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Problems with personalised online marketing, and solutions to make it work

Posted by on Nov 9, 2017 in Articles, Online Marketing | 0 comments

It goes without saying that creating a personal experience is the gold standard for all online marketing endeavours, and this is especially true for online sales and marketing. The technology to create personal user experiences in ecommerce has been around for years, but the reality is that personalisation – effective personalisation that translates into actual sales – is extremely hard to achieve. Why though? We have the technology, so why can’t we ma

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Content Marketing: how it works and why it works

Posted by on Jul 6, 2017 in Articles | 0 comments

The term ‘content marketing’ is bandied about a great deal along in…well…content about digital marketing and SEO.   Content isn’t just the ‘static’ copy on your website that provides information, educates your customers, tells your customers about who you are and what you offer. It is also articles, blog posts, social media posts, videos and other online releases that do the same and more.   Content underpins product offers and adver

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We Know What Your SEO and Digital Marketing Strategy is Missing

Posted by on Apr 27, 2017 in Articles | 0 comments

By now, every quality SEO/digital marketing strategy will include content marketing and social media. If yours does, good on you! However, seeing as though the realm of online marketing has changed so much over the last few months, there is a good chance that your digital strategy might still be missing one or two of the following components:  Internal Linking When it comes to link building, for most companies that are looking to improve their SEO, the f

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Smashing Social Media

Posted by on Feb 21, 2017 in Articles | 0 comments

How often have you heard people declare that they don’t do social media? Maybe you have even said it yourself. In such cases, social media marketing – acquiring attention and traffic via social media networks – may be wasted. However, the stats show that social media is here to stay:Traditional news networks are losing ground with platforms such as Twitter in the battle to keep the public abreast of the news.Online interaction is a pivotal aspect of the mo

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How long does it take to rank in Google?

Posted by on Feb 8, 2017 in Articles, Google | 0 comments

When starting an SEO project, clients often ask us how long it will take to rank in Google and the simple answer is that it’s difficult to say. There’s no stock standard answer for all clients because it on many variables. A big data analysis from Ahrefs, however, has shed some light and given us a few more quantifiable answers. Ahrefs analysed the top ranking pages of 2 million random keywords to find out what the common denominators are. The average top rankin

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WSI OMS receives Top Contributing Suppliers Award at WSI World Gala event

Posted by on Nov 2, 2016 in Articles | 0 comments

WSI OMS received the Top Contributing Suppliers Award at the annual WSI World conference, which was held in September in Toronto, Canada. Francois and Marianna Muscat attended the WSI World Honours Excellence Awards and were thrilled to accept this award on behalf of the team in South Africa. “Being recognized for this outstanding achievement and business success is a testament to the work we do at WSI OMS. Our goal is to help internet marketing consultants and bu

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