How multicultural content marketing can grow your business

Posted by on Nov 11, 2013 in Content Marketing |

Multicultural content marketing is always a good idea if you want to reach a wide scope of people and on a more personal level. People are always more likely to respond to something when they feel that they are being spoken to directly, and the best way to do this is to acknowledge their unique cultural traits. It also tells people on a subconscious level that you understand who they are and that you are therefore more likely to meet their needs when it comes to the products you are selling and/or service you provide. If you are looking to expand your business by reaching more people, this is definitely the way to go. The key to success when it comes to this approach is to have an in-depth understanding of the different cultures you are speaking to and to always be aware of this fact – what is acceptable for one group of people might be offensive to another. In other words, it’s always advisable to make doubly sure before posting anything. However, websites can quickly become cluttered and indecipherable if you try to do too much for too many at the same time, so it’s always a good idea to get experts like WSI OMS involved to ensure that this doesn’t happen. On the other hand, in a multicultural country like South Africa where many words and phrases from specific cultures have been adopted by the general public, multicultural content marketing is not only a lot easier, but also advisable. It is our unique mix of cultures, languages and traditions that make us ‘proudly South African’, and it is highly advisable to reflect this in all your content marketing efforts. However, you should take great care to never be perceived as ‘trying too hard’ or pandering to and perpetuating clichés. Contact us today to ensure that you get your multicultural content marketing right and so avoid unnecessary embarrassment. Back to multicultural content marketing page. Please follow and like...

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Content marketing insights: Evergreen content and why you need it

Posted by on Oct 28, 2013 in Content Marketing |

To maintain a healthy online content marketing footprint it is vital to remember not to neglect evergreen content. Most marketing managers have come to realise this but, as it is with most things that are worth the time and effort, it can be a lot trickier than it sounds. If you’re not already a pro it’s probably better to consult an expert like WSI OMS, here’s a short list of the most frequently encountered pitfalls and how to avoid them. 1.    The first one is that very often we just don’t get to writing or creating that evergreen content. There are so many interesting opinion pieces and brand-relevant stories breaking almost every day that it is easy to get lost in the ‘hot topic’ scramble. After all, no one wants to look like they’re behind on current trends or outdated in any way. However, don’t give in, because there will be gaps and you’ll need content to keep your fans interested and engaged in your brand. 2.    The second problem many struggle with is firstly, coming up with original content and secondly, integrating it into the rest of the more current content you put out. The best way to get around this is to choose your evergreen content topic with a whole campaign’ in mind. Start by choosing something as generic and timeless as possible (for instance, if you are a company selling exercise equipment, why exercise is good for your heart). Then, if you have chosen well, you can easily link current trends (new equipment, health trends, exercise routines etc.) to your evergreen content and so integrate the two approaches seamlessly. 3.    Lastly, never forget that content marketing is merely there to keep your customers and prospects interested in your brand, not to sell anything to them. Your topics should therefore not only be informative and interesting, but should speak directly to your brand and consumer base. Contact us for more professional advice on how to approach content marketing. Back to content marketing. Please follow and like...

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Your content marketing strategy needs in-depth analysis and research if you want it to hit the right spots

Posted by on Sep 26, 2013 in Content Marketing |

Whether you’re a digital marketer, a content marketer, a business owner or just starting to dabble in the world of internet marketing, it’s important to know that keyword research for content marketing is different to keyword research for Pay-Per-Click campaigns and Search Engine Optimisation. Here’s the fundamental difference: Keyword research for SEO and PPC mainly focuses on understanding what people type into Google, while keyword research for content marketing focuses on understanding what people want to learn. The way people use keywords – and the way great content marketers use them – will have a huge impact on the tone of your content, the type of content you are writing – for example, do you need to write a blog post, a guest blog post, an eBook or a ‘How To’ article? It also affects the length of the copy – some keyword phrases will show you that the search engine user wants to be able to find the answer to a question within Google’s search results without even having to click through to the page, while other keyword phrases will show you that the search engine user is embarking on proper research about a specific subject. If you want to make sure you’re hitting all the right spots – for the reader as well as the client – make sure you have clearly defined goals. Never start researching different keywords before you know what the goal of the copy needs to be. Besides defining goals, you also need to gather keyword research from both search engines as well as social media. After you’ve gathered an initial list, you will have a better understanding of what type of content is available on the web about your topic and what kind of content is missing. The idea is to focus your content marketing efforts on the gaps. Need help with your content marketing? Visit our website or contact WSI today. Please follow and like...

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The importance of measuring your Content Marketing

Posted by on Aug 26, 2013 in Content Marketing, Copywriting |

When a customer or potential client stumbles upon your site, the first thing they are met with is your content. Believe it or not, what is written on your site pages is what could make or break your whole marketing strategy. Content marketing is what makes you more human and interesting to your clients as it is in the forefront of your customer engagement. As a company who strongly wants to positively affect their bottom line, you need to take full advantage of this marketing strategy. How to measure your Content Marketing Now that you aware of the importance of good content marketing, is your content marketing strategy doing as well as it is supposed to for your bottom line?  This infographic helps you measure your content marketing campaign.   An infographic from ragan.com WSIOMS can help you realise the full potential of your content marketing. Contact us today. Please follow and like...

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Checklist for content marketing: Which content creates value?

Posted by on Apr 16, 2013 in Content Marketing |

Content marketing, for the uninitiated, is the process of creating online content with the aim of getting people to read it and take action through visiting your website. It’s an effective way to drive traffic to your site when the content you are creating is of good quality and part of a well thought out marketing strategy. Here is a checklist of content that creates value: Blogs. Consumers use the Internet to find solutions to their problems, and that’s where a blog comes in. Here, you can write on hundreds of topics related to your company where your products and services are presented as a solution to the potential customer’s problem. It’s important to keep in mind that this isn’t a hard-sell approach – rather, you are giving the user some great practical advice and then following that with your product or service as a suggestion to help them out further. By using keywords that users are typing into search engines as well as link back to your website in your blog, you will be helping your brand’s visibility and rankings, making your products and services easier to find. Articles. Whether they are about company product launches, team-building exercises or other newsworthy events, articles are great exposure for your brand and business. By including keywords and website links, your articles will promote your company, help your rankings and keep your consumers in the loop about any exciting, positive news. Social media posts. Social media platforms are a great way to keep in touch one-on-one with your customer base in a more informal setting. Here, you can respond instantly to concerns, break news, offer competitions and promote launches – all while getting your brand out there and putting a human face on your marketing strategy. To find out more about content marketing and how it can benefit your company, contact WSI today! Please follow and like...

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Objective content marketing: 5 business goals that your content should accommodate

Posted by on Apr 15, 2013 in Content Marketing |

When you devise your content marketing strategy, you need to be clear on what business goals you need to accommodate. Content marketing can cover a wide range of online content, from blogs and articles to social media statuses and tweets, so it needs to all link up to your overall strategy and goals that you want to achieve in order to be successful. Here are 5 business goals for content marketing for you to consider: Drive website traffic. If you think your website just isn’t getting the views and responses it needs, you can use content marketing to drive potential customers to your website. The best way to do this is through links in your content, whether it is in blogs or social media. Be careful not to spam your readers – rather strategically place your links to a select amount of different but relevant phrases. Attract new customers. Every business wants to keep attracting new customers and content marketing is a great way to do this. You can promote your company through Twitter and other social media platforms with targeted campaigns, competitions and news to increase brand awareness to a massive online community. Build customer relationships. Content marketing is the perfect medium for building a relationship with your customers. Blogs and social media are unique platforms for personal communication with clients, allowing you to speak to your customers individually and instantly – resolving concerns, answering questions and becoming a part of their everyday lives. Here, there is no need for a sales pitch – you are talking to your customers from the position of a valued friend, a position vital to marketing success. Increase opt-in page conversions. Digital marketing is, by in large, a numbers game, and the best way to increase your opt-ins conversions is to increase site visitors. Quality content that engages the online community and causes them to click through to your website will do this efficiently and cost-effectively. Build company reputation. Nothing increases brand awareness like having a relationship built on trust. Content marketing gives you the opportunity to share you and your company’s extensive and valuable experience with the massive online community, placing you as an authority on your chosen subject. For this reason, the quality of your content is very important, as when you give advice that works, people will come back for more. To find out more about content marketing and how it can help you achieve your business goals, contact WSI today! Please follow and like...

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