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Where to find inspiration for your blog posts

Posted by on Apr 19, 2016 in Blogging, Copywriting | 0 comments

We all know that to bring traffic to your site, you need to post regularly and while blogs are one of the simplest ways of doing this (that also helps with your SEO), it can be difficult to keep coming up with fresh and readable content, especially if your industry is fairly niche. Here are some places to look for inspiration, that could help you create a list of possible topics for future posts. It may be a good idea to keep a notebook or list of ideas, to jot down

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What is data-driven marketing?

Posted by on Apr 11, 2016 in Blogging, Content Marketing, Digital Media Marketing | 0 comments

In today’s digital world, data is the new way of maximising marketing strategies when targeting customers. Data-driven marketing focuses on customer experience and value through link building. Defining data-driven marketing This is using customer information to combine and enhance marketing efforts. The first process in digital marketing is observation and measurement, and then insights and actions. When implemented well, data-driven marketing transforms and impro

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How Pinterest can boost your blog referral traffic

Posted by on Mar 22, 2016 in Blogging, Pinterest, Social Media Marketing | 0 comments

For social media marketing campaigns, there’s no beating the power of Pinterest for bloggers. Unlike Tweets and posts on Facebook or Google+, which have relatively short lives, Pinterest pins will be repinned over and over, some even being pinned years later. They continue to gain traction for months after they are originally pinned. Here are some tips to get long-term, solid traffic referral from Pinterest. When you get started, you’ll need to create about ten

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How to determine the frequency of your blog posts

Posted by on Mar 3, 2016 in Blogging, Content Marketing | 0 comments

There are several different schools of thought when it comes to the frequency of posting blogs. To find out the answer, you need to ask yourself some important questions about your blog. What you write about and how long it will stay relevant is a good starting point. If you write on breaking news or Hollywood gossip, you’d need to post daily or even more than once a day, to stay current. A hobby type blog, like cooking or home improvements may only require a week

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How to build your blog audience

Posted by on Feb 23, 2016 in Blogging, Content Marketing | 0 comments

Social media sharing, like any aspect of marketing, requires a plan and a strategy to be successful. Building your blog audience to generate more traffic to your website is quite achievable, especially if you follow some basic guidelines. The starting point would be to identify which social network you want to focus on. More and more pop up each month, so it’s unlikely you’ll be able to feature on each one. Using too many networks can result in little interactio

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Interactive content – an exciting marketing tactic

Posted by on Feb 9, 2016 in Blogging, Content Marketing, Copywriting | 0 comments

With content marketing costing around 60% less than traditional marketing and generating three times as many leads, it’s no surprise that the online space is being flooded with content. The commonest forms of content marketing include newsletters, blogs and social media posts, helping companies create brand awareness and connect with their customers. Interactive content marketing is an exciting way to stand out of the crowd and to earn the attention of your audien

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