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Some fresh ideas for getting blog subscribers

Posted by on Oct 27, 2016 in Blogging | 0 comments

There are three critical things to examine if you’re trying to grow your blog: how to get new visitors to your blog; how you can convert those visitors to subscribers; and how you can get those subscribers to share your content, to attract a new audience. Subscribers are vital to the success of a blog – pouring loads of time into creating fantastic blogs is good, but if not many people are seeing them, you’ll never get the kind of business results you need. Ob

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Determining the real value of your blog post

Posted by on Sep 6, 2016 in Blogging | 0 comments

Writing and posting regular blogs are an essential part of online communication, something every digital marketer and any business with an online presence knows. Churning out blogs just to get noticed is not really the point though – writing a quality blog that educates and entertains is likely to have a bigger impact. So how do you determine if your blog is good quality? The real value of an article is its ability to resonate with its readers and to achieve this,

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How to gain customer trust through your website

Posted by on Aug 24, 2016 in Blogging, Content Marketing | 0 comments

Establishing trust with your customers or potential customers is not instantaneous – it takes hard work and continued service and support to win them over. What many businesses don’t realise though, is that your website plays a big part – if visitors to your site have any doubts about your business or its integrity, they’ll bounce right out and never come back. Your content may be engaging and the CTAs compelling, but trust is earned over time and not someth

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SEO tips for bloggers

Posted by on May 25, 2016 in Blogging, SEO | 0 comments

SEO, or Search Engine Optimisation, is an essential part of any bloggers arsenal in the quest to increase visibility. By using search terms or keywords in your content that are likely to be used in searches by people, your rankings on the search engine results will be better. Blogs are naturally suited to rank well in searches, as a result of their topics and the frequency they appear, but there are a few ways to enhance the way the blog is indexed and ranked, which

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Blogs Make Good Business Sense

Posted by on May 3, 2016 in Blogging, Content Marketing | 0 comments

As we move further into the 21st century, organisations of all sizes are increasingly appreciating that having a presence in the digital community at large is a must in order to expand and grow. Business owners often ask, “Ok, so I have a Facebook Page for my business. Why would I spend so much of my precious time writing a blog?” 80% of business decision makers prefer to get information in a series of articles versus an advertisement. 61% of consumers say they

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Where to find inspiration for your blog posts

Posted by on Apr 19, 2016 in Blogging, Copywriting | 0 comments

We all know that to bring traffic to your site, you need to post regularly and while blogs are one of the simplest ways of doing this (that also helps with your SEO), it can be difficult to keep coming up with fresh and readable content, especially if your industry is fairly niche. Here are some places to look for inspiration, that could help you create a list of possible topics for future posts. It may be a good idea to keep a notebook or list of ideas, to jot down

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