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Eight ways to improve a web page

Posted by on Jul 14, 2016 in Content Marketing, Website Content, Website Optimization | 0 comments

Creating an awesome web page that people will visit again and again isn’t easy, but there are some things you can do to improve your chances. Ultimately, you want your readers to experience a page that is user-friendly and quick to look at, as well as offering something interesting that your readers will pass on to others. Here are eight simple tips to try:Ensure your page loads fastInternet connections are getting faster and faster, but there’s always somet

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How important is your landing page?

Posted by on Jul 12, 2016 in Content Marketing, Copywriting, Online Marketing | 0 comments

There’s a wealth of information out there for small businesses and marketers on how to optimise their landing pages to improve conversion rates. Sadly, you can’t trust everything you read online, so bad information could lead to bad decisions which ultimately are to the detriment of your business. Here are three of the most common misconceptions about landing pages:Low conversion rates = problems with your landing pageYou can improve your conversion rates wi

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Is your content achieving its full potential?

Posted by on Jul 6, 2016 in Content Marketing, Copywriting | 0 comments

Recent surveys and analysing of shares and posts revealed that 50% of content gets eight or less shares and even fewer links. A constant supply has resulted in content getting less engagement than ever before. It’s not that the content is dropping in quality either – there’s just so much great content that the bar has raised higher. ‘Content shock’, a term coined by Mark Schaefer, refers to content supply that is exponentially exploding while content deman

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Is it time to rev up your content marketing?

Posted by on Jun 21, 2016 in Content Marketing, Online Marketing | 0 comments

Content is a very powerful tool in the world of online marketing, so it’s important to keep your content marketing strategy right at the top of your priority list. In order to deliver consistent and valuable information to your customers, you need to look at your strategy every few months, to make sure you are getting the most out of your content. If one of your top goals is to generate more leads, then content is what you should be focusing on. Companies that blo

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Tips and tricks to become a better online copywriter

Posted by on Jun 20, 2016 in Content Marketing, Copywriting | 0 comments

As one of the most essential elements of effective online marketing, copywriting is all about using words strategically to get people to take some form of action. Copywriting is a vital element of your content marketing. From your social media marketing strategy to powerful SEO and newsletter sign-ups, good copy not only requires information that is valuable to your audience in some way – informative, educational, humorous, entertaining; but also written in such a

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Why content marketing is more powerful than you think

Posted by on Jun 14, 2016 in Content Marketing, Digital Media Marketing | 0 comments

Content, in its many forms – blogs, videos, infographics – has exponential value that many marketers don’t know about. When you think about the channels you use to get to the content, it could be through search engines, social networks or links from other websites, yet, when asked, a lot of people dismiss using these channels, because they underestimate the different ways that content is consumed. When asked outright, many people will say they don’t use soci

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