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Video Marketing Trends to Look Out For In 2019

Posted by on Dec 12, 2018 in Content Marketing | 0 comments

As 2018 inches to a close, there could not be a better time to look ahead at some of the video marketing trends that may emerge in 2019. It is projected that 90% of internet traffic in 2019 will come from video, and businesses are jumping on the bandwagon. For example, local telecommunications companies like MTN and Vodacom are encouraging the consumption of video by lowering data costs and introducing data lite platforms like MTN Shortz and Vodacom’s Video Play a

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Demystifying Social Media Jargon

Posted by on Dec 4, 2018 in Social Media Marketing | 0 comments

Tweets, DMs, mentions and impressions, are just a few of the terms you will find floating in the pool of social media jargon. If you are a business owner who is trying to use the power of social media to market your business, it can get overwhelming trying to keep up with the latest trends and hashtags. We have compiled a list of social media terms you should add to your vocabulary if you want to stay in the know.Ephemeral ContentEphemeral content is rich media

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Setting Up a Facebook Business Page That Allows the Public to Engage With You (Or Not)

Posted by on Nov 21, 2018 in Facebook, Social Media Marketing | 0 comments

It is important to have more than one person assigned to manage your Facebook business page in case the profile of the person who created the page is ever compromised. Under the Page Roles tab in Settings, you can choose different roles such as Admin, Editor, Moderator, Advertiser, Analyst and Live Contributor. These roles give people varying degrees of access to page functions. Include at least two administrators to manage all aspects of the page and add the rest o

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Set Up Your Instagram Account for Success

Posted by on Nov 14, 2018 in Instagram, Social Media Marketing | 0 comments

Instagram and Snapchat are competing with each other, which has led Instagram to launch a number of features that are giving Snapchat a run for its money. Instagram is a great tool for marketing and it is really coming to its own. Instagram added Stories earlier this year, which is a great addition, but has unfortunately led to many people reporting lower engagements with Instagram’s feed. This is something that business owners and internet marketers need to take

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Turn Your Company into a Knowledge Centre Using Content Marketing

Posted by on Nov 13, 2018 in Content Marketing | 0 comments

Big brands continue to be overtaken by lean, emerging start-ups. Consider how the entire paid television and Blockbuster sector has been overhauled by streaming services like Netflix and Hulu. If brands are not agile and quick to adapt, they can become irrelevant. Fast. One way in which brands are successfully reinventing themselves is by looking within their business and establishing themselves as the go-to authority within their industry. To do this, they become k

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