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How to Make Instagram Work for You

Posted by on Jan 25, 2019 in Instagram, Social Media Marketing | 0 comments

Instagram has grown exponentially since its launch in 2010. According to Buffer.com, worldwide, there are more than 800 million Instagrammers, sharing upwards of 250 million pieces of content daily. So when marketing on the platform, it is vital to have an effective Instagram marketing strategy to cut through the noise and attract the right customers. Why Use Instagram? Instagram has a huge user-base (300 million daily active users to be exact). So, naturally, mar

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8 Social Media Buzzwords You Should Know

Posted by on Jan 21, 2019 in Social Media Marketing | 0 comments

Tweets, DMs, mentions and impressions, these are just a few of the terms you will find floating in the pool of social media jargon. Even as a social media marketer or a digitally savvy business owner, it can get overwhelming trying to keep up with the latest trends and hashtags. We have compiled a list of social media terms you should add to your vocabulary if you want to stay in the know.  User Generated Content (UGC)  User Generated Content is conte

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Measure Your Customer Service

Posted by on Jan 16, 2019 in E-mail Marketing | 0 comments

It goes without saying that great customer service is king. But, how do you determine whether your clients are indeed happy with the service levels they are receiving? Well, don’t wait for a Hellopeter mention! Be pro-active and measure your service by asking your customers. Unfortunately, using traditional surveys for these purposes have a very low response rate. Enter the one-click email banner survey – it will provide you with surprisingly sophisticated f

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Gen Z – The Future Consumers

Posted by on Jan 14, 2019 in Digital Media Marketing | 0 comments

Generation Z (also known as Centennials and as the Born Free generation in South Africa) is different to Millennials, and shouldn’t be misunderstood or grouped in the same segment. Born in the era of rapid technological advancements (think smartphones, machine learning and artificial intelligence), they are addicted to living through the social media lens. Brands will be well advised not to be mediocre when communicating to them. In light thereof, here are some ti

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Benefits Of Email Marketing

Posted by on Jan 8, 2019 in E-mail Marketing | 0 comments

Fast, cost-effective, accessible and easily replicated – email is an important business communication tool. In an era where automation is rapidly gaining momentum, email marketing remains important for building personal relationships with prospects, leads, and current and past customers. It gives you a chance to ‘speak’ directly to them, in their inbox, at a time that is convenient for them. Below we investigate some of the benefits of email marketing: Build T

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