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Online Marketing 101

Posted by on Dec 1, 2016 in Online Marketing | 0 comments

When last did you refer to the telephone book? Online marketing has taken over. Recent statistics show that by the end of 2015, South Africa had just under 25 million internet users. This increase in internet use also means an upsurge in both online marketing and e-commerce. Whether your online marketing is aimed at expanding brand awareness, developing leads, or increasing sales, there are various parts of the whole that need to be addressed for a successful online

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Persuasive Content Copywriting

Posted by on Nov 24, 2016 in Copywriting | 0 comments

The success of your business is irrefutably linked to your knowledge and experience in your field or industry. You have taken that skill and nurtured it into an organisation that offers a valuable product or service. Chances are, writing extraordinary content is not the best use of your time or talents. Yet content marketing is an essential element of a successful campaign. The solution is to employ the content copywriting services of whose field of expertise is wri

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Your Blog – The Ultimate in Content Marketing

Posted by on Nov 17, 2016 in Content Marketing | 0 comments

Are you considering adding a blog to your organisation’s website, but wary that is sounds too much like “bog”? Then read on to discover how essential a blog webpage as a means to share your content marketing. What is a blog anyway? The dictionary defines a blog as a noun referring to “a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.” If that brings to your mi

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Expand Your Brand with Snapchat

Posted by on Nov 10, 2016 in Online Marketing | 0 comments

Don’t be fooled into thinking that this social platform is just a bunch of silly kids putting goofy filters onto photographs. Snapchat has over 100 million daily users who use that app for an average of 30 minutes per day. 9000 snaps are shared per second on this app and 8 billion videos are viewed daily. What an opportunity to expand your brand with Snapchat. The beauty of this platform is that it is more targeted than the other platforms with this many users: 70

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Some fresh ideas for getting blog subscribers

Posted by on Oct 27, 2016 in Blogging | 0 comments

There are three critical things to examine if you’re trying to grow your blog: how to get new visitors to your blog; how you can convert those visitors to subscribers; and how you can get those subscribers to share your content, to attract a new audience. Subscribers are vital to the success of a blog – pouring loads of time into creating fantastic blogs is good, but if not many people are seeing them, you’ll never get the kind of business results you need. Ob

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