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Digital Marketing: Why Your Static Logo is No Longer Cutting it

Posted by on Jan 16, 2018 in Digital Media Marketing | 0 comments

A couple of years ago, when it came to building your presence online, a creative, original, static logo was all that you needed to stand out from the crowd. Unfortunately, this is no longer the case. With the rise of animation and the demand for mobile-friendly websites, an old-school static logo simply isn’t going to cut it. Here’s what you need to know. Choose the Right Base Branding  In order to build something ‘cooler’, you will need a standard vector l

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4 Tips for Crafting Content That Will Fascinate Your Audience

Posted by on Jan 9, 2018 in Content Marketing | 0 comments

Ultimately, if your content marketing efforts do not lead to interest and engagement from your audience, they are unlikely to do your overall digital marketing strategy any favours. Here are our top tips for ensuring success and crafting content guaranteed to fascinate your audience every single time:Facts Are Everything Your audience is sure to react more strongly to content that presents them with facts and real data, as opposed to opinion-based posts. Rese

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Social Media Marketing Courses That Will Help to Boost Your Business

Posted by on Jan 2, 2018 in Social Media Marketing | 0 comments

Do you want to brush up on your social media marketing know-how? If so, here is a list of courses that you should consider signing up for:Online UCT Social Media Marketing CourseThis course will teach you the basics when it comes to making a success of your social media marketing efforts. It will guide you on the following:How to navigate the social media landscape, How to advertise on social media, How to consolidate a social media marketing strategy and mo

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SEO 101: Technical Facts All Business Owners Should Know

Posted by on Dec 26, 2017 in SEO | 0 comments

Most of us know all about the importance of social media marketing, content marketing and link building when it comes to SEO… But, how much do we really understand when it comes to the technical side of search engine optimisation techniques and strategies? In an effort to make your life easier and boost your knowledge, here are some technical facts that we feel all business owners should know:It isn’t Always Possible for Crawlers to Access Infinite Scroll 

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The Top 4 Online Tools Guaranteed to Boost Your Content Marketing Efforts

Posted by on Dec 20, 2017 in Content Marketing | 0 comments

If content marketing is already helping to enhance your digital marketing strategy, the chances are good that you are looking for new ways in which to boost your efforts even further. Here is a list of the top 4 online tools that are sure to help you obtain even greater levels of success going forward.Answer the Public This website allows you to find out exactly the types of questions and keywords that people are typing into Google that relate to your busines

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