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Is Paid Advertising Cheating?

Posted by on May 5, 2016 in Online Marketing, PPC, SEO | 0 comments

If inbound marketing is all about creating value for your customers and prospects in order to grow organically into an industry leader and esteemed brand… is paying for advertising not a cheat? Yes and no As with so many things in life, there is no definitive answer. Paid advertising a case of not “what”, but “how”. No one likes to be bombarded with annoying, intrusive ads. However, finding a gem of a product or service through an ad is a treat. Inbound ap

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Decreasing attention spans affect marketers

Posted by on Apr 28, 2016 in Digital Media Marketing, Website Optimization | 0 comments

There’s probably a deep and profound explanation for it, but the reality is, over the years, the average attention span of internet users has decreased steadily, making your job as a marketer even more difficult. With the typical time people spending on a web page being between 10 and 20 seconds, it’s not a very long time to convince your visitor to buy your product or use your service. Interesting, and quite alarming, studies have shown that the average attenti

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A quick guide to writing a winning sales email

Posted by on Apr 26, 2016 in Digital Media Marketing, E-mail Marketing | 0 comments

Email marketing is not the easiest – sales emails are difficult to get right. They can be time-consuming and hard to tailor, with a good chance of being ignored. Sales emails are like the gift wrap on something special – you know people want what’s inside, but how to get them to open it? You need to keep your emails clear and unambiguous so your prospects can focus on what you want them to know. There are some golden rules about writing sales emails, with the

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The low down on adaptive content

Posted by on Apr 21, 2016 in Content Marketing, Website Optimization | 0 comments

Statistics show that 94% of companies claim that personalisation is a key component of their success, while 56% of consumers would happily purchase from a company that provides good personalised service. It’s stats like these that have led to the development of adaptive content – that is, using personalisation to enhance the customer experience and preparing content for delivery across multiple platforms. By implementing these into your content strategy, you’l

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Eight quick tips for creating a fantastic email Call to Action

Posted by on Apr 14, 2016 in E-mail Marketing | 0 comments

When it comes to email marketing, if there were only two things you could include in your message, they should be the subject line and the call to action. So what’s the secret to creating a call to action that will really work? Here are eight tips to create an enticing call to action in your next email marketing campaign.Keep the Call to Action short and sweetAnything more than 5 words is too long. If it’s not clear and compelling, it won’t work.Tell you

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