Despite plenty of research, brilliant copywriting, an interesting angle and a neat email informing other bloggers within your sphere of expertise – your blog has not generated the amount of traffic (or links) you expected.

The biggest misconception in blog writing is that posting blogs will automatically lead to a wide readership or following. While this may have been true a few years ago, the blogging landscape has changed and the biggest determinant of links is connections. Being connected to the top bloggers on the web will create more links to your blog.

It is therefore a good idea to catch the attention of these bloggers, which can be done by following these simple steps:

  • Write a guest post – This should be of good enough quality to generate interest (and traffic!);
  • Network – Developing and nurturing a relationship with other top bloggers in your niche will directly impact on the number of links to your blog posts. Attend niche conferences and get your name and your blog out there;
  • Vote for posts – Volunteer to vote for posts being touted on social media platforms such as Digg, Facebook and StumbleUpon;
  • Make content – E-mail the bloggers with a compelling question and hope that this prompts a conversation;
  • Comment – Leave comments on their blogs and make sure that these are memorable and catch the attention of readers;
  • Become a member – Join a private membership programme such as Teaching Skills and start to interact with other members.

Reciprocity is also a valuable skill and creating such a relationship with top bloggers will boost the number of links to your posts. Once you have cemented this relationship by providing useful and interesting help, you can begin pointing the other bloggers to your latest copywriting efforts.

Need help with your copywriting? Contact WSIOMS.