Why Businesses Should Use LinkedIn

Posted by on Jan 13, 2017 in Blogging, LinkedIn |

If your business is not yet using LinkedIn, why not? Social media marketing has revolutionised the way we do business today. Never before has it been as easy to be a mind-reader when it comes to what your customers are thinking, what they need, what problems they have that your product or service will solve. What Makes LinkedIn Different from other online platforms?  LinkedIn is perceived as a more conservative, professional platform. This does nothing to detract from its popularity, however. Not only does LinkedIn boast 433 million users, but over 40% of these users check the network every day. A big difference that makes LinkedIn perfect as your primary social media platform is that one in three professionals across the globe has a LinkedIn account; and 49% of key decision makers use LinkedIn for business purposes. Why should a company have a LinkedIn Business Page Not only do business people reap the rewards LinkedIn has to offer, but companies themselves too. A business page on LinkedIn increases the benefits on offer – from improved sales to effective recruiting. Having a company presence on LinkedIn is essential. Promoting Your Business cost effectively with LinkedIn  Probably the most important place to start is to use LinkedIn to share your company’s industry expertise. Grow your audience by regularly posting content such as company updates or useful, thought-provoking articles. Mix it up – from in-house news to thought leadership to helpful expertise – to keep your followers engaged. We do suggest that you also to ask for content suggestions from your readers – it gives you insight into their needs, and nurtures the relationship. Actively participating in LinkedIn Groups with interests aligned with your business goals allows you to network, exchange ideas, recruit talent, and reinforce your position as an expert in your field. If you have used LinkedIn’s search feature to find groups that area good fit, and come up lacking, consider starting your own group. WSIOMS can help you master LinkedIn If you would like to learn more about how to leverage LinkedIn as part of your part of your digital marketing strategy, sign up for the social selling course WSIOMS running on 8 March 2017, in Midrand, Johannesburg. Please contact us for more information. Please follow and like...

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Some fresh ideas for getting blog subscribers

Posted by on Oct 27, 2016 in Blogging |

There are three critical things to examine if you’re trying to grow your blog: how to get new visitors to your blog; how you can convert those visitors to subscribers; and how you can get those subscribers to share your content, to attract a new audience. Subscribers are vital to the success of a blog – pouring loads of time into creating fantastic blogs is good, but if not many people are seeing them, you’ll never get the kind of business results you need. Obviously, you need to post new blogs frequently and consistently, but here are some fresh ideas for attracting news subscribers to your blog. Optimise your top performing blog for subscriptions. Your top blog posts (use your analytics to determine your top performers) gather a lot more traffic than your average post, so optimising them for subscriptions makes a lot of sense. Add a smart CTA to the post, or try a number of tactics and see what works best with your audience. Offer an incentive to new subscribers An eBook, discount or free course when subscribing is a real win – there’s not many people who don’t want something for free. You do, however, need to keep an eye on the engagement rates of your emails, to ensure your offer is bringing in quality subscribers, not just people signing up for the offer, who are not really interested in your content. Add an opt-in box to your landing pages This is an easy way to capture new subscribers, since there is already interest (the person is on your landing page already). A clear subscribe box or button makes it really easy, and if you have a number of landing pages, the benefit is increased. Remove distractions and put your CTAs where they will be seen Side bars on blogs can be a distraction that lessen your chances of subscriptions. Look at your website carefully to determine what could be diverting your audience attention away from the subscriber CTA. It’s a good idea to test conversion rates with and without the side bar, to track to difference. Google recently removed side bar ads to improve user experience. You can also use more than one CTA – one in your blog header which is constant, regardless of which blog or subject your reader is on; and another at the bottom of the post. Offer a course The perceived value of a course is significantly higher than that of an eBook, so offering an email course can be a very effective method of increasing subscribers. Obviously, creating a course from scratch is very time consuming and could be costly, if you have to get outside help. The course...

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Determining the real value of your blog post

Posted by on Sep 6, 2016 in Blogging |

Writing and posting regular blogs are an essential part of online communication, something every digital marketer and any business with an online presence knows. Churning out blogs just to get noticed is not really the point though – writing a quality blog that educates and entertains is likely to have a bigger impact. So how do you determine if your blog is good quality? The real value of an article is its ability to resonate with its readers and to achieve this, you can focus on three main areas when reviewing your writing: Clarity How clear is your article? Are you able to communicate your idea simply and crisply, without going off topic halfway through your blog? Unless you’re writing a guide, it’s best to focus your writing on one big idea – the point of blogs is not to drown your audience with facts and figures. Your headline should make a promise of what your article is about – how your audience can benefit from reading your blog. When reviewing your writing, you should aim to cut any text that doesn’t relate to your original idea, or deliver on your headline promise. Flow The body of your blog should take your reader on a journey, from the first sentence that states your objective, to the middle that supports the idea and the ending that gives readers a payoff. If you find yourself veering off the topic, stop – save that idea for your next blog post. A good quality article should have the kind of continuity that makes reading the article effortless and leads the reader to your desired conclusion. Try and keep a logical frame of mind so your message has a steady flow to your payoff. Shareability Probably one of the most important aspects of your blog writing, is to get your content shared. If your readers don’t connect with your writing, they’re unlikely to pass it on. One of the easiest ways to establish a connection, is to share something that elicits emotion – a personal story or an account of how something you did failed miserably – empathy goes a long way with audience resonance. When writing a blog, it’s important to stay audience-focused. Create content that your readers will engage with and promote your business at the same time. Your readers will appreciate new content, one idea at a time, in an easy-to-read structure that shows them a real benefit at the end. If you would like to find out more about our copywriting services, or ways to improve your digital marketing and communication, contact us today! Please follow and like...

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How to gain customer trust through your website

Posted by on Aug 24, 2016 in Blogging, Content Marketing |

Establishing trust with your customers or potential customers is not instantaneous – it takes hard work and continued service and support to win them over. What many businesses don’t realise though, is that your website plays a big part – if visitors to your site have any doubts about your business or its integrity, they’ll bounce right out and never come back. Your content may be engaging and the CTAs compelling, but trust is earned over time and not something you want to forget about. There are ways to maximise the impression of trustworthiness on your website, starting with the images. Authentic images, rather than stock photos, give your website visitors a closer look at you and your business. Using a professional photographer to take photos of your team, your office and your products is worth the cost (and probably cheaper than using stock photos). Another way is to ask your customers for feedback that you can use on your website – preferably with their photo, to help drive home the authenticity. Then, look at your content. Visitors to your site probably won’t buy straight away, so try to create content that shows the benefits of your product, rather than a loud sales pitch. Use your blog to answer questions that your customers have and share case studies or feedback that demonstrates how your product helped your other customers. Use media logos on your site to show where your company has been featured – newspapers, industry journals and radio stations, they all give credibility to your business. If you have collaborated with other companies or have partner agreements, use their logos on your site too – even unknown brands can make an impression. Another reason visitors to your site may feel nervous, is ambiguity – use microcopy on your site’s various tabs, CTAs and links to make it very clear what’s going to happen when they click on the tab. Knowledge is power and people want to know what they’re getting into when they sign up to your email list, or make a purchase. Keeping the customer informed at every step of the visiting and converting phases of a website visit goes a long way. If your website lacks the ‘trust’ factor, or if you’re looking to redesign or revamp it, contact us. Our team of designers can help craft a website that reflects you, your brand and what it is you do, in a way that speaks volumes to your visitors. Please follow and like...

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SEO tips for bloggers

Posted by on May 25, 2016 in Blogging, SEO |

SEO, or Search Engine Optimisation, is an essential part of any bloggers arsenal in the quest to increase visibility. By using search terms or keywords in your content that are likely to be used in searches by people, your rankings on the search engine results will be better. Blogs are naturally suited to rank well in searches, as a result of their topics and the frequency they appear, but there are a few ways to enhance the way the blog is indexed and ranked, which is where SEO comes in. It goes without saying that the content of the blog needs to be great – quality content that entertains or solves a problem is more likely to be shared. While you can get quite swept away by trying to write content that is crammed full of keywords, it’s not everything. You should publish content you believe in and feel good about posting. You need to think about the kind of language your users are likely to type into a search and create your piece with phrases that correspond. When thinking about which keywords to use, you need to brainstorm the phrases and words you think people will use, as well as writing the kind of content that will reach a large and relevant audience. Using online tools like Keyword Tool can help you refine your keyword compilation into a set that are targeted, useful and likely to increase traffic. The title you use is another biggie – Google pays a lot of attention to titles. If your blog is long, use subheadings to make the structure of your article clearer. Try to include the keywords in your title, as well as in subheadings, but not every subheading – it will start to make your blog unreadable. The length of your blog is another point – Google prefers long articles, but if they ramble on and on, you’re likely to lose readers. A minimum should be 300 words, with a maximum of around 700 words. In a 300-word article, you should aim to use your search terms three to six times, if possible. There are a number of plugins you can use to assist you in writing SEO-friendly blogs, which will measure many aspects of your writing and provide you a number of suggestions to improve its searchability. As you use a plugin more and more, you’re likely to start writing in a way that ticks all the boxes and increases your page rankings consistently. Lastly, links are important. Adding links to relevant content within your posts help search engines get a clearer idea of what your topic is about. Linking to other sites can be the start of a...

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Blogs Make Good Business Sense

Posted by on May 3, 2016 in Blogging, Content Marketing |

As we move further into the 21st century, organisations of all sizes are increasingly appreciating that having a presence in the digital community at large is a must in order to expand and grow. Business owners often ask, “Ok, so I have a Facebook Page for my business. Why would I spend so much of my precious time writing a blog?” 80% of business decision makers prefer to get information in a series of articles versus an advertisement. 61% of consumers say they feel better about a company that delivers custom content and are also more likely to buy from that company. Brands that create15 blog posts per month average 1,200 new leads per month.  This is why it is blogging good business sense: A blog gives your company a voice, a personality, a character. Sharing your unique message makes you “real” to your customers, your prospects, and even your suppliers. Connecting with your customers and prospects has never been easier. Have upcoming specials or a launch to advertise? Need to explain your new system or process without sounding too bossy? Want to introduce your team to the world? A business blog is your answer when it comes to connecting and nurturing your business relationships. Business decision-making is a breeze with the aid of two-way conversations. Blogs give you a magical insight into what your fans like, dislike, comments they have about your products, services, your brand. Having this almost-psychic ability to read your customers’ minds helps you make better business decisions. Become the go-to guru in your industry. Valuable content revealing your insights, your cognizance, your unique approach to your business sets you up as a thought leader in your field. Sharing your message establishes relationships with customers and prospects, but as industry peers, journalists, and trend-setters. You will be the sweetheart of search engines. Forget the charlatanry of hidden keywords and unnatural word-placement to increase SEO. Content which resonates with your readers is the only way to keep them coming back for more, keep them engaged on your website for longer, and thereby increase your search engine ranking. Blogging is a cost-effective and focused marketing strategy. Your content is recorded for all time to be reread as often as new fans discover you. b. It’s simple, well-priced, and easy to update. c. Remembering why you’re in business… who you are in business for…. and what your ideal customer looks like… remains front and centre when you plan your blog schedule. d. Your blog schedule keeps you focused on your marketing action plan. So what on earth are you still waiting for, if you don’t already have a business blog? Please get in touch so that we can...

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