Checklist for content marketing: Which content creates value?

Posted by on Apr 16, 2013 in Content Marketing |

Content marketing, for the uninitiated, is the process of creating online content with the aim of getting people to read it and take action through visiting your website. It’s an effective way to drive traffic to your site when the content you are creating is of good quality and part of a well thought out marketing strategy. Here is a checklist of content that creates value: Blogs. Consumers use the Internet to find solutions to their problems, and that’s where a blog comes in. Here, you can write on hundreds of topics related to your company where your products and services are presented as a solution to the potential customer’s problem. It’s important to keep in mind that this isn’t a hard-sell approach – rather, you are giving the user some great practical advice and then following that with your product or service as a suggestion to help them out further. By using keywords that users are typing into search engines as well as link back to your website in your blog, you will be helping your brand’s visibility and rankings, making your products and services easier to find. Articles. Whether they are about company product launches, team-building exercises or other newsworthy events, articles are great exposure for your brand and business. By including keywords and website links, your articles will promote your company, help your rankings and keep your consumers in the loop about any exciting, positive news. Social media posts. Social media platforms are a great way to keep in touch one-on-one with your customer base in a more informal setting. Here, you can respond instantly to concerns, break news, offer competitions and promote launches – all while getting your brand out there and putting a human face on your marketing strategy. To find out more about content marketing and how it can benefit your company, contact WSI today! Please follow and like...

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Objective content marketing: 5 business goals that your content should accommodate

Posted by on Apr 15, 2013 in Content Marketing |

When you devise your content marketing strategy, you need to be clear on what business goals you need to accommodate. Content marketing can cover a wide range of online content, from blogs and articles to social media statuses and tweets, so it needs to all link up to your overall strategy and goals that you want to achieve in order to be successful. Here are 5 business goals for content marketing for you to consider: Drive website traffic. If you think your website just isn’t getting the views and responses it needs, you can use content marketing to drive potential customers to your website. The best way to do this is through links in your content, whether it is in blogs or social media. Be careful not to spam your readers – rather strategically place your links to a select amount of different but relevant phrases. Attract new customers. Every business wants to keep attracting new customers and content marketing is a great way to do this. You can promote your company through Twitter and other social media platforms with targeted campaigns, competitions and news to increase brand awareness to a massive online community. Build customer relationships. Content marketing is the perfect medium for building a relationship with your customers. Blogs and social media are unique platforms for personal communication with clients, allowing you to speak to your customers individually and instantly – resolving concerns, answering questions and becoming a part of their everyday lives. Here, there is no need for a sales pitch – you are talking to your customers from the position of a valued friend, a position vital to marketing success. Increase opt-in page conversions. Digital marketing is, by in large, a numbers game, and the best way to increase your opt-ins conversions is to increase site visitors. Quality content that engages the online community and causes them to click through to your website will do this efficiently and cost-effectively. Build company reputation. Nothing increases brand awareness like having a relationship built on trust. Content marketing gives you the opportunity to share you and your company’s extensive and valuable experience with the massive online community, placing you as an authority on your chosen subject. For this reason, the quality of your content is very important, as when you give advice that works, people will come back for more. To find out more about content marketing and how it can help you achieve your business goals, contact WSI today! Please follow and like...

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Creating content for SEO [Infographic]

Posted by on Dec 7, 2012 in Content Marketing |

How often do you see blogs titled “Content is King”? The phrase is so popular, it even has its own Wikipedia entry. 27 Million pieces of online content is shared daily and 1 in 5 social media posts has a link to content. It is no wonder that most online marketers focus on content marketing. Content is important for SEO and with Google’s Panda update, having quality content has become a necessity in any content marketing strategy. The below Infograpic from Wigi Social focuses on content marketing, giving us a “weather” forecast for SEO. Creating content for SEO:     Do you need help with your content marketing strategy? Contact WSI OMS Please follow and like...

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3 Tips for getting your content right

Posted by on Nov 27, 2012 in Content Marketing |

Are you writing good content? So often when we create a website we focus on graphic design, navigation and look and feel, but we forget that getting the content right forms a big part of building a good website. Look and feel creates a good first impression, but it is good content that keeps people coming back. Good content is designed to entice and excite the reader. Content marketing that is focused on being SEO friendly but that essentially elicits no emotion and says nothing interesting is not going to keep your target market on your site. 3 Tips for writing great content Write an attention-grabbing headline: This is the first thing a reader looks at and if it does not hook them they will not read the rest of your article. Make them curious or ask a question; a creative headline makes a big difference. Get to the point: Are you answering a question? Make sure that there is a reason and answer behind your article. People generally read information because they want to learn something, therefore make sure that you are giving your readers what they want. Include a call to action: All articles should end with a call to action. If you have given your readers an answer, follow it up with a call to action. A call to action can be many things: ask them to leave a comment, contact you, sign up for a newsletter or download an e-book. A good content marketing strategy paired with well-written articles can help you step up your online marketing strategy. Need help with your content marketing? Contact WSI OMS today.   Please follow and like...

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How Copywriters Can Turn Social Interactions into Transactions

Posted by on Jul 19, 2012 in Content Marketing, Copywriting |

People are very social creatures; we like to talk to friends and family about our daily lives and interests and we like to share our thoughts and feelings on networking sites like Facebook and Twitter. However, if a business tends to talk about themselves endlessly on their website or social media accounts, customers tend to avoid them and find their information elsewhere. If you are only writing about your products and brand you are going to turn off the very people you are trying to engage with. Think About What You Post Online Before sitting down and actually writing content for your blog, think about what your target audience is interested in. Writing compelling content is the only way to grab your readers’ attention and hold it. The type of content you use could be in the form of blog posts, articles, status updates on Facebook, video and Tweets promoting a new piece of content. If you can write an intriguing headline or Tweet, you will drive readers to your website because they will want to know what new information you have posted. Once there, you need to give them the information they are looking for, answer any possible questions they have and you will find they are more likely to buy a product from you, because you have earned their trust and loyalty. Find Your Niche Instead of being a jack-of-all-trades type of copywriter or marketer, focus your writing on specific niche subjects. You can start with topics you are knowledgeable about, or even on keywords that people are searching for. If you share your knowledge on a topic, for example fitness and health, readers will know the products you sell or promote will benefit their lives and they will start trusting you as a credible source of information in this field. You need to show your expertise in everything you post on your website; from articles to blog posts, let the readers know this is the right place for them for all their health, fitness, fashion, makeup or food needs. Have an Open Door Policy for Content Even if you write your content yourself, it can actually help your business to have guest bloggers, writers or content providers create work for your website. A fresh perspective, new information and expert advice will certainly bring customers back to your blog or website. It not only gives an interactive aspect to your website, which many people love, but it also gives readers new and different viewpoints on the same topics. Need help with your copywriting? Contact WSI OMS today! Please follow and like...

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Writers: How to Copywrite So People Really Desire Your Products

Posted by on Jul 13, 2012 in Content Marketing, Copywriting |

Writing is an art form and for copywriters, completing their best work for a client is nothing short of fulfilling a passion. Businesses benefit from a passionate writer who truly desires to put words to paper (or websites) in order to promote a product or service in a compelling way. In order for a copywriter to complete their work so that customers will really want your products, you have to find a writer whose primary motive is customer service. Writing compelling copy A writer needs to be able to pick out the most important aspects of a product or service and make it sing to the customer. This means they must be able to anticipate what a potential customer will want or desire in a new product and highlight those points. This doesn’t mean you have to make a lot of far-fetched claims and write cheesy pay-off lines, this will more likely keep buyers away, but instead offer great information which answers the customer’s questions about the product. Writers need to focus not on what will look good and shiny for a visitor to the website, but on giving the customer what they will need to make the decision to purchase that product over another competing one. This takes discipline, hard work and getting your own ego out of the way when you are writing. Copywriters may want to make things fluffy, but that may not be what the readers need to hear. Grab the Readers Attention In order to make sales, you must grab the reader’s attention and hold it. You have to write copy that will explain everything and anything they need to know about the product you are promoting and possibly answer any other questions the reader might have. Instead of using empty words, fill the page with informative, interesting text about why this particular product will benefit the consumer. Another strategy is to empathise with the reader, but do not go overboard with this strategy. It is better to acknowledge the problem or issue they may be having and provide the solution; in this case, direct the reader to find out more about the product you are promoting. In a few short sentences you can convert a reader into a lifelong customer just by writing what your reader wants to read. If you create compelling, interesting and informative articles or content your readers can learn from, you will more likely gain a customer for your brand. Need help with your copywriting? Contact WSI OMS today! Please follow and like...

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