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The Difference between Gated Content and Ungated Content

Posted by on Aug 7, 2018 in Content Marketing | 0 comments

Gated content is anything that requires somebody to enter their contact information or payment information to view the content. Ungated content is content that is freely available on your blog, YouTube channel, Facebook page, or elsewhere.   People consume all types of content and you need both to execute a proper content strategy. Most people love ungated content such as blog posts and YouTube videos, but they struggle a bit more to create high-quality gated c

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3 Things to Know About Content Marketing 2018/2019 – Cheryl Potgieter

Posted by on Jul 19, 2018 in Content Marketing | 0 comments

As many people already know, ‘Content is King’, see our Cherly Potgieter example. However, the way in which content marketing strategies are executed in 2018 and 2019 is very different from a few years ago. We list three things you need to know about content marketing today:Unique Content Is the Key To SuccessThe internet is already flooded with hundreds of thousands of web pages related to every topic under the sun. If you want to rank high in Google’s se

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The Most Important KPIs to Monitor as an E-Commerce Business

Posted by on Jul 16, 2018 in Content Marketing | 0 comments

E-commerce marketing is a very different ballgame from other types of marketing. If you only focus on your sales numbers, then you will have a hard time to identify what is working in your business and where you need to improve. To get an accurate indication of how your e-commerce marketing is performing, you need to keep track of a number of key performance indicators (KPIs). Here are the KPIs we suggest you track:Conversion RateThe conversion rate of an e-comm

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How your SEO and content strategy should reflect changing search intent

Posted by on Jun 5, 2018 in Content Marketing, SEO | 0 comments

It wasn’t long ago that you would type something like “Johannesburg restaurant” into Google. Nowadays, you can type something like “Where should I go for dinner?” into Google. This is because we have started to assume that search engines are smart enough to recognise intent. The question is: does your SEO strategy reflect this changing search behaviour? This is what the “topic cluster model” is all about. Topic clusters is an SEO strategy that focuses

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How to Write More of Your Top Performing Content

Posted by on May 30, 2018 in Content Marketing | 0 comments

If you want to get better at writing, then you’re supposed to be writing every day. There are many other tricks but ultimately practice is what makes perfect. The same is true for content marketing. Forbes estimates that only about 10% of any website’s content generates 90% of the traffic and less than 1% of the content is responsible for half of all the website’s visitors. So what’s the point of producing all the excess content on your website?First, you

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3 Tips to Optimise Your Content for Mobile Marketing

Posted by on May 29, 2018 in Content Marketing | 0 comments

According to a World Wide Worx 2017 study, South Africa has 21-million internet users, of which the vast majority are using mobile phones to access the internet. Statistics by eMarketer shows that most companies dedicated only about a quarter of their marketing budgets to mobile marketing in 2013, however, this figure has tripled in 2018. If you are a B2B company that mainly sells online, you may think that your clients are not doing mobile searches to find you. It

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