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Influencer Marketing Need-to-Knows

Posted by on Apr 22, 2019 in Digital Media Marketing | 0 comments

Influencer marketing is a huge part of digital marketing nowadays, making it possible for brands to reach new audiences and boost their reputation in one fell swoop. If you have been considering embracing this type of marketing for a while now but aren’t sure exactly how to go about it, the following info is sure to help. Who is Considered an Influencer?  That depends. However, in general, social media influencers earn that title by generating a minimum of 15 00

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Geo-fencing – What it is and why it matters for targeted digital marketing campaigns

Posted by on Mar 6, 2019 in Digital Media Marketing | 0 comments

If you are looking for a digital marketing solution that is more accurate and gives you more reach in your advertising budget, you need to start using geofencing. With geofencing, you can reach people in precise areas based on the places they go. You can build geofencing around events, building, competitor locations, and even convention centres and conferences. If you are a personal injury attorney who wants to reach victims in hospitals, for example, you can build

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A Guide To Advertising Your Digital Marketing Franchise – Google Ads

Posted by on Feb 7, 2019 in Digital Media Marketing | 0 comments

Looking to advertise your digital marketing franchise online? You can use Google Ads to advertise your digital marketing franchise. Google is able to serve geo-targeted ads. Google AdWords is able to serve ads to your target market. Your potential clients can see your ads on Google. Let us take a look at some tips:   Location Settings In Google AdWords Would you like to run a successful campaign for your digital marketing franchise? Then it is important to know

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4 Video Marketing Trends To Look Out For In 2019

Posted by on Jan 29, 2019 in Digital Media Marketing | 0 comments

The start of a New Year is the perfect time to look at some of the video marketing trends that may emerge. Video has grown in popularity with more and more people watching video content on YouTube, Facebook and Twitter and the rise of native video advertising on the web. It is projected that 80% of internet traffic in 2019 will come from video, and businesses are jumping on the bandwagon. For example, local telecommunications companies like MTN and Vodacom are enco

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Gen Z – The Future Consumers

Posted by on Jan 14, 2019 in Digital Media Marketing | 0 comments

Generation Z (also known as Centennials and as the Born Free generation in South Africa) is different to Millennials, and shouldn’t be misunderstood or grouped in the same segment. Born in the era of rapid technological advancements (think smartphones, machine learning and artificial intelligence), they are addicted to living through the social media lens. Brands will be well advised not to be mediocre when communicating to them. In light thereof, here are some ti

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Want Your Digital Marketing Campaigns To Soar In 2019? Here’s What To Do:

Posted by on Jan 11, 2019 in Digital Media Marketing | 0 comments

It’s a new year and a new chance to make the most of your digital marketing campaigns. If you attempted to make waves with your online campaigns in the past with little success, it may be time to re-look your strategy. Here are the most important aspects to consider and implement:Social Media Marketing Countless business owners spend a lot of time crafting incredible campaign landing pages on their websites – but what good is a campaign if nobody is expos

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