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Start Planning Your Black Friday Digital Marketing Campaigns Today

Posted by on Sep 24, 2018 in Digital Media Marketing | 0 comments

Black Friday is one of the biggest online sales days in the world. Make sure your company is taking full advantage of the buying frenzy with these digital marketing tips: Make Your Offer Impossible To Turn Down The reason why Black Friday is such a highly anticipated event is that people know they are going to get the best deals ever. Your Black Friday offer has to be bigger, better and more seductive than normal sales and promotions that you offer through the cours

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A Focus On The South African Millennial

Posted by on Sep 24, 2018 in Content Marketing | 0 comments

With one foot in the first world, and one foot in third, the South African Millennial is in the unique position where they have the outlook and aspirations of first world Millennials, but understand the limitations and socio-economic factors of being in a developing nation.  Traditional marketing campaigns are not effective for this kind of outlook. A new approach must be taken, and experimental marketing needs to be implemented. The South African millennial is an

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Email Design Tips to Take Your Strategy To The Next Level

Posted by on Sep 17, 2018 in SEO | 0 comments

Want to take your email marketing strategy to the next level? The SEO and design experts at WSI OMS have rounded up some top email design tips to boost your results: Email subject line The subject line of your email campaign may not traditionally be considered a ‘design element’, but the visual aspect of this part of your email can have an impact on what your reader experiences. With email subject lines, longer is not necessarily better. Research shows that keep

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8 Steps to Refreshing Your Corporate Identity

Posted by on Sep 17, 2018 in Digital Media Marketing | 0 comments

Did you know that your corporate identity influences consumers and their purchasing decisions? Now you do! It should, therefore, be clear that a consistent corporate identity is vital to ensure that your company will be recognised, remembered, loved and shared. But, crafting your corporate identity entails more than giving free rein to a designer. So, how do you create a strong corporate identity that sets your business up for sustainable success? Follow the 8 ste

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Here’s Why Your PPC Campaign Isn’t Converting

Posted by on Sep 10, 2018 in PPC | 0 comments

Are you investing in paid online advertising but battling to get the results you envisioned? Here are a few reasons why your PPC campaign may not be converting the way you thought it would: You Aren’t Using Landing Pages If you’re going through the effort of setting bids, crafting ads, researching keywords and optimising your strategy, then you better be creating landing pages for your ads as well. All too often, customers spend time on every aspect of their pai

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