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Five ways to get more (quality) subscribers

Posted by on May 26, 2016 in E-mail Marketing, Online Marketing | 0 comments

Everyone wants more subscribers, right? But when it comes to sales, it’s not just numbers you need, it’s the loyal subscribers you want – the ones who share your content, the one who buy your products and recommend them to others. So how do you go about finding more of the dependable subscribers? According to brand and advertising surveys, over 90% of people trust and prefer word-of-mouth recommendations over any other form of marketing. This is quite a big de

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How to connect with your customers on a deeper level

Posted by on May 19, 2016 in Community Management, Online Marketing | 0 comments

It’s great to have a huge database of existing customers and a long list of potential ones, but over time, it’s the small core of loyal and consistent customers that you depend on. If these types of people have been with you a while, you are clearly doing something right, but you can work on deepening these relationships, to increase the size of your core group. To connect with your customers, you need to learn about them, share your knowledge with them, listen

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Does your business need a mobile marketing strategy?

Posted by on May 12, 2016 in Mobile Marketing, Mobile Solutions | 0 comments

In a word, yes. Latest statistics (which change almost daily) show that 67% of consumers check their email on a smartphone. As many as 75% of Gmail users access their accounts on mobile devices (Gmail has over 900 million users). Quite scary statistics show that average internet users are spending 51% of their online time on mobiles, 42% on a desktop or laptop and 7% on other connected devices. It goes to show that if you’re not reaching your audience through mobi

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Is Paid Advertising Cheating?

Posted by on May 5, 2016 in Online Marketing, PPC, SEO | 0 comments

If inbound marketing is all about creating value for your customers and prospects in order to grow organically into an industry leader and esteemed brand… is paying for advertising not a cheat? Yes and no As with so many things in life, there is no definitive answer. Paid advertising a case of not “what”, but “how”. No one likes to be bombarded with annoying, intrusive ads. However, finding a gem of a product or service through an ad is a treat. Inbound ap

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Decreasing attention spans affect marketers

Posted by on Apr 28, 2016 in Digital Media Marketing, Website Optimization | 0 comments

There’s probably a deep and profound explanation for it, but the reality is, over the years, the average attention span of internet users has decreased steadily, making your job as a marketer even more difficult. With the typical time people spending on a web page being between 10 and 20 seconds, it’s not a very long time to convince your visitor to buy your product or use your service. Interesting, and quite alarming, studies have shown that the average attenti

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