People are very social creatures; we like to talk to friends and family about our daily lives and interests and we like to share our thoughts and feelings on networking sites like Facebook and Twitter. However, if a business tends to talk about themselves endlessly on their website or social media accounts, customers tend to avoid them and find their information elsewhere. If you are only writing about your products and brand you are going to turn off the very peopl
Writing is an art form and for copywriters, completing their best work for a client is nothing short of fulfilling a passion. Businesses benefit from a passionate writer who truly desires to put words to paper (or websites) in order to promote a product or service in a compelling way. In order for a copywriter to complete their work so that customers will really want your products, you have to find a writer whose primary motive is customer service. Writing compellin
Content marketing for search engine optimization is basically putting a few words together with a couple of keywords tucked away in the content. If all you care about is ranking well organically on the search engines, then you should definately go this route. If you are also using social media marketing with your internet marketing campaign, your content has to say something interesting and important. It should say your message and something that your target demogra
My good friend and fellow WSI Internet Consultant Patrick Hogan is a regular guest author of our blog. In this post he gives a great explanation of the Google Panda update and how he is re-evaluating his content strategy with a live case study. Savvy web marketers have always known that content is king on the Internet. After all, for years, the words on the page and links to a website were the only way search engines had to figure out what a site is about. It st
Much has been written about why companies should nurture leads until they’re ready to buy. These arguments tend to be logical, typically citing the need to assist prospects through the buying process and keep your company top of mind. But arguably, an even more important reason to nurture leads is overcoming prospects’ emotional objections—specifically, their fear of buying from you. Logical Reasons As you’re probably aware, the logical reason for lead nur
Inbound Marketing assumes you’ll gain followers online by providing a constant source of valuable content for them. However, writing content for the Internet is easier said than done and it takes time to build an online reputation as a thought leader in your industry. Only you know your audience well enough to know what they would consider as valuable information. But what kind of information constitutes valuable content? Look at the 3 points below and decide which one rings true with your organisation: Having the CEO engage with the man-on-the-street via a Blog or Social Media account Using a combination of humour and industry-related content as a way to keep people interested Publishing pricing information when no other competitors share that kind of information Below are a few things you can try when you’re creating content for the web. Shake Things Up If you’re going to shake things up and get noticed for your content then you’re going to have to do a few things that are different (even out of the ordinary) to others in your industry. Address an unpopular topic and help people solve it. If there are problems with what your industry is selling then someone will be looking for a solution. Be a Risk Taker Don’t be afraid to take a different approach. Before you publish content that could damage your reputation/business, ensure the worst case scenarios aren’t bad at all. Then go about creating content that causes a stir but will cause people to sit up and take notice. Speak to your Audience in their Language Make sure your Content speaks to your audience in a language they can relate to. And by that I mean you should stray from high-tech industry jargon. Create content that appeals and encourages conversation among your followers. Finally, remember that people that are searching online want to be informed as well as entertained. If you get your Content Marketing right a few times, people will notice, remark and spread the...