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The Most Important KPIs to Monitor as an E-Commerce Business

Posted by on Jul 16, 2018 in Content Marketing | 0 comments

E-commerce marketing is a very different ballgame from other types of marketing. If you only focus on your sales numbers, then you will have a hard time to identify what is working in your business and where you need to improve. To get an accurate indication of how your e-commerce marketing is performing, you need to keep track of a number of key performance indicators (KPIs). Here are the KPIs we suggest you track:Conversion RateThe conversion rate of an e-comm

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How your SEO and content strategy should reflect changing search intent

Posted by on Jun 5, 2018 in Content Marketing, SEO | 0 comments

It wasn’t long ago that you would type something like “Johannesburg restaurant” into Google. Nowadays, you can type something like “Where should I go for dinner?” into Google. This is because we have started to assume that search engines are smart enough to recognise intent. The question is: does your SEO strategy reflect this changing search behaviour? This is what the “topic cluster model” is all about. Topic clusters is an SEO strategy that focuses

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How to Write More of Your Top Performing Content

Posted by on May 30, 2018 in Content Marketing | 0 comments

If you want to get better at writing, then you’re supposed to be writing every day. There are many other tricks but ultimately practice is what makes perfect. The same is true for content marketing. Forbes estimates that only about 10% of any website’s content generates 90% of the traffic and less than 1% of the content is responsible for half of all the website’s visitors. So what’s the point of producing all the excess content on your website?First, you

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3 Tips to Optimise Your Content for Mobile Marketing

Posted by on May 29, 2018 in Content Marketing | 0 comments

According to a World Wide Worx 2017 study, South Africa has 21-million internet users, of which the vast majority are using mobile phones to access the internet. Statistics by eMarketer shows that most companies dedicated only about a quarter of their marketing budgets to mobile marketing in 2013, however, this figure has tripled in 2018. If you are a B2B company that mainly sells online, you may think that your clients are not doing mobile searches to find you. It

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The Best Types Of Content For Boosting Conversions

Posted by on May 28, 2018 in Content Marketing | 0 comments

When you think of conversions, you’re often drawn to thinking about pay-per-click ads, banners and bright red calls to action. Your target audience, however, is tired of being ‘sold to’, which is why you have to look at different ways to create content that will lead to sales. Here are a few types of content that are great for boosting conversions:Blog PostsHow many questions could a potential customer have for your product? What type of advice would they

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How to Use LinkedIn to Find Content Marketing Ideas

Posted by on May 22, 2018 in Content Marketing | 0 comments

If you’re one of the many marketers who struggles to come up with unique, daily blog content, it’s time to turn to social media for content ideas. When you tune into chatter all across the web, you can source ideas that you know will resonate with your audience. Sometimes, all it takes to craft your next month’s content calendar is to know where to ask the right questions. Here are a few tips to perfect social sourcing for your brand:Seed A Network For Your

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