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Digital Marketing Tips – How to Use Instagram Over the Holiday Season!

Posted by on Dec 10, 2018 in Digital Media Marketing | 0 comments

Make the holiday season truly picture perfect by approaching digital marketing, and Instagram in particular, with a carefully planned strategy in mind. Social media marketing can make all the difference when it comes to boosting that bottom line leading up to Christmas. Here is how to get it right:Rope In An Influencer It is the easiest way to get extra attention when you need it most. Not only will an influencer help to increase brand awareness, but they wil

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What Is Contextual Marketing And Why Do You Need It?

Posted by on Dec 5, 2018 in Digital Media Marketing | 0 comments

Much of today’s marketing fails because a brand’s messages and content do not reach the right people at the right time. Contextual marketing provides an alternative to the needle in a haystack approach of reaching audiences by offering:The right content, To the right audience, and At the right time.So, what is contextual marketing? This type of marketing offers targeted advertising to a user based on their online identity and the content they have searched f

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Influencers Can Take Your Experiential and Event Marketing to the Next Level This Festive Season

Posted by on Dec 3, 2018 in Digital Media Marketing | 0 comments

If you think that digital marketing, influencer marketing and event marketing are all separate strategies, you are not alone. But just think of the power you would hold if you were to merge the three of them into one? Inviting an influencer to promote your event online and to attend it in person could lead to a number of benefits for your brand – and will be well worth the cost in the long run.Why Influencers Will Add Value to Your EventIt is all about the p

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A Digital Marketing Guide to Cross-Channel Marketing

Posted by on Nov 20, 2018 in Digital Media Marketing | 0 comments

Connecting with your target audience today is like trying to hit a moving target. According to Oracle, close to 80% of consumers now use at least two communication channels before making a buying decision. In addition, 30% use three or more channels before making a buying decision. This means that marketing has gotten a lot more complicated:You need to SEO your site so that people can find you on Google, You need to post to social media so you can engage with your

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Digital Marketing Skills to Master (Part One)

Posted by on Oct 24, 2018 in Digital Media Marketing | 0 comments

As a digital marketing company, we are often asked which skills must become a successful digital marketer. Here are some of the skills that you need to cultivate and master to become a digital marketer that everyone wants to hire:Marketing FundamentalsUnderstanding the fundamentals of marketing is crucial to becoming a successful digital marketer, but unfortunately, this is something that many digital marketers ignore. Understanding marketing fundamentals mean h

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Data Analytics Skills That You Need to Cultivate

Posted by on Oct 23, 2018 in Digital Media Marketing | 0 comments

Data analytics skills are increasingly sought-after in the digital marketing community. If you’re new to data analytics, then it is worthwhile researching which skills you can benefit from cultivating. Here is a brief overview:Business / Domain UnderstandingData analysts are problem-solvers. They have to solve a problem in a specific context, so they would need to understand the variables within different businesses. Understanding the customers’ journey and

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