Persuasive Content Copywriting

Posted by on Nov 24, 2016 in Copywriting |

The success of your business is irrefutably linked to your knowledge and experience in your field or industry. You have taken that skill and nurtured it into an organisation that offers a valuable product or service. Chances are, writing extraordinary content is not the best use of your time or talents. Yet content marketing is an essential element of a successful campaign. The solution is to employ the content copywriting services of whose field of expertise is writing. Content is king Okay, so this phrase is heading to clichédom, but the fact is that developing and growing relationships with your prospects and customers Top tips for killer copy It really is all about your readers. Focus on them instead of talking about yourself. Bad: “Our mission statement is to provide the best service.” Good: “You deserve the finest service.” Ask questions to keep readers engaged. Bad: “We listen to our clients…” Good: “Do you prefer x or y?” Do not address individuals as part of crowd. Bad: “To those who did not receive their meals on time, we apologise.” Good: “We are sorry that your meal was late.” Avoid padding and superlatives – exaggerated expressions. These come across as empty promises. Rather be persuasive with specific examples which are more credible. Bad: “I know quite a few languages.” Good: “I speak French, Spanish, and German.” Draw me a picture. Appeal to my senses to get your message across. Bad: “These ropes are tough.” Good: “These are the Chuck Norris of ropes.” Tell your customers what’s in it for them, i.e. benefits over features. Bad: “This camera has an xyz of 123.” Good: “This camera can capture that action shot of your son’s first goal.” Cut out corporatese. It is impersonal, confusing, and annoying. Bad: “If you drill down, our market-leading software alleviates the stress of procurement management.” Good: “Our software takes the stress out of procurement management.” Avoid using the passive voice because it sounds distant and robotic. Bad: “Your custom is appreciated.” Good: “Thank you for your custom.” For persuasive content copywriting services, get in touch with leading global Internet marketing franchise. Please follow and like...

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How important is your landing page?

Posted by on Jul 12, 2016 in Content Marketing, Copywriting, Online Marketing |

There’s a wealth of information out there for small businesses and marketers on how to optimise their landing pages to improve conversion rates. Sadly, you can’t trust everything you read online, so bad information could lead to bad decisions which ultimately are to the detriment of your business. Here are three of the most common misconceptions about landing pages: Low conversion rates = problems with your landing page You can improve your conversion rates without touching your landing page – looking at your target audience is a good place to start. If you are targeting the wrong people, nothing will make them convert. Look at your keywords and focus on high commercial intent keywords that have strong buying signals. Refine your location targeting options, by using geotargeting, but be careful not to set too large an area. For businesses handling a lot of mobile traffic, try using Call-Only ads – a format where the visitor clicks a single button and calls your business directly from an advertisement. Skipping the landing page stage altogether can have a big impact on your conversion rate. A/B testing on your landing site is the ultimate optimisation It’s easy to become obsessed with tiny details in the quest to perfect your landing page, but you could just be wasting a lot of valuable time. Typically, in a conversion rates A/B test, the performance of the control and the variant level out over time. Rather than focusing on small design detail, try doing something bold, giving your prospects something they want, like a special offer or discount. At the same time, consider your sign-up flow – asking for user data early in the buying process can be off-putting, so ask users to sign up at the end, or offer a more flexible sign-up process. The landing page is the last opportunity to get visitors to convert In today’s always-on, multi-device environment, people rarely go through a funnel from your landing page. To capture more conversions, you need to think about remarketing – where your message ‘follows’ a prospect around the web, keeping your brand or product top of mind, allowing the user to convert when they’re ready. Social media is perfect for remarketing, as the visual nature of ads on Facebook are very effective. There’s a lot more to conversion rates than a landing page. Although your landing page optimisation is important, it could be the rest of your process that needs adjusting. For more on social selling and optimisation of your site, contact us today! Please follow and like...

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Is your content achieving its full potential?

Posted by on Jul 6, 2016 in Content Marketing, Copywriting |

Recent surveys and analysing of shares and posts revealed that 50% of content gets eight or less shares and even fewer links. A constant supply has resulted in content getting less engagement than ever before. It’s not that the content is dropping in quality either – there’s just so much great content that the bar has raised higher. ‘Content shock’, a term coined by Mark Schaefer, refers to content supply that is exponentially exploding while content demand is flat. Many social sites with great content are experiencing a dramatic drop in traffic. Some have responded by increasing their content output, which has led to more total shares, but still less per post. Is there anything you can do to ensure your content doesn’t compound the content shock problem? There is, actually, starting with more research. Many people rush into content production without enough research, which leads to a gap in the information as to why and how content resonates with your audience. If you have investigated the content your audience likes, shares and engages with, you can align your content creation to fit. If your content answers questions that your audience is asking, you stand a much better chance at content success. It also helps to know what your competitors are doing and finding out what content works for them. Finding the right platform for your content is another way to get it shared. By understanding who will read, share and link to your content, you’ll have the upper hand. Social networks play a huge role in content discovery, but that doesn’t mean your content will lead to links. People share for different reasons, so it’s vital to have a strategy in place for link building. Monitoring your content shares and keeping track of changing trends can be an eye-opener. Social sharing takes place quickly, so an article you schedule for posting a week ahead about something trending today, will not get the shares you hope for, no matter how great the piece. Knowing what the hot topics are and responding to issues of your audience is a definite step in the right direction. If you are finding your content is not getting its time in the spotlight, contact us and we’ll review your content marketing strategy, as well as look at the way you use social media in your business. Please follow and like...

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Tips and tricks to become a better online copywriter

Posted by on Jun 20, 2016 in Content Marketing, Copywriting |

As one of the most essential elements of effective online marketing, copywriting is all about using words strategically to get people to take some form of action. Copywriting is a vital element of your content marketing. From your social media marketing strategy to powerful SEO and newsletter sign-ups, good copy not only requires information that is valuable to your audience in some way – informative, educational, humorous, entertaining; but also written in such a way that they are convinced to take a specific action. Ok, so copywriting is needed to make my digital marketing strategy a success. How do I get better at it? Selfish As in “don’t be selfish”, because your readers are selfish. They aren’t going to spend their precious time reading your copy if it doesn’t serve them in some way. Know who your perfect client is – their fears, frustrations, wishes, and most importantly, the problems you can solve for them. KISS You’ve heard how storytelling is a powerful way of getting your message across. But our attention spans are ever shortening, so epic tales are out, and relevant tales are in. Say it as it is By writing in a conversational tone, in the same was as you would talk to your audience, you are more likely to hold their interest. Say it like they say it Keeping tips one and three in mind, use the language of your readers. It’s all about them, their need, and your ability to fulfil those needs. First impressions count The first thing you need to convince your audience to do is to read your copy. Using an attention-grabbing headline is a fool proof way of doing this. Stand tall Which of these sentences inspires you to take action? “Sometimes most people prefer to rent a holiday home because it can save you some money.” “Renting a holiday home is an affordable way to enjoy your stay.” Honesty is the best policy While we encourage you to believe in your message in point six above, avoid extraordinary claims unless you have the proof to back it up. The evidence can be in statistics, testimonials, or research — or preferably all three.  For more information on how we can assist you with killer copy, please contact us today. Please follow and like...

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Why spelling and grammar is such a big deal

Posted by on Jun 1, 2016 in Content Marketing, Copywriting, Digital Media Marketing, Social Media Marketing, Website Design |

It’s a pretty common thing these days to spot spelling mistakes and bad grammar when you’re surfing the internet – adverts, blog articles, website content – there’s no one area better or worse than another. While some people may not notice spelling or other errors, a lot of people do, so just how big a deal is accurate content? There’s nothing wrong with using a conversational tone, especially in blog writing, but using slang, txtspk and sloppy grammar is just unacceptable. Studies have shown that people are less likely to engage with companies that post error-riddled sales copy, as they feel it undermines the credibility of the company (are they just as careless with their orders, accounts or delivery?). Creating any kind of negativity towards your business is a sure-fire way to kill sales, so why do it? With online companies like Grammarly, offering automated proofreading services, it’s a mystery why there is still so much room for improvement in online writing. It’s been shown that over 40% of web users are influenced by spelling or grammar blunders in online content. When you sell or communicate online, most of the time it’s done by using the written word, so it’s quite obvious the damage it can do to your conversions. Questions have been raised over the importance of correct spelling and grammar in social media interactions, since it’s a more relaxed medium for communication, especially when using platforms like Facebook. That said, any business using Facebook to increase their exposure, should treat it with as much importance as their website or LinkedIn profile. There are simple ways to improve your content, which can make a real difference to your bottom line. These are: Read your content backwards: this disrupts the natural flow of how you perceive things, so it forces you to read every word, making misspelled words easier to spot. Ask someone else to read your writing: a friend or co-worker who has not been working on the same piece of content for hours will spot inaccuracies that you will miss time and time again. Read your piece out loud: some errors can be more easily heard than seen, so reading your writing out loud forces you to listen. Use software like Grammarly: it really does make a difference. While you may not agree with all their suggestions, it does help to sharpen your eye. Whether or not you agree on the importance of accurate writing, think of a website with sloppy grammar and lots of error. Would you be happy to give them your credit card details? Didn’t think so. If you’d like to know more on content marketing or need help creating the perfect content for...

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Where to find inspiration for your blog posts

Posted by on Apr 19, 2016 in Blogging, Copywriting |

We all know that to bring traffic to your site, you need to post regularly and while blogs are one of the simplest ways of doing this (that also helps with your SEO), it can be difficult to keep coming up with fresh and readable content, especially if your industry is fairly niche. Here are some places to look for inspiration, that could help you create a list of possible topics for future posts. It may be a good idea to keep a notebook or list of ideas, to jot down whenever creativity hits, to keep those blank screen days to a minimum. Online news headlines: Set up Google Alerts and RSS Feeds of your industry and other news sources and get the headlines delivered to your inbox. Get the scoop on the latest trends, statistics, products or technologies. Subscribe to top business and personal blogs in your market: You can write a different take on someone else’s article, or find a topic in a comment about a blog. Don’t limit yourself to your industry completely; similar or related industries could be connected enough to give you content ideas. Client questions: Look at what your customers are asking and use the opportunity to write a lengthy response in a blog post, rather than an individual shorter response. Providing a solution for your customers can do wonders for your reputation and referrals. Social media platforms: Facebook and Twitter provide endless streams of blog inspiration, while LinkedIn group discussions will show you what people are talking about. TweetChats are an excellent source of fact, opinion, questions and answers, from all over the world. Pop culture: Although celebrity gossip may seem far removed from your industry, a quick glance at the latest scoop might offer something you can relate back to your business. YouTube can provide related content to almost anything! Use online tools: Bottlenose will analyse activity across all the major social networks; Quora is a Q&A site that can offer up a lot of ideas. You can answer an open question and publish the content from Quora’s site. Don’t forget how important it is to blog regularly – sporadic posting will not build you a strong following. For more on social services and how we could assist with content creation, copywriting services or a social strategy, give us a call, we’d love to hear your thoughts. Please follow and like...

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