Visit Us On Twitter Visit Us On Facebook Visit Us On GooglePlus Visit Us On Pinterest Visit Us On Youtube Visit Us On Linkedin
Call us: +27 11 466 0371

How to craft content for every stage of the sales funnel

Posted by on Oct 20, 2016 in Content Marketing | 0 comments

These days, with sales, very few people make impulse purchases anymore, preferring rather to do a bit of research (window shopping). This is also referred to as the sales funnel – the different stages a customer will go through before they make a purchase. From visiting your website for the first time, to subscribing to your emails, to asking questions and finally making a purchase. At any one time, you’ll have customers who are at different points in their buyi

read more

Why you should be creating content outside your niche

Posted by on Oct 19, 2016 in Content Marketing | 0 comments

Blogging is such an important part of building your brand and increasing your business visibility. It allows, along the way, for you to become an expert in your niche, which is important when you’re starting out. But the day will come when you feel like you have exhausted your ability to blog anymore on your chosen field of expertise, when you’ve recycled your content enough, so what now? There are a number of good reasons to create content outside of your niche

read more

The importance of adapting your content to your audience

Posted by on Oct 11, 2016 in Content Marketing | 0 comments

When creating content there’s a certain arrogance that accompanies the process – you’re writing what you want to, because you believe it serves a purpose or because you have something to say. While you may think you are fulfilling a genuine need, you could be off the mark. Understanding what your audience wants to read about and tailoring your content accordingly, could be a big step towards higher levels of engagement. When thinking of the topics for your con

read more

Why you should be publishing your content on Medium

Posted by on Sep 27, 2016 in Content Marketing | 0 comments

Medium, the popular blogging platform founded in 2012, is kind of like Twitter for long-form content, but it has the advantage of telling you stories you are interested in. Even if you already have a massive following on social media, sometimes your content doesn’t get the mileage you think it deserves. Publishing your content on Medium has the distinct advantage of reaching a new, much larger audience. If you’re still unconvinced, here are eight reasons why you

read more

How to gain customer trust through your website

Posted by on Aug 24, 2016 in Blogging, Content Marketing | 0 comments

Establishing trust with your customers or potential customers is not instantaneous – it takes hard work and continued service and support to win them over. What many businesses don’t realise though, is that your website plays a big part – if visitors to your site have any doubts about your business or its integrity, they’ll bounce right out and never come back. Your content may be engaging and the CTAs compelling, but trust is earned over time and not someth

read more

What is social media’s Rule of Thirds?

Posted by on Aug 23, 2016 in Content Marketing, Social Media Optimization | 0 comments

It’s not a new term, but one which some people may have missed – the Rule of Thirds. What this refers to is dividing your social media content into thirds and using it in different ways, to increase and maintain an engaged audience. These are:1/3 of your social content promotes your business, converts readers and generates profit. 1/3 of your social content should surface and share ideas and stories from industry thought leaders or like-minded businesses. 1/3

read more
Page 1 of 241234...1020...Last