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Video Marketing Trends to Look Out For In 2019

Posted by on Dec 12, 2018 in Content Marketing | 0 comments

As 2018 inches to a close, there could not be a better time to look ahead at some of the video marketing trends that may emerge in 2019. It is projected that 90% of internet traffic in 2019 will come from video, and businesses are jumping on the bandwagon. For example, local telecommunications companies like MTN and Vodacom are encouraging the consumption of video by lowering data costs and introducing data lite platforms like MTN Shortz and Vodacom’s Video Play a

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Turn Your Company into a Knowledge Centre Using Content Marketing

Posted by on Nov 13, 2018 in Content Marketing | 0 comments

Big brands continue to be overtaken by lean, emerging start-ups. Consider how the entire paid television and Blockbuster sector has been overhauled by streaming services like Netflix and Hulu. If brands are not agile and quick to adapt, they can become irrelevant. Fast. One way in which brands are successfully reinventing themselves is by looking within their business and establishing themselves as the go-to authority within their industry. To do this, they become k

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Google’s New Tool for Marketers

Posted by on Oct 9, 2018 in Content Marketing, Google | 0 comments

Earlier this year, Google rolled out an exciting tool for marketers, specifically marketers who are engaged in video campaigns. Google’s Reach Planner helps you plan your reach on YouTube and other video sharing platforms. The tool is available in Google AdWords; it is currently still in its Beta phase of testing. It allows you to get unique data on your reach in more than fifty countries and you can look at people’s demographics all the way down to the devices

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A Focus On The South African Millennial

Posted by on Sep 24, 2018 in Content Marketing | 0 comments

With one foot in the first world, and one foot in third, the South African Millennial is in the unique position where they have the outlook and aspirations of first world Millennials, but understand the limitations and socio-economic factors of being in a developing nation.  Traditional marketing campaigns are not effective for this kind of outlook. A new approach must be taken, and experimental marketing needs to be implemented. The South African millennial is an

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Why You Need A Testimonial Database

Posted by on Sep 5, 2018 in Content Marketing | 0 comments

When you sell products online or in person, people will be curious as to what other people think about these products. People want to know:If others liked the product, If it worked for them, and What the results of using the product were.People like case studies and testimonials, which is why you need to start creating a testimonial database. All this is, are screen shots of emails, names and examples of what people said about your company. Start saving this inf

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How to Find Your Blogging Voice

Posted by on Sep 4, 2018 in Content Marketing | 0 comments

Being judged online can be harsh. For people who didn’t grow up with the internet, it can also make you feel a bit vulnerable to share your thoughts and opinions in a voice that really sounds like you. The result of holding back on writing in your authentic voice is that your content can sound impersonal and flat. Instead of being quirky, slightly arrogant, or playful, many writers and content marketers choose to ‘play it safe’ by using an overly professional

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