Visit Us On Twitter Visit Us On Facebook Visit Us On GooglePlus Visit Us On Pinterest Visit Us On Youtube Visit Us On Linkedin
Call us: +27 11 466 0371

The importance of using images in your blog or content marketing

Posted by on May 24, 2016 in Content Marketing, Online Marketing | 0 comments

Statistics show that content with images get a whopping 94% more views than those without! Content with visuals is not only more shareable (Facebook posts with images get 87% more shares, Tweets with images get 18% more clicks, 89% more favourites and 150% more retweets), but they give your piece personality. They also break up long pieces of content that can be off-putting to a reader with little time. While you think your content may not have a suitable image to e

read more

The key to avoiding email marketing traps

Posted by on May 17, 2016 in Content Marketing, E-mail Marketing | 0 comments

Email marketing is a very effective tool to get the word out there about your product, service or company. It can yield very high results, allowing for easy conversions and ultimately, good sales. But since just about everyone is using email marketing, it’s vital not to make the common mistakes that businesses are making over and over – give your email marketing a strategy and some serious thought and try to avoid these traps:Don’t disappear after the first

read more

Blogs Make Good Business Sense

Posted by on May 3, 2016 in Blogging, Content Marketing | 0 comments

As we move further into the 21st century, organisations of all sizes are increasingly appreciating that having a presence in the digital community at large is a must in order to expand and grow. Business owners often ask, “Ok, so I have a Facebook Page for my business. Why would I spend so much of my precious time writing a blog?” 80% of business decision makers prefer to get information in a series of articles versus an advertisement. 61% of consumers say they

read more

The low down on adaptive content

Posted by on Apr 21, 2016 in Content Marketing, Website Optimization | 0 comments

Statistics show that 94% of companies claim that personalisation is a key component of their success, while 56% of consumers would happily purchase from a company that provides good personalised service. It’s stats like these that have led to the development of adaptive content – that is, using personalisation to enhance the customer experience and preparing content for delivery across multiple platforms. By implementing these into your content strategy, you’l

read more

What’s so special about a landing page?

Posted by on Apr 20, 2016 in Content Marketing, PPC, Website Optimization | 0 comments

When referring to a landing page, this means the page a visitor arrives at after clicking on an advert. Inexperienced marketers will direct all their PPC traffic to their homepage, but this can be a mistake. Having landing pages tailored to different offers can be just the thing to provide a quality experience for your visitors and to drive conversions. Great landing pages that convert, have a number of traits in common. While some of these tips may seem obvious, re

read more

A winning landing page strategy

Posted by on Apr 18, 2016 in Content Marketing, Website Optimization | 0 comments

A landing page is a website page accessed when visitors click a link found on another website. A landing page is important in digital marketing. An effective landing page is able to increase conversion rates. It can be the difference between converting a visitor into a customer and repelling that visitor away. For this reason alone, using a winning landing page strategy increases conversion rates and boosts website traffic. Creating a winning landing page There are

read more
Page 1 of 211234...1020...Last