To blog for your business is quite different from personal blogging.  You need a solid plan with objectives for your business blog if you want it to be successful. Blog marketing for your business should be focused and it should always have a purpose. Plan and create a blogging plan that you can use as a guide when you create your business blog.

What is the purpose of your business blog? Will it be to attract unique visitors to your website? The promotion of your products and services? Press releases? If you want good results from your business blog, your business blog should always reflect your goals. You can start your blogging plan by creating a one page plan that only includes the topic, keywords and the audience that you want to focus on. You can use this plan to keep your blog posting focused.

Business blog purposes

  • Reach new markets and customers
  • Promote your services and products
  • Branding and visibility
  • SEO rankings
  • Authority
  • Communication

You can begin your blogging journey by choosing a topic that your targeted audience will want to read and that you will enjoy writing about. You can choose your topic by answering three simple questions.

Whom are you writing to?

This should always be your targeted customer.  Research the blogosphere on sites like Technorati to see what your targeted customers are looking for.  This will also give you an indication on what topics to write.

What are you interested in?

Always write topics that you are knowledgeable and passionate about.  It should also focus on the subject that your targeted customer is interested in. You can focus on a niche that is broad enough so you can write topics for a long time and not run out of things to say.

Why are you writing?

You can brand yourself as the expert in your industry, attract new customers, promote your products and services, improve the rankings of your company website. You will need one primary objective to create a focus on what you write.

Business blogging is a great way to make other people aware of your business.  Leave a comment below if you require more information regarding this topic.