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Content Writing Pitfalls To Avoid

Posted by on Feb 19, 2019 in Content Marketing | 0 comments

A content marketing strategy is great, but getting the actual writing part right is a bit of a skill. If you have already committed to blogging and posting in 2019, make sure you avoid some of the pitfalls that many writers and bloggers fall into:  Sounding Like A RobotMaybe the topic you are writing about is very corporate and not at all fun, funky or funny. That does not mean you have to sound like a robot. If you are not familiar with the topic and are d

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Tips For Winning With Gmail Ads

Posted by on Feb 11, 2019 in PPC | 0 comments

If you are already using a paid search strategy, then you should definitely consider adding Gmail ads to your marketing mix. Not only are these ads less competitive, but you will be able to ensure that your brand is front and centre on a platform that people monitor for hours each day. An added benefit is that if you have struggled to get your emails into your potential customers’ inboxes due to spam filters, Gmail ads will ensure that you make your way there. &nb

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4 Video Marketing Trends To Look Out For In 2019

Posted by on Jan 29, 2019 in Digital Media Marketing | 0 comments

The start of a New Year is the perfect time to look at some of the video marketing trends that may emerge. Video has grown in popularity with more and more people watching video content on YouTube, Facebook and Twitter and the rise of native video advertising on the web. It is projected that 80% of internet traffic in 2019 will come from video, and businesses are jumping on the bandwagon. For example, local telecommunications companies like MTN and Vodacom are enco

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How to Make Your Contextual Marketing Strategy More Effective

Posted by on Jan 23, 2019 in Content Marketing | 0 comments

Much of today’s marketing fails because it does not reach the right customers at the right time. Contextual marketing provides an alternative to the ‘needle in a haystack’ approach of reaching audiences by offering the right content, to the right audience, at the right time. If you are not sure what it is, contextual marketing offers targeted advertising to a user based on their online identity and the content they have searched for. So, no, it is not a coinci

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Want Your Digital Marketing Campaigns To Soar In 2019? Here’s What To Do:

Posted by on Jan 11, 2019 in Digital Media Marketing | 0 comments

It’s a new year and a new chance to make the most of your digital marketing campaigns. If you attempted to make waves with your online campaigns in the past with little success, it may be time to re-look your strategy. Here are the most important aspects to consider and implement:Social Media Marketing Countless business owners spend a lot of time crafting incredible campaign landing pages on their websites – but what good is a campaign if nobody is expos

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