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Transcend Capital (previously Ownership Solutions) offers multinational BEE solutions for Multinationals.

Posted by on Jun 7, 2013 in Articles | 0 comments

Ownership Solutions, which recently changed its name to Transcend Capital, is renowned for their BEE (Broad-Based Black Economic Empowerment) consulting solutions specifically targeted at Multinational Companies. We’ve recently changed the name of our company – along with our website – in order to give business owners more valuable information about maximising the BEE Scorecard points of their business, ensuring stakeholder buy-in and driving profitable growth

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Digital Marketing Predictions for 2013 and beyond

Posted by on Feb 7, 2013 in Digital Media Marketing | 0 comments

Having survived the Mayans prediction and possibly the end of Marketing as we know it, I now am quite excited as I have always considered the number 13 to be lucky. But like most other things, luck is generally helped considerably by our positive actions and we need to just ‘do it” as suggested by Nike. So, while economists will contemplate economic and social conditions in 2013, it is what we as comprehensive ‘through the line’ marketers put into practice

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Six reasons why I love strategising and planning

Posted by on Nov 26, 2012 in Online Marketing | 0 comments

After more than 3 decades working first in direct marketing strategic marketing, analytics and finally digital marketing, I know how exhilarating it can be when a plan comes together. Well thought out strategy that drives the execution of a plan to the ultimate benefit of the company. This culmination proves that    targeted relevant messages culminate in increased sales and profitability allowing a substantial return on investment to be achieved. It is the ult

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Six Important Tips for your ‘About Us’ Page

Posted by on Oct 15, 2012 in Website Optimization | 0 comments

Most of us like to have our ‘About Us’ page in the main navigation bar, normally the second button or right at the top of the page . If you are doing a good job with marketing yourself  online and are receiving the traffic you think you should be getting, these potential customers will naturally head to your ‘About Us’ page–often within three to four clicks—to look for more information  about your company and to gather information to assist them in

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Customer Segmentation has never been so important in targeting your market

Posted by on Sep 13, 2012 in Articles | 0 comments

Manufacturers are the largest segmenters i.e. (Motor cars) as few manufacturers are able to cater to large markets where the consumer has infinite choice.  Retailers also understand that to be all things to all people is impossible, but to be the best for a smaller, well-defined group of people is a viable business strategy. It costs less to target, and therefore has less risk of failure. Search marketing is all about targeting, so what strategy should you be consi

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