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How to Start Blogging for Your Business

Posted by on May 21, 2018 in Blogging | 0 comments

Do you want to include blogging in your digital marketing mix? Great! Not only is content marketing one of the best ways to boost conversations and engagement, but it is also a vital part of any SEO (Search Engine Optimisation) strategy. Here are a few things to do to get started with your blogging strategy:Consider Your Platform(s)Where will you be publishing your blog posts? You could consider the following:Add a ‘newsroom’ or ‘articles’ tab on your

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Bot basics

Posted by on Apr 6, 2018 in Blogging | 0 comments

All Chatbots are not created equal. What separates a good chatbot from a bad one? A good chatbot helps users accomplish something more efficiently. A great one makes it enjoyable. A bad bot wastes time and drives users away! Read this article by 16best.net about why chatbots are big right now: Chatbot 101 Right now chatbots are big! Facebook has them and it seems as though every programmer wants to start making them. But why, and what are they? Chatbots are very si

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Content Creation – taking the slogging out of blogging

Posted by on Jul 11, 2017 in Blogging, Content Marketing | 0 comments

Many business owners simply don’t have the time (or the skill) to write their own blog posts, which is why this kind of content creation is regularly offered as part of an SEO package or an online marketing campaign.Content for SEO: blog posts that bring traffic to your website  The key here…yes ‘key… is keywords. Your SEO service provider will be doing keyword research from month to month to determine what people are typing into the search bar to

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Blog Basics

Posted by on Feb 22, 2017 in Blogging | 0 comments

It has been shown time and time again that content marketing such as blogs, whitepapers, newsletters, and emails are an excellent method of enhancing the reputation of your business, thereby increasing your lead generation. In turn, this should lead to a better bottom line. To get maximum return on your copywriting investment, there are various elements which you should include in all your copy. Here is a checklist for you:An attention-grabbing titleA title whi

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Five Benefits of Social Selling

Posted by on Jan 27, 2017 in Blogging, Social Selling | 0 comments

Research has shown sales professionals active on social media outperform those who are not. Yet as many as 69% of sellers still do not use social selling. Just as technology has irrevocably altered the way we buy, so we need to update he methods we use to sell our products or services. Think of it this way, “To not sell socially in today’s competitive environment is like leaving money on the table and walking away.” The Value of Social SellingMost companies

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Ten Tips to Optimise Your LinkedIn Profile

Posted by on Jan 20, 2017 in Blogging, LinkedIn | 0 comments

Just recently, LinkedIn updated its look which may have sparked you to overhaul your own LinkedIn profile.How often have you bumped into someone at a networking event, only to hear them say, after introductions have been made, “It is so nice to put a face to the name’. So start with a proper photograph of yourself. Make sure that you look professional in it – wearing appropriate dress, with a distraction-free background, and an approachable facial expression

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