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What are audience match rates and why do they matter?

Posted by on Jun 26, 2017 in Digital Media Marketing | 0 comments

The success of a digital marketing campaign can be gauged and measured in several ways:Some traditional (such as sales), Some purely digital.One of the methods is the collection of data from Demand Side Platforms (DSPs).   Audience data collection DSPs are increasingly required in online advertising to manage multiple ad accounts and ad exchanges in the way a traditional advertising network would. These platforms often collate complex and changeable online

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Online Marketing 101: 5 Awesome Things You Can Do with Google Analytics

Posted by on Jun 21, 2017 in Online Marketing | 0 comments

Google Analytics is a free web analytics service that tracks everything that happens on your website. It is quite simple to use and has been deemed a must for businesses of all types and sizes. Here are 5 awesome things that it can do, all of which are sure to benefit your online marketing efforts:  Tailor which Data You See FirstAre you more interested in analysing your website’s bounce rate? Perhaps you want to see the number of weekly visitors immediat

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In the USA, digital ad spend is now bigger than TV

Posted by on Jun 19, 2017 in Digital Media Marketing | 0 comments

If it’s happening in the USA, it’s starting to happen everywhere else. This applies to much in the Western World – from ideology through to consumer behaviour. So, the fact that digital ad spend has now outstripped TV ad spend, is a solid indicator of where your advertising budget needs to go.   Digital ad spend spikes in 2017 – thanks to mobile marketing  According to Statista.com – an online portal that collects and collates statistical data

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The Biggest Digital Marketing Challenges for SMEs

Posted by on Jun 14, 2017 in Digital Media Marketing | 0 comments

Digital marketing is essential for all types of businesses, regardless of their size. Unfortunately, without a hefty budget, making it work for you can pose a challenge. Below, we look at some of the biggest challenges regarding online marketing that SMEs are faced with today.   Building a Following on Social Media Without enough cash for paid advertising, building a following on social media can be a challenging task. The good news is that with plenty of creat

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A guide to cross-device marketing

Posted by on Jun 12, 2017 in Mobile Marketing | 0 comments

Cross-device marketing involves reaching your customers and potential customers through a variety of devices: from laptops to smartphones and tablets. A variety of apps and platforms are used: from your website to your social media pages, through to e-mail and text messaging.   Websites need to be functional across all devices If your customers aren’t online while sitting at their computer, they are online on their smartphones and tablets. Cross-device market

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