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PSASA Mid Term Convention: Creating a speaker’s Toolbox

Posted by on Aug 17, 2017 in Events, PSASA | 0 comments

This year’s Professional Speakers Association of South Africa (PSASA) Mid-Year Convention will be held on 20 and 21 October 2017 at the Hacklebrook Conference Center in Craighall Johannesburg. The theme of the 2018 Mid-Year convention is “Creating a speaker’s toolbox” and attendees will learn everything from setting up a winning business model and using technology to boost your speaking business to how to publish a business book and managing the search engin

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LinkedIn Bios for Peer to Peer and B2B Marketing

Posted by on Jul 27, 2017 in Copywriting | 0 comments

LinkedIn’s importance as a Peer to Peer and B2B Marketing Platform is undeniably enormous. How you present yourself as a professional individual and/or representative of your business is crucial – hence the importance of your LinkedIn Profile, especially your summary or Bio – and the importance of targeted LinkedIn copywriting. While your LinkedIn Bio won’t break you, it could very well ‘make you’, which is why LinkedIn Profile copywriting is so comm

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Tips for Growing your Social Media Networks

Posted by on Jul 20, 2017 in Digital Media Marketing | 0 comments

Social Media marketing is central to any digital marketing effort, and so it follows that growing your Facebook network and increasing the number of people who follow you on Twitter is essential to the success of your digital marketing campaign. Do this and all the other digital marketing techniques and platforms you use in your campaign will offer up ROI the way daisies pop up in the Karoo after it rains. Following are just some of the things you can do to grow y

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Social media marketing – making yourself heard in the Twitterverse

Posted by on Jul 13, 2017 in Social Media Marketing | 0 comments

Today, everyone is doing #socialmediamarketing on Twitter – particularly since Facebook locked down the ‘free social media advertising’ businesses were enjoying through their Pages. Since you now have to pay to ‘boost’ your Facebook Page post to even reach all the people who Like your Page, the social media marketing community have turned, in unison, like a flock of sparrows, into a whole new Universe – the ‘Twitterverse’ – where a whole new race i

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Content Marketing: how it works and why it works

Posted by on Jul 6, 2017 in Articles | 0 comments

The term ‘content marketing’ is bandied about a great deal along in…well…content about digital marketing and SEO.   Content isn’t just the ‘static’ copy on your website that provides information, educates your customers, tells your customers about who you are and what you offer. It is also articles, blog posts, social media posts, videos and other online releases that do the same and more.   Content underpins product offers and adver

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