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The low down on adaptive content

Posted by on Apr 21, 2016 in Content Marketing, Website Optimization | 0 comments

Statistics show that 94% of companies claim that personalisation is a key component of their success, while 56% of consumers would happily purchase from a company that provides good personalised service. It’s stats like these that have led to the development of adaptive content – that is, using personalisation to enhance the customer experience and preparing content for delivery across multiple platforms. By implementing these into your content strategy, you’l

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What’s so special about a landing page?

Posted by on Apr 20, 2016 in Content Marketing, PPC, Website Optimization | 0 comments

When referring to a landing page, this means the page a visitor arrives at after clicking on an advert. Inexperienced marketers will direct all their PPC traffic to their homepage, but this can be a mistake. Having landing pages tailored to different offers can be just the thing to provide a quality experience for your visitors and to drive conversions. Great landing pages that convert, have a number of traits in common. While some of these tips may seem obvious, re

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A winning landing page strategy

Posted by on Apr 18, 2016 in Content Marketing, Website Optimization | 0 comments

A landing page is a website page accessed when visitors click a link found on another website. A landing page is important in digital marketing. An effective landing page is able to increase conversion rates. It can be the difference between converting a visitor into a customer and repelling that visitor away. For this reason alone, using a winning landing page strategy increases conversion rates and boosts website traffic. Creating a winning landing page There are

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Getting more shares for your awesome content

Posted by on Apr 12, 2016 in Content Marketing, Copywriting | 0 comments

A recent research report conducted by Buzzsumo and Moz, found that an astonishing 50% of posts get 8 shares or less, and 75% of these posts achieved a zero referring domain link. The study analysed one million posts, selected at random, revealing some shocking truths about content. So why does content fail? It’s just not possible that all content is poor. In recent years, great content would work its way to the top of the pile, be found and shared, but the problem

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What is data-driven marketing?

Posted by on Apr 11, 2016 in Blogging, Content Marketing, Digital Media Marketing | 0 comments

In today’s digital world, data is the new way of maximising marketing strategies when targeting customers. Data-driven marketing focuses on customer experience and value through link building. Defining data-driven marketing This is using customer information to combine and enhance marketing efforts. The first process in digital marketing is observation and measurement, and then insights and actions. When implemented well, data-driven marketing transforms and impro

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How microcopy can improve your website

Posted by on Mar 24, 2016 in Content Marketing, Website Optimization | 0 comments

Microcopy is the term for the small bits of copy on a website’s interface that help users with their journey across your site – error messages, contact form explainers, hints… It doesn’t sell your services or products directly, but it backs up your brand values. Its goal is to make the experience easier, alleviate customer concerns and help users through the sticking points on your website. It is an essential part of the purchase process, yet many sites igno

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