The online world has changed our methods of doing things in the last couple of years. What most likely took a phone call a few years ago, can now be done on the web instantly as a wealth of information is available to everyone.
The internet is the greatest and biggest marketplace in the world. Businesses starting out as well as large global businesses needs to have a presence on the web.
Internet marketing is much more effective cost wise than traditional marketing. Don’t get me wrong, traditional marketing is still a great way for brand publishing. Internet marketing can provide so much more than just letting people know about your business. With internet marketing you can get targeted visitors, sales leads, etc. And the power of it is that you can track every penny that you spend on it directly.
Many businesses have reduced their marketing budgets and used the remaining dollars to invest into new websites, ppc (pay-per-click), blogging and social media marketing. They do this so that they can track their money spent into sales money.
Online marketing is expected to grow by 21% annually through to 2012. Compare this to traditional marketing where advertising revenues are expected to decrease by 1.4% annually over the same period. This indicates that more and more businesses are realising the potential of internet marketing.
The internet is all about information. A successful website gives the visitor exactly what they are looking for. It answers their questions right away and gives them a means to take action.
Website as a business tool
A website is a powerful marketing tool that allows you to present your message to targeted customers. Your customers will judge your company on the strength of your message and the uniqueness of your content. It should build credibility and trust to encourage action.
Internet marketing is where a business is putting their focus for the future. The internet is ever evolving so it is a right choice staying ahead of the competition. We are in a digital age transitioning from traditional marketing.