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Staying on Top of Trending Content

Posted by on Feb 22, 2018 in Content Marketing | 0 comments

As digital marketers, we know how important it is to plan a content marketing strategy well in advance. While content calendars can help you stick to your blogging schedule and capitalise on seasonal promotions, it doesn’t help you to benefit from the top trending content on the internet. When a topical subject goes viral or when a controversial issue flairs up in your industry, you have the potential to get hundreds of thousands of eyes on your brand – if you h

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How to Make Your Content More Interactive

Posted by on Feb 20, 2018 in Content Marketing | 0 comments

Website content is a great way to drive traffic to your site and it forms an important part of any search engine optimisation strategy. One of the main goals of any content strategy, however, is to boost the engagement on your website. Engaging content starts with writing helpful, meaningful and educational content. But, it doesn’t stop there. Here are a few things you can do to boost your content’s engagement on your website:Internal Links to Make Your Conten

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Should You Be Writing Long-Form Content?

Posted by on Feb 14, 2018 in Content Marketing | 0 comments

Short blogs have their place and time in any content marketing strategy. But, there is definitely something to be said about long-form content. These pieces are often very engaging and can go a long way to helping a reader progress on their buyer’s journey.ChallengesNot everyone writes as well as a professional copywriter or journalist and these pieces take skill and time. Another challenge is the fact that people have short attention spans – if you are

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Content Marketing: Creating Video Content Your Audience Will Adore

Posted by on Jan 24, 2018 in Content Marketing | 0 comments

Content marketing doesn’t have to refer only to blogs. In fact, great content marketers know that their digital marketing strategy becomes a lot more powerful if they plan to create and utilise a broad array of quality content – from blogs to infographics and, of course, videos. If you are new to crafting epic video content that your audience can’t get enough of, we have some helpful advice to share… Get to the Point  You need to give your audience a reason

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Your Content Marketing Team: 5 Skills You Can’t Do Without

Posted by on Jan 23, 2018 in Content Marketing | 0 comments

If you are to successfully make a name for your brand in the world of content marketing, there are 5 essential skills that you simply cannot do without. We take a closer look at each one of them below. Content Creation  Ultimately, it doesn’t matter how epic your social media marketing skills are, they won’t really amount to much if you don’t have epic content to promote on the platforms! It, therefore, comes as no surprise that the most essential skill withi

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4 Tips for Crafting Content That Will Fascinate Your Audience

Posted by on Jan 9, 2018 in Content Marketing | 0 comments

Ultimately, if your content marketing efforts do not lead to interest and engagement from your audience, they are unlikely to do your overall digital marketing strategy any favours. Here are our top tips for ensuring success and crafting content guaranteed to fascinate your audience every single time:Facts Are Everything Your audience is sure to react more strongly to content that presents them with facts and real data, as opposed to opinion-based posts. Rese

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