It has been shown time and time again that content marketing such as blogs, whitepapers, newsletters, and emails are an excellent method of enhancing the reputation of your business, thereby increasing your lead generation. In turn, this should lead to a better bottom line.

To get maximum return on your copywriting investment, there are various elements which you should include in all your copy. Here is a checklist for you:

  1. An attention-grabbing title

A title which catches your readers’ attention and prompts them to click through to read more is essential. Spend time crafting a title which tells your audience exactly how they are going to benefit by taking the time to read further. Do not be tempted to over-promise in the heading – keep the objective of building trust at the forefront as you write your title.


  1. A “pinnable” thumbnail 

Pinterest is the most rapidly expanding social network. Even if you do not have a Pinterest business account, create vertical images which clearly label your blog and include your website address. This allows others to spread the word on Pinterest for you.


  1. Manageable units of data 

All that is available to us online has meant that consumers of information are spoiled for choice and have shorter attention span. Having drawn readers in with the steps above, ensure that they grasp your message by writing shorter paragraphs which have relevant sub-headings.


  1. Opportunities to move readers down the funnel 

Make sure that you label all your images so that they link back to you. Alt tags are also essential in case the recipient cannot download your graphics. Within your article, link back to other related posts. Finally, spell out what you would like your audience to do next with strong calls to action.


While a company without a digital presence suggests a lack of credibility, content marketing is a sure-fire way to boost awareness of your brand and to engage your customers. If you are curious about how to leverage content marketing in your business, then get in touch with the team at WSI OMS today for all your digital marketing needs.

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