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How to improve your email marketing

Posted by on Aug 27, 2015 in E-mail Marketing | 0 comments

In this day of social media, people often tend to view email marketing as old and obsolete. This however could not be further from the truth. Email marketing campaigns can really be highly beneficial to your company by means of reaching a large base of clients effectively and directly. Let us now take a look at a few advantages of email marketing versus its social media rival. Email vs. Social Media Marketing Email marketing, even though it is deemed as the granddad

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Use your buy button to boost your ecommerce

Posted by on Aug 20, 2015 in Ecommerce, Website Optimization | 0 comments

If you wish to improve your ecommerce but are not yet fully invested in going into a complete online shop, then the buy button is the way to go for you. This will give you the freedom to sell only a selected amount of items on your website as opposed to being a fully-fledged online store. How to incorporate a buy button onto your website  You can start making use of this beneficial feature on either your own hosted site, WordPress, Tumblr or any other website platf

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Social Media Marketing Tips: Creating Highly Effective and Shareable Social Media Graphics

Posted by on Aug 13, 2015 in Content Marketing, Social Media Optimization | 0 comments

Social media marketing is no longer just about text updates. Visuals and graphics have become a big part of marketing products, services and ideas on social media platforms. You might have noticed that visuals grab your attention faster than a body of text will. 60 000 times faster in fact! You might be struggling to come up with the best media and images for your campaign and if you aren’t a designer, you might struggle. The good news is that you don’t need to

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Content Marketing Tips: Creating Content That People Like to Share

Posted by on Aug 6, 2015 in Content Marketing, Website Optimization | 0 comments

Content marketing has one main objective: to attract the attention of your target audience. Once you have their attention, the objective changes to engaging with the audience and converting interested parties into real leads and consumers. It’s just not enough anymore to post weekly 200 word blogs and hope that your target audience will find it and be interested in it. Content can be used for online marketing on your business blog, social media platforms and more.

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Online marketing advice: Does your website need responsive website design?

Posted by on Jul 30, 2015 in Website Design, Website Optimization | 0 comments

As more and more individuals convert from laptop and computer users to mobile phone and tablet users, so increases the demand for responsive website design. Tablets and smartphones have completely changed how websites are designed, as the interaction between such devices and websites is very different to using a computer. Websites with responsive design take important factors into consideration, such as:Click vs. touch. Pixel resolution. Size of the screen. Adobe

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