Trust is something which generally takes a while to generate therefore building instant trust on your website cannot be true, can it? Yes, it actually can. Contrary to what people believe, trust can indeed be built rapidly on your website. Ultimately, you have approximately half a second from when the potential viewer lands on your web page to convince them into staying. This is therefore building a sense of instant trust. However, everyone needs a bit of guidance which is why you should follow these pointers in order to generate trust with your viewer.
The human side of things
People generally want to do business with people. This may sound ambiguous, however it is very true. A person will not want to do business with a company, but more so, with another human. This is important to remember when designing your website. The more relatable it is, the more likely you will gain trust sooner with your viewer and potential client. This can be achieved by actually show casing your team, allowing your client to put a face to a name and see the role of each person within the company.
Web design is crucial
Many people – scarily enough – seem to not view web design as a priority. This however could not be more incorrect. Your web design is absolutely crucial to the survival of your website. If a potential client or sponsor finds their way to your page yet are unable to navigate easily around it, they will get frustrated and simply leave – and nobody wants that.
Show off your client list
By including your bigger client’s logos on your page, you will be showing your potential customers that you have actually done substantial business with the big dogs. This will generate a sense of reputability for your company and hence, trust will begin to grow.
If you need help
If you find yourself needing a helping hand along this journey, be it with social media, web design, copywriting or the like, contact WSI OMS. We are always willing to help our clients where we can and will not stop until you are satisfied. Contact us today for more information.