Be the journalist of your own business – create your own news

Be the journalist of your own business – create your own news

Unless you are Apple, McDonald’s or another huge business, the content you generate and distribute as news will be done by you. Being able to make use of user-generated content is the ideal position to be in, but many small to medium sized businesses (unfortunately) don’t yet have the brand loyalty to expect bloggers to scrutinise their new product developments and other news for them. If you’ve got a website and a blog, you need to be your own journalist (or

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How to explain a new product to customers with content marketing

How to explain a new product to customers with content marketing

When you start a content marketing strategy, it’s easy to get caught up in how you’re going to distribute every single message to your potential readers. It’s understandable you want to market your company in the best way possible, but there are some pointers you need to read before you start blogging up a storm. Focus on benefits, not features If you’ve got a new product (one that might not be understood straight off the bat), don’t create content which f

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Brainstorming content ideas

Brainstorming content ideas

Here at WSI, each and every content marketing client receives a customised content calendar from us. Without this – all of our copywriting attempts would be futile. Here are just a few benefits of working from a content calendar: Focuses on different themes during different months. If your business is usually busy during the holiday season or has product-specific sales and promotions during specific months, this needs to be reflected in your content calendar. The

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Setting the right goals for your content marketing strategy

Setting the right goals for your content marketing strategy

Many small to medium sized businesses aren’t implementing successful content marketing strategies. The problem is that their goals either aren’t realistic, or they are not clearly defined. If you’ve ever started to blog or create content, you will know how time-consuming this can be. After the first initial posts, your stream of ideas (and willingness to sit and write at night) start to dwindle. Many business owners falsely believe that by creating content, cu

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The key to content marketing is understanding your audience

The key to content marketing is understanding your audience

Want to make sure your content marketing strategy is a success? Then you need to understand your audience. Seth Godin famously defines the ideal customer as a person who wants your product and has the ability to pay for it. Some of the most successful content marketing strategies zone in on only one subject or topic and focus on becoming the thought leaders, the ultimate go-to person, for information, advice and How To’s on the topic. Think of Copyblogger’s webs

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The top four reasons why content marketing should be part of your digital strategy

The top four reasons why content marketing should be part of your digital strategy

Everyone’s digital marketing strategies look different. Content marketing, however, should be a part of everyone’s strategy. While certain platforms (such as Instagram and Pinterest) work better with certain types of businesses and industry, virtually anyone can benefit from a solid content marketing plan. Here are the top four reasons to invest in content marketing: Drive new leads While PPC can give you immediate results, the ads disappear once your daily bu

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Does your content marketing match your sales funnel?

Does your content marketing match your sales funnel?

Blogs and pictures and videos are great – but at the end of the day, they need to serve a purpose. Some people might be interested in creating an army of a following, establishing themselves as an industry authority or taking on Justin Bieber as one of the top people to follow on Instagram. But most of us are executing a content marketing strategy in order to increase our bottom lines. One thing people fail to take into consideration is the type of content various

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Where to repurpose your content

Where to repurpose your content

We’ve written about the pains and strife involved in getting your blogs out there. You create a candle-lit, calendar-inscribed event out of writing a blog post (because we know this doesn’t happen during the day when the phone is ringing and clients are breathing down your neck), you’ve shared it on social media and you’ve even gone to the effort of finding a relevant picture because you read that your “content needs visuals”. So now what? If you’re cr

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Growing your blog’s e-mail list

Growing your blog’s e-mail list

In our last post we explained why any blogger should consider creating an e-mail list. The answer is plain and simple and in retrospect it could’ve been summed up in one sentence: because more people will read what you’re writing about. Regardless, we didn’t give you all the tips you need about creating a winning content marketing strategy to make sure that people actually sign up to receive e-mails from you, so here are a few tips to make this happen: Give aw

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Why bloggers need to create an e-mail list

Why bloggers need to create an e-mail list

If you’re blogging your heart out and investing blood, sweat, tears and precious time creating blogs, then you obviously want them to be read. Posting a blog doesn’t magically make the post go viral and even sharing the blog post on social media doesn’t always give your blog the traction it needs (and deserves – as we just mentioned, these things take time). Creating an e-mail list for your blog is a must-have. If you’re sharing knowledge and opinions that

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