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5 easy content solutions:

Posted by on Dec 6, 2016 in Content Marketing | 0 comments

Creating fresh new content for your website on a daily basis has its perks as it generates loads of traffic to your website and allows for your clients to be well informed. However, the downside of this is getting new fresh content to be featured on your site – you want your audience to be informed continuously regarding the latest sales, the latest products you are featuring – you certainly don’t want to lose the momentum you’ve established. Take a

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Your Blog – The Ultimate in Content Marketing

Posted by on Nov 17, 2016 in Content Marketing | 0 comments

Are you considering adding a blog to your organisation’s website, but wary that is sounds too much like “bog”? Then read on to discover how essential a blog webpage as a means to share your content marketing. What is a blog anyway? The dictionary defines a blog as a noun referring to “a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.” If that brings to your mi

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How to craft content for every stage of the sales funnel

Posted by on Oct 20, 2016 in Content Marketing | 0 comments

These days, with sales, very few people make impulse purchases anymore, preferring rather to do a bit of research (window shopping). This is also referred to as the sales funnel – the different stages a customer will go through before they make a purchase. From visiting your website for the first time, to subscribing to your emails, to asking questions and finally making a purchase. At any one time, you’ll have customers who are at different points in their buyi

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Why you should be creating content outside your niche

Posted by on Oct 19, 2016 in Content Marketing | 0 comments

Blogging is such an important part of building your brand and increasing your business visibility. It allows, along the way, for you to become an expert in your niche, which is important when you’re starting out. But the day will come when you feel like you have exhausted your ability to blog anymore on your chosen field of expertise, when you’ve recycled your content enough, so what now? There are a number of good reasons to create content outside of your niche

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The importance of adapting your content to your audience

Posted by on Oct 11, 2016 in Content Marketing | 0 comments

When creating content there’s a certain arrogance that accompanies the process – you’re writing what you want to, because you believe it serves a purpose or because you have something to say. While you may think you are fulfilling a genuine need, you could be off the mark. Understanding what your audience wants to read about and tailoring your content accordingly, could be a big step towards higher levels of engagement. When thinking of the topics for your con

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Why you should be publishing your content on Medium

Posted by on Sep 27, 2016 in Content Marketing | 0 comments

Medium, the popular blogging platform founded in 2012, is kind of like Twitter for long-form content, but it has the advantage of telling you stories you are interested in. Even if you already have a massive following on social media, sometimes your content doesn’t get the mileage you think it deserves. Publishing your content on Medium has the distinct advantage of reaching a new, much larger audience. If you’re still unconvinced, here are eight reasons why you

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