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Transform your blog writing from boring to brilliant

Posted by on Dec 8, 2015 in Blogging, Content Marketing, Copywriting | 0 comments

With over 20 000 blogs being posted on the Internet per day, there’s a lot of competition in getting your blog read. Since fewer than 25% of people don’t read beyond the headline, it’s amazing any blogs get read at all, but they do. So what is it that makes one person’s blog more interesting and readable than the next? Anyone can write a blog (and do) but there are ways to improve your blog writing and to ensure it gets to the right audience. Changing your w

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Creating a winning welcome email

Posted by on Nov 29, 2015 in Content Marketing, E-mail Marketing | 0 comments

When it comes to email marketing, the aim is to get as many subscribers signed up as possible. But getting subscribers to complete the sign-up is only a small part of the process – more importantly is the welcome email the subscriber will receive next. A welcome email is the first friendly exchange that occurs between your business and the subscriber and is an ideal opportunity to sell your story and create a memorable experience. While most would agree that a wel

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How to correctly repurpose your existing content

Posted by on Nov 24, 2015 in Content Marketing, Copywriting | 0 comments

New clients and clicks following your digital marketing campaign is the goal of every business owner and marketer. If you’ve been wondering how to fortify your strategy to realize the highest gains, the answer is simple: repurpose your content. Content repurposing is about sharing old content in order to realize the highest returns from it. This not only applies to sharing through your social media marketing strategy either; you can create repurposed content by bu

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Get Your Email Marketing Strategy and Campaign Up and Running

Posted by on Nov 17, 2015 in Content Marketing, E-mail Marketing | 0 comments

Everyone seems to be actively involved in email marketing as part of their social media marketing strategy. Marketing professionals are well aware that email marketing is offers the best return on investment when compared with any other online marketing medium. Of course you want to drive sales and revenue to your business in every possible way, but you might not be sure how to get started with email. How can you claim your portion of the market and get started with

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Online Marketing Advice: Reasons Why People Aren’t Reading Your Blog Posts

Posted by on Nov 10, 2015 in Content Marketing, Copywriting | 0 comments

If you have taken it upon yourself to handle your own online marketing campaign, you will know that having an interesting and engaging blog forms part of an effective strategy. Unfortunately, writing a blog and getting people to read it, comment and share your posts is a lot harder than some companies make it appear. The trick is to do it right. Present the right content and know just how to grab the attention of your target audience. Sounding complicated already? I

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