5 Tips for Improving Your Link Building ROI

Posted by on Apr 6, 2020 in Link-building, SEO |

Link building forms an integral part of a successful SEO strategy for any and every business out there. However, there is an art to getting it right and ensuring that the amount that you spend is worth every cent in the long run. Below are five great tips for improving your link building ROI going forward.  Keep an Eye out for Broken Links  Once you have created a number of positive backlinks to your company website, you should never just forget about them and continue creating more. It is essential for the stability of your rankings to keep checking to ensure that all of the created links are working properly. If you notice any broken links or links that are directing users to the incorrect web page, report them to the website owners or relevant webmasters and request that the issues be fixed. And, there is no need to track links manually, either. Majestic is a wonderful tool to use.  Use Competitors’ Links to Your Advantage  Not sure what direction to take when it comes to content marketing and creating new content? Dive into your competitors’ high-performing links, with the help of tools such as Ahrefs, and incorporate them as citations in a new article.  Get Important Sites Involved in Your Link Building Strategy Has one of your competitors managed to create backlinks via a reputable website that is not currently linking back to your company website? Get busy creating a relationship with the site and crafting content that will earn you a backlink, too.  Create Guest Posts  There are many websites out there that will accept guest posts from businesses. Sometimes they charge a fee to publish the post containing your link, but many will publish for free if the content provided is exciting enough (and not promotional in nature).  Turn Mentions Into Backlinks  Use a tool like LinkResearchTools to discover your brand’s various mentions from around the web. Then contact each relevant webmaster to request that the mention is turned into a backlink.  Here at WSI OMS, we are a digital marketing agency that is fully equipped to help you maximise your link building, social media marketing and SEO strategy. Contact us today.  Please follow and like...

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Tools to Help You Monitor Your SEO Services

Posted by on Mar 26, 2020 in SEO |

Don’t be fooled into thinking that you can play fast and loose with SEO services. You need to monitor your performance if you really want to get a grasp on what is working and what is a waste of time and money. There are a variety of tools that can help you to optimise the process, and the good news is that many of these tools are free and easy to use. Here are three of our favourite tools that are also available to you and your organization, as well as the reasons why you should be using them to your advantage.   1. Track Backlinks With Open Site Explorer This tool is your go-to when it comes to keeping track of your website’s backlinks, which is an imperative part of SEO. Every business should have a decent mixture of follow and no-follow links, as well as anchor texts and links to your website from other websites in order to make a difference in your rankings. Open Site Explorer provides information regarding your website’s domain authority, along with the number of backlinks that your website has accumulated and where they come from. It also offers advice regarding link building opportunities going forward.  2. Keep an Eye on Your Bounce Rate With Crazy Egg  Did you know that your bounce rate has a tremendous effect on the way in which Google recognizes your page? A website with a high bounce rate will notice a knock in its rankings over time. Crazy Egg has been designed to help you keep track of this bounce rate and user behavior on your site in general. It is essentially a heat-mapping tool which shows you exactly how far people are scrolling down on a page, how long they are spending reading what content and where they are clicking. This gives you a good idea of where to spend most of your time making improvements in order to maximize user experience and, ultimately, boost SEO optimization.  3. Identify Poor Performance With Screaming Frog  When it comes to the technical elements of your website, such as response codes and missing image alt text, Screaming Frog is your best friend. With this tool in your corner, you’ll know exactly how well (or how poorly) your site is performing from a technical SEO perspective. The tool will also provide helpful advice in terms of how to go about fixing various issues.  Feeling out of sorts when it comes to SEO? Contact WSI OMS today for SEO services that deliver measurable and understandable results for your website ranking.  Please follow and like...

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7 KPIs to Track on Your Email Marketing Campaign

Posted by on Mar 20, 2020 in E-mail Marketing |

If you have an email marketing strategy, then you’re already ahead of many businesses. However, if you don’t use KPIs, it’s nearly impossible to sustainably create successful email marketing campaigns. The best KPIs to include in your email marketing strategy 1. Emails delivered You could have 10,000 email addresses on your email list, but if only 1,000 emails get delivered, your strategy isn’t very effective. Alternatively, keeping an eye on your email delivery rate can tell you whether a certain server- such as gmail- develops a problem with your email address. 2. Emails opened If your emails aren’t being opened, then no one is reading your content and- more importantly- no one is responding to your brand. 3. Click-to-open rate This metric compares how many people opened your email to how many people clicked on a link in said email. The CTO rate can tell you if both your subject link and your link were effective. 4. Unsubscribe rate If you notice significant changes to your unsubscribe rate, it means that some change you made to your email marketing strategy didn’t go over well with your audience. 5. Conversion rate This metric is often hailed as the most valuable KPI. It measures how many people open your email, click on a link and take a specific action. The action is typically related to your CTA, such as downloading a resource, “liking” your social media page or making a purchase. 6. List growth rate When your email list is growing at a healthy rate, you know that part of your email marketing campaign is working. 7. Sharing rate When email recipients hit “share,” it means you’re producing quality content. Having an effective email marketing strategy is crucial to the success of your inbound marketing efforts. If you don’t know how to create a successful strategy and track key KPIs, don’t worry. That’s what digital marketing agencies are here for! Contact us today to learn how we can help. Please follow and like...

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PPC Campaign Not Converting? Here Are Three Key Reasons Why!

Posted by on Mar 20, 2020 in PPC |

Pay per click campaigns are an important part of your digital marketing strategy. So, if your campaigns are not converting, you need to understand why. Here are three key reasons why your campaign might be getting a low click to convert ratio. Your Campaign Manager’s Experience  As a digital marketing agency that manages everything from retargeting strategies to Facebook ads, we have found the most common reasons why PPC campaigns do not work is because the person managing the campaign doesn’t always know what they are doing. It’s true that Google AdWords has a lot of resources and that it is easy to set up a campaign yourself, but inexperienced people often miss big opportunities that could make a significant change in their PPC results. Your Bidding Strategy Is Failing  Your bidding strategy may be off, meaning:  That you might not be using native keywords,  You are bidding too much,  Your budget is too much,  Your goals aren’t set or defined, and so on.  The people who manage the most successful campaigns are those who sit at a desk and work on PPC campaigns all day. They aren’t social media people, bloggers,  strategists or involved in other aspects. PPC campaign management is a craft that is perfected over years. Your Budget Is Too Small Another reason why PPC campaigns don’t convert is that the budget isn’t big enough. If your competitor is spending R15 000-00 and you are spending R1 500-00, you might get a few of the leads, but not enough to make a difference. PPC is an auction system. It’s like eBay. If you bid R1-00 on an item and another person bids R5-00, eBay is going to give the item to the person who bid R5-00.  At WSI OMS we run PPC campaigns for clients in almost every industry you can imagine. For help with your PPC campaigns that convert, contact us for a consultation today.   Please follow and like...

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Digital Marketing Guide: Google Indexing

Posted by on Mar 14, 2020 in Digital Media Marketing |

If you want to improve your digital marketing strategy, you will need to optimise your website for mobile. With the number of searches done on mobile increasing rapidly, Google is giving priority to websites that play well with mobile devices. The two short and easy tips below will help you to understand Google’s Mobile-First Indexing principle. Load Speed  Speed is more important than ever, especially when it comes to mobile searching. Google knows that people aren’t as patient as they used to be, which is why they want your site to load within two seconds. This may seem ridiculously fast, but everyone expects things to be instant. So, what can you do to make your website load faster? Optimise your images so that they are small and easy to load. There are a number of great WordPress plugins that can do this for you. If you don’t have a WordPress site, then you will need to edit your photos so that they are small for your website. A good rule of thumb is to compress the image to 400 pixels. Other things that you can do is minify your code for faster loading (this also makes it easier for search engine crawlers to index your pages) and make use of website caching.  What website caching does is store the website. If a person has visited your website before, then some of the files will be stored, making it easier and faster to load when they visit your website again. Avoid Page Redirects If you have a lot of redirecting pages on your website, then you need to remove them. Search engine crawlers and servers have to work extra hard to understand where all the content on your site is, so a high number of redirects can harm your SEO efforts. With these two simple principles, you can improve the way Google indexes your website which will be incredibly beneficial to your digital marketing efforts. If you want to learn more about digital marketing, be sure to follow our blog for tips on small business marketing, email marketing, SEO and social media marketing.   Please follow and like...

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