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How Important Is Real-Time Social Media And Content Marketing?

Posted by on May 15, 2018 in Articles | 0 comments

Content marketers need to start thinking in real-time if they want to acquire and retain customers. Technologies like social media and streaming video content give web users the opportunity to engage with brands in seconds. Unfortunately, many consumers also expect responses from brands in the same amount of time. For a lot of large companies, real-time marketing seems like a fantasy, but data suggests that businesses need to stop dreaming and start engaging now. An

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Turning Leads into Conversions Using Live Chat

Posted by on Jan 18, 2018 in Articles | 0 comments

Live chat has become a digital marketing must for businesses far and wide. It makes it possible for potential customers to get in touch quickly and get hold of the information that they are looking for – and it makes it easier for you to persuade them to convert! Here are our top tips for using live chat to your advantage and successfully transforming leads into conversions. Use Real People  Yes, technology is super advanced nowadays, and it’s quite easy to get

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Problems with personalised online marketing, and solutions to make it work

Posted by on Nov 9, 2017 in Articles, Online Marketing | 0 comments

It goes without saying that creating a personal experience is the gold standard for all online marketing endeavours, and this is especially true for online sales and marketing. The technology to create personal user experiences in ecommerce has been around for years, but the reality is that personalisation – effective personalisation that translates into actual sales – is extremely hard to achieve. Why though? We have the technology, so why can’t we ma

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Content Marketing: how it works and why it works

Posted by on Jul 6, 2017 in Articles | 0 comments

The term ‘content marketing’ is bandied about a great deal along in…well…content about digital marketing and SEO.   Content isn’t just the ‘static’ copy on your website that provides information, educates your customers, tells your customers about who you are and what you offer. It is also articles, blog posts, social media posts, videos and other online releases that do the same and more.   Content underpins product offers and adver

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We Know What Your SEO and Digital Marketing Strategy is Missing

Posted by on Apr 27, 2017 in Articles | 0 comments

By now, every quality SEO/digital marketing strategy will include content marketing and social media. If yours does, good on you! However, seeing as though the realm of online marketing has changed so much over the last few months, there is a good chance that your digital strategy might still be missing one or two of the following components:  Internal Linking When it comes to link building, for most companies that are looking to improve their SEO, the f

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Smashing Social Media

Posted by on Feb 21, 2017 in Articles | 0 comments

How often have you heard people declare that they don’t do social media? Maybe you have even said it yourself. In such cases, social media marketing – acquiring attention and traffic via social media networks – may be wasted. However, the stats show that social media is here to stay:Traditional news networks are losing ground with platforms such as Twitter in the battle to keep the public abreast of the news.Online interaction is a pivotal aspect of the mo

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