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Get Your Email Marketing Strategy and Campaign Up and Running

Posted by on Nov 17, 2015 in Content Marketing, E-mail Marketing | 0 comments

Everyone seems to be actively involved in email marketing as part of their social media marketing strategy. Marketing professionals are well aware that email marketing is offers the best return on investment when compared with any other online marketing medium. Of course you want to drive sales and revenue to your business in every possible way, but you might not be sure how to get started with email. How can you claim your portion of the market and get started with

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Online Marketing Advice: Reasons Why People Aren’t Reading Your Blog Posts

Posted by on Nov 10, 2015 in Content Marketing, Copywriting | 0 comments

If you have taken it upon yourself to handle your own online marketing campaign, you will know that having an interesting and engaging blog forms part of an effective strategy. Unfortunately, writing a blog and getting people to read it, comment and share your posts is a lot harder than some companies make it appear. The trick is to do it right. Present the right content and know just how to grab the attention of your target audience. Sounding complicated already? I

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The Magic of Content

Posted by on Oct 27, 2015 in Content Marketing, Online Marketing | 0 comments

Content – such an integral part of social media. Without it, how could we connect with our potential customers, keep the interest going and drive traffic to our websites? Quite simply, you can’t. So what is the secret to creating and posting great content? In social media terms, great content is the content getting to the right person at the right time. You could be writing the most eloquent, witty, informative or valuable post, but if it fails to reach the targ

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Google+, what’s next?

Posted by on Oct 13, 2015 in Content Marketing, Google +, Social Media Marketing | 0 comments

It was 2011, just after Larry Page returned as CEO of Google, that the plan to launch a direct competitor to Facebook was born. Google as a company was riding high on their many successes – mapping most of the world, indexing millions of books and becoming a major player in the smartphone market, but had yet to produce anything on social media. It wasn’t through lack of trying. Orkut, Reader, Wave and Buzz all failed miserably. In the meantime, Facebook grew big

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How to Harness the Power of Emojis in E-mail Marketing

Posted by on Sep 22, 2015 in Content Marketing, E-mail Marketing | 0 comments

Emojis are graphic ideograms used in social media platforms and it is now being used as an e-mail marketing technique. It works in that it sets your e-mail apart from the rest, increasing its visibility and ultimately the amount of traffic you have reached. Your business can benefit from this form of e-mail marketing. Here are three tips for using Emojis in e-mails:Your target audience is the most important aspect to consider. This form of e-mail marketing is not

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Five Video Content Marketing Myths that Need to Go Away

Posted by on Sep 15, 2015 in Content Marketing, Visual Marketing | 0 comments

Video marketing is fast becoming a favourite means of marketing. Why? A one minute video holds the same value as 1.8 million words. Not only does a video speak a million words but it also reaches a vast audience, as about 100 million people watch online videos daily. Consequently a few myths about video marketing have been created. Here are five video marketing myths that have been busted:The duration of videos should be short. Most people have been informed that

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