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Why is your business not on Groupon?

Posted by on May 12, 2014 in Business Resources, Digital Media Marketing | 0 comments

Groupon is the key to establishing brand awareness.  The principle of Groupon is to entice thousands of customers with a “deal of the day.”  Marketing through Groupon is done in such a way that consumers feel it costs them more money “not” to purchase the deal. We all know what it feels like to want something that is not within our budget. When something you desire suddenly becomes available at half the price, you’re going to jump at

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Using social media for your job search

Posted by on Oct 25, 2013 in Business Resources, Social Media Optimization | 0 comments

Chances are that most internet users already have a few social media accounts. These accounts provide millions of people with stress relief as well as a social outlet. Unlike dinners out, movies and holidays, these social media accounts won’t cost you anything. Your social media accounts is a place where you can choose to selectively display the proudest moments of your life and hide all the rest. It can be an interactive résumé. When you are in need of a job, y

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5 reasons why you need to blog for business

Posted by on Oct 22, 2013 in Business Resources, Copywriting | 0 comments

The South African and world economy is only now starting to climb out the slump it’s been in for years. Business blogging and other marketing techniques are helping companies to effectively stand out in a crowded marketplace, but there are still many companies who aren’t convinced as to the merits of blogging for business. As a 21st century company operating in a new technologically advanced world with tech savvy consumers, business blogging remains one of the b

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Move Beyond Segments to Manage Customer Portfolios

Posted by on Dec 10, 2010 in Business Resources | 0 comments

Which customer groups offer the most potential?   And how can you balance maximizing customer value (attract, grow, and retain the potential) with acting in the best interest of your customers (customer experience)? These are questions that vex almost every company today. In the Automotive industry profits are under pressure, while data and content are becoming the new but challenging playgrounds for manufactures. Add to that the increasing complexities of digital

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