Business blog marketing is the process of promoting your business with a blog.  A blog is an excellent Web 2.0 tool. You can look at a blog as a magazine of the future and they have become a leading presence on the internet with all the social media activity involved. Blog marketing is also one of the best ways to learn and transmit industry specific news that will be available to the public as soon as you broadcast it.

Blog marketing has become the joiner between marketing and social media.  The biggest part of blogging is the activity of sharing, finding and recommending services, products, events and experiences to like-minded people. At the heart of Web 2.0 and social media is the ability of people to interact, converse and engage with other people so that they can be part of a community.

Your business blog is like setting up a booth in the biggest trade show ever known on earth – the internet. Business blog marketing should be part of any company’s internet marketing strategies. Organizations engaging in business blogging have a definite advantage over their competition because they reach out to the blogosphere and it’s pretty massive.  New marketing possibilities are just around the corner with blog marketing to reach new markets and new prospects.

Two very important characteristics of successful blogs are that they are usually written by authors that are passionate and knowledgeable about their subject and they are written in an every day voice. What is usually written and broadcasted on their blogs are not being re-written or filterd by their PR, legal or marketing departments.  This gives blogs an honesty that is usually missing in traditional business communications.

Blogging is a great way to promote your brand and services if used correctly.  Always remember that the blogging world is immense, so if you are ready to sit down and start a business blog, make sure to design a blog marketing strategy on how you will go about writing your blog topics and the marketing of your blog content.