LinkedIn Stats for South Africa – 2011

Posted by on Jan 27, 2012 in LinkedIn |

LinkedIn has now grown to over 135 million members worldwide since inception. We did some research on what the stats look like for South Africa and put together this infographic. If you were a sceptic about using LinkedIn before, do these stats change your mind at all? Please follow and like...

read more

Four web design tips to remember

Posted by on Jan 19, 2012 in Website Design |

Designing and launching a new website can be a lot of fun, but also very nerve wracking, especially when you are new to web design. If you keep these four tips in mind, however, you will find that designing and launching your website is one of the easiest things ever. 1.   Set clear web design goals Planning is very important and it is imperative that you have clear goals for your website. Do you want it to generate sales? Or do you just want to create an informative website with interesting information? All these questions will determine the overall design of the website and what you will need to incorporate to make it a success. 2.   Decide how much you can spend These days it’s easy to create a website for free thanks to all the various online tools available, but there are still costs involved in marketing and hosting the website. Most companies spend thousands on marketing their website but not everyone has this kind of cash to spend. It is generally considered a safe bet to allocate about 50% of your website budget to marketing the website after it is live and the other 50% to web design and updates to the site. 3.   Create meaningful content and professionally designed graphics It is important to remember that no matter how pretty your web design, it is the quality of the actual content that can make or break it at the end of the day. If you are not a writer then hire someone who is. There are lots of professional copywriters that specialise in writing for the web and who can keep search engine optimisation in mind while writing even the basic copy for your site. For the best images enlist the aid of a digital graphic designer to create appealing logos, banners, buttons and any other designs on your website.                                4.   Market your website Even after your website is live, your work isn’t over. Remember to submit your website to all the search engines and to engage in active website marketing through Facebook, Twitter and other social channels. Don’t expect your website to be a success overnight. It takes patience and perseverance to make a web design successful. Don’t be afraid to ask professional website marketers for their assistance, but be aware of so-called ‘fly-by-night’ operations that do more harm than good. Need a professional looking website? Contact WSI for web design in South Africa Please follow and like...

read more

Content management systems make web design easy

Posted by on Jan 13, 2012 in Website Development |

Creating a website from scratch using HTML and CSS coding is all good and well for the experts or those people that have time, but for newbies to the web design world or people without a lot of time, a content management system (CMS) can make a huge difference. A CMS is a programme that helps you create, organise, store and link all the elements (pictures, pages, sounds, etc) of a website – without having to fiddle with any actual coding. Free CMS are available online There are a number of free CMS’ available for download. These have been around for some time and are the tried and trusted programmes of many a professional web designer. Joomla is perhaps the most well-known CMS out there. It is easy to use and allows you to create web pages and web applications. As open source software, the community attached to Joomla also gives you access to Joomla experts who can give you a lot of advice and guidance. Drupal is second to Joomla and is used by millions of people and communities to power their websites. Easy to use with customisable templates, Drupal allows you to create design a simple website in a matter of minutes without any hassle. SilverStripe is another open source CMS that allows users to create an entire website in a matter of minutes. The online community offers a variety of templates, applications and other add-ons to make any web designer’s dreams come true. WordPress is not technically made for websites, but is a powerful CMS for creating and maintaining blogs of all kinds. WordPress allows users to upload blogs, change styles, manage comments and much more – all from a simple interface that is easy to use. These are just some of the CMS programmes available online at no charge. Most of these programmes are open source and have a bustling community behind them making changes and enhancing the capabilities on a daily basis. For anyone new to web design, these CMS programmes are the perfect place to start. Want a truly unique website, but don’t want to mess with CMS or other website builders? Contact WSI for web design in South Africa. Please follow and like...

read more

Designing a great logo

Posted by on Dec 28, 2011 in Website Design |

When it comes to marketing your business or web page, a clever logo design is a vital key to getting your company known and recognised. Designing an effective logo is often easier said than done and much of a logo’s power lies in the metaphor. Follow these tips on creating an effective logo. Tips for effective logo design Find a concept. A good logo design should say everything about your company with one single image. Think about what you are offering as well as what kind of clientele you want to attract. The idea is to get people’s attention and give them instant information. Overall image. A good logo design does not stop with the selection of a good symbol. It is important that the pictures and text work together in a way that is pleasing to the eyes and rich in information. Keep it simple. Do not make the mistake of thinking that the more complicated the logo, the better. When you are appealing to the public it is best to keep it simple – understandable at first glance. People will be put off by something that is too intricate and confusing. Size does count. It is vital that you check the scalability of your logo to ensure that it will look as effective on a pen as it will on a billboard. When it comes to marketing your web page or company, you want your logo to be identifiable. A great logo design is vital to the success of your company or web page and it is important to understand that these things take time. Getting professional help from a graphic design company is a good idea as amateur logos are very rarely successful and you want an attractive, clever logo design that sticks! Need help with your web design or graphic design? Contact WSI South Africa Please follow and like...

read more

How nationality reflects in graphic design

Posted by on Dec 21, 2011 in Website Design |

With technology becoming the primary method of communication, graphic design has become a modern day art form and – as with all art – is directly influenced by the culture and nationality of the people. Read the following examples on how graphic design differs from nation to nation. Examples of how nationality influences graphic design South America – Many graphic design elements here are taken from the street art that is rampant throughout the nation. Stencil art and graffiti are very popular and thus responsible for the vibrant colours and soulful imagery. Japan – With Japan being a world leader in technology and contemporary culture, one will find their graphic design to be very urban and off-beat. They like to use neon colours and abstract imagery which is said to be influenced by the way Tokyo appears at night. Middle East – With a rich art culture that goes back thousands of years, their graphic design chooses to capitalise on the alluring mystery surrounding their nation through the use of strong colours, calligraphy and the repetition of patterns. China – After the wars and imperialism, China had to re-open itself to modern ideas and concepts. This has resulted in China’s graphic design elements being largely influenced by traditional Chinese art and architecture. Netherlands – With artists like van Gogh, Mondrian and Rembrandt in their history, Dutch graphic design tends to lean towards minimalism and individualism, portraying an image that states that less is more. These are just a few examples to illustrate the influence of culture and history on a modern-day art form. Understanding history is vital to understanding the future and knowing the culture of the world could open your work up to a wide range of graphic design possibilities. Need help with your web design or graphic design? Contact WSI South Africa Please follow and like...

read more