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What Video Editing Software Do You Need To Get Started With Video Editing?

Posted by on Jul 24, 2018 in Digital Media Marketing | 0 comments

If you’re just starting out with video marketing, you probably don’t want to invest in high-tech cameras and video editing software. You need software that is easy to learn and intuitive. Here are a few of our recommendations:   iMovie If you are a Mac user, then you can get started with video editing with iMovie. This programme is pretty intuitive and it’s a great place for beginners to start with video editing. The best part is that it is free for Mac u

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Where to Find Royalty Free Music for Your YouTube Videos

Posted by on Jul 23, 2018 in Digital Media Marketing | 0 comments

Here are four resources you can use if you need to find royalty free music for your YouTube videos:   YouTube’s Music and Sound Effect Library YouTube has their own resource filled with tonnes of free music, sound effects and music supported by ads. This can be a great resource if you want simplicity whenever you are adding music to your videos. The downside is that they’re pretty limited in variety and if you use the ad-supported content, you’re going to

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Which Link Shorteners Should You Use?

Posted by on Jul 10, 2018 in Digital Media Marketing | 0 comments

Link tracking tools let you take a long hyperlink and change it to a display URL that you share. These tools are critical for measuring your success on all kinds of platforms. If you want to make it easier to track the ROI of your social media and your emails, you have to start using a link shortener.   Link tracking software not only lets you track clicks, but it also lets you add parameters to your tracking and measurement. You can create unique URLs and shor

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How to Use Digital Marketing to Boost Brand Loyalty

Posted by on Jul 3, 2018 in Digital Media Marketing | 0 comments

Having a loyal following is crucial to business success. Digital marketing can help you achieve this goal. To get this started, you’re going to have to build and cultivate a community of fans and followers online. Here are a few ways to do this:   Tell a Story If you focus on telling your brand’s story, you will be able to keep your brand’s message consistent and make your business as a whole relatable. Take Netflix for example. Netflix’s founder starte

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Your guide to data-driven digital marketing

Posted by on Jun 25, 2018 in Digital Media Marketing | 0 comments

Data driven digital marketing is a big deal because it’s all about having more relevant conversations with your target audience and customers. It can make a big difference in your digital marketing initiatives because it enables you to craft the right message and send it to the right person at the right time. While this sounds simple enough, it’s really hard to get right without data. When people are interacting with your business across so many different channe

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Google’s mobile-first indexing – A digital marketing guide

Posted by on Jun 18, 2018 in Digital Media Marketing, Mobile Marketing | 0 comments

For the first time ever, Google is ranking your website based on the mobile version of the site as opposed to the desktop version. This could mean big gains in search engine traffic for some people and big drops in traffic for others. The first thing you need to know about the Google mobile-first update is that you need to have a mobile equivalent of every single page on your website. So make sure that you don’t just have a desktop version of your website – you

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