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How to Measure the Success of Your Content Marketing Campaigns

Posted by on Apr 19, 2018 in Content Marketing | 0 comments

In order to determine whether your content marketing campaigns are successful, you need to work out what you are trying to achieve. Set a goal such as links to content, social shares, revenue, traffic or transactions, for example. Once you’ve set this out, it’s easier to work out how well your content is performing.Google AnalyticsGoogle Analytics is a free tool that you can use to determine the success of your content marketing campaigns. It’s easy to use

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How to Structure Powerful and Memorable Content

Posted by on Apr 18, 2018 in Content Marketing | 0 comments

One of the best ways to get people to your website and get them excited about your business is to create great, quality content that you distribute on your channels. Whether you’re creating a podcast, a written piece, an infographic or a video, there are tools and techniques that you can use to help you structure and enhance your message.Remember that nobody cares about you or your business until you have grabbed their attention. So, what you need to do right at

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How to Curate Content for Your Website

Posted by on Apr 2, 2018 in Content Marketing | 0 comments

While most people know that content is king, they are equally aware of how much time and effort is involved in writing content and content marketing. Instead of being tasked with developing each piece of content yourself, you can use content curation to diversify your content strategy and give more value to your customers. If you have social media profiles, then you know how important it is to share content on a regular basis. This is only one of the reasons why con

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Signs That Google Thinks Your Web Pages Are Low Quality

Posted by on Mar 19, 2018 in Content Marketing, Google | 0 comments

As most people know by now, Google’s algorithms are continuously updated.  If you have low-quality content or web pages, then you will start to lose rankings. The problem, however, comes when you’re trying to determine if your site is suffering from an algorithmic penalty or if the better content is simply outperforming your own content. You can go to webmaster tools to find out if Google thinks there is keyword stuffing or keyword cloaking on your site (you wi

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Content Marketing: Reasons Why You Should Do a Regular Content Audit

Posted by on Mar 14, 2018 in Content Marketing | 0 comments

Whether you have plans to repurpose your content, or you simply wish to re-evaluate your approach to content marketing, performing regular content audits is an essential part of any successful digital marketing strategy. Here are a few ways in which regular content audits can help to improve your business and your online marketing efforts in general.Enhance Your Website’s SEO If you would like to see a positive change when it comes to your SEO rankings, a c

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Easy Ways to Increase Traffic to Your Website

Posted by on Mar 12, 2018 in Content Marketing | 0 comments

Are you wondering how to get more traffic to your website so that you can get people interested in your brand and what you have to offer? Here are a few ways to increase your traffic:Video MarketingVideo marketing and YouTube can really boost your website traffic. You can link back to your website in your YouTube videos by including a link to your site in the first or second line of your YouTube video. Another way is to embed your YouTube videos on your website.

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