Social Marketing Tip: Make the Most of LinkedIn’s Search Functionalities

Posted by on Nov 20, 2019 in LinkedIn, Social Media Marketing |

In this blog post, we are going to discuss a few steps for using LinkedIn to find and connect with any business executive or any company that you want to promote your business to. Connect at the Right Level The first step to getting the most out of LinkedIn is to use the LinkedIn search functionality. You can search for a specific person, a company or even search by job titles in a location. Keep in mind who it is that’s going to be using your products or services. Instead of going to the very top of the organisation chart and then getting kicked back down, start thinking who at the mid to senior level is going to use your services and start looking up those individuals. If you have a software as a service product for social media marketers, for example, you are going to look up social media managers, social media directors and perhaps even a VP of social media. If you start going too high up the organisational chart to a chief executive officer, for example, it would probably get harder to connect and engage. Join Industry Groups The next tip is to join industry groups. LinkedIn has thousands of groups, not simply based on the industry, but also based on locations. If you’re looking to grow your local professional social network in the city or town where you do business, just run a quick search for that city or town. If you are in a specific industry and you’re looking to connect with more professionals in your space or in your industry, look up that industry and start joining groups. You can join up to fifty groups. This allows you to, within each of these groups, to post content and engage in discussions. And, more importantly, by being a member of these groups, you now have direct access to send an email or connection request to anyone within the group itself. Are you interested in social media marketing techniques and strategies to enhance your reputation and help you prospect for new leads? WSI OMS offers a range of digital and social media marketing services that can be customised for your business. Contact us for more information today. Please follow and like...

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Marketing on LinkedIn: Tips for Greater Post Engagement

Posted by on Nov 13, 2019 in LinkedIn, Social Media Marketing |

In this blog post, we will discuss all the secrets on how to make your LinkedIn posts get more views and more engagement. We will also cover tips about the LinkedIn algorithm that will be really helpful to make sure your posts are seen by more people, as well as discuss the psychological insights to help you understand what kinds of posts compel more people to engage with you. Invest in Native Content The first thing to know is that LinkedIn rewards native content. Native content means content that originates on that site. When you share native content, you’re not linking out to somewhere else. If you take a link from YouTube, for example, and post it on LinkedIn,  LinkedIn will show it to your network and you will get some engagement. But, if you film your own video and upload it directly to LinkedIn, LinkedIn will show it to way more people because they want to reward users for creating content on their platform instead of encouraging people to visit a different website. So, to get more engagement, upload your videos directly to LinkedIn. Another tip is to write your articles in LinkedIn publisher instead of linking out to a blog or article on another site.  Tips for Posting Articles When posting articles on the LinkedIn publisher, keep in mind that what will also help you get more engagement from people is content that is of very high quality. Writing high-quality content means including details, specific examples, screenshots and personal anecdotes and, of course, a fabulous attention-grabbing title always goes a long way in generating interest. And, on that note, two quick tips on how to have a great title are as follows: Have a number in it. Just having numbers in the title makes more people click. Show that you have a unique perspective. Having a different point of view to other digital marketers online or other people in your industry will pull the reader in.  This may sound a little bit clickbaity, but it works.  Get Engagement Quickly LinkedIn takes note of how many likes you get in the first few minutes and how quickly you’re ramping up likes on a post. It is for this reason that it is really important that you get that engagement quickly when you post something new. So, reach out to colleagues and ask them to like and share your content. Are you interested in social media and digital marketing techniques and strategies that will enhance your reputation and help you grow your brand online? WSI OMS offers a range of social media and digital marketing services that can be customised for your business. Contact us for more information today. Please follow and like...

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Digital Marketing for Non-Profits

Posted by on Nov 6, 2019 in Digital Media Marketing |

Digital marketing can be a cost-effective and simple way for non-profit organisations to spread the message about their cause. Because the goals of non-profit organisations differ from those of for-profit businesses, the approach in digital marketing needs to shift. Here’s our guide to digital marketing for non-profits. 5 Digital Marketing Tips for Non-Profits:   Inform Your Supporters Communicating with supporters of your cause is a vital part of spreading your message. When creating content such as blog posts, social media posts and newsletters, you’ll need to provide the relevant information concisely, in a manner that is visually appealing and easy to share. This will help your message to reach a wider audience and find support from new volunteers and donors. Keeping your supporters up to date with the latest news, developments and events will create more opportunities for supporters to get involved, spread your message and raise funds.  Network and Connect A well-maintained network is a priceless asset for a non-profit organisation, and digital marketing can play a key role in building and retaining a network. Make use of email marketing, social media and your website to establish and grow your digital network. When you gain valuable contacts, place them on your VIP list for event invites and reach out with courtesy messages to update them on developments in the cause. The same principles are applicable to creating relationships with media outlets. But, in this instance, you’ll need to find out how each outlet wants to receive information from your organisation and what their conditions are for sharing your press-releases and content.  Share Your Knowledge Reach out to relevant publications and offer to create guest posts on topics that would benefit their readers. By creating content that they can share with their audiences, you’re establishing  the status of your cause and positioning yourself as an expert in the field. The key is to understand how your expertise can be useful to their readers and to let this knowledge guide you when writing content. Be sure to reshare the content on your own platforms so your audience can find it. Engage On Multiple Social Media Platforms Cast your net as wide as possible by engaging on multiple platforms. People often choose one or two social media platforms and regularly engage on those sites, so you want your message to be available to as many possible supporters as you can manage. Don’t overextend your team by choosing to be on every available platform. Instead, do research about your ideal audience’s platform preferences, and speak to them where they are.  Invite Your Supporters to Take Part Use digital marketing to invite your supporters to attend upcoming events. Use all the platforms at...

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Why Long-Tail Keywords Are Critical to Your SEO Campaign

Posted by on Oct 24, 2019 in SEO |

Everyone wants to rank number one on Google, which is exactly why everyone cannot rank number one. That’s where SEO (Search Engine Optimisation) comes into play.   A keyword doesn’t need to be a single word. For example, when a user searches for ‘WordPress themes’, he may be expecting a search engine to display various perspectives of WordPress themes, such as: What is a WordPress theme?, From where can I download it?, How to install it or upload it to a website? or How to design WordPress themes? As you can see, there are multiple things that are covered in the broad keyword phrase of ‘WordPress themes’.   The shorter the keyword, the broader the range of results will be. In other words, shorter keywords are typed into Google much more often and are, therefore, more competitive.   Let’s look at the next example, which is the following keyword phrase: ‘WordPress themes for a blog’. This is a somewhat lengthy or long-tail keyword, but it is too specific or narrow in terms of ‘meaning’. This lengthy keyword tells a search engine that the user needs ‘WordPress themes for a blog’ and not for a ‘portfolio site’ or not for some ‘news website’ or ‘review website’.   A very long-tail keywords phrase would be ‘Free responsive WordPress themes for blog’. This is too specific or very narrow in terms of targeting the audience.   These three different search phrases show you exactly why long-tail keywords are critical to your SEO campaign if you are looking for highly targeted traffic. When you search for ‘WordPress themes’, you will get a lot of unrelated results compared to when you search for ‘free responsive WordPress themes for a blog’. If your company is trying to market free responsible WordPress themes for a blog, then your content should be SEO’d to reflect this.   Need help with your SEO, content marketing or link building strategy? Then contact WSI OMS today. Please follow and like...

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How to Protect Your Search Rankings

Posted by on Oct 22, 2019 in SEO |

The SEO game is one that requires both offensive and defensive strategies. Your offence requires a mix of having to constantly develop lots of great content, while also watching trends and competitor activity, and then adjusting your attack accordingly. When it comes to defence, here are three things you can do to build a protective wall around your rankings:   1. Guard Against Negative SEO Attacks While most changes in SEO rankings develop organically through changes in traffic, content or keywords, you should never underestimate the ability and the will that others have to proactively attack your SEO rankings. The easiest way in which to do this is through so-called black hat SEO  activity designed to prompt search engine penalties, such as keyword stuffing and buying spam links.   Be vigilant. Watch your backlink profile and look out for low-quality links that seem to come out of nowhere, taking care to eliminate them as they come up.   2. Proactively Seek out Multiple Listings to Expand Your SERP Presence If you can claim multiple listings on the same search rankings page, it will strengthen your position immeasurably. There are a number of ways in which you can achieve this. You could be lucky enough to become eligible for Google Site Links, which automatically gives you four to six links under your primary search results, all linking back to internal pages on your website. Unfortunately, Google has not revealed its qualification criteria for this, so you either get linked or you don’t. You could also optimise multiple pages on your website so that they qualify to come up on the same search list. Make sure this works with your existing SEO strategy first, however.   3. Keep up the SEO Best Practices Whatever other tactics you may be working on, you should always be focusing on building excellent content and building great links. Never let that slip and you will always be in the best position to maintain your search rankings.   WSI OMS can help you plan, execute and monitor virtually unassailable SEO strategies. Contact us to discuss your digital marketing objectives. Please follow and like...

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