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Staying on Top of Trending Content

Posted by on Feb 22, 2018 in Content Marketing | 0 comments

As digital marketers, we know how important it is to plan a content marketing strategy well in advance. While content calendars can help you stick to your blogging schedule and capitalise on seasonal promotions, it doesn’t help you to benefit from the top trending content on the internet. When a topical subject goes viral or when a controversial issue flairs up in your industry, you have the potential to get hundreds of thousands of eyes on your brand – if you h

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How Facebook Will Affect Your Local SEO

Posted by on Feb 15, 2018 in SEO | 0 comments

Towards the middle of last year, Facebook made a number of improvements that digital marketers should be aware of. The new functionalities that Facebook is testing and implementing positions it to compete with search giant Google and become far more than a social media platform where people connect with friends. Research conducted by the Local Search Association and published by Searchengineland.com has shown that people already use social networks to find local bus

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Unlocking Value from Digital Personalisation for Your Marketing Strategy

Posted by on Feb 8, 2018 in Digital Media Marketing | 0 comments

Getting the relevant information under your potential customers’ eyes is key to making money online. People are bombarded with marketing messages online. It’s too easy to overwhelm people, which is why many internet marketing experts are helping brands personalise their content marketing strategies in new, impactful ways.Find the Micro MomentsYour first step in the right direction is to group customers that have similar buying behaviours and needs. If there

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What to Expect from SEO in 2018

Posted by on Jan 25, 2018 in SEO | 0 comments

As we all know, the SEO landscape is constantly transforming, especially as the needs, wants and expectations of the consumer continue to change. The question is, what SEO trends can we expect to see (and follow) this year? We investigate below. SERP Features  While focusing on improving your organic SEO ranking is nothing to be scoffed at, SERP features on Google are set to steal the limelight in 2018. SERP features, such as knowledge panels, featured snippets and

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Turning Leads into Conversions Using Live Chat

Posted by on Jan 18, 2018 in Articles | 0 comments

Live chat has become a digital marketing must for businesses far and wide. It makes it possible for potential customers to get in touch quickly and get hold of the information that they are looking for – and it makes it easier for you to persuade them to convert! Here are our top tips for using live chat to your advantage and successfully transforming leads into conversions. Use Real People  Yes, technology is super advanced nowadays, and it’s quite easy to get

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