Writing effective landing pages

Posted by on Nov 3, 2010 in Copywriting | 1 comment

Landing pages are pages on a website that are created specifically to convert a website user into a client or customer. You may not be able to find this page from the normal home page navigation buttons, but you will easily find them in Google and other search engines. Landing pages are optimised for specific keywords and phrases and you mainly find that they link from pay per click (PPC) ad campaigns, from a promotional website banner on another website or search e

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Marketing products through copywriting

Posted by on Oct 27, 2010 in Copywriting | 0 comments

As a creative copywriter, you will often have to write about another company’s products. You’re not the owner of the product, you’re (probably) not the target market and you can’t do hours of research about the specific market segment – but you do need to get people to read about it and ultimately buy it. Writing about products can become mind-numbing if you have been contracted to write a number of pages and when your ideas run it, it shows in your work.

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Writing copy that sells

Posted by on Oct 20, 2010 in Copywriting | 1 comment

If you’ve been contracted to write about a company’s products, they obviously have a number of goals – such as getting a professional write-up about their products or services as well as more exposure and brand awareness for the company in general, but ultimately they want to boost their bottom line by increasing product sales. Here are a few tips on how to write copy that sells: Have a goal Sure, you want to paint a pretty picture about the company and gi

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Time management tips for copywriters

Posted by on Oct 13, 2010 in Copywriting | 0 comments

I read an article a while ago that gave a pretty good explanation of why a copywriter’s output varies between different days: it’s not that writers can’t manage their time; they just operate on a completely different schedule when it comes to producing great content. The article explained that copywriters (as well as programmers) are “doers” in an organisation and they divide their time differently than a sales representative or SEO specialist, for example

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Writing short headlines, articles and by-lines

Posted by on Oct 7, 2010 in Copywriting | 0 comments

As a copywriter, the majority of web articles and blog posts you will write are between 350 – 500 words. But a variety of new technologies, and the ever-changing needs of a design agency, will require you to be able to put everything you want to say in smaller spaces. Here are some tips that can help you cut down the amount of words you use:Practice: If you use social networking platforms as Twitter, you are well aware of the 140 character limit. Instead of tryi

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