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Understanding the difference between email delivery and deliverability

Posted by on Sep 22, 2016 in E-mail Marketing | 0 comments

With all the hard work that goes into planning an email marketing campaign, as well as crafting the actual emails to be the perfect length, the right tone, directed at the right sort of consumer – it’s pretty disappointing if it never gets to your subscribers. Making it to the inbox is one of the more misunderstood elements of email marketing, with marketers confusing delivery with deliverability. To understand it, delivery refers to whether or not the receiver

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The evolution of websites

Posted by on Sep 15, 2016 in Website Design | 0 comments

The speed at which the digital and technological world is moving is scary, so it’s not really surprising that website design has had to change quite rapidly too. Looking at websites from just eight years ago show startling age, but let’s look at what trends have changed.DesignThe table layouts, flash and 3D animations of 2008 are long gone, with the confusing fonts, multiple colour palettes, cheesy images and heavy text. Today’s websites are designed with

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Six tips to effective social media marketing

Posted by on Sep 8, 2016 in Social Media Marketing | 0 comments

Determining which social media channels to use to promote your business, boost sales and find more customers can be tricky – especially as you don’t have control of third parties. Some businesses may be soaring ahead with their social media campaigns, while others find theirs a massive time waster. Here are some tips to turn your social media marketing into something better:Make sure your website is 100%.This domain is one you own – it’s your home base,

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How LinkedIn can benefit your business

Posted by on Aug 25, 2016 in Social Media Marketing, Social Networking | 0 comments

LinkedIn remains one of the leading social media platforms for professionals to interact, while also being a great place to find influencers and engage with like-minded individuals on any number of topics. While many people or businesses set up a profile and occasionally log in to check it, using it more actively can benefit your career or the prospects of your business in many ways. While it is an excellent way to keep an updated resumé, it has much, much more to

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Answers to commonly asked SEO questions

Posted by on Aug 18, 2016 in SEO | 0 comments

Many businesses out there with an online presence find SEO and all its intricacies very confusing and either outsource it completely, or ignore it. Unfortunately, it’s not something you can really ignore, not if you want to succeed in the digital world. Here are some answers to commonly asked questions, which might help to get your head around the importance of optimizing your website and content to get maximum returns.Should I outsource SEO or do it myself?It

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