3 Tips for Optimising Paid Advertising on Facebook

Posted by on May 22, 2019 in Facebook | 0 comments

Paid advertising can be a great way to boost your social media marketing strategy. However, there’s an art to getting it right. Here are three helpful tips for successfully optimising paid advertising on Facebook, courtesy of the digital marketing experts at WSI OMS.   Understand Message Matching  There is no doubt that you would like to get the best possible results for the least amount of money, right? Well, the key to this is to understand what message matching is and to use it to your advantage. In other words, match your advertising pitch to your targeted audience’s level of readiness. For example, do not try to encourage your audience to purchase something if they have yet to discover your brand as a whole.   Build Your Audience  It is no use trying to sell to an audience of followers that does not exist. Therefore, when first starting out, angle your Facebook ads to encourage people to follow you, rather than trying to push for conversions. This will help you to build your audience and is sure to lead to improved interest and conversions in the future.   Try Split Testing  Keep your ads fresh and powerful by split testing to see which big changes lead to conversion-lifts. Do not change minor aspects of the ad, such as a word here or there or the background colour of your image. Make larger, more noticeable changes, like using a custom photo and then a video to push the same message/objective.   If the world of paid advertising and social media marketing has become too complicated to manage, there is always the option of hiring a reputable digital marketing company to manage it for you. Contact WSI OMS today to learn more. Please follow and like...

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Boost Your Twitter Social Media Marketing Strategy with These 3 Tools

Posted by on May 15, 2019 in Twitter | 0 comments

Offering a host of incredible features, we take a look at three online tools guaranteed to boost your social media marketing strategy.     Followerwonk  Followerwonk is dedicated to finding, analysing and optimising Twitter analytics. This makes it possible for you to collect important insights and information on various Twitter users, seek out and discover popular accounts in your industry niche, as well as identify potential brand influencers to collaborate with. The tool also allows you to compare Twitter accounts, your relationships with your followers as well as your competitors. Ultimately, it’s everything you need to really make a noticeable impact on this ever-growing social media marketing platform.   RiteTag  What is Twitter without hashtags? The question is, how can you find the best hashtags to help promote your brand and get your content seen? With a tool like RiteTag! This software provides suggestions in terms of which hashtags are currently trending and relevant to tweet. It will almost certainly help you to increase your tweets’ impressions and engagements.   TrendsMap  Struggling to get creative in terms of what to tweet about? The free feature of TrendsMap is to find out what is trending in specific areas of the world, as well as a 7-day history. You can view what is trending within a country or zoom into a specific city if you wish. If you are willing to invest in the program, other helpful features include adding an alert for your topics, extended Twitter history searches and on-map visualization of any topic.   Here at WSI OMS, we make use of the best social media marketing tools to help take your strategy and results to all-new heights. If you’d like to see an improvement in your interactions, engagements and online conversions, then we’re the experts to contact. Get in touch now to learn more. Please follow and like...

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Content Marketing 101: Handy Online Tools to Improve Your Writing

Posted by on May 8, 2019 in Content Marketing | 0 comments

We all know that content marketing relies on a brand’s ability to serve its followers interesting, shareable and easy to read content. Unfortunately, not everyone is a gifted writer. With this in mind, we have put together a list of the internet’s best-loved online tools guaranteed to improve your writing and give your content marketing efforts the boost that they need!   Grammarly  Poor grammar and incorrect spelling can have a negative effect on people’s perceptions of your brand. So, you will want to avoid these little mistakes like the plague! Luckily, you do not have to be a grammar-nazi to publish error-free content. Grammarly is a useful online tool that will help you rectify any issues – quickly and effectively. It offers a basic free version which provides notifications of any spelling and punctuation errors, as well as a premium version which goes more in-depth, providing information on other errors like poor word choice, wordy sentences, inappropriate colloquialisms and weak or uncertain language.   Hemingway Editor  Hemingway Editor has been designed to maximise your article’s readability. It is a great choice for people who tend to write longer, more complex sentences. It highlights aspects of your writing that could use work, using a different colour to mark each error. For example, purple is used to highlight a word that could be replaced with a simpler alternative and yellow is used to highlight sentences that could be shorter. The end result is bold, clear writing that is sure to grab attention.   One Look Reverse Dictionary  If your vocabulary is quite limited, you have probably found your online thesaurus a real life-saver. Well, One Look Reverse Dictionary is a functional thesaurus on steroids. Similarly, it helps you to identify repeated words in your content and suggests alternatives, but it also provides suitable words according to a definition. For example, if you could only think of ‘open shoe’, it may suggest ‘sandal’.   Perhaps it is time to get a professional to take care of your content marketing needs? Here at WSI OMS, we are specialists in the fields of content marketing, social media marketing, email marketing and PPC advertising. We have the know-how that is necessary to get your brand noticed – and remembered! Contact us today to learn more. Please follow and like...

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3 Types of Videos You Need to Include in Your Social Media Marketing Strategy

Posted by on Apr 26, 2019 in Social Media Marketing, Visual Marketing | 0 comments

Video marketing is quickly becoming key to social media success for brands big and small. However, not all video content is created equal. Below, we examine the top three types of videos to include in your social media marketing strategy to ensure improved engagement and reputation for your business going forward. Live Video  Live streaming is so hot right now. According to recent statistics, 80% of people would rather watch live video from a brand than read a blog, and 82% would prefer live video from a brand to social posts. Do your brand a favour and start experimenting with Facebook Live and YouTube Live to get a feel for the trend and watch how quickly your audience starts to grow. Just remember to promote your live streams on your social media profiles well ahead of time to generate hype and increase turn-out. Tutorial Videos  Did you know that tutorial videos are some of the most commonly shared types of videos on social media? The great news is that they are easy to film and are a fantastic opportunity to promote your product. Do your best to keep them short, sweet and witty. Behind-the-Scenes Videos  One of the most important things for a brand to do when it comes to digital and social media marketing is to ensure that people can relate to it. One way in which to do this is to introduce your followers to your team and processes as authentically as possible. Behind-the-scenes videos at an event or filming an ad are a great opportunity to give this a go. Just remember to avoid any scripts and heavy editing. Build your social media marketing strategy with a team of experts in your corner to guide you every step of the way. Enter WSI OMS, video content specialists offering digital marketing services including content marketing, mobile marketing, social media marketing, website design, and website development. Contact us now to learn more. Please follow and like...

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Influencer Marketing Need-to-Knows

Posted by on Apr 22, 2019 in Digital Media Marketing | 0 comments

Influencer marketing is a huge part of digital marketing nowadays, making it possible for brands to reach new audiences and boost their reputation in one fell swoop. If you have been considering embracing this type of marketing for a while now but aren’t sure exactly how to go about it, the following info is sure to help. Who is Considered an Influencer?  That depends. However, in general, social media influencers earn that title by generating a minimum of 15 000 followers on social media platforms like Instagram. While most people think that only celebrities are influencers, this really isn’t the case. Influencers are people who can help you to reach your target audience. For example, a make-up brand will find value in joining forces with a beauty blogger and Instagrammer with 15 000 followers – and it is sure to be much cheaper than joining forces with a supermodel! How Can I Make Influencer Marketing Work for My Brand?  According to recent studies, 94% of marketers believe that transparency and authenticity are crucial to influencer marketing success. It is also essential that you choose to work influencers who hold the same morals and ethics as your brand, and who are relevant to your industry and your target audience. How Do I Make Sure it’s Money Well Spent?  Before making any important decisions, make sure that the influencer with whom you intend to work is, in fact, a legitimate influencer with legitimate followers. 42% of marketers are concerned about fake followers and bots – and rightly so! It is possible and quite affordable to ‘purchase’ new followers. So how do you know that an influencer’s following is the real thing? Take a look at the engagement on their posts – not just the numbers of ‘likes’, as these can be bought too. Look carefully at the comments and do not hesitate to take a look at some of the followers’ profiles for clues as to whether they are real people or not. When it comes to influencer marketing and digital marketing in general, WSI OMS can help to streamline the process of ensuring success. We specialise in content marketing, mobile marketing, social media marketing, website design, and website development. For more information about our wide range of services, do not hesitate to get in touch. Please follow and like...

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