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Digital Marketing Skills to Master (Part Two)

Posted by on Oct 25, 2018 in Articles | 0 comments

As a digital marketing company, we often get asked what skills are required to become a successful digital marketing. In our previous blog posts, we discussed the basic marketing fundamentals as well as the types of marketing channels that you need to master. Here are a few more skills that you will need to cultivate on your journey to becoming a successful digital marketer:CommunicationCommunication is the x-factor in a digital marketer. You need to be an aweso

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How to Outsource Digital Marketing to A Virtual Assistant

Posted by on Oct 11, 2018 in Digital Media Marketing | 0 comments

In today’s global, mobile economy, an increasing number of people are hiring virtual assistants. While most people see virtual assistants as secretaries who can help with tasks such as data entry, admin tasks and scheduling meetings, you can hire a trained virtual assistant to help you with much more. Virtual staffing is a huge industry and many people offering their services have past experience in the marketing industry. If you need somebody to help you with soc

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3 Social Media Tools You Didn’t Know You Needed

Posted by on Oct 3, 2018 in Articles | 0 comments

Building a successful social media presence takes time and effort, but it doesn’t have to be a nightmare. Having the right tools can help you to market your brand effectively and engage meaningfully with your audience. So, if you’re looking to boost your social media savvy, here are a few tools to help you do just that:CanvaCanva is a graphic design tool for non-designers. Its simple drag and drop format means that even with little to no design experience yo

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The Four Kinds of Millennials

Posted by on Sep 26, 2018 in Social Media Marketing | 0 comments

Up until recently, everyone born between the years 1980 and 2004 were lumped together under the banner ‘Millennials’. While grouping a certain demographic by age does assist in some predictions, it is becoming increasingly obvious that Millennials are comprised of four separate groups. Each group is affected by different socio-economic factors and as such have different outlooks. A digital marketing campaign aimed at anyone between the ages of 13 and 35 needs to

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CMOs Must Not Lose Sight of the Power of Brand

Posted by on Sep 12, 2018 in Digital Media Marketing | 0 comments

Because of the economic downturn in 2009, a lot of CMOs negated all long-term brand-building activity. At the time, it seemed ‘safer’ (and more desirable to the CFOs) to rather invest in measurable digital channels.  The question is whether marketers have lost sight of the importance of brand marketing. We investigate the reasons why it is important not to lose sight of the power of brand building. Smart Companies Will Focus on Boosting Long-Term Brand Buildi

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