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6 Ways to Conduct a Trend Analysis

Posted by on Sep 18, 2018 in Digital Media Marketing | 0 comments

Trend analysis is used to analyse statistical data and recorded market behaviour over a defined period. Analysing market behaviour and dominant patterns of consumers provide valuable insights to an organisation on consumer preferences and the macroeconomic environment. Using this data assists with strategising and forecasting future business plans, understanding various behaviours and the dominant traits of the consumers associated with it. Why Trend Analysis? A tre

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Product Demonstrations Work – Both Online and Offline

Posted by on Sep 11, 2018 in Digital Media Marketing | 0 comments

Many of our clients are looking for new ways to market their businesses. While we focus on digital marketing campaigns, we also keep an eye on ATL marketing initiatives that can boost sales. There is almost nothing more powerful than a great product demonstration. Done correctly, it will move the sale forward.  So, if you want to increase your sales and brand awareness, you need to be doing in-store product demonstrations.   Boost Brand Consciousness Brand m

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How to Find Your Blogging Voice

Posted by on Sep 4, 2018 in Content Marketing | 0 comments

Being judged online can be harsh. For people who didn’t grow up with the internet, it can also make you feel a bit vulnerable to share your thoughts and opinions in a voice that really sounds like you. The result of holding back on writing in your authentic voice is that your content can sound impersonal and flat. Instead of being quirky, slightly arrogant, or playful, many writers and content marketers choose to ‘play it safe’ by using an overly professional

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Do Internal Links Even Matter For SEO?

Posted by on Aug 28, 2018 in SEO | 0 comments

An internal link is a hyperlink on a website that links to another page on the same website. Internal links show people where to go and it helps website visitors to navigate your site. Getting internal linking on your site wrong can cause a lot of problems. In terms of SEO, internal links are viewed very differently to external links, but it doesn’t mean that internal links have no power in changing crawling patterns or search results. Anchor text is something tha

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How To Save Face After Making A Judgement Error On Social Media

Posted by on Aug 21, 2018 in Social Media Marketing | 0 comments

What is a good step-by-step procedure to follow when you have made an error in judgement on social media? When you make a mistake on social media, you have to own it. You have to take responsibility for it and avoid getting defensive. If it is a really bad error in judgement (such as something that is discriminative), then you should apologise and remove the post. If it is an error in judgement that was intended to be humorous but was in poor taste, you may be able

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