By adding a blog to your business website is a natural and easy way to add keyword rich content to your website. This is an excellent strategy especially if your website only consist of about 3-7  web pages or if your website is more graphical and lacks content. Blogging is a great way to create interaction on your website.

Blogs are usually natural linking targets that can attract lots of inbound links if you write informative, unique and engaging blog posts. Always add linkable content on your website that will be a natural link magnet. Link building is one of the most important aspects of Search Engine Optimization (SEO). You must have heard the saying “content is king”.  By adding a blog to your website and posting regularly on your blog you are broadcasting your message to the world via RSS (real simple syndication).

Blogs attract new readers that are interested in what you have to say and it can create an online discussion. Blogs can help your Search Engine Optimization en a number of different ways.

Attract links

By adding engaging and original content to your blog will help to attract inbound links to your site.

Adds content

Each blog posting counts as an additional page. Usually larger websites with lots of content pages tend to rank better on the search engines than smaller ones.

Keyword rich text

Create a keyword and keyword phrase plan for your blog posts.  You can use these keyword phrases in the title of your blog post as well as the links to your website and category names. Use your keywords especially in the first paragraph of the blog post. You can also use these keywords to link back to the most relevant page found on your website.

Visitors

Your website can attract more new visitors as your blog helps you to broadcast your message across the internet.

Your blog can help your website Search Engine Optimization rankings by having a large number of blog posts around a particular subject. Blogs are usually written in a simple, easy to spider format making them a natural SEO tool.