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The importance of using images in your blog or content marketing

Posted by on May 24, 2016 in Content Marketing, Online Marketing | 0 comments

Statistics show that content with images get a whopping 94% more views than those without! Content with visuals is not only more shareable (Facebook posts with images get 87% more shares, Tweets with images get 18% more clicks, 89% more favourites and 150% more retweets), but they give your piece personality. They also break up long pieces of content that can be off-putting to a reader with little time. While you think your content may not have a suitable image to e

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The key to avoiding email marketing traps

Posted by on May 17, 2016 in Content Marketing, E-mail Marketing | 0 comments

Email marketing is a very effective tool to get the word out there about your product, service or company. It can yield very high results, allowing for easy conversions and ultimately, good sales. But since just about everyone is using email marketing, it’s vital not to make the common mistakes that businesses are making over and over – give your email marketing a strategy and some serious thought and try to avoid these traps:Don’t disappear after the first

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How To Tell If Your Digital Marketing Strategy Is Working

Posted by on May 10, 2016 in Digital Media Marketing, SEO | 0 comments

It’s all the buzz, and anyone without one is a loser. But how do you know if the effort you’re putting into your digital marketing is paying off? Where are the goal posts? As with all achievements in life, from running a marathon to learning a new language, it’s crucial to have a clear vison of the goals you wish to accomplish. How will you know you’ve succeeded if you haven’t envisioned success. The main marketing goals for 2016 According to a 2015 study

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Blogs Make Good Business Sense

Posted by on May 3, 2016 in Blogging, Content Marketing | 0 comments

As we move further into the 21st century, organisations of all sizes are increasingly appreciating that having a presence in the digital community at large is a must in order to expand and grow. Business owners often ask, “Ok, so I have a Facebook Page for my business. Why would I spend so much of my precious time writing a blog?” 80% of business decision makers prefer to get information in a series of articles versus an advertisement. 61% of consumers say they

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Where to find inspiration for your blog posts

Posted by on Apr 19, 2016 in Blogging, Copywriting | 0 comments

We all know that to bring traffic to your site, you need to post regularly and while blogs are one of the simplest ways of doing this (that also helps with your SEO), it can be difficult to keep coming up with fresh and readable content, especially if your industry is fairly niche. Here are some places to look for inspiration, that could help you create a list of possible topics for future posts. It may be a good idea to keep a notebook or list of ideas, to jot down

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