Business blogging is important for public relations, marketing, social media marketing and adding fresh new content. This steady supply of content is one reason blogs gets rated so highly in the major search engines. Once again I’m talking about Google here. Who isn’t?
Having a blog added and linked to a company website or just as a stand alone blog website is a very effective way to increase link popularity. By blogging (creating postings and topics) at least 3 times a week on your blog will boos the overall link popularity of your website. This is as long as the content posted is fresh, interesting, informative and unique.
The core to this link popularity strategy includes the placing of links in your blog posting by using targeted keywords and phrases and then linking those to the most relevant page on your website. This doesn’t mean that the blog should be hosted on a dedicated domain by itself. You can also add your blog to a subdomain (http://blog.wsioms.co.za) and this will help the overall rankings of your domain.
The interesting result of a blog is a very fast boost in link popularity and an increase in overall website rankings. For all this to work, it takes dedication by posting interesting information written in a conversational writing style and commenting regularly on your blog comments.
It is the great content that causes blog postings to be picked up by the search engines and to be distributed to other websites (aggregators) via RSS (real simple syndication). It is the embedded links in your blog postings that can boost link popularity.