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Social Media Marketing and the Customer Lifecycle

Posted by on May 10, 2017 in Social Media Marketing | 0 comments

For many business owners, social media marketing is used to support one of two different stages in the customer lifecycle: the conversion aspect or the care aspect. However, if used properly, social media marketing can and should, form an integral part of every stage in the customer lifecycle. We investigate how and why below.   The 4 Stages  Generally, there are 4 different stages in the customer lifecycle:  Contact:This is where the potential custom

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Mistakes businesses make on their Facebook page – and how to avoid them

Posted by on May 8, 2017 in Facebook, Social Media Marketing | 0 comments

Social media marketing is both a science and an art that requires plenty of trial-and-error at first. Luckily, WSI OMS is here to save you time by providing you with expert insight into the most common mistakes that businesses make on their Facebook page – and how best to avoid them.    Deleting negative feedback Deleting negative feedback makes it seem like you’ve got something to hide, and that you aren’t concerned with making sure that all yo

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3 Tricks for Successful Local SEO

Posted by on May 3, 2017 in SEO | 0 comments

Local SEO is important for almost all types of businesses. However, for those businesses that rely solely on locals for an income, like hairdressers, doctors and lawyers, for example, local SEO is essential! Here are useful tricks to help you get it right:Google My Business Even if you have never heard of ‘Google My Business’, you are definitely familiar with it. You know that information/fact sheet that pops up when you Google a company specifically by nam

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Emotional engagement: What brands need to know

Posted by on May 1, 2017 in Digital Media Marketing, Social Media Marketing | 0 comments

What is the most important aspect of digital marketing? Quality? Quantity? Utilising all the tools at your disposal from social media marketing to SEO? No. The most important aspect of any digital marketing campaign is its ability to achieve emotional engagement from its audience. At the end of the day, emotional engagement is the real secret to achieving viral digital marketing, to ensuring brand awareness and to solidifying a robust online following. The question

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Tips for Writing PPC Text Ads That Will Lead to Conversions

Posted by on Apr 26, 2017 in PPC | 0 comments

It doesn’t matter if you choose the best possible keywords or if you have a truly epic landing page. At the end of the day, if your PPC text ads are lacking in creativity and punch, all of your other efforts will be in vain. Fear not, though! If you have yet to learn the skill of writing PPC text ads that lead to conversions, WSI OMS is here to provide you with some handy tips to keep in mind for the future.  Think of the Potential Customer’s Need Inst

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