A solid approach to AB testing is sure to lead to a stand-out digital marketing strategy that is almost guaranteed to achieve the desired results for your brand. Not only does it allow you the opportunity to experiment with two different designs/approaches, but it also provides you with insight into what your target market is thinking, as well as what appeals to them most. Here’s what you need to know about successful AB testing within the online marketing realm.
Timing is Important
AB testing cannot be completed over night. If you want to accumulate valuable, accurate data, you will need to run your tests for a certain period of time. The average time of each AB test should be between 2 and 4 weeks. Anything less than that and you probably won’t have enough data on hand in order to make the right decisions for your campaign.
Along with the span of the test, you also need to know when to test. Seasonality can have a drastic effect on the results that you are able to generate. Therefore, avoid testing during a seasonal low unless you are also dealing with a high volume count.
What Can I Use it For?
The great news is that AB testing doesn’t have to be reserved purely for design elements of a landing page or website – you can also utilise it to learn which sort of messaging appeals to your audience the most. You can AB test ads for your PPC advertising campaign, email marketing subject lines, social media marketing imagery and more.
For those looking to partner up with an agency in an effort to further improve upon their digital marketing efforts, make the choice to get in touch with WSI OMS today.