Awesome content creation tools you should be using

Posted by on Feb 16, 2016 in Content Marketing, Copywriting |

Creating quality content is not the easiest thing in the world. There’s no quick way to write meaningful and useful content, but thankfully, there are some tools that make it easier. Tools that help you research, write, edit and design content – the right tools not only make content creation easier, but more purposeful. Here are 10 of the top tools, as used by content writers all over the web. Google Drive Research Tool This tool allows you to conduct Google searches without ever leaving your Drive window. Click “Tools” on your menu bar and choose “Research” from the dropdown menu. Twitter lists A great source of inspiration, including breaking news. Polldaddy A tool to create surveys and quizzes that can make content interactive and interesting. Ubersuggest This takes your word or phrase and offers the best related topics people are searching for. This really helps when researching accurate information. Audacity This tool records interviews and edits audio. You can clip out bits that are not relevant, as well as convert to mp3 if you want to share your interviews on social platforms. Headline Analyzer A tool that scores your headline quality and rates its ability to drive social shares, traffic and SEO value. It reports on perceived sentiment and harmony of word types. Evernote A great tool to store lists, ideas, eBooks, research, your writing; it’s best feature is its mobile, desktop and web apps sync automatically as long as you are connected. Infogram A visual content tool that helps you create infographics, charts and data visualisation. Canva A fantastic tool for creating visual content quickly – it offers a huge library of templates and assets that you can manipulate, with many of these for free. Giphy Finding great GIFs in minutes – use this tool by opening the extension in Chrome, search, choose a GIF, drag and drop. It works in Gmail, Twitter and Facebook, among others. Tools like these can certainly make your writing easier, but ultimately, you still need to write the right content. Know your audience and add value and information into your content, and it will be well received. Contact us if you’d like to talk about content creation and our copywriting service. Please follow and like...

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The value of having content marketing goals

Posted by on Feb 11, 2016 in Content Marketing, Digital Media Marketing |

The secret to successful content marketing is not just having great content, specifically designed for a target audience. It’s about having content marketing that is aligned to your business goals. Your blogs, newsletters, email marketing or podcasts all need to fit into the bigger picture of what you are trying to achieve – without a strategic framework, you won’t get the most out of your hard work and efforts. The types of goals are obviously dependent on your business and audience and what it is you are trying to achieve. An obvious goal would be to build trust and a relationship with your audience. With interesting, valuable content, your audience will trust you and be comfortable knowing that you know your stuff. Maintaining that relationship, once forged, is pretty obvious too. Attracting new prospects is another marketing goal – the only way you’re going to do that is create content that is remarkable. The type of content that stands out from the rest, gets shared on social media and starts conversations. To keep your business healthy, you need a constant supply of new prospects. Solve problems – the most successful businesses survive because they provide solutions to problems. Using webinars or Q&A sessions can bring you this information, or your audience may submit questions through blogs comments or by email. By understanding your audience and their problems, you’ll be able to tailor your content accordingly. Your audience will love you for it. Focus on your customers’ objections – why they don’t want your product or service – and write content that addresses those concerns. Creatively resolving objections in content will convert customers quicker. Try out new ideas – using your content to test the waters is an inexpensive way to gauge results. Whether it be a new product, repositioning your key product or offering an unusual service, the feedback you will get from your audience will lead you in the right direction. Lastly, build your reputation with search engines. Search engines are looking for content that is valuable to their users – so creating that kind of content is ideal. SEO optimization in your highly readable content will get it to rank well in search engines, as well as be shared and score links. To find out more about our content marketing experience and how to set up strategic goals, contact us. Please follow and like...

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Interactive content – an exciting marketing tactic

Posted by on Feb 9, 2016 in Blogging, Content Marketing, Copywriting |

With content marketing costing around 60% less than traditional marketing and generating three times as many leads, it’s no surprise that the online space is being flooded with content. The commonest forms of content marketing include newsletters, blogs and social media posts, helping companies create brand awareness and connect with their customers. Interactive content marketing is an exciting way to stand out of the crowd and to earn the attention of your audience and increase engagement. Interactive content marketing is different as it guides the audience through a uniquely personal experience, based on their needs. For example, a quiz addressing specific issues, or an app that gathers data before reaching a recommendation are ways of creating an individual experience. It’s more engaging than traditional content, as it requires input from the audience. Partaking in a quiz or interactive white paper will keep your audience for longer than a blog post. Interesting apps or surveys save your potential customers from reading through the many articles and blog posts to find what they need. Using interactive content marketing will set you apart from your competitors – most of whom are still participating in content marketing only. Having your audience spending more time on your content and sharing it more readily gives you the edge on your competition. One of the most compelling reasons to be using interactive content marketing, is that it creates a more memorable experience. Using content that requires the audience’s interaction will help them remember your message, make them feel involved, giving them a vested interest in seeing it through to the outcome. There are a number of tools available for creating more interactive content; here are some examples: ThingLink – this platform allows users to bring their photos and videos to life through the inclusion of rich media links. By adding multiple engagement points to a photo or video, users are able to create a unique experience that encourages the user to interact for longer. ContentTools – offering seven different types of interactive content, this platform aims at helping businesses generate leads, drive website traffic and increase social engagement. These are: Personality quiz Trivia – challenge your audience with a trivia based quiz Polls – opinion based pooling tool Ranker – collect crowdsourced rankings from your audience on any topic Can you guess – informative, numerical quizzes Caption this – encourage engagement by asking your audience to submit a caption for an image Contests – collect valuable information about your audience by using giveaways from your site Zaption – an interactive video tool designed to engage learners by prompting them with clarifying questions throughout an educational video. A great tool for training, this type of video-based learning...

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Repurposing of your existing content – to do, or not to do?

Posted by on Feb 4, 2016 in Content Marketing, Digital Media Marketing, Website Optimization |

Do it! Repurposing your content is a clever way to re-share your old content, getting as much use out of it as possible, potentially reaching a new audience. There are more ways, though, of sharing content than just using social media platforms. Using different formats, like white papers, videos, podcasts and SlideShare will help to get your content to new places, helping you tap into new resources. It’s important to share your content on the right platforms – YouTube for videos, iTunes for podcasts, SlideShare for slideshows. Once you have posted on these platforms, get those content links out there by using Twitter. The more your content is shared on social media, the more traffic and re-tweets you’ll get. Ensure the content you want to repurpose is not outdated – if your content is evergreen (it is still completely relevant a year later) it will get excellent traction. Updating and tweaking a blog post to make it more up-to-date is a wise move; it may take you more time than you’d like, but it’s still less time than it takes to create something new. One massive fail is to pretend your repurposed content is new. Your readers aren’t stupid and you’ll be the one looking like a fool and losing credibility. Make sure people know the content is repurposed by saying things like: “This is as relevant now as when we first posted it”. Don’t forget to keep writing new content – repurposing is a clever way to use what you have again, but you still need fresh content to keep your site updated. Google Analytics will be able to show you your most popular posts over the past year, which is a good place to start your repurposing plan. Here are some ways to repurpose content: Turn a webinar into a YouTube video. Turn a series of blog posts about a specific topic or product into a guide, which you can then use in your email marketing. Edit the slides from a PowerPoint presentation for a consumer audience, upload to   SlideShare and embed the presentation on one of your web pages. Edit image heavy blog posts into a post suitable for Pinterest. Use Quora Q&A to find a question that’s promising, write a blog post about it, then answer the question on Quora, linking it back to your more in-depth blog post answer. Turn a slideshow or PowerPoint into an infographic – informative and easy to read, infographics are more readily shared than other types of media. If you have a blog with statistics or fascinating facts, use these points as tweets. Your content is more shareable in this format, helping you reach a wider audience. Promote your...

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Writing better blog content can boost your business

Posted by on Feb 2, 2016 in Blogging, Content Marketing, Copywriting |

Coming up with fresh, consistent and entertaining blog ideas for your website can be difficult, especially if you’re doing it all by yourself. You can outsource some of the blog writing, or invite guest writers, but here are some tips and suggestions to improve your blog content, which should get you more traffic and boost your business. Write for a specific audience Most of the time, your readers are your customers, so write content that is relevant to them and answer the types of questions you think they would ask. Find out what your customers want to read Use a free tool like Survey Monkey to create a questionnaire that will help to create a list of problems your blog could address. You could also check other sites in your niche to find out what your competitors’ customers are commenting on. Use clever keywords and phrases Identify the keywords that keep cropping up from customers, then use Google’s AdDWord Keyword Tool to find high search volume phrases. Answer your customer questions and use their comments If you find your customers are repeatedly asking the same questions, use these for blog posts. It will allow you to go into more depth on the subject than replying to a question by email. Your customers often have good angles or questions that you could use as a basis for a blog post. Stay current with your subject matter By typing your blog keywords into Google Alerts, you can receive the latest updates, tweets and news on the topics, to help you stay current. Use Google Insights for Search This will show you what people are searching for and what the next big search terms will be. Try a series A five part (or more) series of blog posts that is entertaining or very practical/informative, will keep your readers coming back for more. Don’t underestimate the power of titles Specific is good, if you want to keep your readers beyond the first few lines. “How to” headlines are popular, as well as ones that promise lists or easy-to-digest points. Use images This increases the time a reader will focus on your blog. Images offer the visual stimulation that is often needed to keep your reader engaged. Using images with humour work well to draw attention, although they should have some relation to your article. Make sure you don’t make spelling mistakes Careless grammar or spelling mistakes can undermine your efforts to sound professional and knowledgeable in your field. Using txt talk is another no-no; it makes your blog harder to read. Use a spell check and proof read your work before you post it. We’d love to hear your thoughts on your blog...

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Amazing Tools to help you Ace it in Email Marketing

Posted by on Jan 26, 2016 in Content Marketing, E-mail Marketing |

Is email marketing dead? If you think email is no longer essential for your B2B campaigns you are in for a shocker. A study by Smart Insight shows 73% of marketers agree that email is important to their business, while 74% believe it will provide their best ROI now and in the future. Hubspot shows companies using email marketing generate 50% more sales leads at 33% lower costs. The Direct Marketing Association reckons this digital marketing tool achieves 4300% return on investment, which is incredible to say the least. Well, you have to power this marketing tool to ensure you have emails that captivate and are personalised. They ought to be beautiful, catchy, relevant, optimised for delivery and compatible across your target clients. There are many tools you can use to fully optimise your emails for better results. These perform distinct duties and include: Testing tools: Before clicking ‘Send’ make sure you test your emails using tools such as Litmus, Email on Acid, Email Spam Test and Touch Stone, among others. They test everything from the subject line, compatibility to spam to increase your email marketing efforts effectiveness. Code analysis and conversion tools: These tools help you view the end results and also check the email from the inside to detail any unsupported code and such problems. LITMUSSCOPE, Premailer and Beaker are the most ideal tools for this. Real-time personalisation tools: These tools enable you to give a personal touch to your emails. They include AVARI, which is a predictive content recommendation engine, PowerInbox, Nifty Images, LiveIntent, RealTime Email and rebelmail. From live images to real time advertising on your emails, everything is possible with these tools. Email automation tools: When sending emails you need tools to make automation easy and this is where Sendwithus, Drip, Skymosity and Feedblitz come in handy. They allow you to automatically create emails from your blog or website, trigger email campaigns based on the weather, send personalised autosenders and create drip campaigns without the need for a designer. There are many other tools you can leverage in email marketing including tinyletter and BombBomb, which allows you to record and send video email on Gmail, and Boomtrain which helps sort relevant content and products for recipients. Well, things can only get better for every business owner who wants to capitalise on this invaluable marketing tool. Get in touch with us today for more details. Please follow and like...

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