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The low down on adaptive content

Posted by on Apr 21, 2016 in Content Marketing, Website Optimization | 0 comments

Statistics show that 94% of companies claim that personalisation is a key component of their success, while 56% of consumers would happily purchase from a company that provides good personalised service. It’s stats like these that have led to the development of adaptive content – that is, using personalisation to enhance the customer experience and preparing content for delivery across multiple platforms. By implementing these into your content strategy, you’l

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Eight quick tips for creating a fantastic email Call to Action

Posted by on Apr 14, 2016 in E-mail Marketing | 0 comments

When it comes to email marketing, if there were only two things you could include in your message, they should be the subject line and the call to action. So what’s the secret to creating a call to action that will really work? Here are eight tips to create an enticing call to action in your next email marketing campaign.Keep the Call to Action short and sweetAnything more than 5 words is too long. If it’s not clear and compelling, it won’t work.Tell you

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A dozen things you didn’t know about Facebook

Posted by on Apr 7, 2016 in Facebook, Social Media Optimization, Website Optimization | 0 comments

With over 1.5 billion people regularly using Facebook, there’s pressure on the developers at Facebook to constantly come up with new features and products, so it can be hard to keep up with this social media storm. Even if you think you know it all, there’s probably a whole bunch of tips, tricks and interesting things you didn’t know you could do on your Facebook page or profile. So let’s look at a few, shall we? Did you know you can make your online video c

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How microcopy can improve your website

Posted by on Mar 24, 2016 in Content Marketing, Website Optimization | 0 comments

Microcopy is the term for the small bits of copy on a website’s interface that help users with their journey across your site – error messages, contact form explainers, hints… It doesn’t sell your services or products directly, but it backs up your brand values. Its goal is to make the experience easier, alleviate customer concerns and help users through the sticking points on your website. It is an essential part of the purchase process, yet many sites igno

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Designing a website? Here are some tips to get you started

Posted by on Mar 17, 2016 in Website Development, Website Optimization | 0 comments

A website is often the first point of contact for a customer, so it goes without saying that it needs to be functional, informative and impressive. Designing a website can be an intimidating task, especially with all the considerations that need to be put into place to keep it current. You can design your own site, or use the services of professionals, or do a combination of both. There are a number of points you need to consider when designing a new website, or eve

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