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Repurposing of your existing content – to do, or not to do?

Posted by on Feb 4, 2016 in Content Marketing, Digital Media Marketing, Website Optimization | 0 comments

Do it! Repurposing your content is a clever way to re-share your old content, getting as much use out of it as possible, potentially reaching a new audience. There are more ways, though, of sharing content than just using social media platforms. Using different formats, like white papers, videos, podcasts and SlideShare will help to get your content to new places, helping you tap into new resources. It’s important to share your content on the right platforms

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Writing better blog content can boost your business

Posted by on Feb 2, 2016 in Blogging, Content Marketing, Copywriting | 0 comments

Coming up with fresh, consistent and entertaining blog ideas for your website can be difficult, especially if you’re doing it all by yourself. You can outsource some of the blog writing, or invite guest writers, but here are some tips and suggestions to improve your blog content, which should get you more traffic and boost your business.Write for a specific audienceMost of the time, your readers are your customers, so write content that is relevant to them and

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Amazing Tools to help you Ace it in Email Marketing

Posted by on Jan 26, 2016 in Content Marketing, E-mail Marketing | 0 comments

Is email marketing dead? If you think email is no longer essential for your B2B campaigns you are in for a shocker. A study by Smart Insight shows 73% of marketers agree that email is important to their business, while 74% believe it will provide their best ROI now and in the future. Hubspot shows companies using email marketing generate 50% more sales leads at 33% lower costs. The Direct Marketing Association reckons this digital marketing tool achieves 4300% retur

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Email Marketing Tips: Get More Readers Clicking on Images

Posted by on Jan 19, 2016 in Content Marketing, E-mail Marketing | 0 comments

The web is becoming more visual. If you hope to make any sort of impact online, including images and videos is just what you need. Cisco predicts that video will soon account for most online traffic. Using images is fine for social media marketing and web content, but is it effective for email marketing too? If you’re not already including images in your emails, you’re missing out on a great opportunity to take your campaign to the next level. However, images ne

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Copywriting Formulas – The Secret to Nailing Great Content Every Time

Posted by on Jan 12, 2016 in Blogging, Content Marketing, Copywriting | 0 comments

Writing from scratch is for rookies. Applying copywriting formulas will help you write faster and better. Experts in content marketing use copywriting formulas to make their work easier and to ensure quality each time. These formulas will help you when writing anything whether it is a general web page, a sales page, an ad, a blog post or a tweet. They’ll help you eliminate the guesswork and take your digital marketing strategy to the next level. You’ll face

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Content Expansion

Posted by on Jan 5, 2016 in Content Marketing, Copywriting | 0 comments

So much has been said about the importance of creating high quality content. However, precious little is said about content marketing. Great content is important for establishing a loyal reader base. However, how do you get the readers to your website in the first place? Content promotion is vital for successful digital marketing. Read on to find out exactly how to promote your content on different platforms. Note that the following three step approach can only

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