Ten tips for top-notch SEO

Posted by on Jun 16, 2016 in SEO, Website Optimization | 0 comments

Optimizing your content to drive traffic to your website is not rocket science, but there are simple ways to increase your company’s SEO. Here are ten tactics that every online marketer should be using:Stop using meta keywordsGoogle has clamped down on meta keywords, since most people were using them incorrectly. They act as a spam signal to search engines, so are definitely worth avoiding.Focus on main keywords onlyKeyword density no longer has the import

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How to improve your website content

Posted by on Jun 9, 2016 in Content Marketing, Website Optimization | 0 comments

Whether your business is a new start up or big global corporation, your website and its contents can be very instrumental in your success or failure. With so much information readily available online, the competition is stiff, so you need to make sure your website content is geared towards promoting your brand and getting you excellent returns. This doesn’t necessarily mean you need to hire a professional writer or content generator to re-create your website; ther

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How to get a response from your social media posts

Posted by on Jun 3, 2016 in Content Marketing, Digital Media Marketing, Social Media Marketing, Social Selling | 0 comments

Any person with a digital marketing campaign of any sort, knows the importance of having a presence on a number of social media platforms. They also know that it’s important to post regular content and to build a following of prospects that will convert to sales. It’s good to know what is important, but ticking all the boxes is one thing – getting a genuine response is what it’s really about. So how do you create content that evokes a response and spreads li

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Five ways to get more (quality) subscribers

Posted by on May 26, 2016 in E-mail Marketing, Online Marketing | 0 comments

Everyone wants more subscribers, right? But when it comes to sales, it’s not just numbers you need, it’s the loyal subscribers you want – the ones who share your content, the one who buy your products and recommend them to others. So how do you go about finding more of the dependable subscribers? According to brand and advertising surveys, over 90% of people trust and prefer word-of-mouth recommendations over any other form of marketing. This is quite a big de

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How to connect with your customers on a deeper level

Posted by on May 19, 2016 in Community Management, Online Marketing | 0 comments

It’s great to have a huge database of existing customers and a long list of potential ones, but over time, it’s the small core of loyal and consistent customers that you depend on. If these types of people have been with you a while, you are clearly doing something right, but you can work on deepening these relationships, to increase the size of your core group. To connect with your customers, you need to learn about them, share your knowledge with them, listen

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