LinkedIn for business networking: a simple checklist

LinkedIn for business networking: a simple checklist

Having a bulletproof social media marketing strategy that includes LinkedIn networking is a great way to build your online profile. While most people already have complete LinkedIn profiles (if you don’t, you need one pronto!), many people are still unsure about networking on this platform. Here’s a simple checklist you can use to start networking on LinkedIn. Use Open Profile to send messages Open Profile (previously called “Open Link”) is only available to

read more

Need more data on your consumers for your digital marketing strategy? Here’s how

Need more data on your consumers for your digital marketing strategy? Here’s how

Any successful digital marketing strategy relies on consumer data. If you want to create a dynamic, innovative internet marketing plan, you need to know who your customer are, who you potential customers are, their demographics and what they want. Here are a few ways to get the right data to help you tailor your digital marketing strategy: Use your Google Analytics data Google Analytics can provide you with a wealth of information. You can find out which countries y

read more

How to gamify your Facebook page

How to gamify your Facebook page

Facebook marketing can cost money – if you’re using paid Facebook advertising – or it could only cost the time you spend figuring out how to get people to spend more time on your page. Social media marketing is all about interrupting people. Even social media (without marketing) is a huge disruption. People basically go online to be entertained and communicate. Gamification is the process of using game mechanisms in a non-game context. People look at winning p

read more

Is forming your own social media marketing team the answer?

Is forming your own social media marketing team the answer?

Creating a social media marketing team to manage your company’s online presence is the only way to ensure a dynamic, continuously evolving social media strategy. Few business owners can have time to do everything – from creating content calendars, sourcing pictures, writing blog posts and tweets – themselves, which is why you need a team of people to help you on your mission. When you set out to form a social media marketing team, you can either source people

read more

Creating a winning LinkedIn personal brand

Creating a winning LinkedIn personal brand

With social media, it’s easy to think that people are following your everyday updates and staying on top of what you do. There are, however, many people (such as recruiters or potential clients) who will be viewing your social media profiles for the first time when they search for information about you online. Did you know that over 70% of employers screen social media profiles before they hire someone? While your Facebook profile might have all the right privacy

read more

Three things you need to stop doing on Twitter

Three things you need to stop doing on Twitter

You can’t kick-start any social media marketing strategy with guidelines, rules and regulations for the people who will be posting on behalf of your company. Whether you’re new to the social media marketing ball game or you’ve been tweeting up a storm for a while, make sure you aren’t engaging in these common no-no’s on Twitter: Upsetting people Sure, a controversial tweet will get more engagement than something dull, but do you really want your brand to b

read more

Building a company LinkedIn marketing plan – where to start?

Building a company LinkedIn marketing plan – where to start?

Social media marketing is different on LinkedIn. As the largest business networking site, it’s worth your while to spend some time planning your LinkedIn marketing strategy, your goals and how you’re going to set out to achieve your goals. Before you kick-start the project, here are some things you need to do: Commit to a long-term plan LinkedIn can’t be the flavour of the month – you need to make a long-term commitment. This means actively engaging on the s

read more

Are you monitoring your brand on Twitter? Read these digital marketing tips

Are you monitoring your brand on Twitter? Read these digital marketing tips

Social media marketing is all about engaging with your online community. If you’re posting content on social media, you better have a monitoring system or tool in place that allows you to monitor what people are saying with you and how they are engaging with your content. According to econsultancy.com, 66.7% of all brand mentions on social media happens on Twitter, making it vital for you to keep track of what’s being said.  Here are a few ways to monitor your

read more

New changes on LinkedIn

New changes on LinkedIn

When it comes to social media marketing, people tend to get hyped up about Facebook ad strategies and new platforms like Vimeo and SnapChat. I’ve found LinkedIn to be one of the most effective business networking tools though. While changes in social media sites such as Facebook and Twitter are pretty common, LinkedIn’s changes are usually more few and far between (but usually have a greater impact). One of the recent changes on LinkedIn is the sleeker home page

read more

Digital marketing insights: Why YouTube is only second to Google as a search engine

Digital marketing insights: Why YouTube is only second to Google as a search engine

In the past, search engine optimisation was all about optimising your content (and by that, we mean written content). Today, content refers to such a variety of media, including infographics, pictures, vimeo clips and of course videos. In less than a decade, YouTube has become the second largest search engine. Google is still the largest, but YouTube is miles before Yahoo and Bing, processing over 3 billion searches each month. In 2006, Google bought YouTube for USD

read more
Page 1 of 6112345...102030...Last »