Track These KPIs in your Email Marketing Strategy

Posted by on Jul 10, 2020 in E-mail Marketing |

A successful email marketing campaign gets recipients to respond to your call-to-action by clicking the provided link and following your action prompts which may include signing up for a mailing list, making a purchase or downloading content from your website. The best way to gauge the performance of your email marketing campaign is to track relevant metrics so you can improve your strategy.  The key performance indicators (KPIs) in your email marketing that you should be tracking:  Emails Open Rate Open rate indicates how many recipients opened the email because they were interested enough in the content to read all or some of the email. To improve the open rate, make sure your sender name is credible, the subject line stands out, and the emails are sent at the optimum time and day. Click-through Rate   Click-through rate indicates how many people clicked on links in your email, are engaging with the content and want to learn more about your brand, products or services. To improve the click-through rate, make the email mobile friendly and keep the message simple with a clear call to action. Unsubscribe/Marked As Spam/ Complaints  Unsubscribe/Spam Complaint Rate indicates what is not working with your email campaign. You do not want your email marketing campaign to irritate current or potential clients. To improve this rate, relook content, sending frequency and make it easy to unsubscribe.  Conversion Rate  The conversion rate is the most critical email marketing KPI as it indicates how many recipients completed the desired action after opening the email, whether making a purchase, filling out a form or signing up for an event. This rate directly impacts your return on investment (ROI). For help with your marketing automation and creating a consistent content marketing plan that will improve your return on investment, contact WSIOMS. We’ll help you to create email marketing campaigns that result in conversions and brand loyalty.  Please follow and like...

read more

New online marketing strategies you might not know about

Posted by on Jul 6, 2020 in Online Marketing |

Online marketing, otherwise known as digital marketing, is an absolute requirement for any business today. Partnering with a digital marketing agency can help your business keep up with the rapid pace at which digital marketing techniques and tools change. Here are new online marketing strategies you might not know about. Consumer privacy Consumers want to know the data they share with your business is safe.  Privacy and security breaches by global brands such as Facebook and Google mean companies must be even more committed to improving and protecting their systems to ensure consumer privacy. Marketers need to work with colleagues to mitigate the potential impact of security breaches and reassure customers, through continued communication, that their data is indeed safe. Conversational marketing Conversational marketing brings together the swift consumer adoption of smart speakers, innovation in search query processing, conversational interfaces and messaging. As many consumers use mobile messaging for increasingly complex conversations, conversational marketing can deal with routine enquiries. Partner with customer experience experts to learn if this kind of technology will alleviate customer frustrations.  Real-time marketing Real-time marketing offers real competitive advantages as marketers combine behavioural analytics and marketing automation to ensure customers see the right message at the right time. Build speed and rapid response into the entire consumer lifecycle to streamline the buyer journey and get buyers to purchase quickly. Know Your Customer (KYC) There seems to be a decrease in the effectiveness of traditional customer identification methods such as cookies for tracking, making media return on investment (ROI) determination more difficult. Emerging technologies are however being developed to improve security, reduce fraud and improve insight about customers across multiple devices.   The digital marketing services offered by WSI OMS include website design, social media marketing, email marketing, Search Engine Optimisation (SEO), content marketing and even online reputation management. Our focus is on providing valuable, cutting-edge and measurable digital marketing solutions. Contact us today to improve the digital marketing of your business. Please follow and like...

read more

Essential Digital Marketing Trends During COVID-19

Posted by on Jun 24, 2020 in Digital Media Marketing |

Staying afloat during the global COVID-19 crises can be daunting for businesses. Still, with the ability to access the internet and a few key digital marketing trends, business owners can minimise the impact of COVID-19 and future-proof their operations.   Digital marketing trends: Tips on shifting your focus during COVID-19 Create opportunities to interact With a lot of people spending more time at home and the entire business world slowing down (if not stopping entirely for specific industries), your audience may have more time to consume your content, but only if it’s produced correctly. You need to shift your focus to creating content that enables your audience to interact with your business and the content itself.  Create opportunities for your audience to provide feedback through polls and quizzes, make your product posts shoppable, introduce video messages to your feeds and make use of AR/VR technology to stand out from the competition. Keep an eye on incoming engagement so you can reply in time to build your reputation among consumers. If you provide shoppable posts, give your customers a clear indication of what they can expect in terms of production and delivery timelines (before they hit the “checkout” button).  Use SEO smartly  The rapidly changing environment is creating a lot of change in SEO trends. Although this might be hard for brands that usually rank well, it is good news for brands that offer products and services which were typically reserved for smaller markets. No one could predict the upswing in searches for toilet paper and face masks a year ago, but good digital marketers can innovate and use SEO smartly to come out on top of the SERP.  The new favourite shopping destination: Social media  While addressing trends, we cannot forget about the uptake in online shopping. Due to the restriction of movement (and rules for gathering), businesses are offering services and products online. If you have a product-based business, or you can provide your services online, now is an excellent opportunity to sell on social media.  Investigate the different platforms and options for selling online, and engage your audience where they are hanging out on social media. It is vital to remember that good social media marketing means more than pushing your products onto a social media platform. You’ll need to understand how people search for and shop on social media. Addressing Google Ads  In 2019, Google announced improvements in bidding goals to help marketers reach to improve their performance. While these improvements helped to optimise ad bids and improve conversion, some industries are now seeing a decline in their pay per click results. It is essential to keep a close eye on your Google Ads performance and make strategic changes to...

read more

Why you need a website if you have an offline marketing campaign

Posted by on Jun 23, 2020 in Website Design |

You have spent a lot of money on in-store advertising, brochures, flyers, and other forms of promotion. You probably thought that your marketing was 100% sorted before the global COVID-19 pandemic made its presence known. Even if your business has reopened, there will still be a need for social distancing, meaning that fewer people are likely to visit your store in-person. As a result, your offline campaign will not generate the results that you had hoped for.  How can you remedy this? The answer lies in creating a website with a web design that is both functional and attractive. Below, we highlight the main reasons why a website is still an essential marketing tool, even if your offline marketing strategy is up to scratch.  A website adds credibility to your brand If a potential customer wants to learn more about your business after seeing one of your flyers or brochures, the first place that they will go is online. Not having a digital presence can be a black mark against you and can make your business seem behind the times and unprofessional. However, having a great website mirroring your offline campaign message can be the push needed to encourage the potential customer to take action and convert, visit your store, or get in touch.  A website boosts customer support  If your customer has any questions about your business, campaign, or offering in general, they will head over to your website to access your contact details. However, if you have decided to implement a simple chatbot in your web design, they might get their answers that way instead.  A website increases sales  You will need to embrace the world of e-commerce for this to be the case. The beauty of e-commerce and online sales is that customers are not restricted to business hours should they wish to make a purchase. The process of buying and selling will be easier for the customer and for you.  Are you looking for a digital marketing agency that can assist you with web design to support your offline marketing campaigns? Choose WSI OMS. Along with expert web design for businesses big and small, we also specialise in SEO, content marketing, PPC, and social media marketing. Contact us today to learn more.  Please follow and like...

read more

SEO: Ranking during COVID-19

Posted by on Jun 17, 2020 in SEO |

The world is currently facing a challenge like never before with the COVID-19 pandemic. Because this virus has permeated every part of our lives, SEO will definitely be influenced by the pandemic. If you’re trying to understand how you can switch gears to rank for the SEO keywords during the pandemic, here’s a list of our top tips. 6 ideas for SEO ranking during COVID-19: 1. Find ways to connect with the issue  The time is ripe for brands and businesses to show how they can provide value to their audiences, so don’t slip in a few COVID-19 related keywords for the sake of ranking. Insread, do proper research and find ways to connect your business to the issue at hand. You don’t have to provide an essential service to be relevant, but you do need to create a clear link between your business and the issues your audience might face during the COVID-19 pandemic. Think about the products and services you provide and emphasise how your business can solve problems.  2. Research COVID-19 related keywords and plan your target strategy Even if your brand does not directly relate to the COVID-19 pandemic, you can still find ways to target certain keywords and rank in search results. You will have to spend a considerable amount of time in researching which keywords are appropriate to use and find creative ways to use those keywords in your content. 3. Ask your audience  If you feel lost in your attempt to rank for questions related to COVID-19, ask your audience about their experiences, pain points and worries. If you understand what your audience needs, you can change your strategy to align with what your audience wants to know right now.  4. Create a dedicated page to address the COVID-19 situation  If you want to provide information to your audience about your business during the COVID-19 pandemic, you can create one dedicated page on your website that contains relevant content, answers their questions and stipulates how your operation will address the challenges of the day. Be sure to include appropriate SEO keywords on this page to get the best results.  5. Be sure to update your FAQ page  If you don’t want to dedicate an entire page to COVID-19, be sure to at least update your FAQ section so your audience can stay informed on your strategies for coping with the situation. If your business can still operate normally, tell your audience of the measures you have taken to keep them safe when interacting with you.  6. Explore new channels  Most businesses have suspended regular trading, which has created the perfect opportunity for you to explore new communication channels. Experiment with providing content...

read more