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Choosing a great domain name for your website

Posted by on Oct 17, 2017 in Website Design | 0 comments

Choosing a domain name for your site is a big deal. Not only does it impact your search visibility, but ideally you will be keeping the domain name for a long time, so you will be building brand equity along the way as well. Here are a few tips to make sure you get it right: Brainstorm keywords Many companies are shocked to learn that their chosen keyword phrase or even their brand name has already been taken. Before you hit a frenzy, brainstorm a few keyword altern

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4 Social Media Marketing Tools You Need to Use

Posted by on Oct 10, 2017 in Social Media Marketing | 0 comments

Social media marketing is an affordable way to get your message across, but it can be a time-consuming task. Here are some useful tools that you can use to make the job easier. Buffer  Many people do not know about Buffer. This is a tool that helps you schedule all your social media posts. You can add your Facebook, LinkedIn and Twitter accounts to the platform, schedule posts and have updates shared automatically from your queue. Edgar  Edgar helps you to re post

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Using data in content marketing

Posted by on Oct 3, 2017 in Online Marketing | 0 comments

Is your content marketing going stale? Then it’s time to look at new ways to generate content and topic ideas. Many product and service companies generate vast amounts of data within their businesses. While this data is often used to improve business efficiency and sales, it can also be incorporated into your content marketing campaign. Consider the following ideas: Share more information about your business with your followers Many people find infographics and st

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How to Create Content Guaranteed to Boost Conversions

Posted by on Sep 26, 2017 in Content Marketing | 0 comments

What is the main goal behind creating a content marketing strategy if not to generate more leads and conversions for your business? In an effort to help boost your online marketing efforts, here is some advice for successfully creating content that is guaranteed to result in a higher number of conversions for your brand. Keep Your Headlines Intriguing  You need to find a way in which to draw people to your content – and a great headline will be sure to do exactly

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SEO 101: Optimising Images for Search

Posted by on Sep 19, 2017 in SEO | 0 comments

Countless business owners spend hours and hours on their website’s SEO by updating meta data, focusing on link building and improving user experience. Unfortunately, however, there is often one aspect of search engine optimisation that is neglected or completely ignored – optimising their website’s images for search. This is a big mistake. Considering that Google Images accounts for a considerable number of daily searches, dwarfing those performed on YouTube,

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