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Copywriting Formulas – The Secret to Nailing Great Content Every Time

Posted by on Jan 12, 2016 in Blogging, Content Marketing, Copywriting | 0 comments

Writing from scratch is for rookies. Applying copywriting formulas will help you write faster and better. Experts in content marketing use copywriting formulas to make their work easier and to ensure quality each time. These formulas will help you when writing anything whether it is a general web page, a sales page, an ad, a blog post or a tweet. They’ll help you eliminate the guesswork and take your digital marketing strategy to the next level. You’ll face

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Content Expansion

Posted by on Jan 5, 2016 in Content Marketing, Copywriting | 0 comments

So much has been said about the importance of creating high quality content. However, precious little is said about content marketing. Great content is important for establishing a loyal reader base. However, how do you get the readers to your website in the first place? Content promotion is vital for successful digital marketing. Read on to find out exactly how to promote your content on different platforms. Note that the following three step approach can only

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How different types of content can boost traffic

Posted by on Dec 22, 2015 in Content Marketing, Social Media Marketing | 0 comments

When writing content for your blog posts, you should be aware there are different types of content and some appeal more than others. Using varying types of content, as well as a host of other tools, will help to keep your blog content fresh, interesting and very viewable. It’s all about getting your content shared and getting your brand noticed on social media platforms. There are four main types of content:Educational contentThis content is designed to show r

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Finding inspiration for your blog posts

Posted by on Dec 15, 2015 in Blogging, Content Marketing, Copywriting | 0 comments

One of the points of blog writing is to do it regularly, keeping your site constantly updated, so your visitors stay interested and hopefully share your content. But even the best writers can hit a wall and be stuck for ideas for new and interesting blog titles, especially if your business is niche. So the next time you’re faced with a blank screen and no ideas are jumping out at you, try following these tips or using some of the online tools to get your creative

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Transform your blog writing from boring to brilliant

Posted by on Dec 8, 2015 in Blogging, Content Marketing, Copywriting | 0 comments

With over 20 000 blogs being posted on the Internet per day, there’s a lot of competition in getting your blog read. Since fewer than 25% of people don’t read beyond the headline, it’s amazing any blogs get read at all, but they do. So what is it that makes one person’s blog more interesting and readable than the next? Anyone can write a blog (and do) but there are ways to improve your blog writing and to ensure it gets to the right audience. Changing your w

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Creating a winning welcome email

Posted by on Nov 29, 2015 in Content Marketing, E-mail Marketing | 0 comments

When it comes to email marketing, the aim is to get as many subscribers signed up as possible. But getting subscribers to complete the sign-up is only a small part of the process – more importantly is the welcome email the subscriber will receive next. A welcome email is the first friendly exchange that occurs between your business and the subscriber and is an ideal opportunity to sell your story and create a memorable experience. While most would agree that a wel

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