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Five website design tips to make your website more engaging

Posted by on Jul 28, 2015 in Content Marketing, Website Optimization | 0 comments

If you have an existing website that isn’t generating leads quite like you expected, perhaps it’s time to take a look at the actual website design and the content you have included on it. Below are five website design tips which will make your website more engaging and generate more leads and interest:Responsive design – if your website enjoys responsive design, it means it will be easily viewed on any mobile device or computer screen. It will automatically

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Why categorising your email subscribers and sending them to different landing pages is important for the success of your email marketing campaign

Posted by on Jul 14, 2015 in Content Marketing, E-mail Marketing | 0 comments

When it comes to email marketing, list segmenting is vitally important. There are various ways you can categorise your email subscribers as follows:Demographics. Consumers who have completed purchases with you in the past. Consumers who have expressed an interest in your business. Pages visited on your website after clicking through.By segmenting these individuals into categories, you can send a different pitch or advertising message to each. Customising the con

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Drive the best response to email marketing with effective subject lines

Posted by on Jul 7, 2015 in Content Marketing, E-mail Marketing | 0 comments

When it comes to email marketing, your subject line is of the utmost importance. It is the first thing that the reader will encounter and how emotive or effective it is will determine if that marketing email is ever opened or not. There is real danger in consumers not opening your emails – they will never see the creative and content and so the most important aspect of your online marketing campaign with emails is how you will grab the attention of the reader with

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How to boost your communication effectively with your readers online

Posted by on Jun 23, 2015 in Blogging, Content Marketing, Online Marketing | 0 comments

Connecting with your readers is vital for your success as a blogger. Knowing how to boost your communication with your desired target audience is vastly important if you wish to better yourself in the game. This is why these few pointers will help you understand how to connect with your reader more effectively and ensure your following grows with you. Do not make your reader feel stupid  This point is perhaps one of the most crucial ones to follow. If your reader f

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Tips on tweaking your marketing for your blog

Posted by on Jun 16, 2015 in Blogging, Content Marketing, Copywriting | 0 comments

As an aspiring, or already established blogger, you need to understand the necessity of marketing for your blog. There is nothing worse than wishing to share your passion through writing with no subscribers to read it. Therefore take a look at these tips on how to boost your marketing through email in less than an hour. The ten person rule  This is a fairly simple step to take. Go through your email contact list prior to beginning your blog and try find ten names w

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