Ideas to refresh your content marketing strategy

Posted by on Sep 22, 2020 in Content Marketing, Digital Media Marketing |

Running out of content marketing ideas for your blog? The good news is that you don’t have to search far and wide for fresh, informative content. Your blog should be focussed on telling the story of your business in a compelling way, so the ongoing development of your business has limitless potential for content marketing topics.   Armed with this ever-developing story, creating engaging blogs is then a matter of fitting the content into pre-existing paradigms and formats. These have already proven themselves reliable vehicles for marketing content, and offer you inspiration and a structure to help you organise and present your information. They are frameworks and general outlines, into which the story of your business can be molded. There is a saying among musicians that there are only 12 notes but thousands of ways of playing them. The same goes for blogs: there are only so many kinds of blogs, and the key to their substance, variety and level of engagement is your content. Here are four of the most popular blog post concepts or formats into which any business can fit its stories. Content marketing ideas and topics for your business blog  Your business story, the day to day activities, your industry and latest trends should give you plenty of inspiration to create relevant, exciting content for your audience. Let’s take a look at some of the topics that you can use to tell your business story: Share your successes  There’s nothing wrong with taking a moment to brag a little – provided you do it with style, of course! A well-chosen success story allows you to demonstrate how your products or services work in a real-world scenario. Pick an example, describe the salient details and use the moment to show, rather than tell your readers why they should buy your products. Delve deep with a series of posts  Sometimes a single blog, consisting of a few hundred words, is not enough to communicate the information you want to get across. You may want to explore the background of your industry, analyse complex market trends, or expound on the many uses and benefits of a particular product line. The best thing to do – both for your sake and your customers’ – is to break it up into shorter pieces that you can publish over several weeks or months. It would help if you didn’t let this run on for too long, however. Strike a balance between detail and sustained engagement.  Guide your audience through common mistakes in your industry  This is a very popular choice for almost all industries. Listicles that expound on the various ‘what not to dos’ of your industry enable direct and honest engagement...

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Social media marketing adapting to a COVID-19 world

Posted by on Sep 9, 2020 in Social Media Marketing |

The COVID-19 pandemic has had a profound impact on social media marketing as brands adapt to the changes in the way that people are engaging with them online. The unique pressures that brands face have forced some key changes such as the dramatic drop in sponsored content from 35% to just 4% on Instagram, but this also presents an opportunity to optimise digital marketing efforts.  All about engagement in social media marketing  While the volume of social media posts from brands has decreased by an average of 1,8 per day on Facebook, 1,9 per day on Instagram and 2,3 per day on Twitter, there are 7.3 more engagements per post per day on average across all networks and industries, which shows consumers are spending more time online and craving social interaction. The adage of never letting a crisis go to waste rings true in the digital marketing space, as brands who have duly adjusted their social media marketing content to focus on digital sales have reaped rewards such as the surge in e-commerce, with consumers preferring to order online rather than visit stores. Given the changes to daily routines, the ideal times for brands to post have shifted, with the hours of engagement starting and ending later.  While the situation surrounding the pandemic for businesses and consumers remains fluid, digital marketing strategies should also be agile and ready to adapt to any opportunities that may arise, by using relevant data and insights into consumer behaviour online. Similarly, there have been several key changes to the various social media platforms themselves, which have also impacted how they should be used to extract value from a digital marketing campaign. You are now able to send marketing emails on Facebook and the new ‘Shops’ feature on Facebook and Instagram allows businesses to highlight their products and services more effectively. With the landscape itself constantly changing and evolving, effective social media marketing strategy should be continually evaluated and adjusted to be effective. Please follow and like...

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How to Master The Art of a Well-Planned LinkedIn Profile

Posted by on Sep 4, 2020 in LinkedIn, Social Media Marketing |

The ultimate goal of your social media marketing strategy is your bottom line. So who better to take advice from that Warren Buffet: “An idiot with a plan can beat a genius without a plan!” LinkedIn themselves share that marketing with a documented plan results in greater overall content marketing success than working from a verbal plan only or even no strategy at all. LinkedIn marketing is no different despite 43% of marketers agreeing that they have sourced a client from LinkedIn. Can you imagine how much higher that percentage would be with proper planning? Let The Planning Begin – 4 Easy Steps  Set up an editorial calendar. Based on your ideal target audience, create a list of topics, events, product launches that will help them reach their goals or overcome their struggle. Organise your content into categories or themes and start filling in the dates with content.  Create and adhere to brand guidelines. To maintain a consistent look, voice, and tone, use content guidelines and communicate them to your team. Delegate. Assign someone (or a group of people) to be responsible for each of your channels. Using the standards set above, empower them to monitor and respond to engagement from your readers. Look further afield to source content.With a dedicated curator of content, you can encourage the regions and verticals in your organisation to submit content. Consider enlisting the services of a digital marketing agency to add credibility to your profile with powerful content, craft strong headlines and a summary that motivates people to read your entire profile, and include visuals and multimedia to illustrate your expertise. Award-Winning Solutions  Leveraging LinkedIn for business purposes is easy once you have a compelling and bullet-proof content. For more information on how WSI can help you, contact us today. Please follow and like...

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Six online advertising tactics to sell more during lockdown

Posted by on Sep 1, 2020 in Digital Media Marketing |

People are more likely to be shopping online during lockdown, which means you need to be investing in online advertising in a whole new way. Now is the time to try new things to get your products and services under the eyes of your potential buyers. Here are six simple online advertising tactics that you can follow to sell more in 2020: Using digital marketing to sell more  Keep your content fresh and make the most of it by updating old content and reusing it strategically by changing the type of media. Most written content can be repurposed as video, which is a great way to improve engagement and connect with new audiences. Get the timing right with your email marketing. Do not underestimate the effect timing can have as consumers are not always likely to open emails. If you send your emails out at the right time, it can translate into more sales. Get smarter with your pay per click bidding. The next step in PPC advertising is to use smart bidding to make sure that you get maximum value. Smart bidding uses AI technology to make sure that your budget is being used effectively. This is done using data from past search results. Go live on social media. People are now more than comfortable with video calls and are interested in consuming content in real-time. Take advantage of this by live streaming content on your social media to increase engagement. Any interview or video content can be streamed live instead of being shot beforehand. Let your audience contribute to your content. By allowing your customers to post their experiences with your brand, you can harness their feedback to improve your offering. Digital marketing and social media reporting platform DashThis scaled their content offering by allowing clients to contribute to their blog and some of these consistently bring in over 200 leads per month. Make the most of your video content. More than 50% of consumers want to see videos from brands so it is essential to have this as a central part of your digital marketing strategy. There are always new ways to reach your target audience. Get in touch with WSI OMS now to take your digital marketing strategy to the next level. Please follow and like...

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Things you need to know about on-page SEO

Posted by on Aug 27, 2020 in Digital Media Marketing |

If you want to learn more about SEO for your digital marketing journey, a good place to start is on-page SEO. In this guide, we’ll cover what it is, why it is essential and how you can optimise your content for SEO. What exactly is on-page SEO?  On-page SEO simply means optimising your website (and each page on your site) for search engines to ensure a higher ranking and drive organic traffic to your website. Optimising your website for SEO makes it easier for a search engine to find out what your content is about. In doing so, a search engine can easily recommend your content to its users, which is exactly what you want to achieve with your digital marketing strategy.  The on-page part of SEO refers to the aspects on your website that you can optimise, including the content (text or images), HTML tags (title tag, meta tag and header tag), internal links and addresses or URLs. It does not include external links and other signals that point to your website to drive traffic.  Why is on-page SEO important? On-page SEO is crucial for driving organic traffic (that is unpaid traffic) to your website. As search engines and their algorithms evolve, they look for more specific indicators that will tell them if your content is relevant and valuable to their audience. Because search engines are competitive businesses, they want to outshine their fellow search engines by giving users the best possible experience. If your on-page SEO factors indicate that your content is a good match for a search query, your content will get shared by search engines and more people will find your content.  Ways in which you can optimise your content for SEO By optimising your content on every page, you’ll have the best chance at ranking highly in search engine results, which is precisely what you want to achieve with your SEO strategy. Here are some ways in which you can use keywords to optimise your content on every page. Use your target keywords  Once you’ve picked your target keywords, use them at the start of your content (or as close to the beginning as possible) and use them frequently without being unnatural about it. While your keywords are incredibly important to signal what your content is about, you shouldn’t stuff them into every sentence. Overuse of keywords will make your content useless for humans, and that will not improve your ranking. Remember to include your keywords in your headings and sub-headings (at least one of your sub-headings).  Tag headings and subheadings Use (H1) for your main heading and (H2) to tag subheadings. These tags help search engines to understand the structure of your content,...

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