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Web Design Tips to Create a Good Resource Centre

Posted by on May 31, 2018 in SEO | 0 comments

Your website’s Resource Centre or blog archive page probably doesn’t get much thought or attention from your marketing or web design team. This is the page where all of your news stories, blog posts, company announcements and press releases get published. Resource Centre and blog archive pages get more links than individual posts. This makes sense because other websites are inclined to direct people to the freshest source of content on your site and this is the

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How to Make a Compelling Infographic

Posted by on May 24, 2018 in Website Design | 0 comments

Most people know that infographics are appealing, but they’re not sure how to go about creating them. How many stats should you include? Should you be designing illustrations or charts? The long answer is that it depends on your goals, your audience and your topic. There is, however, a bit of a shorter answer if you look at web analytics. According to research, the top five performing infographics average around 11 data points each. While you may be inclined to as

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Take Low Attention Spans as a Challenge to Produce Great Video Content

Posted by on May 17, 2018 in Visual Marketing | 0 comments

We all know that the internet has made people’s attention spans abysmal. According to a Wistia study, only 80% of people who start watching a 30-second video will watch it to completion and 47% of people expect a website to load in two seconds or less. Only 70% of viewers make it through a 60-second clip and the stats dip below 70% for anything longer than a minute. Even if you have a person’s full attention at the start of a video, there’s still a big chance

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It’s Time to Rethink How You Sound in Your Video Marketing Clips

Posted by on May 10, 2018 in Visual Marketing | 0 comments

Many businesses have taken up blogging and have embarked on comprehensive content marketing strategies. But, how often do you stop to think about how your brand sounds online? A book called Sounds Like Branding suggests that what consumers hear during a brand experience is the key to forming a positive opinion about the company. Brands spend countless of hours on brand strategies to try to elicit the right emotions from their customers, but have they focused too clo

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Social Media’s Fake Follower Economy Is Doomed

Posted by on Apr 26, 2018 in Social Media Marketing | 0 comments

While B2B business owners may not be aware of this, most digital marketers know that there’s a huge ‘fake follower’ economy in the internet marketing world. People can easily go onto sites like Fiverr.com and buy followers for their Twitter, Instagram or Facebook pages. They can just as easily buy likes and comments. The problem with the fake follower economy is that it is pointless. These followers are often located in other countries and they don’t have ac

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