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A Guide to PPC Keyword Match Types

Posted by on Apr 24, 2018 in PPC | 0 comments

Keyword match types are something that you really need to consider before setting up your PPC campaign. Here’s a quick overview of the different kinds of ‘match types’ that can form part of your paid Google advertising strategy:Exact Match TypesThis is where people can only see your ad if they have used the exact keyword in Google. This is a great match type to use if you are targeting very specific keywords and they can be very cost-effective to bid on as

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Why PR Is Important For SEO

Posted by on Apr 17, 2018 in SEO | 0 comments

Gone are the days of spammy backlinks that penalise your website. We still, however, need to build up the backlinks from somewhere as part of good Search Engine Optimisation (SEO) and this is where PR comes in. Digital PR is all about building relationships with your brand, digital influencers, press publications and bloggers. Your main goal should be targeting your content towards highly credible online platforms. Not only does digital PR amplify and promote your d

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3 Ways to Make Money on YouTube without Relying On Adsense

Posted by on Apr 10, 2018 in Social Media Marketing | 0 comments

Want to learn how to make money from your YouTube channel? Then this blog post is for you. Whether you have 100 or 100 000 subscribers on your channel, you would obviously like to be rewarded. Here are a few ways that you can turn your YouTube channel into an income generating machine:Super ChatYouTube brought in this feature a while ago and it is quickly gaining momentum. Super Chat is where people can buy a chat on your live stream so that their chat is pinned

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How to Get Press Coverage without Spending Money

Posted by on Apr 3, 2018 in Copywriting | 0 comments

Paid media is a huge part of digital marketing. Whether you’re a marketing manager or a CEO, you are undoubtedly aware of the fact that a huge part of your marketing budget goes to paid media in the form of Google Ads, Facebook ads and other promoted ads on the internet. There are, however, ways to land a lot of media coverage without spending money. You can get traffic, leads and sales just by getting press coverage as well as coverage from bloggers. So, where do

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How to Create Brand Loyalty through Digital Marketing

Posted by on Mar 27, 2018 in Digital Media Marketing | 0 comments

Digital marketing is an excellent way in which to reach a greater audience, create brand awareness and offer customers a more convenient option when it comes to getting their hands on what they want – whether it is information through content marketing or your company’s product itself. What is more is that digital marketing can also help to create a stronger sense of brand loyalty. Here is how:Talk about Your Social Responsibility Projects According to a

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