Not every business owner has a content marketer doing their blogging for them. If you and your team members are drafting your own blogs, congratulations! This type of marketing is a great way to increase conversions, boost brand awareness, and portray yourself as a thought leader in the industry. Just make sure you are not making any of these common faux pas:

 

  • Not Doing Keyword Research

Even minimal keyword research can make a huge difference to your search engine optimization strategy. If you are not doing keyword research and sprinkling them into your content, then you could be missing out on a lot of readers.

If you have not used keyword research in the past, take stock of where your blog posts are ranking in Google before and after you include the keywords. Many times, you will notice your posts move from page three or four on Google to the first page if you have optimized the pages correctly.

 

  • Better Titles

For some reason, many writers struggle to come up with great, catchy headlines for their articles. It is for this reason that journalists usually do not write their own article headlines (editors and sub-editors do this).

According to best SEO practices, headlines should not be longer than 60 words. A good tip is to first write, edit and proof the article before trying to come up with a good headline. If you start with the headline first, it can tend to be bland and boring.

 

  • Don’t Let Search Engines Auto-Generate Meta Descriptions

While the headline is the thing that will draw the clicks, do not discount the impact that a good Meta description can have. Don’t leave this area blank, because search engines will auto-generate the Meta descriptions for you. You have 160 characters at your disposal. Use this space to create an attention-grabbing description of your article that compels people to click on the link.

 

Need help with your content marketing? Then contact WSI OMS today.

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