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Content Marketing Trends To Keep Your Eye On

Posted by on Feb 20, 2019 in Content Marketing | 0 comments

In 2017, it was estimated that the content marketing industry would be worth $400 billion by 2021. Content has never been a passing fad, but the dynamics of the sector continue to change. Here are a few trends to keep your eye on:  Content Marketing Is Not A Side Project AnymoreIn the past, many digital marketers offered content marketing services to clients as an add-on to Search Engine Optimisation, mobile marketing or web design. Content marketing plays

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Using Gmail Ads? Make The Most Of Your Headlines!

Posted by on Feb 13, 2019 in PPC | 0 comments

If you have not used Gmail Ads before (or if it has been a while), these ads appear as unread emails in a person’s Gmail account with a little green “Ad” sign next to them. It is a great way to boost brand awareness and make sure that your message gets in front of your target audience. One thing that many people get wrong is the headlines they use for their Gmail ads. PPC specialists will know that any headline can make or break a paid search strategy, but it

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5 Tips For An Instagram Page Worth Following

Posted by on Jan 30, 2019 in Instagram, Social Media Marketing | 0 comments

Instagram is all about looking good. So, the more aesthetically pleasing your feed is, the more likely you are to attract followers. Except, it is not always that simple. With the increasing number of users and brands on the platform, having unique content is just as important as ‘looking pretty’ if you want to stand out. With these tips, we will help you strike a balance and create a stunning Instagram feed.    Know Your Target Audience  If you

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Typography Hacks To Enhance Your Website Design

Posted by on Jan 28, 2019 in Website Design | 0 comments

The design and layout of your website copy have a huge impact on its readability. That’s the obvious part. The not so obvious part is how this affects your conversion rates. A website with text that’s difficult to read is unappealing. If this sounds like your website, customers will likely leave your site, causing your conversion rate to drop. Great typography ensures ease of access to your website’s content, it can highlight important information and it can h

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How to Make Instagram Work for You

Posted by on Jan 25, 2019 in Instagram, Social Media Marketing | 0 comments

Instagram has grown exponentially since its launch in 2010. According to Buffer.com, worldwide, there are more than 800 million Instagrammers, sharing upwards of 250 million pieces of content daily. So when marketing on the platform, it is vital to have an effective Instagram marketing strategy to cut through the noise and attract the right customers. Why Use Instagram? Instagram has a huge user-base (300 million daily active users to be exact). So, naturally, mar

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