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How popular bloggers get more traffic from Twitter

Posted by on May 11, 2015 in Blogging, Content Marketing | 0 comments

Social media experts have a set of rules and pointers for using Twitter to boost traffic to their clients’ websites, but popular bloggers are obviously winning at this game. They don’t follow the rules and they’ve got a massive list of subscribers and followers on social media. What are they doing differently? Here are a few key differences. Don’t limit your following count to influential people It’s true that it doesn’t reflect very well on your Twitter

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Be the journalist of your own business – create your own news

Posted by on Sep 17, 2014 in Blogging, Content Marketing, Copywriting | 0 comments

Unless you are Apple, McDonald’s or another huge business, the content you generate and distribute as news will be done by you. Being able to make use of user-generated content is the ideal position to be in, but many small to medium sized businesses (unfortunately) don’t yet have the brand loyalty to expect bloggers to scrutinise their new product developments and other news for them. If you’ve got a website and a blog, you need to be your own journalist (or

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Setting the right goals for your content marketing strategy

Posted by on Aug 28, 2014 in Blogging, Content Marketing | 0 comments

Many small to medium sized businesses aren’t implementing successful content marketing strategies. The problem is that their goals either aren’t realistic, or they are not clearly defined. If you’ve ever started to blog or create content, you will know how time-consuming this can be. After the first initial posts, your stream of ideas (and willingness to sit and write at night) start to dwindle. Many business owners falsely believe that by creating content, cu

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The website design brief: What needs to happen before you start coding

Posted by on Aug 27, 2014 in Blogging, Website Design | 0 comments

When it comes to website development, we’ve been around the blocks a few times. While every designer knows how important it is to get a proper brief from a client, there are quite a few things that need to be established before the developers of the website can start coding. In order to make sure the website meets the needs of the clients and that everyone’s on the same page about what needs to happen, follow this step-by-step process when meeting with your clie

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Three things you need to stop doing on Twitter

Posted by on Aug 26, 2014 in Blogging, Twitter | 0 comments

You can’t kick-start any social media marketing strategy with guidelines, rules and regulations for the people who will be posting on behalf of your company. Whether you’re new to the social media marketing ball game or you’ve been tweeting up a storm for a while, make sure you aren’t engaging in these common no-no’s on Twitter: Upsetting people Sure, a controversial tweet will get more engagement than something dull, but do you really want your brand to b

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The key to content marketing is understanding your audience

Posted by on Aug 21, 2014 in Blogging, Content Marketing | 0 comments

Want to make sure your content marketing strategy is a success? Then you need to understand your audience. Seth Godin famously defines the ideal customer as a person who wants your product and has the ability to pay for it. Some of the most successful content marketing strategies zone in on only one subject or topic and focus on becoming the thought leaders, the ultimate go-to person, for information, advice and How To’s on the topic. Think of Copyblogger’s webs

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