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Do This before You Start a Facebook Live Stream

Posted by on Nov 9, 2018 in Facebook, Social Media Marketing | 0 comments

Facebook Live is a great way to engage with your online community. Here are a few tips to get professional results from your Facebook Live posts:Plan Your ContentYou will need a simple structure of everything you want to cover in your live stream. Your structure will have a hook, which is what you will say before the introduction (it is the thing that hooks your viewer to stick around for your live stream). Your introduction will touch on the things you want to

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Optimise Your Podcast’s Show Notes For Successful Promotion

Posted by on Nov 1, 2018 in Podcast | 0 comments

Did you know that over 1 in 3 Americans have listened to a podcast? A few years ago, the popularity of blogs was king, but today, podcasts are making their mark as well. While podcasts are easy to produce, they can be tough to promote successfully. Here are some of the tips from the brands who are leading the way in their podcast promotion:Think About What You Put In Your Podcast Show NotesAfter you have recorded your podcast, you will be ready to draft a few no

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Data Analytics Skills That You Need to Cultivate

Posted by on Oct 23, 2018 in Digital Media Marketing | 0 comments

Data analytics skills are increasingly sought-after in the digital marketing community. If you’re new to data analytics, then it is worthwhile researching which skills you can benefit from cultivating. Here is a brief overview:Business / Domain UnderstandingData analysts are problem-solvers. They have to solve a problem in a specific context, so they would need to understand the variables within different businesses. Understanding the customers’ journey and

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Google’s New Tool for Marketers

Posted by on Oct 9, 2018 in Content Marketing, Google | 0 comments

Earlier this year, Google rolled out an exciting tool for marketers, specifically marketers who are engaged in video campaigns. Google’s Reach Planner helps you plan your reach on YouTube and other video sharing platforms. The tool is available in Google AdWords; it is currently still in its Beta phase of testing. It allows you to get unique data on your reach in more than fifty countries and you can look at people’s demographics all the way down to the devices

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What Are the Most-Hated UI Web Design Features?

Posted by on Oct 2, 2018 in Website Design | 0 comments

Are you using only the best UI Web Design features? We look at some unpopular web design features and the mistakes you could be making on your website design.Complex Layout and ReadabilityYour website should be seamless and easy to read. Pages containing multiple graphs, links, pictures or overlapping texts create clutter and makes it difficult for users to navigate through. Be aware of bad colour schemes such as light text on a white background or text that are

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