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Mobile Marketing Best Practices For Push Notifications

Posted by on Nov 26, 2018 in Mobile Marketing | 0 comments

Push notifications are a great way to engage – they are free and they are effective. When done right, they can really boost conversions and engagement with your mobile app. Here are the top things to consider to ensure you are using best practice for push notifications:RelevanceConsider who the audience is and what type of communication they want to receive to avoid confusing them. Segment your audience into categories so that you can send the right messag

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How to Use Videos on Instagram More Effectively

Posted by on Nov 19, 2018 in Instagram, Social Media Marketing | 0 comments

The launch of Instagram Stories has been a game changer, but many brands report that fewer people are engaging with their feed photos since this launch. This means that marketers need to use videos along with photos if they want to effectively engage with their audience on Instagram. The same rules that apply for photos also apply for videos on Instagram: you have to capture users’ attention within the first three seconds. If you are doing a video, you might want

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Text On Top Of Images in Instagram – Yay or Nay?

Posted by on Nov 16, 2018 in Instagram, Social Media Marketing | 0 comments

Some “Instagram purists” believe that you should never add text on top of a photo in Instagram, but if you look at the engagement rates of photos in Instagram, then it is clear that this is a great way to grab attention. The reason for this is that people scroll through photos on Instagram quite quickly, so you do not have a lot of time to pull them in. If you have a massive offering, for example a 40% off offer, then putting it in your photo caption might not b

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Do a Test Broadcast Before You Go Live On Facebook

Posted by on Nov 13, 2018 in Facebook, Social Media Marketing | 0 comments

After you have checked your internet speed and set up all the equipment you need for your Facebook Live stream, you will need to do a test broadcast. Here is what to do:Press the Live button but make sure the Live Broadcast is going only to you. In the Facebook settings, you get to choose who the broadcast is going to. There is an option to broadcast to “Only Me” which means that nobody else will be able to see it. During this test, make sure that the backgrou

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The Value of Social Media in Your E-Commerce Strategy

Posted by on Nov 7, 2018 in Ecommerce | 0 comments

When it comes to digital marketing for e-commerce platforms, many people are focused on retargeting and a mix of inbound and outbound marketing efforts. Social media usually does not top the list of things that marketers should focus on, but a new infographic by Prima Software shows how valuable social media can be when used to market e-commerce websites. Here are some of the most interesting statistics from their research:26% of consumers are likely to use Facebo

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