Content marketing is the cornerstone of all digital marketing. Without an eloquently delivered message, the public may have no idea or the wrong idea about what your business represents, what you offer and how you stand out from your competition. Writing content that is relevant to the needs of your readers is one part of the process. Keeping it engaging and share-worthy is another. Here are four golden rules that copywriters use to craft great content:   Comma

Content marketing is all about consistent content creation, strategy, and promotion – and a well-rounded blog is always right at the heart of this approach. If you have been trying to reach out to your audience with a blog, but have yet to yield the results that you’ve been hoping for, here are a few reasons as to why it might not be working out:You Aren’t Using Social Media as a Promotional Tool How is your blog going to make an impact if nobody knows wh

If the world hadn’t realized it before, the announcement of the development of the new Google Mobile-first Index reiterates just how serious the mobile revolution is. This index will still take a while to roll-out, however, Google’s main goal is to eventually use the mobile version of every website’s content to rank pages from that site, regardless of the device that is being used to browse the internet at any given time. Here’s everything else that you need

What are you using to read this blog right now? If the answer is “a mobile device”, you are in good company. Mobile users are increasing so quickly that their number world-wide has exceeded the total of global desktop users. Internet usage via mobile is also rapidly escalating. It, too, has surpassed desktop figures, with the average adult spending 2.8 hours per day surfing the Internet on their mobile phone. Mobile marketing needs to be high on your list of pri

Creating fresh new content for your website on a daily basis has its perks as it generates loads of traffic to your website and allows for your clients to be well informed. However, the downside of this is getting new fresh content to be featured on your site – you want your audience to be informed continuously regarding the latest sales, the latest products you are featuring – you certainly don’t want to lose the momentum you’ve established. Take a

Are you considering adding a blog to your organisation’s website, but wary that is sounds too much like “bog”? Then read on to discover how essential a blog webpage as a means to share your content marketing. What is a blog anyway? The dictionary defines a blog as a noun referring to “a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.” If that brings to your mi