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2015’s Finest SEO and Content Marketing Blogs, Well Worth Following

Posted by on Jun 9, 2015 in Content Marketing, Digital Media Marketing | 0 comments

In the digital marketing and online marketing world, great things are afoot. You will find great advancements with Google with its topic modelling and semantic connectivity and direct answers. Online marketing professionals are truly creating quality content and rankings are being effectively boosted. Quality content is however not the only course of action that marketers need to take when seeking out better SEO rankings. A well thought out and strategic content mar

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Post-Conversion Marketing: Keeping Things Going

Posted by on Jun 2, 2015 in Content Marketing | 0 comments

Generating real leads is one of the main objectives of conversion marketing and post-conversion marketing is the next step. The idea is to grab the attention of an interested consumer, direct them to your website or chosen form of contact and convert them into a real customer. Once a consumer has elected to make contact with you, half the battle is won – all you need to do is get them communicating with you. Of course you will need to ensure that once they have ma

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A Few Red Flags You Should Look Out for when Approaching a Copywriting Service

Posted by on May 19, 2015 in Content Marketing, Copywriting | 0 comments

There are thousands of copywriting services available in South Africa today. These include large departments within some of the most reputable marketing organisations, right the way through to freelance copywriters working out of their homes. This piece will look at a few red flags you should look out for before hiring a copywriter. Your Chosen Copywriter doesn’t have any Samples or a Portfolio for You Whether you’ve chosen to hire a freelancer or a marketing fi

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Defining Your Brand’s Tone with Copywriting

Posted by on May 12, 2015 in Content Marketing, Copywriting | 0 comments

Copywriting has always been a profession that has evolved as consumers diversify and brands become more personal. The reason for this is because written communications are more complex than verbal communications and require more time, effort and expertise to express the right message. In writing, you can’t necessarily use verbal intonation and emphasis, meaning that the words themselves have to convey very particular meanings. Develop a Genuine Brand Tone Copywrit

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How popular bloggers get more traffic from Twitter

Posted by on May 11, 2015 in Blogging, Content Marketing | 0 comments

Social media experts have a set of rules and pointers for using Twitter to boost traffic to their clients’ websites, but popular bloggers are obviously winning at this game. They don’t follow the rules and they’ve got a massive list of subscribers and followers on social media. What are they doing differently? Here are a few key differences. Don’t limit your following count to influential people It’s true that it doesn’t reflect very well on your Twitter

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Copywriting – It’s not about What You Say, but more about How You Say It

Posted by on May 5, 2015 in Content Marketing, Copywriting | 0 comments

One of the biggest mistakes that many brands in our modern world make is that they think copywriting services are just an expense. On the contrary, however, copywriting is an investment that can uplift a brand, convert leads into sales and, ultimately, drive profits of a company. Unfortunately, copywriting is not easy to do effectively. Even if you can write to a great quality standard, it’s not always just about what you say. Copywriting – Finding the right wor

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