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Why you should be creating content outside your niche

Posted by on Oct 19, 2016 in Content Marketing | 0 comments

Blogging is such an important part of building your brand and increasing your business visibility. It allows, along the way, for you to become an expert in your niche, which is important when you’re starting out. But the day will come when you feel like you have exhausted your ability to blog anymore on your chosen field of expertise, when you’ve recycled your content enough, so what now? There are a number of good reasons to create content outside of your niche

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The importance of adapting your content to your audience

Posted by on Oct 11, 2016 in Content Marketing | 0 comments

When creating content there’s a certain arrogance that accompanies the process – you’re writing what you want to, because you believe it serves a purpose or because you have something to say. While you may think you are fulfilling a genuine need, you could be off the mark. Understanding what your audience wants to read about and tailoring your content accordingly, could be a big step towards higher levels of engagement. When thinking of the topics for your con

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How to maximise your Facebook video posts

Posted by on Oct 4, 2016 in Facebook | 0 comments

With video being the top performing format on Facebook, it’s a medium you really should be using for your online marketing strategy. Videos range from professionally edited pieces to short clips taken with a mobile phone, but there are things you can do to improve the videos you post. Strangely, the most watched type of Facebook videos are those relating to food – how to make something, to decorate something, how to eat something…you get the idea. Many people

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Why you should be publishing your content on Medium

Posted by on Sep 27, 2016 in Content Marketing | 0 comments

Medium, the popular blogging platform founded in 2012, is kind of like Twitter for long-form content, but it has the advantage of telling you stories you are interested in. Even if you already have a massive following on social media, sometimes your content doesn’t get the mileage you think it deserves. Publishing your content on Medium has the distinct advantage of reaching a new, much larger audience. If you’re still unconvinced, here are eight reasons why you

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Even experienced inbound marketers make mistakes

Posted by on Sep 20, 2016 in Inbound Marketing | 0 comments

A major part of any inbound marketing strategy is an assessment of what a company is doing, what other opportunities may be out there and the ongoing results of the strategy. Sometimes, even companies that have been actively engaged in inbound marketing for several years find they are making mistakes, leading to a decline in their results. It’s surprising, since online businesses know the importance of increasing their reach through blogs, podcasts, videos or news

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