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Pay Per Click Advertising: The Importance of Negative Keywords

Posted by on Feb 2, 2017 in PPC | 0 comments

When it comes to digital marketing, and specifically pay per click advertising  everyone acknowledges the importance of using strong keywords. However, very few are aware of the importance of including negative keywords in these campaigns. What are negative keywords exactly? Negative keywords are buffers that will help to prevent your paid ad from showing up on irrelevant search queries. For example, if you are a company that sells car insurance exclusively, negati

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The Best Ways to Approach Mobile Optimization

Posted by on Jan 26, 2017 in Mobile Marketing | 0 comments

A mobile-friendly website is an essential for all those business owners who wish to succeed in the world of digital marketing, therefore, mobile optimization must be a top priority. To get you started towards a responsive and adaptable online presence, here are some useful tips to keep in mind:Keep it Simple Since mobile devices have smaller screens, bombarding your website visitors with copious amounts of text and large image files which take ages to download

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Why it’s Best to Outsource Your Company’s Online Reputation Management

Posted by on Jan 19, 2017 in Online Reputation Management | 0 comments

Your online reputation plays an important role when it comes to the success of your social media and digital marketing efforts. Turning to an external company with specialization in this vital field will help your establishment grow in leaps and bounds. Here are a few reasons as to why it’s always a good idea to outsource your online reputation management to the professionals:They Will Help to Increase Your Following and Visibility An online reputation mana

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Mobile Marketing: Everything You Need to know about the Google Mobile-first Index

Posted by on Jan 12, 2017 in Content Marketing | 0 comments

If the world hadn’t realized it before, the announcement of the development of the new Google Mobile-first Index reiterates just how serious the mobile revolution is. This index will still take a while to roll-out, however, Google’s main goal is to eventually use the mobile version of every website’s content to rank pages from that site, regardless of the device that is being used to browse the internet at any given time. Here’s everything else that you need

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Professional web development is essential to your online success

Posted by on Dec 30, 2016 in Website Development | 0 comments

Do you have a website and social media pages that just aren’t performing? The point of these platforms is to boost sales, engage with consumers and ensure that your business’ image can grow along with your services and products range. If you are hoping that your business website will perform online, you must work with the pros in the field. Many people claim to be web designers, but not all are professional, qualified, skilled, and experienced web developers. We

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