Where Web Designers and Entrepreneurs Can Discover Trends

Posted by on May 24, 2019 in Digital Media Marketing | 0 comments

Understanding and using trends are critical for any creative professional or entrepreneur. Trend forecasting is the phrase that is used when people try to tell the future. It is important because it can help you design products, websites, services and experiences that will help to shape the needs of people in the future. This is hard to do because the future isn’t here yet.   Trends in fonts, colours, imagery and layout are always changing. On the marketing and business front, knowing how the business landscape is changing is equally important. Have you ever noticed that the same colours, trends and patterns are usually in different stores? How do they end up with the same palettes and styles? It is because they all use the same method of gathering trends.  They hear about trends from the same manufacturers and go out and shop at the same places across the globe. Trend forecasting services can also be purchased for almost any industry.   Here are a few places where you can discover trends to drive change in your design, branding and business:   Digital Culture This is a broad term, but it refers to knowing what is going on currently on broadcast news, Google, websites and news sites.   Physical Retail If your products or designs show up in the real world in retail, you need to go out and shop it regularly. Go out and pay attention to really observe what is happening in stores so that you can recreate this in online experiences.   Competitive Research Go online and look at the blogs and social media of your competition; as it is really critical for discovering trends. This way, you will know what they are doing over time and be able to jump when your competition launches new campaigns, loyalty programmes or other services. Staying on top of your competition is one of the best ways to pick up on trends in your industry.   Need help with your web design or digital marketing? Then contact WSI OMS today. Please follow and like...

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3 of the Most Important On-Site SEO Factors

Posted by on May 17, 2019 in SEO | 0 comments

SEO can seem like a never-ending rollercoaster. Just when you think you have overcome the worst, you are faced with a new dip or an unexpected twist and turn that shakes you up completely. With all of the algorithm updates that take place each year, it is nearly impossible to keep up with what Google really wants. Having said that, there are three important on-site SEO factors that are likely to remain super important for the time being – and it is these factors that you should be dedicating most of your time towards perfecting if you are to see some long-term, positive results in your rankings.   Content Relevant to User Intent  As always, content is key. But not just any content! With Google now making use of neural matching technology, it is becoming more and more important to really understand user intent. In other words, why is a person clicking through to your website? Whatever this reason may be, it is essential that your website adequately mirrors this.   User Experience  Stop worrying so much about tailoring your website design to suit the expectations of search engines. If you focus your attention more on providing an overall positive user experience, you are going to look good in the eyes of Google in any case! Take note of metrics like ‘Pages Per Session’ (the number of pages a user visits before leaving your website), bounce rate (a good indication of how well your landing page is or is not working for you) and click-through rate for a better idea of how your website is being received by its visitors.   Linking  Inter-linking within your website is always good for SEO as it makes your website more crawlable, allows for easy navigation from a user experience perspective and helps to contribute to link building.   When it comes to perfecting on-site and off-site SEO, WSI OMS is the company to contact. We specialise in all aspects of digital marketing including search engine optimisation, website design, website development and content marketing. To learn more, please do not hesitate to get in touch. Please follow and like...

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4 Essential Questions to Ask Your Website Developer Before Getting Started

Posted by on May 10, 2019 in Website Content | 0 comments

Building a brand-new website for your business is always an exciting time, but it can come with a few pitfalls and challenges if you do not make doubly certain that both you and your website developer are on the same page. Below, we highlight four important questions to ask regarding your website development before the project officially kicks off.   What Can I Expect from You in Terms of Communication?  You should both decide on a communication-based plan of action before getting started. There is nothing more distracting for a website developer than being hounded every hour by a client who is looking for an update. Agree to check in with each other at a certain time every day/every other day and choose a communication platform that works for you both, i.e. phone call, email, Skype, Slack, etc.   How Will You Handle Small Decisions?  Some website development professionals will insist on a certain amount of creative freedom when it comes to designing a website. This is usually regarding smaller details that most clients would not even really notice. However, if you would like to be consulted about every design-related decision, it is important that you let your developer know this to avoid any unexpected surprises.   Are You Able to Work According to a Deadline?  If you need your website completed on or before a specific date, highlight this to your developer from the get-go and make sure that they have the capacity necessary to accommodate the deadline.   What is the Scope of the Project?  Make sure that you have told your website development professional exactly what it is that you want from your new website’s design and ensure that he or she has quoted for all of this before commencing. You do not want to have to pay extra down the line!   Looking for a website development team that you can count on? Look no further than the experts at WSI OMS! We specialise in website development, website design, SEO and more. Contact us now for more info about how we can help you transform your company’s website into a conversion-ready customer-driven hub. Please follow and like...

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How To Set Up And Build Your Presence On YouTube

Posted by on Apr 23, 2019 in Social Media Optimization | 0 comments

YouTube is a vehicle, not a destination. Many people, from online influencers to business owners, have successfully used YouTube to build their personal brands over the years. If you want to build your online presence and create more opportunities for yourself, then YouTube is a great tool to help you to achieve this goal.   Social media websites such as Instagram, Facebook and Twitter are also good tools for building your brand, but the problem with these sites is that the content doesn’t always live on. Content that gets posted on these sites is only there for a moment, whereas your content on YouTube lives on in the search results. Think of your YouTube channel as your own personal Netflix. It is a body of work, not a social media feed that keeps going and going. Your content on YouTube can continue to bring opportunities to you a week, month or year after it has been posted. Here are some practical ways to build your presence on YouTube:     Show, Don’t Tell   After you have created your YouTube channel and customised the page, you need to set a schedule to start creating content. This is where you should focus on the adage “show, don’t tell.” With your website, you are limited to static web pages, but you can film everything from product demonstrations to your workshops and elevator pitch on your YouTube channel.   Being able to show the process of your work and communicate your personality in a different way is what makes YouTube marketing invaluable. It is one of the most effective ways to communicate.     Define Your Goals   Do you want leads? Do you need to boost brand awareness? Do you want 1 000 new subscribers each month? Think about your goals for this platform, so that you consistently work towards achieving these goals.     Interact With Your Community   YouTube marketing is not a one-way channel. Keep an eye on the comment section of your videos and interact with people who engage with you. You can also use your YouTube channel to crowdsource ideas. Need help with your social media marketing? Then contact WSI OMS today. Please follow and like...

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Improve Your Digital Marketing Strategy with These e-Commerce Statistics

Posted by on Apr 17, 2019 in Ecommerce | 0 comments

It is estimated that there are 18.43 million eCommerce users in South Africa, but what are these people’s online behaviours, expectations, and preferences? How can you tailor your e-commerce digital marketing, content marketing, social media marketing, and website design strategies to meet their unique needs and wants? We hope that the following statistics can help with that… Page Loading Speed  Studies have found that slower page loading speeds, even those delayed by a mere second, can result in 7% fewer conversions. Reduce loading speeds (you should be aiming for a maximum loading time of three seconds) by paying close attention to the file size of the images you use in your website design. Less isn’t More  It would seem that the number of landing pages you have on your website has a dramatic impact on the number of conversions you generate. Research has shown that companies with more than 40 landing pages saw 12 times more leads than companies with five or less. Mobile Matters  When it comes to e-commerce, it is all about mobile marketing and ensuring that your website is 100% mobile-friendly. This year, mobile e-commerce sales are expected to make up more than 63.5% of all e-commerce sales. Streamline Your Checkout Process  A complicated, long-winded checkout process results in the loss of copious amounts of business. For example, 35% of transactions are lost when websites require shoppers to create accounts before making a payment. Retargeting is Wise  Worried that spending money on retargeting isn’t worth it? Relax. Our sources say that three out of four users notice retargeting ads and that people are 70% zamore likely to convert when retargeted with display ads. Need help with improving your digital marketing efforts and optimising your e-commerce website? WSI OMS is here to lend a hand. As leading specialists in content marketing, mobile marketing, social media marketing, website design, and website development, you can count on us to boost your online visibility and reputation in a flash. Contact us today to learn more. Please follow and like...

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