To build trust and credibility is one of the main focus points for any organization or business. There’s a couple of ways that you can build this with the marketing of your website or blog. A key strategy is to focus on helping clients to be successful. Find below a couple of points on how you can build trust with your online presence.
Your website represents the image of your business. This is most often the first thing anyone will see about your company. Make sure your website design is industry specific, user friendly and search engine optimized.
Blog about helping clients, industry information, tips, how to guides, advice and solutions will mark you as an expert in your industry. Educating your target market is an effective blog marketing strategy.
Use a permission based email marketing strategy on your website where users can register to receive your newsletters. This is an effective way to deliver any information you would like to broadcast to a targeted market.
Write informative articles that educate and inform people about something related to your business. The article can be purely educational with a link to your website for additional resources.
Regular press releases about your business will keep your company visible and familiar to users. You can submit your press release to many category specific free press release websites.
Put on webinars for your prospects to help them understand and better make informed buying decisions. These brand you as the expert and are great for relationship building.
If you provide custom quotes for services or products, build a standardized proposal that includes background information and testimonials from actual clients. A professional and complete proposal sets you apart from your competition.