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Mobile Optimisation – Aiming for Google’s Answer Box

Posted by on Jul 25, 2017 in SEO | 0 comments

With all the hype about social media, it’s easy to forget the importance of good old organic search traffic and the on-site efforts aimed at garnering the market on keywords. Organic SEO is alive and kicking thanks to some new challenges, particularly in relation to mobile. Mobile optimisation has the potential to bring in huge amounts of traffic, increase brand awareness and create a rock solid foundation for digital marketing efforts. One of those challenges is

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E-mail Marketing – The Power of Personality

Posted by on Jul 18, 2017 in E-mail Marketing | 0 comments

Once the primary method of online marketing, e-mail marketing quickly very quickly gained the ubiquitous synonym of ‘spam’. Fair enough – because as most of it was. Before mail platforms were developed to ‘filter’ it out, it was quite common to have to sift through 30 or 40 ‘spam e-mails’ a day, every single one of them trying to sell your something, to get to the ones you wanted to open. This is where personality comes in – because the mails you

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Content Creation – taking the slogging out of blogging

Posted by on Jul 11, 2017 in Blogging, Content Marketing | 0 comments

Many business owners simply don’t have the time (or the skill) to write their own blog posts, which is why this kind of content creation is regularly offered as part of an SEO package or an online marketing campaign.Content for SEO: blog posts that bring traffic to your website  The key here…yes ‘key… is keywords. Your SEO service provider will be doing keyword research from month to month to determine what people are typing into the search bar to

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Analytics – bounce rates and why they matter

Posted by on Jul 4, 2017 in Digital Media Marketing | 0 comments

One of the most important metrics tracked in Analytics is Bounce Rates.   Bounce rates measure the % of site visitors who view the page they have landed on and then click off the site. It is an algorithmic indication that they did not find what they were looking for when they searched for, or clicked on, ‘xyz’.   While there will always be a certain bounce rate, high bounce rates can be very damaging to your website’s performance in Google search

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3 of the Most Influential Women in Digital Marketing

Posted by on Jun 27, 2017 in Digital Media Marketing | 0 comments

When most of us think of influential people within the digital marketing realm, we think of Jeff Bullas, Sam Hurley and Larry Kim… But what about Mari Smith? Jennifer Cisney? And Michelle Killebrew? All of these women have done some amazing things, received incredible awards and obtained immense success over the years. We take a closer look below.  Mari Smith Mari Smith is better known as the Queen of Facebook and specialises in Facebook training for s

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