SEO 101: How to Optimise Images

Posted by on Apr 15, 2019 in SEO | 0 comments

The focus of SEO has been on website design and content marketing for a while now. Because of this, many of us tend to forget just how valuable SEO optimised images can be when it comes to rankings and boosting traffic on our websites. Did you know that images which have been SEO optimised also have faster loading times, ultimately improving user experience? It’s true! Here’s how to go about it… Pay Attention to Image and File Size/Format  Remember that PNG,

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What Is SEO Reputation Management?

Posted by on Apr 9, 2019 in Online Reputation Management | 0 comments

SEO reputation management is a service that companies are increasingly turning towards out of necessity. If negative search results are causing you grief, damaging your brand, or impacting sales, it is time to take action.   In today’s world of negative media consumption, one negative article, news story or bad customer review can impact your business. Too often, we see this type of content reach the top of Google’s search results and completely wipe out a

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Email Marketing: Are Your Emails Being Labelled as ‘Spam’?

Posted by on Apr 3, 2019 in E-mail Marketing | 0 comments

What’s the point of spending hours crafting the perfect email only for your hard work to land up in your clients’ spam folder? Unfortunately, this is the case for a number of businesses. And, this is one of the reasons why many business owners believe that email marketing as a form of content marketing is a complete waste of time. The good news is that the problem can be easily rectified and the value of email marketing redeemed. Here’s how:  Ensure Eth

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YouTube Stats To Drive Video Marketing In 2019

Posted by on Apr 1, 2019 in Search Engines | 0 comments

It is no secret that video marketing has become one of the biggest and most important aspects of digital marketing over the last few years – and it shows no signs of slowing down in 2019. Below, we draw your attention to a few recently released YouTube stats to help drive your digital marketing efforts; both now and into the future.  75% Of Adults Report Watching YouTube On Their Mobile Devices This is a stat that proves not only the popularity of video

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New Social Media Platforms Are Being Launched: What Should You Do?

Posted by on Mar 27, 2019 in Social Media Marketing | 0 comments

Social media platforms are being launched each year, but not all of them get the traction among users that they expect. Vero, for example, was expected to be the main competitor to Instagram, but relatively few people are using it. Other up-and-coming social platforms include Amazon Spark, Anchor, Caffeine and Facecast. What Should Your Game Plan Be? Stay informed with what is happening on other social media networks, but don’t go chasing new, shiny objects. What

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