How Web Design Expanded the World of Online Shopping

Posted by on Oct 5, 2020 in Website Design |

There’s no doubt that the coronavirus has changed the way we do things. In particular, the online shopping world is booming thanks to its instant, no contact concept. The ever-changing world of website design and development is to thank for this solution, but just how big of a role is it playing in today’s world? With everything from groceries and beauty essentials, to other items like books and even children’s inflatable pools, online shopping seems to be the answer to the pandemic’s clampdown on social distancing.  Even more interesting than that is the fact that online shopping has been around for years, yet it only recently became mainstream. A great example is Amazon, an online shopping company that’s been around since 1994. In 2010, online shopping in the US made up just 6% of retail sales. Now, online sales as a total percentage of sales in the UK jumped from 2.8% in November 2006 to 18.9% in February 2020 and skyrocketed again to 30% in April 2020 due to the pandemic. In May 2020, sales from online retailers in the US went to 30.8% from the same time last year. What once was a novelty has now become an increasingly popular way to get your goods without the hassle of leaving your house. So, how did we get to this point? Where it began The first person to buy anything online was a 72-year-old grandmother named Jane Snowball from Gateshead, England in 1984 from the comfort of her couch via her TV remote; buying margarine, cornflakes and eggs. This was done via the Videotex system developed by English inventor Michael Aldrich, according to Jonathan Reynolds, associate professor in retail marketing and deputy dean of Oxford University’s Saïd Business School. The technology was used to generate a shopping list on Snowball’s computer which was phoned into her local Tesco, and the items sent to her door. According to Reynolds, the service was created for the elderly and disadvantaged but gained momentum.  The next milestone took place in 1994 when a 21-year-old web development wizard called Daniel M Kohn created an online marketplace called NetMarket. This was the first digitally secure transaction, with the first buy being a Sting CD that cost $12.48 (£10). After that, the early internet became more and more common in households.  At this early stage in what we now know as e-commerce, only a handful of companies were involved in what was considered cutting-edge technology at the time. Pizza Hut was one of those companies. In 1994 the US franchise sold pizzas online via their PizzaNet portal. It was basic, with a grey colour scheme and fields only for a customer’s address and phone number. 1994...

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What to Do If Your Target Audience Isn’t on Social Media

Posted by on Sep 29, 2020 in Social Media Marketing |

Social media marketing is the most popular way to reach potential clients, since everyone has a smartphone in their hands nowadays. What do you do when your target audience isn’t on social media, though?  Although social media is at the forefront of marketing, there are other ways to reach your target audience without social media marketing. Here are some useful tips that’ll help you connect to potential clients:  Keep your social media accounts active  Even if your target audience isn’t on social media, it doesn’t necessarily mean that you should abandon your social media platforms altogether. In fact, once somebody has heard of you, they will usually check out your company’s social media platforms to make sure that your company is legit. Hold their interest and establish your company as an authoritative figure by constantly sharing relevant content that lets them know you’re passionate and knowledgeable about your field. Standout by establishing yourself as an industry expert Establishing yourself as an expert in your field will allow for more potential customers to come across your brand when doing their research. To do this, you need to create helpful resources for your target audience to use. A great example would be a blog that discusses the core issues and questions people may have when using your product or service. HappyFox is a useful example of the above. Start a podcast  Podcasts are a great way to share knowledge and connect with your audience. With millions of people tuning in weekly to listen to podcasts, you’re sure to tap into your target market at some point. Providing a podcast that is both informative and entertaining will ensure that listeners keep coming back for more, as it’s both helpful and a great way to keep people entertained on their way to work, or even at work. Check out the Marketing Speak podcast as a good reference in terms of how you can approach it.  Conduct research and compile white papers By conducting original research on your industry and putting together an in-depth report on a key topic, you’ll easily manage to connect with and inform your target audience. Giving people useful statistics and data will help you establish your brand as an industry leader and you’ll, in turn, be quoted by other key individuals and organisations. You can also provide the information via a white paper, which highlights the problem and gives solutions.  Contact WSI OMS for help with social media marketing  By trying out the above mentioned methods as a way of connecting with your target audience, you’ll be able to easily connect with them in a user-friendly way, without having to break the bank either on fancy marketing tools.  Looking...

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Ideas to refresh your content marketing strategy

Posted by on Sep 22, 2020 in Content Marketing, Digital Media Marketing |

Running out of content marketing ideas for your blog? The good news is that you don’t have to search far and wide for fresh, informative content. Your blog should be focussed on telling the story of your business in a compelling way, so the ongoing development of your business has limitless potential for content marketing topics.   Armed with this ever-developing story, creating engaging blogs is then a matter of fitting the content into pre-existing paradigms and formats. These have already proven themselves reliable vehicles for marketing content, and offer you inspiration and a structure to help you organise and present your information. They are frameworks and general outlines, into which the story of your business can be molded. There is a saying among musicians that there are only 12 notes but thousands of ways of playing them. The same goes for blogs: there are only so many kinds of blogs, and the key to their substance, variety and level of engagement is your content. Here are four of the most popular blog post concepts or formats into which any business can fit its stories. Content marketing ideas and topics for your business blog  Your business story, the day to day activities, your industry and latest trends should give you plenty of inspiration to create relevant, exciting content for your audience. Let’s take a look at some of the topics that you can use to tell your business story: Share your successes  There’s nothing wrong with taking a moment to brag a little – provided you do it with style, of course! A well-chosen success story allows you to demonstrate how your products or services work in a real-world scenario. Pick an example, describe the salient details and use the moment to show, rather than tell your readers why they should buy your products. Delve deep with a series of posts  Sometimes a single blog, consisting of a few hundred words, is not enough to communicate the information you want to get across. You may want to explore the background of your industry, analyse complex market trends, or expound on the many uses and benefits of a particular product line. The best thing to do – both for your sake and your customers’ – is to break it up into shorter pieces that you can publish over several weeks or months. It would help if you didn’t let this run on for too long, however. Strike a balance between detail and sustained engagement.  Guide your audience through common mistakes in your industry  This is a very popular choice for almost all industries. Listicles that expound on the various ‘what not to dos’ of your industry enable direct and honest engagement...

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Social media marketing adapting to a COVID-19 world

Posted by on Sep 9, 2020 in Social Media Marketing |

The COVID-19 pandemic has had a profound impact on social media marketing as brands adapt to the changes in the way that people are engaging with them online. The unique pressures that brands face have forced some key changes such as the dramatic drop in sponsored content from 35% to just 4% on Instagram, but this also presents an opportunity to optimise digital marketing efforts.  All about engagement in social media marketing  While the volume of social media posts from brands has decreased by an average of 1,8 per day on Facebook, 1,9 per day on Instagram and 2,3 per day on Twitter, there are 7.3 more engagements per post per day on average across all networks and industries, which shows consumers are spending more time online and craving social interaction. The adage of never letting a crisis go to waste rings true in the digital marketing space, as brands who have duly adjusted their social media marketing content to focus on digital sales have reaped rewards such as the surge in e-commerce, with consumers preferring to order online rather than visit stores. Given the changes to daily routines, the ideal times for brands to post have shifted, with the hours of engagement starting and ending later.  While the situation surrounding the pandemic for businesses and consumers remains fluid, digital marketing strategies should also be agile and ready to adapt to any opportunities that may arise, by using relevant data and insights into consumer behaviour online. Similarly, there have been several key changes to the various social media platforms themselves, which have also impacted how they should be used to extract value from a digital marketing campaign. You are now able to send marketing emails on Facebook and the new ‘Shops’ feature on Facebook and Instagram allows businesses to highlight their products and services more effectively. With the landscape itself constantly changing and evolving, effective social media marketing strategy should be continually evaluated and adjusted to be effective. Please follow and like...

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How to Master The Art of a Well-Planned LinkedIn Profile

Posted by on Sep 4, 2020 in LinkedIn, Social Media Marketing |

The ultimate goal of your social media marketing strategy is your bottom line. So who better to take advice from that Warren Buffet: “An idiot with a plan can beat a genius without a plan!” LinkedIn themselves share that marketing with a documented plan results in greater overall content marketing success than working from a verbal plan only or even no strategy at all. LinkedIn marketing is no different despite 43% of marketers agreeing that they have sourced a client from LinkedIn. Can you imagine how much higher that percentage would be with proper planning? Let The Planning Begin – 4 Easy Steps  Set up an editorial calendar. Based on your ideal target audience, create a list of topics, events, product launches that will help them reach their goals or overcome their struggle. Organise your content into categories or themes and start filling in the dates with content.  Create and adhere to brand guidelines. To maintain a consistent look, voice, and tone, use content guidelines and communicate them to your team. Delegate. Assign someone (or a group of people) to be responsible for each of your channels. Using the standards set above, empower them to monitor and respond to engagement from your readers. Look further afield to source content.With a dedicated curator of content, you can encourage the regions and verticals in your organisation to submit content. Consider enlisting the services of a digital marketing agency to add credibility to your profile with powerful content, craft strong headlines and a summary that motivates people to read your entire profile, and include visuals and multimedia to illustrate your expertise. Award-Winning Solutions  Leveraging LinkedIn for business purposes is easy once you have a compelling and bullet-proof content. For more information on how WSI can help you, contact us today. Please follow and like...

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