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The 411 on the Google Speed Update

Posted by on Mar 8, 2018 in SEO | 0 comments

 Just when you think you have your SEO strategy down, something changes! At the beginning of the year, Google announced its latest algorithm update, known as the Speed Update, which will be launching in July of 2018. Needless to say, the main focus of this update will be on the speed of your website, and how quickly each page is able to load. Seeing that Google is on a mission to improve the user experience when it comes to online browsing, this new focus comes as

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2018 Small Business Marketing Trends

Posted by on Mar 1, 2018 in Digital Media Marketing | 0 comments

The beginning of a new year is usually when new digital marketing strategies get cemented within businesses. Infusionsoft recently shared information about the top small business marketing trends that you should keep in mind if you are busy strategising about how you are going to increase your bottom line this year.Social Media Marketing TrendsFacebook is overwhelmingly the social media platform of choice for small businesses 75% of small business owners will i

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Staying on Top of Trending Content

Posted by on Feb 22, 2018 in Content Marketing | 0 comments

As digital marketers, we know how important it is to plan a content marketing strategy well in advance. While content calendars can help you stick to your blogging schedule and capitalise on seasonal promotions, it doesn’t help you to benefit from the top trending content on the internet. When a topical subject goes viral or when a controversial issue flairs up in your industry, you have the potential to get hundreds of thousands of eyes on your brand – if you h

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How Facebook Will Affect Your Local SEO

Posted by on Feb 15, 2018 in SEO | 0 comments

Towards the middle of last year, Facebook made a number of improvements that digital marketers should be aware of. The new functionalities that Facebook is testing and implementing positions it to compete with search giant Google and become far more than a social media platform where people connect with friends. Research conducted by the Local Search Association and published by Searchengineland.com has shown that people already use social networks to find local bus

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Unlocking Value from Digital Personalisation for Your Marketing Strategy

Posted by on Feb 8, 2018 in Digital Media Marketing | 0 comments

Getting the relevant information under your potential customers’ eyes is key to making money online. People are bombarded with marketing messages online. It’s too easy to overwhelm people, which is why many internet marketing experts are helping brands personalise their content marketing strategies in new, impactful ways.Find the Micro MomentsYour first step in the right direction is to group customers that have similar buying behaviours and needs. If there

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