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Avoid these Instagram mistakes

Posted by on Oct 18, 2017 in Instagram, Social Media Marketing | 0 comments

Instagram has changed a lot over the past few years. Some brands are making a few avoidable mistakes. The social media marketing gurus at WSI OMS point out some of the top ones: Not having a cohesive visual strategy  If you are selling visual products, then you need to have a cohesive theme on your page. You don’t want to be posting memes one day, pastel coloured nature pictures the next, and wacky upbeat photos a few days later. Consider your brand, your corpora

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Leverage your social media for SEO through link building

Posted by on Oct 16, 2017 in SEO | 0 comments

Few businesses and digital marketers will dispute how important social media is. While having a social presence is crucial in today’s business environment, you need to make sure you’re leveraging it so that your digital marketing strategy can benefit as well. There are many moving parts to creating a comprehensive search engine optimisation strategy. Earning high-quality backlinks is one important element of an SEO campaign. Spammy link building strategies, howe

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Video marketing tips and ideas

Posted by on Oct 11, 2017 in Visual Marketing | 0 comments

Not only is video marketing great for engagement on your site, but it can also make a big impact on your bottom-line. If you’re worried about all the effort that goes into creating a video that doesn’t generate the results you want, then consider our tips and ideas: Cliffhanger endings What gets you staying up to al hours of the night watching television? Cliffhanger endings in series! While your corporate video may not be quite as dramatic as Breaking Bad, ther

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Online reputation management tips from digital marketing specialists

Posted by on Oct 9, 2017 in Digital Media Marketing | 0 comments

Customers can share their experience with your brand in an instant and if you are not proactively managing your online reputation, and this can lead to devastating consequences. While it’s not always possible to continuously browse social media sites and respond to all types of feedback, there are a few simple things that you should do to manage your brand’s reputation online: Claim the top spots in Google If someone types your company’s name or product names

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3 Ways of Social Selling Without Too Much Pitching

Posted by on Oct 4, 2017 in Content Marketing | 0 comments

You don’t want to sound too pushy in your promotions. Right? The internet is full of annoying pitches everywhere. Most email subscribers unsubscribe from mailing lists due to the frequent salesy emails they receive which don’t give them space. Selling your product without too much persuasion is the secret to successful online marketing. However, getting this right isn’t as easy as you may think. Is it possible to mellow down your pitches and still sell? Here

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