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The Lowdown on Paid Advertising – Part 1

Posted by on Mar 14, 2017 in PPC | 0 comments

To leverage social selling strategies to develop your reputation and generate new leads, you can use paid advertising. PPC (pay per click) essentially allows you to “buy” visits to your website by bidding for your advert to be placed in a search engine’s sponsored links. Each time one of your ads is clicked, you pay a fee.   PPC on Google When you search for something on Google, you generally see two kinds of results on the page:Paid adverts at t

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Don’t Keep Your Content To Yourself

Posted by on Mar 7, 2017 in Content Marketing | 0 comments

The reason that experts in the world of digital marketing are so crazy about good content is that it is an excellent investment. Although it takes time and effort to create quality copy, the return on investment is high as it:draws in parties interested in your product or service, gives your business a sense of authority, creates trust and establishes a foundation for a relationship, can be used to grow an e-mail list, is recyclable.The trick is, your superbly w

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Social Media Lead Generation

Posted by on Feb 28, 2017 in Social Media Marketing | 0 comments

Why are you in business? To make money, of course! No matter how big or small your establishment, money is the fundamental reason we do what we do. For us to get money in, we need to persuade the public to take their money out. But before we can exchange cash for goods or services or compassionate social conscience, we need to grab their attention and transform them into leads Generating Leads Employing social media marketing to share something of value – amus

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Smashing Social Media

Posted by on Feb 21, 2017 in Articles | 0 comments

How often have you heard people declare that they don’t do social media? Maybe you have even said it yourself. In such cases, social media marketing – acquiring attention and traffic via social media networks – may be wasted. However, the stats show that social media is here to stay:Traditional news networks are losing ground with platforms such as Twitter in the battle to keep the public abreast of the news.Online interaction is a pivotal aspect of the mo

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Content Crafting Commandments

Posted by on Feb 14, 2017 in Content Marketing | 0 comments

Content marketing is the cornerstone of all digital marketing. Without an eloquently delivered message, the public may have no idea or the wrong idea about what your business represents, what you offer and how you stand out from your competition. Writing content that is relevant to the needs of your readers is one part of the process. Keeping it engaging and share-worthy is another. Here are four golden rules that copywriters use to craft great content:   Comma

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