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Mobile Marketing: Everything You Need to know about the Google Mobile-first Index

Posted by on Jan 12, 2017 in Content Marketing | 0 comments

If the world hadn’t realized it before, the announcement of the development of the new Google Mobile-first Index reiterates just how serious the mobile revolution is. This index will still take a while to roll-out, however, Google’s main goal is to eventually use the mobile version of every website’s content to rank pages from that site, regardless of the device that is being used to browse the internet at any given time. Here’s everything else that you need

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Can mobile optimization increase conversions?

Posted by on Dec 19, 2016 in Content Marketing | 0 comments

What are you using to read this blog right now? If the answer is “a mobile device”, you are in good company. Mobile users are increasing so quickly that their number world-wide has exceeded the total of global desktop users. Internet usage via mobile is also rapidly escalating. It, too, has surpassed desktop figures, with the average adult spending 2.8 hours per day surfing the Internet on their mobile phone. Mobile marketing needs to be high on your list of pri

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5 easy content solutions:

Posted by on Dec 6, 2016 in Content Marketing | 0 comments

Creating fresh new content for your website on a daily basis has its perks as it generates loads of traffic to your website and allows for your clients to be well informed. However, the downside of this is getting new fresh content to be featured on your site – you want your audience to be informed continuously regarding the latest sales, the latest products you are featuring – you certainly don’t want to lose the momentum you’ve established. Take a

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Your Blog – The Ultimate in Content Marketing

Posted by on Nov 17, 2016 in Content Marketing | 0 comments

Are you considering adding a blog to your organisation’s website, but wary that is sounds too much like “bog”? Then read on to discover how essential a blog webpage as a means to share your content marketing. What is a blog anyway? The dictionary defines a blog as a noun referring to “a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.” If that brings to your mi

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How to craft content for every stage of the sales funnel

Posted by on Oct 20, 2016 in Content Marketing | 0 comments

These days, with sales, very few people make impulse purchases anymore, preferring rather to do a bit of research (window shopping). This is also referred to as the sales funnel – the different stages a customer will go through before they make a purchase. From visiting your website for the first time, to subscribing to your emails, to asking questions and finally making a purchase. At any one time, you’ll have customers who are at different points in their buyi

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Why you should be creating content outside your niche

Posted by on Oct 19, 2016 in Content Marketing | 0 comments

Blogging is such an important part of building your brand and increasing your business visibility. It allows, along the way, for you to become an expert in your niche, which is important when you’re starting out. But the day will come when you feel like you have exhausted your ability to blog anymore on your chosen field of expertise, when you’ve recycled your content enough, so what now? There are a number of good reasons to create content outside of your niche

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