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Interactive content – an exciting marketing tactic

Posted by on Feb 9, 2016 in Blogging, Content Marketing, Copywriting | 0 comments

With content marketing costing around 60% less than traditional marketing and generating three times as many leads, it’s no surprise that the online space is being flooded with content. The commonest forms of content marketing include newsletters, blogs and social media posts, helping companies create brand awareness and connect with their customers. Interactive content marketing is an exciting way to stand out of the crowd and to earn the attention of your audien

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Writing better blog content can boost your business

Posted by on Feb 2, 2016 in Blogging, Content Marketing, Copywriting | 0 comments

Coming up with fresh, consistent and entertaining blog ideas for your website can be difficult, especially if you’re doing it all by yourself. You can outsource some of the blog writing, or invite guest writers, but here are some tips and suggestions to improve your blog content, which should get you more traffic and boost your business.Write for a specific audienceMost of the time, your readers are your customers, so write content that is relevant to them and

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Amazing Tools to help you Ace it in Email Marketing

Posted by on Jan 26, 2016 in Content Marketing, E-mail Marketing | 0 comments

Is email marketing dead? If you think email is no longer essential for your B2B campaigns you are in for a shocker. A study by Smart Insight shows 73% of marketers agree that email is important to their business, while 74% believe it will provide their best ROI now and in the future. Hubspot shows companies using email marketing generate 50% more sales leads at 33% lower costs. The Direct Marketing Association reckons this digital marketing tool achieves 4300% retur

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Email Marketing Tips: Get More Readers Clicking on Images

Posted by on Jan 19, 2016 in Content Marketing, E-mail Marketing | 0 comments

The web is becoming more visual. If you hope to make any sort of impact online, including images and videos is just what you need. Cisco predicts that video will soon account for most online traffic. Using images is fine for social media marketing and web content, but is it effective for email marketing too? If you’re not already including images in your emails, you’re missing out on a great opportunity to take your campaign to the next level. However, images ne

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Copywriting Formulas – The Secret to Nailing Great Content Every Time

Posted by on Jan 12, 2016 in Blogging, Content Marketing, Copywriting | 0 comments

Writing from scratch is for rookies. Applying copywriting formulas will help you write faster and better. Experts in content marketing use copywriting formulas to make their work easier and to ensure quality each time. These formulas will help you when writing anything whether it is a general web page, a sales page, an ad, a blog post or a tweet. They’ll help you eliminate the guesswork and take your digital marketing strategy to the next level. You’ll face

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