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Content Marketing Tip: Why You Should Put An Emphasis On Third-Party Sites

Posted by on Mar 22, 2019 in Content Marketing | 0 comments

Many people are already creating content and building their online profiles. To take it one step further, make sure you are putting emphasis on contributing content on third-party platforms versus only on your own native websites and channels. Hear me out. Many people disagree with this approach. They ask: is it not the end goal to drive people back to my website? The answer is yes and no. If you are trying to grow your personal brand as a thought leader in your ind

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Content marketing: What’s the best content length and how does it affect SEO?

Posted by on Mar 7, 2019 in Content Marketing | 0 comments

When it comes to content marketing, it’s hard to know how long your blog posts and articles should be. The short and confusing answer is: it depends on what the user is searching for. If the user is looking for something that requires a comprehensive and long answer, then they will be expecting a longer article. If they are looking for a quick solution, they wouldn’t want to read thousands of words of text. The length of the content that someone is looking for w

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Starting a Blog? Read Our Advice

Posted by on Feb 25, 2019 in Blogging, Content Marketing | 0 comments

Content marketing is still a huge part of any successful digital marketing strategy. If you have started a blog, then you probably know how time-consuming (and hard!) it can be to stick to a blogging schedule. Here are a few tips to keep in mind:  Set short term and long term blogging goalsDon’t overextend yourself if you have just started blogging. Commit to one post every two weeks to make sure you are consistent with posts. This can be your short term

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Content Marketing Trends To Keep Your Eye On

Posted by on Feb 20, 2019 in Content Marketing | 0 comments

In 2017, it was estimated that the content marketing industry would be worth $400 billion by 2021. Content has never been a passing fad, but the dynamics of the sector continue to change. Here are a few trends to keep your eye on:  Content Marketing Is Not A Side Project AnymoreIn the past, many digital marketers offered content marketing services to clients as an add-on to Search Engine Optimisation, mobile marketing or web design. Content marketing plays

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Content Writing Pitfalls To Avoid

Posted by on Feb 19, 2019 in Content Marketing | 0 comments

A content marketing strategy is great, but getting the actual writing part right is a bit of a skill. If you have already committed to blogging and posting in 2019, make sure you avoid some of the pitfalls that many writers and bloggers fall into:  Sounding Like A RobotMaybe the topic you are writing about is very corporate and not at all fun, funky or funny. That does not mean you have to sound like a robot. If you are not familiar with the topic and are d

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Avoid These Blogging Faux Pas

Posted by on Feb 18, 2019 in Content Marketing | 0 comments

Not every business owner has a content marketer doing their blogging for them. If you and your team members are drafting your own blogs, congratulations! This type of marketing is a great way to increase conversions, boost brand awareness, and portray yourself as a thought leader in the industry. Just make sure you are not making any of these common faux pas:  Not Doing Keyword ResearchEven minimal keyword research can make a huge difference to your search

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