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Native online advertising can attract more visitors to your website

Posted by on Nov 14, 2017 in Online Marketing | 0 comments

There are many online marketing tools that can help you attract new visitors to your website, and increase your online exposure – from paid Facebook advertising, to Google Adwords and banner adverts. You’ve probably used, or at least heard of, all of these. But what about native advertising? Native advertising is a relatively new form of online advertising, where adverts are designed to blend in with a website’s look and feel. This is a more unobtrusive fo

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Why Facebook Marketplace will Enhance your Social Media Marketing

Posted by on Nov 7, 2017 in Facebook, Social Media Marketing | 0 comments

Latest data from statistica indicates that an average person spends slightly more than 100 minutes a day on social media. Interestingly, around 60% of consumers rely on social media to influence their purchasing decisions. Small businesses loose potential sales if they do not use social media effectively in their digital marketing strategies. Luckily, with the launch of Facebook marketplace, selling on social media is no longer about posting sales messages and spamm

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Why small businesses fail at digital marketing

Posted by on Oct 24, 2017 in Digital Media Marketing | 0 comments

Digital marketing has levelled the playing field between small businesses and large corporates. For the same price, small companies can claim top spots in paid search advertising, then can generate massive followings and turn consumers into loyal brand advocates…so why are so many small businesses still failing at digital marketing? Here are some of the top reasons:They don’t have a digital strategy (or the one they have isn’t working) Many small businesses

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Choosing a great domain name for your website

Posted by on Oct 17, 2017 in Website Design | 0 comments

Choosing a domain name for your site is a big deal. Not only does it impact your search visibility, but ideally you will be keeping the domain name for a long time, so you will be building brand equity along the way as well. Here are a few tips to make sure you get it right: Brainstorm keywords Many companies are shocked to learn that their chosen keyword phrase or even their brand name has already been taken. Before you hit a frenzy, brainstorm a few keyword altern

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4 Social Media Marketing Tools You Need to Use

Posted by on Oct 10, 2017 in Social Media Marketing | 0 comments

Social media marketing is an affordable way to get your message across, but it can be a time-consuming task. Here are some useful tools that you can use to make the job easier. Buffer  Many people do not know about Buffer. This is a tool that helps you schedule all your social media posts. You can add your Facebook, LinkedIn and Twitter accounts to the platform, schedule posts and have updates shared automatically from your queue. Edgar  Edgar helps you to re post

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