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Some fresh ideas for getting blog subscribers

Posted by on Oct 27, 2016 in Blogging | 0 comments

There are three critical things to examine if you’re trying to grow your blog: how to get new visitors to your blog; how you can convert those visitors to subscribers; and how you can get those subscribers to share your content, to attract a new audience. Subscribers are vital to the success of a blog – pouring loads of time into creating fantastic blogs is good, but if not many people are seeing them, you’ll never get the kind of business results you need. Ob

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Eight ways to upgrade your website

Posted by on Oct 21, 2016 in Website Design | 0 comments

Whether you sell a product or a service, your website is very often the first port of call in the buying process. Regardless of where the purchase is made, online or in store, many people spend time looking at websites for product and price comparisons, as well as getting a feel for a business. Feelings of trust and goodwill can be conveyed on a website, just as indifference or lack of customer service. It’s really important then, to ensure your website is doing a

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Avoid being penalised by Penguin 4.0

Posted by on Oct 18, 2016 in Digital Media Marketing, General | 0 comments

In April 2012 Google introduced an algorithm called Penguin with the goal of penalising websites spamming the search results. The particular focus was on sites who used link schemes to manipulate search rankings. Penguin works by seeking out inorganic links i.e. those links which are bought or placed solely for the sake of improving search rankings. Prior to Penguin bad links would be devalued and needed replacing in order to recover search rankings. The recently re

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Are meta descriptions really that important?

Posted by on Oct 13, 2016 in Website Content | 0 comments

Yes, yes and yes again. A powerful meta description can make or break, but first let’s go back a bit: What is a meta description? In tech talk, these are the HTML attributes that provide concise explanations of the contents of website pages. In plain language, the meta description is those couple of lines that come up under the title when you Google something – they describe the search result. What it does is help the person searching decide whether or not to cl

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How to find out which social media platforms your customers are using

Posted by on Oct 6, 2016 in Social Media Marketing | 0 comments

Rather than having a presence on every social media platform out there, it’s more beneficial and less time- (and resource-) consuming to focus on a couple of platforms. The key is to find out which platforms your audience favour and focus on these. Unfortunately, there’s no quick tool or analytics programme that can tell you this, so it requires a bit of research. The first and most logical place to start, is with your ideal clients. Asking them where they hang

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