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How to Make Your Content More Interactive

Posted by on Feb 20, 2018 in Content Marketing | 0 comments

Website content is a great way to drive traffic to your site and it forms an important part of any search engine optimisation strategy. One of the main goals of any content strategy, however, is to boost the engagement on your website. Engaging content starts with writing helpful, meaningful and educational content. But, it doesn’t stop there. Here are a few things you can do to boost your content’s engagement on your website:Internal Links to Make Your Conten

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When to Change Your PPC Landing Page

Posted by on Feb 13, 2018 in PPC | 0 comments

Many times, people create a landing page in conjunction with their PPC campaign and end up receiving high conversion rates from the landing page for months or years. A well-optimised page with a clear call to action and value-adding information can provide value months after your paid Google campaign is over. But what happens when your conversion rates start to fall? It’s time to update your landing page if you notice any of the following:Your Competition Is Mim

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Increase Downloads for Your Mobile App with This Advice

Posted by on Feb 6, 2018 in Mobile Marketing | 0 comments

So, you’ve developed a one-of-a-kind mobile app, added it to online stores, and you’re waiting for thousands of people to download the app and review it…. But nothing is happening. What’s wrong? The problem is that you’re not considering mobile app marketing tactics. Here are a few ways to increase downloads for your mobile marketing app:Make A VideoA video showing how your app works and what features it has, is a must. Hire a professional voice over a

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Your Content Marketing Team: 5 Skills You Can’t Do Without

Posted by on Jan 23, 2018 in Content Marketing | 0 comments

If you are to successfully make a name for your brand in the world of content marketing, there are 5 essential skills that you simply cannot do without. We take a closer look at each one of them below. Content Creation  Ultimately, it doesn’t matter how epic your social media marketing skills are, they won’t really amount to much if you don’t have epic content to promote on the platforms! It, therefore, comes as no surprise that the most essential skill withi

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Digital Marketing: Why Your Static Logo is No Longer Cutting it

Posted by on Jan 16, 2018 in Digital Media Marketing | 0 comments

A couple of years ago, when it came to building your presence online, a creative, original, static logo was all that you needed to stand out from the crowd. Unfortunately, this is no longer the case. With the rise of animation and the demand for mobile-friendly websites, an old-school static logo simply isn’t going to cut it. Here’s what you need to know. Choose the Right Base Branding  In order to build something ‘cooler’, you will need a standard vector l

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