Getting the relevant information under your potential customers’ eyes is key to making money online. People are bombarded with marketing messages online. It’s too easy to overwhelm people, which is why many internet marketing experts are helping brands personalise their content marketing strategies in new, impactful ways.Find the Micro MomentsYour first step in the right direction is to group customers that have similar buying behaviours and needs. If there
A solid approach to AB testing is sure to lead to a stand-out digital marketing strategy that is almost guaranteed to achieve the desired results for your brand. Not only does it allow you the opportunity to experiment with two different designs/approaches, but it also provides you with insight into what your target market is thinking, as well as what appeals to them most. Here’s what you need to know about successful AB testing within the online marketing realm.
A couple of years ago, when it came to building your presence online, a creative, original, static logo was all that you needed to stand out from the crowd. Unfortunately, this is no longer the case. With the rise of animation and the demand for mobile-friendly websites, an old-school static logo simply isn’t going to cut it. Here’s what you need to know. Choose the Right Base Branding In order to build something ‘cooler’, you will need a standard vector l
With new social media platforms, virtual reality and blockchain popping up, it can be tough to narrow down the digital marketing trends that you need to focus on. Here are the top trends that we think you should concentrate on:Messaging Is a MustLegendary internet marketer Neil Patel published an article that detailed how his Facebook Messenger campaigns saw 88% open rates and a 56% click-through rate. The impact of messaging on digital marketing is huge because
Whether you’ve just launched a new start-up company or whether you’re already an established brand in your industry, annual growth is important for every business. While product development, innovations, distribution and production can all contribute to your bottom line, digital marketing needs to form part of your growth strategy for two important reasons:FlexibilityFew changes in a business can be made as swiftly and promptly as changes to a digital market
Salescycle.com took sales and online shopping cart abandonment data from their clients during last year’s Christmas shopping season to draw a number of important digital marketing insights:The highest sales volumes during the festive season are on Black Friday and Cyber Monday. Sales volumes peaked around the 14th of December, perhaps as this is one of the last days that online shoppers felt would give online sellers enough time to ship their gifts before Christ