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Creating a winning welcome email

Posted by on Nov 29, 2015 in Content Marketing, E-mail Marketing | 0 comments

When it comes to email marketing, the aim is to get as many subscribers signed up as possible. But getting subscribers to complete the sign-up is only a small part of the process – more importantly is the welcome email the subscriber will receive next. A welcome email is the first friendly exchange that occurs between your business and the subscriber and is an ideal opportunity to sell your story and create a memorable experience. While most would agree that a wel

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How to correctly repurpose your existing content

Posted by on Nov 24, 2015 in Content Marketing, Copywriting | 0 comments

New clients and clicks following your digital marketing campaign is the goal of every business owner and marketer. If you’ve been wondering how to fortify your strategy to realize the highest gains, the answer is simple: repurpose your content. Content repurposing is about sharing old content in order to realize the highest returns from it. This not only applies to sharing through your social media marketing strategy either; you can create repurposed content by bu

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Get Your Email Marketing Strategy and Campaign Up and Running

Posted by on Nov 17, 2015 in Content Marketing, E-mail Marketing | 0 comments

Everyone seems to be actively involved in email marketing as part of their social media marketing strategy. Marketing professionals are well aware that email marketing is offers the best return on investment when compared with any other online marketing medium. Of course you want to drive sales and revenue to your business in every possible way, but you might not be sure how to get started with email. How can you claim your portion of the market and get started with

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Online Marketing Advice: Reasons Why People Aren’t Reading Your Blog Posts

Posted by on Nov 10, 2015 in Content Marketing, Copywriting | 0 comments

If you have taken it upon yourself to handle your own online marketing campaign, you will know that having an interesting and engaging blog forms part of an effective strategy. Unfortunately, writing a blog and getting people to read it, comment and share your posts is a lot harder than some companies make it appear. The trick is to do it right. Present the right content and know just how to grab the attention of your target audience. Sounding complicated already? I

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Email Marketing Tips: Create Better Welcome Emails

Posted by on Nov 3, 2015 in E-mail Marketing | 0 comments

When it comes to email marketing, it can be easy to forget that your readers are real people and as such, your relationship with them should be real too. It’s not all just about data. Your emails and online communications and marketing efforts should be able to develop an emotional connection with your consumers while responding to a need and adding value at the same time. Your welcome email is the very first opportunity that you will get to ensure that your consu

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