In this digital era, content marketing is really an ace all online marketers need to have down to a tee as well as up their sleeve. When you are branching out into the digital world in an attempt to make a name, as well as following for yourself, the beginning phases can truthfully told, be some of the hardest. Trying to figure out exactly how you will be growing your subscriber list from zero to a good few tens of thousands of followers can really seem like an unma
Over the past few years, content marketing has grown exponentially. Every company needs content and unfortunately many are beginning to opt for quantity over quality. This is an extremely dangerous concept because now, although they are churning out weekly blog posts and keeping their online presence busy, the actually content which they are supplying their customers is often short of acceptable. People seem to be missing the point of their blogs completely. They ar
Social media marketing is no longer just about text updates. Visuals and graphics have become a big part of marketing products, services and ideas on social media platforms. You might have noticed that visuals grab your attention faster than a body of text will. 60 000 times faster in fact! You might be struggling to come up with the best media and images for your campaign and if you aren’t a designer, you might struggle. The good news is that you don’t need to
Content marketing can be used quite successfully to launch your online “teaching” career! If you have expertise and want to share them online, it makes great profitable sense. What are you waiting for? For those who are a bit sceptical, below are our top 4 reasons why sharing your expertise online can be profitable:When presenting content media to the online world, you are presenting your content and expertise to a group of people who want to learn and want to
Evergreen content is considered to be ‘timeless;’ it’s expert opinions about a niche field, aimed at beginners who know little about the subject matter. The content you create needs to be easy to read, easy to understand and shouldn’t have to be updated (hence the ‘timeless’ idea). In order to write great evergreen content, make sure your articles are: Relevant If your content loses relevance over time, or with each passing trend, then it’s not good ev
Content marketing has one main objective: to attract the attention of your target audience. Once you have their attention, the objective changes to engaging with the audience and converting interested parties into real leads and consumers. It’s just not enough anymore to post weekly 200 word blogs and hope that your target audience will find it and be interested in it. Content can be used for online marketing on your business blog, social media platforms and more.