Transcend Capital (previously Ownership Solutions) offers multinational BEE solutions for Multinationals.

Posted by on Jun 7, 2013 in Articles | 0 comments

Ownership Solutions, which recently changed its name to Transcend Capital, is renowned for their BEE (Broad-Based Black Economic Empowerment) consulting solutions specifically targeted at Multinational Companies. We’ve recently changed the name of our company – along with our website – in order to give business owners more valuable information about maximising the BEE Scorecard points of their business, ensuring stakeholder buy-in and driving profitable growth. What makes Transcend Capital different is the fact that we don’t offer off the shelf solutions that do not take into account the specific needs of our clients businesses. While we do provide tailor made solutions we know that the real value lies in the long-term partnership that we offer our clients.  We project manage your initiative, ensuring that all the legal, BEE, financial and regulatory requirements are met, partnering with leading law firms and BEE verification agencies where appropriate. Who should partner with Transcend Capital? Our transformational strategy development offering targets South Africa’s leading companies. In order to implement sustainable and meaningfull BEE Ownership that truly benefits your business, you need the  advice of professionals, which is why industry-leading clients have chosen to partner with Transcend Capital. Some of the services we offer in this regard include the following: End to end BEE Transaction implementation BEE Advisory Services Corporate Finance Advisory Services Post Transaction Support Services Structured Remuneration Strategies Want to learn more about our services? Then contact Transcend Capital today. Please follow and like...

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Digital Marketing Predictions for 2013 and beyond

Posted by on Feb 7, 2013 in Digital Media Marketing | 0 comments

Having survived the Mayans prediction and possibly the end of Marketing as we know it, I now am quite excited as I have always considered the number 13 to be lucky. But like most other things, luck is generally helped considerably by our positive actions and we need to just ‘do it” as suggested by Nike. So, while economists will contemplate economic and social conditions in 2013, it is what we as comprehensive ‘through the line’ marketers put into practice that will make the difference this year. Many economists are predicting that SA will have slow growth; companies will not easily invest in new ventures; consumers will be cautious to spend – and they will be conscious of value for money. This means large brands will remain stable, while undefined and smaller brands will suffer. Despite this, when you travel into Africa, (try Tete in Mozambique) you will find little evidence of the global stagnation and uncertainty. Companies that notice this will increase their presence into Africa and benefit greatly going forward. Understanding Africa – and emerging markets in general – is a competitive advantage for SA marketers – but only if we use it. Invest in Marketing Global giants, such as the (FMCG) companies dominate for a reason –  Emerging market companies have demonstrated this over the last 10 years – Samsung, Qatar Airways, MTN, Hyundai, Kia – all of these invested in their markets –  A “first-mover” advantage remains one of the most powerful strategic advantages in business. MTN is the strongest mobile network in Africa despite major challenges from developed nation brands such as Vodafone and Orange. ‘Keeping’ and ‘getting’ customers Marketing is about ‘keeping’ customers and ‘getting’ customers – it is as simple as that. Know and understand what you need to do to keep your customers, grow their current franchise (the easiest thing to do) and acquire the customers you want. Understand why they defect if they do – and stop it – fast. Understand how they perceive the value your brand delivers to them. During turmoil, you need to consolidate and protect before you do anything else. To do that, understand your customers and become even more passionate about them. Make sure they love you even more! Understand and use your own customer data. Few companies really use their own data well – there is a growing global awareness of the power of analytics which shows you quite clearly where your opportunities lie. Seek to understand what marketing actually ‘works’. Many activities do not have a clear, measurable objective that relates back to customer retention and growth directly (or, as important, brand-value growth). Start with a blank piece of paper and compile a task-driven budget that is measurable and insure your...

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Six reasons why I love strategising and planning

Posted by on Nov 26, 2012 in Online Marketing | 0 comments

After more than 3 decades working first in direct marketing strategic marketing, analytics and finally digital marketing, I know how exhilarating it can be when a plan comes together. Well thought out strategy that drives the execution of a plan to the ultimate benefit of the company. This culmination proves that    targeted relevant messages culminate in increased sales and profitability allowing a substantial return on investment to be achieved. It is the ultimate marketing nirvana, however all too often what could have been a company’s potential to achieve great success, is weighed down by a malaise of cultural baggage. Here are the common elements that make the difference between the ‘thud’ factor of a strategy document gathering dust or becoming a dynamic business driver: Executive Engagement and Commitment I have often been involved in many strategic workshops presented by Francois Muscat  aimed at showing how to use ‘Rivers of Information’ to provide a  regular flow of strategic and vital competitor and market information to executives in order for them to steer the ship through generally uncharted and treacherous waters. At the end of these workshops the consensus of most savvy CEO’s is something like this “I know we need to do this. We are counting on you to lead us in the right direction.” This is always a magic moment as apart from the verbal commitment demonstrating support, we at that stage know that we will be able to work effectively with that particular client as they will be actively engaged in the strategic partnership being formed and will lead, endorse and support the part of the program determining next steps. This active leadership is CRITICAL to organizational change. The person at the top must “get it” and make people accountable for the change. Measurable expectations for change must be driven into performance objectives. Here is the most important thing a leader can do to keep the change going week to week:  Ask questions about it in staff meetings. Learning by doing! When we hear the question “Can you just do this for us?” we know that client is not yet ready to commit to the organisational change needed to make a social media strategy work. The big difference between companies “checking the box” and one that is really being transformed is that people are rolling up their sleeves and learning by doing. They’re not out-sourcing tweets and blog posts. They’re making “content” and customer engagement central to the company’s marketing mission and adjusting job requirements accordingly. There is certainly nothing wrong with ‘testing’ and kicking off by outsourcing your ‘Community Management requirements ‘initially in order to ‘listen’ to your customers and start to understand what it is they want before entering a full...

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Six Important Tips for your ‘About Us’ Page

Posted by on Oct 15, 2012 in Website Optimization | 0 comments

Most of us like to have our ‘About Us’ page in the main navigation bar, normally the second button or right at the top of the page . If you are doing a good job with marketing yourself  online and are receiving the traffic you think you should be getting, these potential customers will naturally head to your ‘About Us’ page–often within three to four clicks—to look for more information  about your company and to gather information to assist them in that buying decision. Writing about yourself and your business is often awkward; So many ‘About Us’ pages read something like this: “New Idea Technologies” provides unique solutions that redefine enterprise networking and connectivity by providing a blend of innovative world-class services and outstanding customer experiences to discerning businesses.” Now what does that actually mean….to the average person nothing but a string of buzz words that we have all heard before from most corporations and we instinctively know that even the CEO of that company would have a hard time explaining it. 1. Start with the customer’s needs. Take a different approach. Make sure your About Us page gives potential customers the information they need to feel comfortable choosing your company: Customers strangely, don’t care about what you do; they care about what they receive: What solutions and benefits you are offering that will make their life easier. At a basic level, first-time visitors want to know you own a real business that can deliver on their expectations. What do customers typically ask during a sales call? What information tends to seal a deal or win over a hesitant customer? ‘a blend of innovative world-class services and outstanding customer experiences” means nothing to me, but proven service levels of case studies can illustrate a 95% on-time delivery rate with ‘real time’ technical support within 45min that has a 99% success rate over the past three years” means a lot more–because it means you care about, measure, and deliver a service critical to my business. 2. Think facts, not superlatives. Many ‘About Us’ pages are filled with words like visionary, outstanding, best of breed, excellent, world-class, cutting edge…If your business really is outstanding, give me facts: I’ll decide if you’re outstanding. If your business really is visionary, tell me about cool products you’ve developed: I’ll decide if they’re visionary. 3. Never try to be something you’re not. If you’re small and focussed, own it. Start-ups are cool. Describe how new clients will benefit from the fact you’re new or small: More focus on individual customers Shorter lead times,  You’ll take relatively small orders so you can prove yourself in a new market, etc. Speaking of being who you are… 4....

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Customer Segmentation has never been so important in targeting your market

Posted by on Sep 13, 2012 in Articles | 0 comments

Manufacturers are the largest segmenters i.e. (Motor cars) as few manufacturers are able to cater to large markets where the consumer has infinite choice.  Retailers also understand that to be all things to all people is impossible, but to be the best for a smaller, well-defined group of people is a viable business strategy. It costs less to target, and therefore has less risk of failure. Search marketing is all about targeting, so what strategy should you be considering when you think about targeting? The following ideas might assist on how to refine and optimise your approach. Market Segments Any market can be broken down into segments. A segment means “a group of people”. We can group people by various means, however the most common forms of segmentation include what is called RFM segmentation which stands for Recency of purchase, Frequency of purchase and Monetary value of purchase Demographic Segmentation: a group of people who share a similar age, gender, income, occupation, education, religion, race and nationality. For example, married people with children may be more interested in  life cover than single people would, as married people are more likely to want to leave a secure future for their children. Benefit segmentation: a group of people who seek similar benefits. For example, people who want a sports car would look to purchase a two door convertible with lots of power. People who are more outdoor orientated  will choose a 4×4 that allows them the ability to travel comfortably in off road conditions. Occasion Segmentation: a group of people who buy things at a particular time. Valentine’s Day is one of the most popular days for restaurant bookings, flowers and personal gifts. People may want to book activities for two therefore doubling your potential sales. Usage Segmentation: a group of people who buy certain volumes, or at specific frequencies. For example, a group of people who purchase a certain type of product regularly (women’s shoes), vs those who only do so occasionally (men’s shoes). The offer or message to each group would be different. Lifestyle segmentation: a group of people who may share the same hobbies, or live a certain way. For example, a group of people engage in outdoor activities, or a group of people who are socialites. The aim is to find a well-defined market opportunity that is still large enough to be financially viable. If one segment is not big enough, a business may combine segments – say, young people (demographic) who want the latest technology i.e. cell phones (benefit). The marketing for this combined segment would be different – and significantly more focused – that the more general those who want the latest technology” (benefit) market...

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