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Interactive Emails – The Future of Email Marketing

Posted by on Aug 20, 2018 in E-mail Marketing | 0 comments

According to most email marketing experts, interactive emails are the next big thing. So, what is interactive email? An interactive email is one that has functionality for the user to take some sort of action within that email. The action that is taken will then trigger some type of event within that email. This could, for example, be:A drop-down menu, A navigation tool, or A photo carousel.This is a great evolution from traditional emails. In terms of interacti

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How to Get Your Whole Company Involved In Your Social Media Strategy

Posted by on Aug 20, 2018 in Social Media Marketing | 0 comments

Do you have to spend as much time working on internal brand culture as you would on social media marketing? By now, most brands know that they need an online presence and a social media following. Many companies, however, aren’t dedicating enough time to their internal marketing and brand culture. To determine whether this should be a priority for your business, ask yourself what kind of company you are going to be. Are you going to stay in the old model of mass b

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5 Key Areas Where You Should Focus Your SEO Campaign

Posted by on Aug 13, 2018 in SEO | 0 comments

Search Engine Optimization is a broad and ever-evolving field. With Google routinely updating their search algorithms, and every second digital agency punting new ways to increase your rankings in search engine results, it’s not hard to see why some people find SEO to be a daunting task. If you want a clear-cut way to get better results on search engines, then focus your SEO campaign on these key areas:Competitor AnalysisYour first step is to know what your co

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How to Find the Perfect Blog Topic

Posted by on Aug 13, 2018 in Content Marketing | 0 comments

As digital marketers, we are a big fan of tying blog content back to your product offering. In order to find the perfect blog topic, you need to go through a series of questions:  What do I need my prospect to believe in order to click on the call to action? What do they need to understand/learn/know before they will convert to a paying customer? What barriers do they have to converting? What objectives do they have to converting? What are they thinking about

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Why a Chatbot Should Be Part of Your Website Design

Posted by on Aug 6, 2018 in Website Design | 0 comments

Are you considering incorporating a chatbot in your website design? This isn’t a tool that is only useful for large financial institutions and insurance companies. Here are the top three reasons why a chatbot should be part of your website design:Free Up Your Customer Service ResourcesMany brick-and-mortar stores have a ‘returns’ desk and most service and products providers have a call centre that manages queries from customers. How much of these resources

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