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How to Use Videos on Instagram More Effectively

Posted by on Nov 5, 2018 in Instagram, Social Media Marketing | 0 comments

The launch of Instagram Stories has been a game changer, but many brands report that fewer people are engaging with their feed photos since this launch. This means that marketers need to use videos along with photos if they want to effectively engage with their audience on Instagram. The same rules that apply for photos also apply for videos on Instagram: you have to capture users’ attention within the first three seconds. If you are doing a video, you might want

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Digital Marketing Skills to Master (Part One)

Posted by on Oct 24, 2018 in Digital Media Marketing | 0 comments

As a digital marketing company, we are often asked which skills must become a successful digital marketer. Here are some of the skills that you need to cultivate and master to become a digital marketer that everyone wants to hire:Marketing FundamentalsUnderstanding the fundamentals of marketing is crucial to becoming a successful digital marketer, but unfortunately, this is something that many digital marketers ignore. Understanding marketing fundamentals mean h

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How to Transition into A Data Analyst

Posted by on Oct 22, 2018 in Digital Media Marketing | 0 comments

What skills will you need to become a data analyst? This will depend on your current skill-set and goals. Here is how to pursue your new-found career: If you have no work experience, you don’t need to despair. With data analytics still being a new field of digital marketing, many digital marketing companies are hiring graduates straight out of college and training them in-house. Many times, businesses need a fresh pair of eyes to look at their business problems wi

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Achieving Epic Awareness and Leads with Influencer Marketing

Posted by on Oct 10, 2018 in Digital Media Marketing | 0 comments

Many B2B business owners and courageous internet marketers are looking to work with online influencers to gain epic awareness and more leads. But what is influencer marketing? There are literally hundreds of definitions of what influencer marketing is. In the context of what we do at WSI OMS, it is about finding people who are true experts in their field. Once you have found those people, you need to make sure they are socially active online and have a following of

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Content Marketing Campaigns Drives Organic Traffic to Your Site

Posted by on Oct 8, 2018 in Digital Media Marketing | 0 comments

Getting traffic to your website is not always easy, especially if your business is in a mature industry. While a traditional approach to optimizing on-page content could have led to moderate increases in organic traffic in the past, an integrated and strategic content marketing campaign is needed to drive bigger results and a better ROI today. To get this right, you need to identify information that your potential customers are searching for online and determine whi

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