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How to Measure the Success of Your Content Marketing Campaigns

Posted by on Apr 19, 2018 in Content Marketing | 0 comments

In order to determine whether your content marketing campaigns are successful, you need to work out what you are trying to achieve. Set a goal such as links to content, social shares, revenue, traffic or transactions, for example. Once you’ve set this out, it’s easier to work out how well your content is performing.Google AnalyticsGoogle Analytics is a free tool that you can use to determine the success of your content marketing campaigns. It’s easy to use

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The Importance of Colour Communication on Your Website

Posted by on Apr 12, 2018 in Website Design | 0 comments

Whether you realise it or not, colour has a huge impact on people. It permeates our lives, our communities, our countries and our world. It’s in the clothes we wear, the cars we drive, the products we pick up and it’s in the buttons we click on when we’re surfing the web. Colours are visual stimulants that are talking to our primal brains all the time by asking questions such as: Is this fresh? What season is it? In order to answer those questions, you need to

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Are You Using YouTube’s Community Tab?

Posted by on Apr 11, 2018 in Social Media Marketing | 0 comments

YouTube launched a Community tab about a year ago. But, many people still aren’t making use of this functionality. The Community tab was launched in response to Google Plus, which has ultimately failed. Facebook is adding more and more video to their platform, so another reason why YouTube launched the Community Tab is to take on Facebook as a social platform. The Community Tab allows you to add text, animated gifs and images. You can also let your community know

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These Books Will Help to Improve Your Digital Marketing Strategy

Posted by on Mar 29, 2018 in Digital Media Marketing | 0 comments

When it comes to dominating the digital marketing world, an impressive, concise digital marketing strategy is essential, acting as a map to guide you closer and closer towards achieving your goals. The following is the key to making sure that your digital marketing strategy is up to the task:Make certain that you stay up to date with industry trends and changes, Ensure that you keep inspiring yourself, and You should continue to flex those ‘creative muscles’ w

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Local Search: Increase Your Google Ranking in 4 Easy Steps

Posted by on Mar 22, 2018 in Search Engines, SEO | 0 comments

Focusing your SEO efforts on improving your company website’s local search ranking is a great idea for many businesses. The question is, how exactly do you get your website ranking at that top spot without overspending on your budget? We provide you with some expert insight below.Keep Track of Your Progress The only way in which to discover what is working and what is not when it comes to your search engine optimisation strategy, is to keep track of your ra

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