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How to use Google Tag Manager as an SEO tool

Posted by on Aug 14, 2017 in Content Marketing, SEO | 0 comments

Google Tag Manager is a free tool developed by Google to meet an increasingly pressing need for ease of access, functionality and complex data collection-made-easy as the digital and digital marketing world becomes more complex – and it’s great for SEO. SEO is all about tracking user behaviour and responding to it to give users what they want and like. Google Tag Manager is, therefore, a powerful SEO tool in that it:enables advanced tracking and data colle

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Content Creation – taking the slogging out of blogging

Posted by on Jul 11, 2017 in Blogging, Content Marketing | 0 comments

Many business owners simply don’t have the time (or the skill) to write their own blog posts, which is why this kind of content creation is regularly offered as part of an SEO package or an online marketing campaign.Content for SEO: blog posts that bring traffic to your website  The key here…yes ‘key… is keywords. Your SEO service provider will be doing keyword research from month to month to determine what people are typing into the search bar to

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Content Marketing Stats to be Aware of in 2017

Posted by on Jun 28, 2017 in Content Marketing | 0 comments

By now, it has become evident how big of a role content marketing plays in a company’s online marketing success. As you work on adding it to your own digital marketing strategy, let us look at some important content marketing stats from the first half of this year that may help to make your life easier going forward.  B2B and B2C Marketers Using Content Marketing (H2)It is estimated that almost 89% of B2B marketers and 86% of B2C marketers are incorporati

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Content Marketing Tips and Tricks: Refreshing Old Content

Posted by on Jun 8, 2017 in Content Marketing | 0 comments

So many businesses choose to forego content marketing due to the amount of time and dedication that it requires to generate the desired results. The truth is that there are ways around this. Instead of spending all your time creating new content, there is also the opportunity to refresh some of your old content – something which is bound to save you time, yet sure to provide you with similar results.   How it’s Done  Start by doing some keyword research. T

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Important Changes You Should Make to Your Content Marketing Strategy

Posted by on May 23, 2017 in Content Marketing | 0 comments

If done right, content marketing can help create and maintain a positive standing for a business within the digital marketing realm. According to the WSI OMS team, there are a few things you should change about your content marketing strategy to achieve better results and increase your following:  Make it All about the AudienceWhile promotional content has its time and its place, the type of content that usually performs the best is the content that is al

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How to Make It Impossible for People NOT to Read Your Blog Posts

Posted by on May 16, 2017 in Content Marketing | 0 comments

Everyone knows that quality content is key to every great content marketing strategy. However, even if your content is interesting and well-written, that’s only half of the battle won. You need to actually convince people to read it first! Here’s how…Pay Attention to Your Headline This is obvious… but it is often tackled with the wrong approach. An attractive, enticing headline doesn’t need to rely on sensationalism or make false claims to get more

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