4 email marketing tips from the pros

Posted by on Jun 12, 2018 in E-mail Marketing | 0 comments

Email marketing can be highly effective or highly ineffective, depending on how you execute your strategy. Here are a few tips to help you execute excellently so you can crush it with your next email marketing campaign:  Always start with valueMake sure you are delivering value with every email that you send. The recipient should see value because they are going to unsubscribe or worse – mark it as spam – if your emails aren’t providing value. They should

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How your SEO and content strategy should reflect changing search intent

Posted by on Jun 5, 2018 in Content Marketing, SEO | 0 comments

It wasn’t long ago that you would type something like “Johannesburg restaurant” into Google. Nowadays, you can type something like “Where should I go for dinner?” into Google. This is because we have started to assume that search engines are smart enough to recognise intent. The question is: does your SEO strategy reflect this changing search behaviour? This is what the “topic cluster model” is all about. Topic clusters is an SEO strategy that focuses

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3 Tips to Optimise Your Content for Mobile Marketing

Posted by on May 29, 2018 in Content Marketing | 0 comments

According to a World Wide Worx 2017 study, South Africa has 21-million internet users, of which the vast majority are using mobile phones to access the internet. Statistics by eMarketer shows that most companies dedicated only about a quarter of their marketing budgets to mobile marketing in 2013, however, this figure has tripled in 2018. If you are a B2B company that mainly sells online, you may think that your clients are not doing mobile searches to find you. It

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How to Use LinkedIn to Find Content Marketing Ideas

Posted by on May 22, 2018 in Content Marketing | 0 comments

If you’re one of the many marketers who struggles to come up with unique, daily blog content, it’s time to turn to social media for content ideas. When you tune into chatter all across the web, you can source ideas that you know will resonate with your audience. Sometimes, all it takes to craft your next month’s content calendar is to know where to ask the right questions. Here are a few tips to perfect social sourcing for your brand:Seed A Network For Your

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How Important Is Real-Time Social Media And Content Marketing?

Posted by on May 15, 2018 in Articles | 0 comments

Content marketers need to start thinking in real-time if they want to acquire and retain customers. Technologies like social media and streaming video content give web users the opportunity to engage with brands in seconds. Unfortunately, many consumers also expect responses from brands in the same amount of time. For a lot of large companies, real-time marketing seems like a fantasy, but data suggests that businesses need to stop dreaming and start engaging now. An

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