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Online marketing advice: Does your website need responsive website design?

Posted by on Jul 30, 2015 in Website Design, Website Optimization | 0 comments

As more and more individuals convert from laptop and computer users to mobile phone and tablet users, so increases the demand for responsive website design. Tablets and smartphones have completely changed how websites are designed, as the interaction between such devices and websites is very different to using a computer. Websites with responsive design take important factors into consideration, such as:Click vs. touch. Pixel resolution. Size of the screen. Adobe

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Five tips for simple yet effective website design

Posted by on Jul 23, 2015 in Articles | 0 comments

The design, layout and content of your website can directly affect the success of your online marketing campaign. A website that is poorly designed can result in communication issues, a poor business image and the loss of potential sales. Below are five top tips for ensuring your website features a design which is simple and effective:Give your website purpose – make sure your design caters to the browser’s needs. Each page of your website must have a dedicate

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Want to make your video go viral? Some tips and tricks to help you

Posted by on Jul 21, 2015 in Content Marketing, Visual Marketing, Website Optimization | 0 comments

Videos and content marketing: We have all seen videos go viral and wondered what sort of social media marketing magic was used. Luckily there is no trick or magic to make a video or online account “go viral” – there is however a clear formula and a variety of tips which can make it possible. Most viral videos present an emotional experience or something shocking or surprising to viewers. Of course the content of the video can only be seen if it is properly mar

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Merge social media with email marketing with these steps

Posted by on Jul 16, 2015 in E-mail Marketing, Social Media Optimization | 0 comments

When using multiple platforms for marketing you must dedicate one medium to drawing attention and the other for closing the deal. Email marketing is an effective way of grabbing the attention of your target audience, but providing them with a link to your social media pages is simply not enough to truly earn conversions. There is a great deal you can actually do to truly merge your email marketing and social media marketing efforts and if you aren’t entirely sure

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Is your email marketing campaign geared towards mobile success to? What to do if it’s not

Posted by on Jul 9, 2015 in E-mail Marketing, Mobile Marketing | 0 comments

Your email content and design can directly affect how your emails convert for mobile with your email marketing campaign. Mobile optimisation has become basic business practice for those who are looking to truly harness the marketing potential of their email and online marketing campaign. Below are a few factors that can affect the conversion of your emails to mobile:Understand the engagement expectations of a mobile user – desktop users have different expectatio

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