to sell more in 2020: Using digital marketing to sell more  Keep your content fresh and make the most of it by updating old content and reusing it strategically by changing the type of media. Most written content can be repurposed as video, which is a great way to improve engagement and connect with new audiences. Get the timing right with your email marketing. Do not underestimate the effect timing can have as consumers are not always likely to open emails. If you send your emails out at the right time, it can translate into more sales. Get smarter with your pay per click bidding. The next step in PPC advertising is to use smart bidding to make sure that you get maximum value. Smart bidding uses AI technology to make sure that your budget is being used effectively. This is done using data from past search results. Go live on social media. People are now more than comfortable with video calls and are interested in consuming content in real-time. Take advantage of this by live streaming content on your social media to increase engagement. Any interview or video content can be streamed live instead of being shot beforehand. Let your audience contribute to your content. By allowing your customers to post their experiences with your brand, you can harness their feedback to improve your offering. Digital marketing and social media reporting platform DashThis scaled their content offering by allowing clients to contribute to their blog and some of these consistently bring in over 200 leads per month. Make the most of your video content. More than 50% of consumers want to see videos from brands so it is essential to have this as a central part of your digital marketing strategy. There are always new ways to reach your target audience. Get in touch with WSI OMS now to take your digital marketing strategy to the next level. Please follow and like...

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