How to Use LinkedIn Sponsored Content Ads

Posted by on Jul 23, 2018 in PPC | 0 comments

There are over 500 million active professionals on LinkedIn. Just as you can have promoted Tweets on Twitter or Facebook ads, you can also opt for sponsored ads on LinkedIn. Similar to other forms of paid advertising, you can easily control your budget and costs with LinkedIn’s sponsored content options. When creating sponsored content, you will have three options:Choosing to boost an update from your LinkedIn company page Choosing to boost an update from your L

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When to Send Follow-Up Email Autoresponders

Posted by on Jul 18, 2018 in E-mail Marketing | 0 comments

Email marketing autoresponders are the secret sauce to almost all effective digital marketing strategies. It enables you to communicate with customers on their terms by giving them the information they need when they need and where they want it (i.e. their inbox).   Because this type of communication requires automation to succeed and to scale, there are all kinds of questions surrounding when it should be sent. When someone opts in for something you are offeri

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How Entrepreneurs Can Become More Memorable on Social Media without Spending Money

Posted by on Jul 16, 2018 in Social Media Marketing | 0 comments

If you’re an up-and-coming entrepreneur, you need to leverage platforms like social media. Not only does this give you access to the people you want to do business with, but it can save you a lot of money (especially if you don’t want to blow your marketing budget on paid advertising). Social media marketing is free, but there are so much noise and so many people out there that you’re not going to stand out if you don’t have a solid strategy in place. Keep t

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5 Elements of High-Ranking Website Pages

Posted by on Jul 4, 2018 in SEO | 0 comments

Who doesn’t want to have one of the most popular websites on the web? There’s a site called Alexa.com (owned by Amazon) that focuses on ranking websites for popularity.   The first thing you need to know about Alexa.com is that they rank millions of websites across all niches. The closer you are to no.1, the higher your website ranks in search engine results. To increase your Alexa.com ranking, you will need to get more traffic to your website and the best

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What is the GDPR and Why Does it Matter?

Posted by on Jul 2, 2018 in Social Media Marketing | 0 comments

Privacy of personal information is affecting virtually every industry and country. The European Union’s GDPR is considered to be the most comprehensive framework to protect the privacy of personal information in history. Like many other laws surrounding the privacy of personal information, such as the POPI Act in South Africa, the GDPR has been established and set out with the goal to protect the information of consumers so that their privacy is protected and that

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