How to Get Press Coverage without Spending Money

Posted by on Apr 3, 2018 in Copywriting |

Paid media is a huge part of digital marketing. Whether you’re a marketing manager or a CEO, you are undoubtedly aware of the fact that a huge part of your marketing budget goes to paid media in the form of Google Ads, Facebook ads and other promoted ads on the internet. There are, however, ways to land a lot of media coverage without spending money. You can get traffic, leads and sales just by getting press coverage as well as coverage from bloggers. So, where do you start? You start by finding your competitors, who are already getting press coverage, find the journalists who are covering the topics and reach out to them personally with your own news. You can’t just reach out to a journalist and ask them to feature your business. Journalists don’t care about your marketing goals, but they care about the articles they write and their publication. When you contact a journalist, you can refer to the article that was written and then offer to provide additional value by giving your own opinion. To make it even easier for the journalist to publish your point of view, have an article prepared that you can submit as well. This approach can be used in a number of instances. If a journalist has published an article about trends in your industry, a relevant event or anything related to your field of expertise, reach out and offer value in the form of a carefully thought out opinion. Many times, you will need a professional copywriter to write your press release, article or blog for you. WSI OMS has expert copywriters who can help you with this. Contact us for more information today. Please follow and like...

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LinkedIn Bios for Peer to Peer and B2B Marketing

Posted by on Jul 27, 2017 in Copywriting |

LinkedIn’s importance as a Peer to Peer and B2B Marketing Platform is undeniably enormous. How you present yourself as a professional individual and/or representative of your business is crucial – hence the importance of your LinkedIn Profile, especially your summary or Bio – and the importance of targeted LinkedIn copywriting. While your LinkedIn Bio won’t break you, it could very well ‘make you’, which is why LinkedIn Profile copywriting is so commonly offered by marketing firms. They understand that you are your Brand. Some essential elements to a great LinkedIn Bio A great LinkedIn Bio is shamelessly self-promoting – and therefore written in the first person, unlike many ‘Author bios’ that are often better written in the third person. You aren’t taking bashful credit for the amazing article someone has just read; you are selling yourself.   The best Bio’s contain both informal and formal elements. You aren’t just selling your skills or what your business does, you are meeting someone. It’s kind of like shaking the reader’s hand and saying “How do you do…” with friendly eyes, a big smile and a very firm handshake.   Your Bio tells a story. There are hundreds of people on LinkedIn with the same skill set as you and hundreds of businesses that do what your business does, but no-one has the same story. A great Bio starts with the unique story that pulls the reader in and makes them interested in what you do or what your company offers.   The best Bios are brief. No-one wasn’t to read reams of unnecessary information – particularly at Executive level; they have neither the time nor the inclination. Your 150 – 250 words need to pack a punch. Remember it is a written handshake. You haven’t sat down at the table yet. Far from being just for job seekers, a great Bio on LinkedIn could open networking doors you don’t even know are out there to be opened, so what are you waiting for? Contact us at WSI OMS for a LinkedIn Profile that shines, that makes you stand out and opens doors for peer-to-peer networking and B2B marketing. Please follow and like...

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Good copywriting can make all the difference to your online campaign

Posted by on Dec 20, 2016 in Copywriting |

When it comes to digital marketing or online marketing, too many people overlook the importance of hiring an experienced and skilled copywriter. Copywriting forms a large part of any strategic online marketing campaign and if you want to truly convert your website browsers into paying customers that come back and spend more in the future too, you must offer them content that’s of value to them. In the past, many believed that simply overloading their website with keywords would do the trick but the way search engines rank online content has changed a great deal over the past ten years or so, and these days, if you aren’t offering valuable content, you’re not going to get anywhere in terms of online search engine rankings / results.   While we strongly recommend hiring our professional digital marketing team to assist with boosting your website’s effectiveness, we’re happy to share a few tips on good and persuasive copywriting. Here’s a few to get you started:   Don’t draw things out for the sake of presenting “content” to your customers. Yes, it’s valuable to have something of use to say, but keep it concise and ensure that the required information is made quickly and easily available. Keep it conversational. You don’t want to make your customers feel like they’re studying a textbook. Keep the content conversational and you’ll keep them interested. Make it easy for your customer to take the next step. Make sure that your content has a clear call to action and that the next step is obvious. Don’t say “contact us” if your contact details aren’t anywhere in sight: keep it quick, easy and simple for your customer. Answer questions: Most customers will have questions about products and services, but they don’t necessarily want to pick up the phone and spend hours talking to a consultant. Make sure that your website includes as much valuable information about your products and services as possible. Everything they need to know should be found right on your website.   These are just a few tips from the pros at WSI OMS. Need more guidance and professional assistance? Chat to us – we would love to help!   Top digital media marketing services offered by WSI OMS At WSI OMS we offer professional and strategic online marketing and advertising assistance to business owners that want to take their online presence and website effectiveness to the next level. For more information and advice on effective copywriting and digital media marketing, contact us via email or telephone at WSI OMS today. Please follow and like...

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Persuasive Content Copywriting

Posted by on Nov 24, 2016 in Copywriting |

The success of your business is irrefutably linked to your knowledge and experience in your field or industry. You have taken that skill and nurtured it into an organisation that offers a valuable product or service. Chances are, writing extraordinary content is not the best use of your time or talents. Yet content marketing is an essential element of a successful campaign. The solution is to employ the content copywriting services of whose field of expertise is writing. Content is king Okay, so this phrase is heading to clichédom, but the fact is that developing and growing relationships with your prospects and customers Top tips for killer copy It really is all about your readers. Focus on them instead of talking about yourself. Bad: “Our mission statement is to provide the best service.” Good: “You deserve the finest service.” Ask questions to keep readers engaged. Bad: “We listen to our clients…” Good: “Do you prefer x or y?” Do not address individuals as part of crowd. Bad: “To those who did not receive their meals on time, we apologise.” Good: “We are sorry that your meal was late.” Avoid padding and superlatives – exaggerated expressions. These come across as empty promises. Rather be persuasive with specific examples which are more credible. Bad: “I know quite a few languages.” Good: “I speak French, Spanish, and German.” Draw me a picture. Appeal to my senses to get your message across. Bad: “These ropes are tough.” Good: “These are the Chuck Norris of ropes.” Tell your customers what’s in it for them, i.e. benefits over features. Bad: “This camera has an xyz of 123.” Good: “This camera can capture that action shot of your son’s first goal.” Cut out corporatese. It is impersonal, confusing, and annoying. Bad: “If you drill down, our market-leading software alleviates the stress of procurement management.” Good: “Our software takes the stress out of procurement management.” Avoid using the passive voice because it sounds distant and robotic. Bad: “Your custom is appreciated.” Good: “Thank you for your custom.” For persuasive content copywriting services, get in touch with leading global Internet marketing franchise. Please follow and like...

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How important is your landing page?

Posted by on Jul 12, 2016 in Content Marketing, Copywriting, Online Marketing |

There’s a wealth of information out there for small businesses and marketers on how to optimise their landing pages to improve conversion rates. Sadly, you can’t trust everything you read online, so bad information could lead to bad decisions which ultimately are to the detriment of your business. Here are three of the most common misconceptions about landing pages: Low conversion rates = problems with your landing page You can improve your conversion rates without touching your landing page – looking at your target audience is a good place to start. If you are targeting the wrong people, nothing will make them convert. Look at your keywords and focus on high commercial intent keywords that have strong buying signals. Refine your location targeting options, by using geotargeting, but be careful not to set too large an area. For businesses handling a lot of mobile traffic, try using Call-Only ads – a format where the visitor clicks a single button and calls your business directly from an advertisement. Skipping the landing page stage altogether can have a big impact on your conversion rate. A/B testing on your landing site is the ultimate optimisation It’s easy to become obsessed with tiny details in the quest to perfect your landing page, but you could just be wasting a lot of valuable time. Typically, in a conversion rates A/B test, the performance of the control and the variant level out over time. Rather than focusing on small design detail, try doing something bold, giving your prospects something they want, like a special offer or discount. At the same time, consider your sign-up flow – asking for user data early in the buying process can be off-putting, so ask users to sign up at the end, or offer a more flexible sign-up process. The landing page is the last opportunity to get visitors to convert In today’s always-on, multi-device environment, people rarely go through a funnel from your landing page. To capture more conversions, you need to think about remarketing – where your message ‘follows’ a prospect around the web, keeping your brand or product top of mind, allowing the user to convert when they’re ready. Social media is perfect for remarketing, as the visual nature of ads on Facebook are very effective. There’s a lot more to conversion rates than a landing page. Although your landing page optimisation is important, it could be the rest of your process that needs adjusting. For more on social selling and optimisation of your site, contact us today! Please follow and like...

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Is your content achieving its full potential?

Posted by on Jul 6, 2016 in Content Marketing, Copywriting |

Recent surveys and analysing of shares and posts revealed that 50% of content gets eight or less shares and even fewer links. A constant supply has resulted in content getting less engagement than ever before. It’s not that the content is dropping in quality either – there’s just so much great content that the bar has raised higher. ‘Content shock’, a term coined by Mark Schaefer, refers to content supply that is exponentially exploding while content demand is flat. Many social sites with great content are experiencing a dramatic drop in traffic. Some have responded by increasing their content output, which has led to more total shares, but still less per post. Is there anything you can do to ensure your content doesn’t compound the content shock problem? There is, actually, starting with more research. Many people rush into content production without enough research, which leads to a gap in the information as to why and how content resonates with your audience. If you have investigated the content your audience likes, shares and engages with, you can align your content creation to fit. If your content answers questions that your audience is asking, you stand a much better chance at content success. It also helps to know what your competitors are doing and finding out what content works for them. Finding the right platform for your content is another way to get it shared. By understanding who will read, share and link to your content, you’ll have the upper hand. Social networks play a huge role in content discovery, but that doesn’t mean your content will lead to links. People share for different reasons, so it’s vital to have a strategy in place for link building. Monitoring your content shares and keeping track of changing trends can be an eye-opener. Social sharing takes place quickly, so an article you schedule for posting a week ahead about something trending today, will not get the shares you hope for, no matter how great the piece. Knowing what the hot topics are and responding to issues of your audience is a definite step in the right direction. If you are finding your content is not getting its time in the spotlight, contact us and we’ll review your content marketing strategy, as well as look at the way you use social media in your business. Please follow and like...

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