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What is social media’s Rule of Thirds?

Posted by on Aug 23, 2016 in Content Marketing, Social Media Optimization | 0 comments

It’s not a new term, but one which some people may have missed – the Rule of Thirds. What this refers to is dividing your social media content into thirds and using it in different ways, to increase and maintain an engaged audience. These are:1/3 of your social content promotes your business, converts readers and generates profit. 1/3 of your social content should surface and share ideas and stories from industry thought leaders or like-minded businesses. 1/3

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Using hashtags to increase your content reach

Posted by on Aug 16, 2016 in Content Marketing | 0 comments

Hashtags are funny little things, previously the domain of Twitter, but now realised as an effective tool in content marketing. Largely used on social media, hashtags make it easier for users to find messages with a specific theme or content.  They are a great way to promote your brand, create conversations, generate feedback and follow trends. Here’s how you can use hashtags to increase your content marketing reach.Amplify your contentPeople use hashtags to

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Are you up to speed on the latest Twitter features?

Posted by on Aug 9, 2016 in Social Networking, Twitter | 0 comments

Twitter is one of the most widely used social media platforms and like all online apps or tools, is constantly evolving to keep up with the fast pace of change. They have made a number of small and big changes in the last six months or so, to drive user engagement and improve the overall experience, so here’s a summary of the top 5 features:Getting round the 140-character countWhile some see the character limit as the fastest way to communicate and an essentia

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Inbound marketing techniques that can benefit your business

Posted by on Aug 2, 2016 in Content Marketing | 0 comments

Many conventional marketing approaches are too expensive for startups or small businesses, so inbound marketing with its various techniques, makes a lot of sense. Since inbound marketing is all about attracting prospects to your business – rather than actively going and out and searching for them yourself, using advertisements, cold-calling or direct mail – it’s a lot more affordable and successful. Here are five techniques that can make a real difference

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Ten simple ways to win with Facebook videos

Posted by on Jul 26, 2016 in Content Marketing, Facebook | 0 comments

Most marketers wanting to use video in their marketing will turn to YouTube – unsurprisingly, since 300 hours of video are uploaded every minute! YouTube has a massive audience, so it seems like the best platform. But Facebook is another equally large and growing video home – with four billion video streams daily, Facebook is a force to be reckoned with. Think about using Facebook for your video marketing and how you can engage with more fans on the platform.U

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