Optimise your products page for selling

Optimise your products page for selling

If you’ve got an ecommerce site, you obviously want to sell products online. Not only should you concern yourself with listing all your products and having a secure payment gateway, but you also need to focus on the experience you are creating for your customers when they buy from you. Optimising your product pages to make buying from you a pleasurable experience is one of the best investments you can make on your website. Apple, for example, spent almost $10-mill

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Using videos in email

Using videos in email

YouTube isn’t the second largest search engine for no reason. With everything from email marketing, mobile marketing and social media marketing available to digital marketers – it’s no wonder the people investing in video marketing are getting the best results. While you might not be ready to kick-start a full video marketing strategy, there are ways to incorporate videos into your existing email campaigns. Research from Email Monks showed that including a vid

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Audience targeting: the main feature of Facebook advertising

Audience targeting: the main feature of Facebook advertising

There are many different ways to implement a social media marketing strategy. While many businesses focus on growing their online communities organically through shared content, likes and retweets, many companies are realising the benefits of paid advertising. In the SEO world, paid advertising generally refers to Pay-Per-Click campaigns. In social media, Facebook advertising is where the real impact lies. What makes Facebook advertising such a worthwhile venture is

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The website design brief: What needs to happen before you start coding

The website design brief: What needs to happen before you start coding

When it comes to website development, we’ve been around the blocks a few times. While every designer knows how important it is to get a proper brief from a client, there are quite a few things that need to be established before the developers of the website can start coding. In order to make sure the website meets the needs of the clients and that everyone’s on the same page about what needs to happen, follow this step-by-step process when meeting with your clie

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How to design your ecommerce website for success

How to design your ecommerce website for success

Designing a website that encourages online sales is no easy task. Web designers and developers have played around with numerous design options, calls to action buttons and shopping cart functionalities in order to find out what works. Here are a few tips to design your ecommerce website for success: Take high res photos You need really great photos for an ecommerce site (and you need multiple photos of each product, showing every angle and functionality of whatever

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Mobile app analytics tools can track your app’s performance

Mobile app analytics tools can track your app’s performance

Gone are the days when website development teams could focus on building apps and websites that worked on desktop computers. Today, we’re creating robust apps that work on everything from tablets and iPads to small screen cell phones. If you have a mobile app, it’s worth your while to use an analytics tool that shows you how users are engaging and using your app. Here are a few mobile app analytics tool you can use: Tapstream: Tapstream is a free mobile analytic

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Web app analytics tools you need to know about

Web app analytics tools you need to know about

The website development needs of clients have changed a lot over the past few years. In the past, we were focusing on flash designs and shopping cart integration features, but today a lot of the more forward-thinking companies are investing in web apps. If you have a web app, you need to track how it’s performing. There’s no way to know where your strategy needs tweaking if you’re tracking the analytics on your app. Here are few web app analytics tools that we

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Two pitfalls of responsive web design

Two pitfalls of responsive web design

When it comes to responsive web design, the focus is on creating a great, snappy user experience. The goal is to make it easy for your website visitors to do business with you / research your business online and your website needs to be intuitive to achieve this. Responsive web design, however, isn’t without its challenges. Here are two common challenges that we’ve come across and solutions on how you can address this: Hiding content One of the key aspects of re

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Designing a website that works on different platforms and browsers

Designing a website that works on different platforms and browsers

Remember back in the day when websites had the cheek to tell you their site was the “best viewed in Internet Explorer”?  With all the planning, money and effort, you would be a fool to turn away any website visitor because their browser or platform doesn’t really work well with your site layout (and trust us – nobody is changing their browser or down-grading their phone to be able to search your site). Today, you need to make sure your web design is complet

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Why you don’t want a simple web design

Why you don’t want a simple web design

One thing we hear from almost all of our clients is that they want a simple web design. “First and foremost, it needs to be simple” – usually followed by other synonyms such as “fresh” and “crisp”. Then we explain to them why they don’t. Now don’t get us wrong, we know that by “simple”, you actually mean easy to use, easy to navigate and definitely not cluttered. The reason why we say you don’t want a simple web design is because a lot goes i

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