Visit Us On Twitter Visit Us On Facebook Visit Us On GooglePlus Visit Us On Pinterest Visit Us On Youtube Visit Us On Linkedin
Call us: +27 11 466 0371

Bidding On Swipes Boosts Marketing Opportunities on Snapchat

Posted by on Dec 20, 2018 in Social Media Marketing | 0 comments

An increasing number of direct-to-consumer marketers are moving a portion of their Facebook and Instagram ad spend to Snapchat. With Snapchat launching Pixel in June, direct-to-consumer marketers are reporting seeing up to a 50% lower cost-per-acquisition. What makes Pixel more attractive to marketers is the ability to bid on conversions instead of swipes, which empowers marketers to target ads to people who are more likely to convert instead of simply swipe. This,

read more

Use These SEO Tools to Audit and Monitor Website Performance

Posted by on Dec 17, 2018 in SEO | 0 comments

What is the point of going to the trouble of perfecting your website’s SEO if you are not going to monitor its performance thereafter? There are countless SEO and digital marketing tools available out there to help you do this, the vast majority of which don’t have to cost you a fortune. Here is our round-up of the top ones to try:  Google’s Webmaster ToolsThese tools have been designed and created by the SEO big-wigs themselves, so it makes sense t

read more

5 Tips for an Instagram Page Worth Following

Posted by on Dec 12, 2018 in Instagram, Social Media Marketing | 0 comments

The more aesthetically pleasing your Instagram feed is, the more likely you are to attract followers. But it is not always easy to build a following on Instagram. With the increasing number of users and brands on the platform, having unique content is just as important as ‘looking pretty’ if you want to stand out. With these tips, you will be able to strike a balance and create a stunning Instagram feed:Know Your Target AudienceIf you know who you are speak

read more

How to Get Started With Social Media Marketing On Instagram

Posted by on Dec 6, 2018 in Instagram, Social Media Marketing | 0 comments

Instagram has 300 million daily active users and 70% of Instagram users report having looked up a brand on the platform. Instagram, like most popular social media sites, is a great place to gain influence over your consumer base by gathering a loyal following. What sets Instagram apart from other social media platforms is its visual appeal. Research has shown that the brain conceives visuals faster than any other type of content. Here are a few ways to make Instagra

read more

Influencers Can Take Your Experiential and Event Marketing to the Next Level This Festive Season

Posted by on Dec 3, 2018 in Digital Media Marketing | 0 comments

If you think that digital marketing, influencer marketing and event marketing are all separate strategies, you are not alone. But just think of the power you would hold if you were to merge the three of them into one? Inviting an influencer to promote your event online and to attend it in person could lead to a number of benefits for your brand – and will be well worth the cost in the long run.Why Influencers Will Add Value to Your EventIt is all about the p

read more