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Content Marketing Tips and Tricks: Refreshing Old Content

Posted by on Jun 8, 2017 in Content Marketing | 0 comments

So many businesses choose to forego content marketing due to the amount of time and dedication that it requires to generate the desired results. The truth is that there are ways around this. Instead of spending all your time creating new content, there is also the opportunity to refresh some of your old content – something which is bound to save you time, yet sure to provide you with similar results.   How it’s Done  Start by doing some keyword research. T

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Important Changes You Should Make to Your Content Marketing Strategy

Posted by on May 23, 2017 in Content Marketing | 0 comments

If done right, content marketing can help create and maintain a positive standing for a business within the digital marketing realm. According to the WSI OMS team, there are a few things you should change about your content marketing strategy to achieve better results and increase your following:  Make it All about the AudienceWhile promotional content has its time and its place, the type of content that usually performs the best is the content that is al

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How to Make It Impossible for People NOT to Read Your Blog Posts

Posted by on May 16, 2017 in Content Marketing | 0 comments

Everyone knows that quality content is key to every great content marketing strategy. However, even if your content is interesting and well-written, that’s only half of the battle won. You need to actually convince people to read it first! Here’s how…Pay Attention to Your Headline This is obvious… but it is often tackled with the wrong approach. An attractive, enticing headline doesn’t need to rely on sensationalism or make false claims to get more

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Four Best Practices To Create Content That Attracts The Right Visitors

Posted by on Apr 12, 2017 in Content Marketing | 0 comments

It has been proven over and over again that content marketing is the best way to guide your prospects down the sales funnel and keep your existing customers coming back for more. In fact, at WSI, we try to avoid the overused phrase that “content is king”! However, as with all clichés, it is based on a home truth. However, churning out lots of content is only beneficial if is attracts the correct target audience. Your email newsletters, social media posts, and w

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A Look Into The New LinkedIn User Experience

Posted by on Apr 12, 2017 in Content Marketing, LinkedIn | 0 comments

Having a quality presence on LinkedIn is a cornerstone of successful inbound marketing. As the perceived “professional social media network”, LinkedIn has been rather staid. This has started to change. If you have not already seen the new user experience (UX), you soon will. We at WSI are excited about the changes, as it offers a fresher, more user-friendly interface.   The New LinkedIn Home Page The home page in LinkedIn’s new UX is a lot more streamline

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3 Ways to Create Customer Trust with Your Content

Posted by on Apr 12, 2017 in Content Marketing | 0 comments

By now, every marketer worth his salt has jumped on the content marketing bandwagon. The goal is to produce interesting, relevant content that is at least worthy of a share or two. However, there is so much more to content marketing than this, and it can lead to a number of other outstanding benefits if executed correctly – like improved customer trust in your brand. Below, we discuss 3 ways in which to successfully create customer trust with your content marketin

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