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A Focus On The South African Millennial

Posted by on Sep 24, 2018 in Content Marketing | 0 comments

With one foot in the first world, and one foot in third, the South African Millennial is in the unique position where they have the outlook and aspirations of first world Millennials, but understand the limitations and socio-economic factors of being in a developing nation.  Traditional marketing campaigns are not effective for this kind of outlook. A new approach must be taken, and experimental marketing needs to be implemented. The South African millennial is an

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Why You Need A Testimonial Database

Posted by on Sep 5, 2018 in Content Marketing | 0 comments

When you sell products online or in person, people will be curious as to what other people think about these products. People want to know:If others liked the product, If it worked for them, and What the results of using the product were.People like case studies and testimonials, which is why you need to start creating a testimonial database. All this is, are screen shots of emails, names and examples of what people said about your company. Start saving this inf

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How to Find Your Blogging Voice

Posted by on Sep 4, 2018 in Content Marketing | 0 comments

Being judged online can be harsh. For people who didn’t grow up with the internet, it can also make you feel a bit vulnerable to share your thoughts and opinions in a voice that really sounds like you. The result of holding back on writing in your authentic voice is that your content can sound impersonal and flat. Instead of being quirky, slightly arrogant, or playful, many writers and content marketers choose to ‘play it safe’ by using an overly professional

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A Simple Formula to Tell Better Stories

Posted by on Sep 3, 2018 in Content Marketing | 0 comments

How can you create better content that shakes people awake and makes them read every word, click every link, and watch every second? How can you create content that people want to consume? Here is a simple formula to tell better stories: Content needs to be story driven. If you start with a story, people want to pay attention, and they want to listen. People like stories and there are three parts to a story:Context – state the situation that led to the story Inc

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How to Find the Perfect Blog Topic

Posted by on Aug 13, 2018 in Content Marketing | 0 comments

As digital marketers, we are a big fan of tying blog content back to your product offering. In order to find the perfect blog topic, you need to go through a series of questions:  What do I need my prospect to believe in order to click on the call to action? What do they need to understand/learn/know before they will convert to a paying customer? What barriers do they have to converting? What objectives do they have to converting? What are they thinking about

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What Is An Acceptable Bounce Rate On My Blog?

Posted by on Aug 8, 2018 in Content Marketing | 0 comments

A bounce rate is not a tremendously useful metric in and of itself, but if a digital marketer is forced to answer the question, he or she would usually estimate between 50% to 70%. Business owners and new bloggers are often a bit shocked to hear that as high as 70% is an acceptable bounce rate for a blog. But, the real question is: how do we go about reducing that bounce rate?  The first measure you can take to reduce the bounce rate is to cross-link often fr

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