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People Spend Over 5 Years of Their Lives on Social Media

Posted by on Dec 18, 2018 in Social Media Marketing | 0 comments

According to research by Mediakix, people spend five years and four months of their lives on social media. But where are they spending their time? In a lifetime, the average person will spend 8 months on Instagram, 1 year and 2 months on Snapchat, 1 year and 7 months on Facebook, 1 year and 10 months on YouTube and 18 days on Twitter. To put this into perspective, here is how much time people will spend on other daily activities over the course of their lifetime:W

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Your Guide To Creating More Meaningful Thought Leadership Content For LinkedIn

Posted by on Dec 13, 2018 in LinkedIn, Social Media Marketing | 0 comments

With an increasing number of brands and business people trying to show their thought leadership online, the internet has become flooded with content. The result is that LinkedIn especially is flooded with content pieces and thought leadership pieces that get lost in cyberspace. To cut through the clutter and get your content under the eyes of potential clients, you need to make sure you have something meaningful to say. People are becoming increasingly disappointed

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Digital Marketing Tips – How to Use Instagram Over the Holiday Season!

Posted by on Dec 10, 2018 in Digital Media Marketing | 0 comments

Make the holiday season truly picture perfect by approaching digital marketing, and Instagram in particular, with a carefully planned strategy in mind. Social media marketing can make all the difference when it comes to boosting that bottom line leading up to Christmas. Here is how to get it right:Rope In An Influencer It is the easiest way to get extra attention when you need it most. Not only will an influencer help to increase brand awareness, but they wil

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Make Your Website Design More Professional with These Typography Hacks

Posted by on Dec 7, 2018 in Website Design | 0 comments

The design and layout of your website copy have a huge impact on its readability. That’s the obvious part. The not so obvious part is how this affects your conversion rates. A website with text that’s difficult to read is unappealing and customers will likely leave your site, causing your conversion rate to drop. Great typography ensures ease of access to your website’s content, it can highlight important information and it can help communicate your brand pers

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What Is Contextual Marketing And Why Do You Need It?

Posted by on Dec 5, 2018 in Digital Media Marketing | 0 comments

Much of today’s marketing fails because a brand’s messages and content do not reach the right people at the right time. Contextual marketing provides an alternative to the needle in a haystack approach of reaching audiences by offering:The right content, To the right audience, and At the right time.So, what is contextual marketing? This type of marketing offers targeted advertising to a user based on their online identity and the content they have searched f

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