How to Stay Alert as a Content Copywriter and Marketer

Posted by on Jul 15, 2019 in Copywriting |

Creating content is the foundation of your marketing strategy. It’s the content that will sell your brand, and if you cannot produce a killer piece, you are wasting your time. You have heard of bloggers who have spent years creating content, but they are unable to gain traction. Their audience is always running away! But why? Probably because the content is boring, and the reason could be that they are not confident when creating it. To write content you don’t have to be the most creative person or even a wordsmith; however, the way you schedule your time and how you approach your content writing can make a difference. Here are ways to remain alert when writing content and doing content marketing:    Stop Becoming Disoriented by the Internet It’s easy to get lost on the internet because you are distracted. Copywriters spend a lot of their time online. And, considering that there are so many things happening on the internet, if you are not careful, you will be lost and won’t be attentive when creating your content. There are so many things you come across while doing your research – like funny videos you can watch on Facebook, Youtube or Instagram  – that can really eat up your hours. So, the best advice is that you need to put a lid on the multitude of distractions you face on the internet. For example, you can use browser plugins that keep the distractions away. You also need to have a list of your to-dos and your priorities.   Have a Phone-Free Workspace Your workspace zone should be free of phones. The amount of time you spend picking up the phone can make your productivity take a plunge. If you are going to be successful and remain alert when writing, you have to do away with your phone. Not that copywriting is too involved or that it requires a lot of focus, but because the biggest distraction to copywriters is a ringing cell phone. When you stop to check some texts that have just come in or if you answer a buddy’s phone call while in the midst of writing or coming up with a title or researching a particular topic, it becomes difficult to pick up from where you left off. In the end, you will have sub-par content that has taken all your time.   Have a Daily To-Do List Having a planner containing the content that you have to create (a to-do list) will help you to keep track and on top of what has been accomplished and what is remaining. A planner not only keeps you organised but also prevents you from forgetting assignments. It also...

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How Do You Keep Your Copywriting Skills Unsullied and Fresh

Posted by on Jul 12, 2019 in Copywriting |

 When you first start out copywriting, you are full of energy and excitement. You are happy that things are moving in the right direction – no surprise there – and you are being paid crazy well for the tasks you are handling. However, after 10 years of having been involved in content writing and marketing, things may begin to take a turn for the worst. Perhaps, it doesn’t feel as exciting as it used to be. And, you may begin to wonder what is wrong with you. Not that your brain has stopped working, but because you haven’t learned the ways you can reignite your writing skills. When things seem to be getting a little old, you need to know what to do so that you freshen up your copywriting skills.   Avoid Doing Tasks you Don’t Love A sound way to stay fresh in copywriting is to stop doing what you don’t love. If for example, you have been doing brochure content and soon you begin to feel stale, resign from those and look for something new. It’s often said that a change is as good as a holiday, and that applies pretty well to copywriting. If you don’t love something, dump it. However, it may not be so easy to quit that job you have been doing because of the knowledge that there are bills to pay. So, start looking for a different kind of content to write well in advance; you can probably do press releases, editorial copy, video content and the like. It will help you to reignite your skills and remain more productive.   Remain Engaged with Change You will need to ride the waves of change if you want to stay fresh in content writing. It could be that you are doing web content, and you can move to SEO content, then to blogs, then to online video content and so forth. You just want to keep on changing the content. The choices are many, and after every few years, we are having different kinds of content sprouting up. When you remain engaged with the changes, you will never be bored with your copywriting job. And if you are not bored, it means you (and your skill) will remain fresh.   Fight Fun Battles Copywriting isn’t a hard-charging game or the in-your-face broadcasting challenge. You need to look through the lens and know that things change with time. It is a well-established fact that in the beginning, copywriting was a copy and paste thing, until search engines like Google began hitting hard on website owners that used plagiarised content. Today, content creation involves conversational copywriting, and you have to stop the old-school, unwelcome...

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3 Reasons Your Website Needs Great Copywriting

Posted by on Oct 4, 2018 in Copywriting |

Great copywriting goes a long way, especially online. Quality content is the most effective way to grab your audience’s attention and keep it. Sadly, most businesses don’t realise the power of great copywriting to inform, engage and eventually convert readers into paying customers. So here are a few reasons why you should invest in better copy for your website: There is More to Your Website Than Its Visual Appeal It is important to have a website that looks great, it does the hard work of making a good first impression on your audience. But, even though a pretty face will grab your reader’s attention, it won’t keep them interested. Great copywriting ensures that once the visual appeal wears off, the reader will find the information they’re looking for, while getting a clear sense of what your brand and business is about. Great Copywriting Boosts Your SEO Rankings Every business wants that top spot in the Google rankings, it increases visibility and improves your chances of winning new customers. Keywords are necessary for Search Engine Optimisation but stuffing them into your web copy will make your content impossible to understand or relate to. Great copywriting satisfies both the search engine and the reader: It shows Google that you’re a credible source with high-quality content, and It ensures your content is relevant and informative to your readers.  It is Your Best Salesperson Great copy sells. And it does so without your customer knowing. It serves three important functions: It gives your brand a voice and makes it sound human, It builds familiarity and trust with your reader, and It communicates your company’s products and services in a memorable way. It ultimately has the power to convince your readers to choose you over the competition. Need great copywriting services for your website? Then contact WSI OMS today. Please follow and like...

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How to Get Press Coverage without Spending Money

Posted by on Apr 3, 2018 in Copywriting |

Paid media is a huge part of digital marketing. Whether you’re a marketing manager or a CEO, you are undoubtedly aware of the fact that a huge part of your marketing budget goes to paid media in the form of Google Ads, Facebook ads and other promoted ads on the internet. There are, however, ways to land a lot of media coverage without spending money. You can get traffic, leads and sales just by getting press coverage as well as coverage from bloggers. So, where do you start? You start by finding your competitors, who are already getting press coverage, find the journalists who are covering the topics and reach out to them personally with your own news. You can’t just reach out to a journalist and ask them to feature your business. Journalists don’t care about your marketing goals, but they care about the articles they write and their publication. When you contact a journalist, you can refer to the article that was written and then offer to provide additional value by giving your own opinion. To make it even easier for the journalist to publish your point of view, have an article prepared that you can submit as well. This approach can be used in a number of instances. If a journalist has published an article about trends in your industry, a relevant event or anything related to your field of expertise, reach out and offer value in the form of a carefully thought out opinion. Many times, you will need a professional copywriter to write your press release, article or blog for you. WSI OMS has expert copywriters who can help you with this. Contact us for more information today. Please follow and like...

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LinkedIn Bios for Peer to Peer and B2B Marketing

Posted by on Jul 27, 2017 in Copywriting |

LinkedIn’s importance as a Peer to Peer and B2B Marketing Platform is undeniably enormous. How you present yourself as a professional individual and/or representative of your business is crucial – hence the importance of your LinkedIn Profile, especially your summary or Bio – and the importance of targeted LinkedIn copywriting. While your LinkedIn Bio won’t break you, it could very well ‘make you’, which is why LinkedIn Profile copywriting is so commonly offered by marketing firms. They understand that you are your Brand. Some essential elements to a great LinkedIn Bio A great LinkedIn Bio is shamelessly self-promoting – and therefore written in the first person, unlike many ‘Author bios’ that are often better written in the third person. You aren’t taking bashful credit for the amazing article someone has just read; you are selling yourself.   The best Bio’s contain both informal and formal elements. You aren’t just selling your skills or what your business does, you are meeting someone. It’s kind of like shaking the reader’s hand and saying “How do you do…” with friendly eyes, a big smile and a very firm handshake.   Your Bio tells a story. There are hundreds of people on LinkedIn with the same skill set as you and hundreds of businesses that do what your business does, but no-one has the same story. A great Bio starts with the unique story that pulls the reader in and makes them interested in what you do or what your company offers.   The best Bios are brief. No-one wasn’t to read reams of unnecessary information – particularly at Executive level; they have neither the time nor the inclination. Your 150 – 250 words need to pack a punch. Remember it is a written handshake. You haven’t sat down at the table yet. Far from being just for job seekers, a great Bio on LinkedIn could open networking doors you don’t even know are out there to be opened, so what are you waiting for? Contact us at WSI OMS for a LinkedIn Profile that shines, that makes you stand out and opens doors for peer-to-peer networking and B2B marketing. Please follow and like...

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Good copywriting can make all the difference to your online campaign

Posted by on Dec 20, 2016 in Copywriting |

When it comes to digital marketing or online marketing, too many people overlook the importance of hiring an experienced and skilled copywriter. Copywriting forms a large part of any strategic online marketing campaign and if you want to truly convert your website browsers into paying customers that come back and spend more in the future too, you must offer them content that’s of value to them. In the past, many believed that simply overloading their website with keywords would do the trick but the way search engines rank online content has changed a great deal over the past ten years or so, and these days, if you aren’t offering valuable content, you’re not going to get anywhere in terms of online search engine rankings / results.   While we strongly recommend hiring our professional digital marketing team to assist with boosting your website’s effectiveness, we’re happy to share a few tips on good and persuasive copywriting. Here’s a few to get you started:   Don’t draw things out for the sake of presenting “content” to your customers. Yes, it’s valuable to have something of use to say, but keep it concise and ensure that the required information is made quickly and easily available. Keep it conversational. You don’t want to make your customers feel like they’re studying a textbook. Keep the content conversational and you’ll keep them interested. Make it easy for your customer to take the next step. Make sure that your content has a clear call to action and that the next step is obvious. Don’t say “contact us” if your contact details aren’t anywhere in sight: keep it quick, easy and simple for your customer. Answer questions: Most customers will have questions about products and services, but they don’t necessarily want to pick up the phone and spend hours talking to a consultant. Make sure that your website includes as much valuable information about your products and services as possible. Everything they need to know should be found right on your website.   These are just a few tips from the pros at WSI OMS. Need more guidance and professional assistance? Chat to us – we would love to help!   Top digital media marketing services offered by WSI OMS At WSI OMS we offer professional and strategic online marketing and advertising assistance to business owners that want to take their online presence and website effectiveness to the next level. For more information and advice on effective copywriting and digital media marketing, contact us via email or telephone at WSI OMS today. Please follow and like...

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