3 Indispensable Tips for Maximum SEO

Posted by on Aug 8, 2019 in Articles |

While it’s no secret to anyone with even a passing knowledge of digital marketing that search engine optimisation (SEO) is the lifeblood of successful online business, what is not so commonly known is how exactly to make your online presence SEO-friendly. Yes, we all know about keywords and so on, but there is more to it than that. Here are three absolutely indispensable tips to keep your website and/or blog truly optimised for search engines: Don’t Write for Search Engines  We’ve come to think that users follow search engines and that the best way to maximise your online presence is to manipulate bots and algorithms through the use of the right keywords. The best approach is actually the opposite. You need to write with your end-user in mind, with the intent to offer quality, useful content, usually with a purchase or other action as your ultimate object. If users find your content helpful, search engines will follow their lead. Keep your keywords in mind of course, but write for people first, not for search engines. Link to Other Sites – And Have Them Link to You  Like the previous point, this comes down to the quality of your content. Great content that people demand will attract the notice of your peers and even competitors and other stakeholders. The more reputable among these will give credit where it is due and link back to you. Customers, reviewers and others will do the same. You should always return the favour, as well as linking back to sources that are relevant to your content. This creates a network of inbound and outbound links that search engines will pick up on and reward. So, don’t only focus on internal backlinks, spread the love and make the circle bigger. Don’t Forget Your Meta-Description  Most bloggers get their titles, body content and keywords right and then forget about the meta-description or throw it in as an afterthought. This is a fatal mistake. Both users and search engines will punish poorly written meta-descriptions, or ones that are too alike. Remember that this is the first thing users will read of your content in the search engine results. If they are not impressed, they won’t click through. In addition, search engines don’t like repetition or duplication. If you have a tendency to copy and paste, Google will not be your friend. Put more thought into your meta-descriptions and make them unique and enticing.   Contact WSI for more guidance in setting up and optimising your online presence. Please follow and like...

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Digital Marketing Skills to Master (Part Two)

Posted by on Oct 25, 2018 in Articles |

As a digital marketing company, we often get asked what skills are required to become a successful digital marketing. In our previous blog posts, we discussed the basic marketing fundamentals as well as the types of marketing channels that you need to master. Here are a few more skills that you will need to cultivate on your journey to becoming a successful digital marketer: Communication Communication is the x-factor in a digital marketer. You need to be an awesome communicator to become an awesome digital marketer. You need to insert different types of communication on the right platforms at the various stages of the consumer’s buying journey. Data-Driven Marketing Data is the biggest tool in your arsenal on your journey of becoming a digital marketer. Firstly, you will need to understand where your data lies. There are multiple data sources such as your Google Analytics and CRM systems that you can draw from. As a marketer, you need to know where the data that you are looking for is and secondly, what type of data you are looking for. You need to be sure what metrics you are tracking and what insights you are going to draw from this data. Technical Skills This is the area that most digital marketers struggle with. If you need a landing page, for example, you will need to go back to your website and design team to create this for you. If you rely on designers and developers, it will take longer for you to deliver a project, which is why it is advisable to learn some of the basic technical skills. If you are more focused on big-picture thinking and coming up with winning digital campaigns, then you can outsource aspects of your project such as web development, web design, PPC campaign management and copywriting to a company like WSI OMS. Need some help to execute your digital marketing strategies? Then contact WSI OMS today. Please follow and like...

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4 Ways to Get the Best Out of Your LinkedIn Company Page

Posted by on Oct 22, 2018 in Articles |

Your LinkedIn Company Page is a key tool for attracting and engaging with your audience. In 2017, there were 18 million company pages on LinkedIn. Needless to say, if your business does not have a company page you are missing out on huge B2B marketing opportunities. But with that sheer volume, having a page simply is not enough. You need to have something ‘extra’ to break through the clutter and stand out.   Use Rich Media   Video is the future. It is believed that by 2020, close to 80% of web traffic will be driven by video. That is why it is great news that LinkedIn now offers native video for company pages. It removes the hassle of sharing content via third-party apps like YouTube or Facebook. In fact, LinkedIn found that company page videos are five times more likely to spark conversation amongst members.   Adding original, vibrant images can also boost your page’s appeal. It is a great excuse to take some in-office pictures to show off your facilities and company culture. To make your page even more visually compelling, you can include an attractive header image and change it every six months or so. Header/Banner images are a great means to promote campaigns and products or announce anything new your company is up to.   Shorten Your Updates   When posting updates, LinkedIn recommends keeping them as short as possible. 150 characters or less to be exact. With little room to talk, you cannot babble, so being concise, relevant, interesting and engaging is a must. Try to ask a thought-provoking question or spark a debate about the newest trends and insights in your industry.   Use the 4-1-1 Rule   In a nutshell, the 4-1-1 rule states that if you share an original piece of content (about yourself or your company), you must share an update from another source and four other pieces of content written by other people.   The rule keeps your feed diverse and ensures that the focus remains on your audience’s interests as opposed to it being a bulletin board for all your company news.   Create a showcase page   Showcase Pages are extensions of your Company Page. They allow you to single out a specific brand, business unit or project and tailor your message to a particular niche within your target audience. It is a great tool if your company has a number of unique product offerings aimed at varying audience demographics.   Need help to get your LinkedIn Company Page up to standard? Then contact WSI OMS today. Please follow and like...

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3 Social Media Tools You Didn’t Know You Needed

Posted by on Oct 3, 2018 in Articles |

Building a successful social media presence takes time and effort, but it doesn’t have to be a nightmare. Having the right tools can help you to market your brand effectively and engage meaningfully with your audience. So, if you’re looking to boost your social media savvy, here are a few tools to help you do just that: Canva Canva is a graphic design tool for non-designers. Its simple drag and drop format means that even with little to no design experience you can create great-looking content for your social platforms. It has a wide variety of free and low-cost templates, images and fonts to choose from, making the design process a whole lot quicker. Bitly Bitly is a URL link shortener that lets you transform long web addresses into short links to include in your social posts. It is a huge help on platforms like Twitter where there’s limited character space. But this is Bitly’s most basic function. At its best, it is a powerful marketing tool helping you track engagement (seeing how often people have clicked on or shared your links), reach (how many people have seen the link) and it even allows you to create custom and branded links. Later Later is used exclusively on Instagram. It is a scheduling tool which lets you preview and plan your Instagram feed, using a drag and drop function. You can add and switch between multiple accounts, so you can manage everything from one platform. Later also has analytics tools to track your post performance and it allows you to track and repost user-generated content. Need help to boost your social media presence? Then get in touch with WSI OMS today. Please follow and like...

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Top UK Software Testing Companies in 2019

Posted by on Sep 28, 2018 in Articles, Blogging, Business Opportunity |

As innovative technology emerges, there is an increase in software development companies that provide these professional services and skills to the industry. Good software development companies are able to develop custom solutions that help their clients maintain a competitive edge. We took a look at the top software development companies in 2019.   2i Software Testing and Consultancy Services 2i Software Testing and Consultancy Services specialises in delivering software testing services for organisations with a special focus on investment banking and asset management. They deploy nearly 100 staff across the UK for the best customer service. 2i Software Testing and Consultancy Services Company information: Established in 2005. 2i Software Testing and Consultancy Services Company location: Edinburgh – 117 Hanover Street, Edinburgh, EH2 1DJ 2i Software Testing and Consultancy Services Company services: Sector Expertise – Investment, Asset Management. 2i Software Testing and Consultancy Services Key industries:  Financial.   A1QA With clients like Adidas, it is no doubt that A1QA is one of the most independent software QA and testing services across multiple industries. A1QA Company information: Established in 2003. A1QA Company location: Lakewood, Co – 900 S. Wadsworth Blvd., Suite 485, Lakewood, CO, 80235, Lakewood A1QA Company services: Software testing, web testing. A1QA Key industries: Multiple industries.   Acutest Acutest is a specialist software testing consultancy that has extensive test services. These services range from disaster recovery through to outsourced testing and they have clients from BBC to HP. Acutest Company information: Established in 2002. Acutest Company location: London – Blackwell House, Guildhall Yard, London, EC2V 5AE Acutest Company services: Software testing, Test automation. Acutest Key industries:  Technology.   Anadea Anadea is an international custom software development services provider with a staff of almost 100 IT experts. They have customers from all over the world who come to them for their unique web and mobile applications. Anadea Company information: Established in 2000. Anadea Company location: LA HQ – 723 S Casino Center Blvd. Fl 2, Las Vegas, NV, USA Anadea Company services: Server side development, Mobile Platforms. Anadea Key industries: Gaming.   BugFinders BugFinders is a leading crowdsourced functional testing company that has worked with huge brands such as Visa and Calvin Client. They ensure that your most critical digital assets get the very best experience. BugFinders Company information: Established in 2011. BugFinders Company location: Cheltenham, Gloucestershire – 3 Rockfield Business Park, Old Station Drive, Cheltenham, Gloucestershire GL53 0AN BugFinders Company services: Software testing. BugFinders Key industries: Not specified.   Caltek Technical Services Caltek Technical Services has worked with a wide variety of blue-chip organisations to develop technical publications for many new start-up companies. Caltek Technical Services Company information: Established in 1995. Caltek Technical Services Company location: Worcestershire, England Caltek...

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How Important Is Real-Time Social Media And Content Marketing?

Posted by on May 15, 2018 in Articles |

Content marketers need to start thinking in real-time if they want to acquire and retain customers. Technologies like social media and streaming video content give web users the opportunity to engage with brands in seconds. Unfortunately, many consumers also expect responses from brands in the same amount of time. For a lot of large companies, real-time marketing seems like a fantasy, but data suggests that businesses need to stop dreaming and start engaging now. An MM Insight Report found that 47% of Americans want customer care via social media. A JD Power & Associates study noted that 87% of people feel that positive customer support influences the likelihood that they will buy from a brand. If time is of the essence, then marketers must anticipate engagement opportunities before they happen. While few brands are at the point where they are able to consistently provide responses within seconds, the three-hour window allows companies to craft thoughtful responses, pass them through the necessary internal checkpoints and get back to people before their attention truly wavers elsewhere. This three-hour window also helps companies avoid the pitfalls associated with releasing unpolished content to the public. We recommend that companies use news reporting, pre-planned content strategies, as well as custom social posts to answer queries online. This content marketing mix supports not only real-time content publishing but also real value regarding customer interactions. It’s also crucial that you make sure your online community managers are prepared to talk about certain topics as they unfold. Need help with your social media marketing or content marketing? Then contact WSI OMS today. Please follow and like...

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