So you have started a blog for yourself or for your company. Blogs are very powerful and you can interact and reach potential customers with optimized and targeted blog posts. With blog marketing you are sharing your opinions, advice and expertise. Blogs are part of the social media marketing circle and not about selling directly, they are for interacting and branding. So, where do you start?
Topic: Always focus and write your blog posts around a central topic. What does your readers want to know? What questions do they have? Choose a topic that your ideal customer would find interesting and a topic that you will enjoy writing about.
Never sell: The focus of your blog should not be about selling directly. It should be about giving advice, educating and expressing your opinions. Try to stay away from self promotion and direct selling.
Titles: The first few words in your blog post title makes a big difference between your blog post getting the attention of readers or being totally ignored.
Postings: A typical blog post should be about 300 words. The longer the blog post, the more people skim. If you are writing a long blog post, break the blog post into optimized sections with headings, lists, etc.
Fresh content: Content is king and make it easy for your readers to understand you and what you are writing about. This is what will keep your readers coming back. Never be afraid to express your opinions.
Writing: A poor writing style and grammar will make you lose readers because they will have to “work” to read your content.
Opinions: Write openly, concisely and plainly. Write your blog posts using action oriented words to get your message across as clearly and quickly as possible.
Post regularly: Try to write at least 3 blog posts every week. Even if you only write a few blog posts a month, you can hold onto subscribers. If you only write blog posts once in a while, your blog will become stale or dead.
Positive: Commentaries and opinions are great, they are interesting and entertaining. What turns people off is negativity in your writing style