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Good copywriting can make all the difference to your online campaign

Posted by on Dec 20, 2016 in Copywriting | 0 comments

When it comes to digital marketing or online marketing, too many people overlook the importance of hiring an experienced and skilled copywriter. Copywriting forms a large part of any strategic online marketing campaign and if you want to truly convert your website browsers into paying customers that come back and spend more in the future too, you must offer them content that’s of value to them. In the past, many believed that simply overloading their website with

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Persuasive Content Copywriting

Posted by on Nov 24, 2016 in Copywriting | 0 comments

The success of your business is irrefutably linked to your knowledge and experience in your field or industry. You have taken that skill and nurtured it into an organisation that offers a valuable product or service. Chances are, writing extraordinary content is not the best use of your time or talents. Yet content marketing is an essential element of a successful campaign. The solution is to employ the content copywriting services of whose field of expertise is wri

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How important is your landing page?

Posted by on Jul 12, 2016 in Content Marketing, Copywriting, Online Marketing | 0 comments

There’s a wealth of information out there for small businesses and marketers on how to optimise their landing pages to improve conversion rates. Sadly, you can’t trust everything you read online, so bad information could lead to bad decisions which ultimately are to the detriment of your business. Here are three of the most common misconceptions about landing pages:Low conversion rates = problems with your landing pageYou can improve your conversion rates wi

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Is your content achieving its full potential?

Posted by on Jul 6, 2016 in Content Marketing, Copywriting | 0 comments

Recent surveys and analysing of shares and posts revealed that 50% of content gets eight or less shares and even fewer links. A constant supply has resulted in content getting less engagement than ever before. It’s not that the content is dropping in quality either – there’s just so much great content that the bar has raised higher. ‘Content shock’, a term coined by Mark Schaefer, refers to content supply that is exponentially exploding while content deman

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Tips and tricks to become a better online copywriter

Posted by on Jun 20, 2016 in Content Marketing, Copywriting | 0 comments

As one of the most essential elements of effective online marketing, copywriting is all about using words strategically to get people to take some form of action. Copywriting is a vital element of your content marketing. From your social media marketing strategy to powerful SEO and newsletter sign-ups, good copy not only requires information that is valuable to your audience in some way – informative, educational, humorous, entertaining; but also written in such a

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Why spelling and grammar is such a big deal

Posted by on Jun 1, 2016 in Content Marketing, Copywriting, Digital Media Marketing, Social Media Marketing, Website Design | 0 comments

It’s a pretty common thing these days to spot spelling mistakes and bad grammar when you’re surfing the internet – adverts, blog articles, website content – there’s no one area better or worse than another. While some people may not notice spelling or other errors, a lot of people do, so just how big a deal is accurate content? There’s nothing wrong with using a conversational tone, especially in blog writing, but using slang, txtspk and sloppy grammar i

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