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Blogs Make Good Business Sense

Posted by on May 3, 2016 in Blogging, Content Marketing | 0 comments

As we move further into the 21st century, organisations of all sizes are increasingly appreciating that having a presence in the digital community at large is a must in order to expand and grow. Business owners often ask, “Ok, so I have a Facebook Page for my business. Why would I spend so much of my precious time writing a blog?” 80% of business decision makers prefer to get information in a series of articles versus an advertisement. 61% of consumers say they

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Where to find inspiration for your blog posts

Posted by on Apr 19, 2016 in Blogging, Copywriting | 0 comments

We all know that to bring traffic to your site, you need to post regularly and while blogs are one of the simplest ways of doing this (that also helps with your SEO), it can be difficult to keep coming up with fresh and readable content, especially if your industry is fairly niche. Here are some places to look for inspiration, that could help you create a list of possible topics for future posts. It may be a good idea to keep a notebook or list of ideas, to jot down

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Getting more shares for your awesome content

Posted by on Apr 12, 2016 in Content Marketing, Copywriting | 0 comments

A recent research report conducted by Buzzsumo and Moz, found that an astonishing 50% of posts get 8 shares or less, and 75% of these posts achieved a zero referring domain link. The study analysed one million posts, selected at random, revealing some shocking truths about content. So why does content fail? It’s just not possible that all content is poor. In recent years, great content would work its way to the top of the pile, be found and shared, but the problem

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How to keep a clean and healthy email list

Posted by on Apr 5, 2016 in E-mail Marketing | 0 comments

Everywhere you look, there’s an overload on information about getting fit, eating right, keeping healthy, making positive lifestyle changes…Well, the same goes for your email list. With bounces, address changes and unsubscribes, a company can lose up to one third of their subscribers per year! If you are not keeping up to speed replacing old email addresses with new ones, your email marketing business will soon feel the impact. Regular email list hygiene is vita

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How Pinterest can boost your blog referral traffic

Posted by on Mar 22, 2016 in Blogging, Pinterest, Social Media Marketing | 0 comments

For social media marketing campaigns, there’s no beating the power of Pinterest for bloggers. Unlike Tweets and posts on Facebook or Google+, which have relatively short lives, Pinterest pins will be repinned over and over, some even being pinned years later. They continue to gain traction for months after they are originally pinned. Here are some tips to get long-term, solid traffic referral from Pinterest. When you get started, you’ll need to create about ten

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