User-oriented content marketing is the only way. Why? Because any other form of content marketing is a waste of time and money. Below, we prove to you why… Ultimately, your audience is looking for two things:Firstly, they want relevant, interesting content, that provides them with a helpful solution to their problems; Secondly, they want the content to be made available to them consistently.Finding the balance between quantity and quality Once you have supplie

There is no cut and dry method when it comes to perfecting your company’s content marketing efforts. More often than not, it is all about trial-and-error, keeping an eye on consumer behaviour and measuring results. Unfortunately, this has led to the creation of a number of myths which, if believed, can actually cause your digital marketing strategy more harm than good. We dispel a few of these common myths below:  It’s Easy to Create Great ContentThis

Social selling using content marketing is all about using the power of words to boost your sales and strengthen the reputation of your organization. What you do not want to do, however, is to blend in with your competition in a blur of colloquialisms and slang.   Evolution of Language  Aren’t you glad that we don’t have to speak Shakespearen – thee, thou, and so on. Languages change over time. Currently the international language of business,

We have heard it time and again, “Content is King!” But what on earth do you still have to say? It can seem daunting to keep producing content to attract, engage, and convert customers on a regular basis. To maximize the social selling techniques you are using to enhance the status of your brand, here are some content writing tips:  Feel the Pain Start your introduction by presenting your readers with a problem that they are experiencing. Make it as

If you want to leverage social selling techniques to help you prospect for new leads, you need to know your keywords – words or phrases that match a user’s search with online content. General keywords can be used to create a buzz about your business, and to bring as many people as possible online. To get to the right people to your site, and turn those clicks into customers, you need to be more strategic about what keywords you use.  Think Like

Content marketing has been a buzz word for a while now, and it is sure to remain an important part of every company’s digital marketing strategy for many years to come. The question is, what are the benefits of embracing content marketing? How will it actually support your overall online strategy and lead to an increase in that bottom line? We investigate below. It helps boost your social media presence  If you are able to promote some of your best content market