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SEO tips for bloggers

Posted by on May 25, 2016 in Blogging, SEO | 0 comments

SEO, or Search Engine Optimisation, is an essential part of any bloggers arsenal in the quest to increase visibility. By using search terms or keywords in your content that are likely to be used in searches by people, your rankings on the search engine results will be better. Blogs are naturally suited to rank well in searches, as a result of their topics and the frequency they appear, but there are a few ways to enhance the way the blog is indexed and ranked, which

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Blogs Make Good Business Sense

Posted by on May 3, 2016 in Blogging, Content Marketing | 0 comments

As we move further into the 21st century, organisations of all sizes are increasingly appreciating that having a presence in the digital community at large is a must in order to expand and grow. Business owners often ask, “Ok, so I have a Facebook Page for my business. Why would I spend so much of my precious time writing a blog?” 80% of business decision makers prefer to get information in a series of articles versus an advertisement. 61% of consumers say they

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Where to find inspiration for your blog posts

Posted by on Apr 19, 2016 in Blogging, Copywriting | 0 comments

We all know that to bring traffic to your site, you need to post regularly and while blogs are one of the simplest ways of doing this (that also helps with your SEO), it can be difficult to keep coming up with fresh and readable content, especially if your industry is fairly niche. Here are some places to look for inspiration, that could help you create a list of possible topics for future posts. It may be a good idea to keep a notebook or list of ideas, to jot down

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What is data-driven marketing?

Posted by on Apr 11, 2016 in Blogging, Content Marketing, Digital Media Marketing | 0 comments

In today’s digital world, data is the new way of maximising marketing strategies when targeting customers. Data-driven marketing focuses on customer experience and value through link building. Defining data-driven marketing This is using customer information to combine and enhance marketing efforts. The first process in digital marketing is observation and measurement, and then insights and actions. When implemented well, data-driven marketing transforms and impro

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How Pinterest can boost your blog referral traffic

Posted by on Mar 22, 2016 in Blogging, Pinterest, Social Media Marketing | 0 comments

For social media marketing campaigns, there’s no beating the power of Pinterest for bloggers. Unlike Tweets and posts on Facebook or Google+, which have relatively short lives, Pinterest pins will be repinned over and over, some even being pinned years later. They continue to gain traction for months after they are originally pinned. Here are some tips to get long-term, solid traffic referral from Pinterest. When you get started, you’ll need to create about ten

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How to determine the frequency of your blog posts

Posted by on Mar 3, 2016 in Blogging, Content Marketing | 0 comments

There are several different schools of thought when it comes to the frequency of posting blogs. To find out the answer, you need to ask yourself some important questions about your blog. What you write about and how long it will stay relevant is a good starting point. If you write on breaking news or Hollywood gossip, you’d need to post daily or even more than once a day, to stay current. A hobby type blog, like cooking or home improvements may only require a week

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