Shutterstock 2020 Colour Trends Boost Website Design

Posted by on Apr 2, 2020 in Website Design |

Shutterstock is one of the most used stock image libraries in the world, making them experts on visual content trends, including the image types and traits that are most popular. Whether designing a new website or refreshing your existing website, it is good to know what the three biggest 2020 colour trends are as highlighted by Shutterstock.  Why is colour important? Colour may be ‘simple’, but it can represent a wide range of emotions. The trend in 2020 is that we are shifting away from soft pastel colours to the bold, saturated hues of Lush Lava, Aqua Menthe and Phantom Blue that will excite people. We explain below. Lush Lava A bold and fiery orange-red that demands attention, it attracts the eye and draws attention to branding or something you want to highlight. It speaks of beautiful sunsets, a passionate tango or the warmth of a roaring fireplace.  In Asian countries, it represents happiness, love and good health.  Aqua Menthe A bright, yet serene tone that conveys a modern, playful and outgoing feeling. It can be used as a main colour or accent, is uplifting and a great choice for contemporary brands. It makes you think of summer vacations at the beach playing volleyball or gazing at the shades of the ocean waters. Phantom Blue A deeply saturated indigo-navy that makes you think of the deepest ocean or a star-filled night. A sophisticated colour, it catches the eye with its richness and communicates feelings of stability and trustworthiness. It is the perfect companion to pops of contrasting colour such as Lush Lava or Aqua Menthe.  WSI OMS offers website design services that include designing for mobile, and is up to date with all the latest visual content trends. Contact WSI for a new or refreshed website design.  Please follow and like...

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Social Media Marketing: LinkedIn Sponsored Content

Posted by on Mar 23, 2020 in LinkedIn, Social Media Marketing |

Sponsored content on LinkedIn is a sure-fire way of getting your social media marketing aimed at the correct audience. Use this guide to help you create LinkedIn sponsored content.  Get Picky With Your Promoted Content The first step is to choose what content you want to promote. It may be a blog post or a web page featuring a promotion. Copy the URL, go to your company page on LinkedIn and paste the URL into the update box where it reads: “Share an article or photo” and post the article, photo or link.  The post will now appear in your timeline. Above the post, you will see a grey arrow with the words “Sponsor now”. When you click on the link, you will be taken to your LinkedIn campaign manager. Work the LinkedIn Campaign Manager Once you are in your LinkedIn campaign manager, you can go through all the processes you need to in order to promote your content. LinkedIn’s campaign manager is very similar to Facebook’s campaign manager. Click on the article link that you want to promote and click on “create a campaign” in the top right corner. You can choose whether you want to promote your content with targeted native advertising, drive traffic from the desktop with ads, or send targeted messages directly to people. If you want to sponsor the content, click on the top option that reads: “Promote your content with targeted native advertising”. Next, you will name your campaign, choose your objectives, select your audiences, the location you want to target, and how you want to target them. You can target people by fields of study, member groups, job titles, job function, years of experience, and a host of other options that aren’t available to you with Facebook ads. If you’re looking for ways to improve your social media marketing strategy and online reputation management, contact WSI OMS today for a consultation. Please follow and like...

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5 Link Building Tips and Tricks for Every Industry

Posted by on Mar 16, 2020 in Link-building |

Google’s algorithm reviews over 200 factors when ranking a page. Link building is one of the quickest and most effective ways to help your website rank on Google. Top 5 tips to create a link building strategy   1. Build relationships People are more likely to link to your website if they have a relationship with you. Before asking anyone for backlinks, start building relationships with businesses, bloggers and influencers in your industry. 2. Create a blog The benefits of blogging can be an entire article on its own. However, when it comes to link building, posting frequent high quality content with backlinks to your site can work wonders. 3. Write a guest post Craft an article about a common problem faced in your industry, offer a solution and include a backlink to your website. By posting this article on a credible website, you not only build a link, but you build a high quality one. 4. Give a testimonial Write a testimonial for a client or company you’ve worked with and post it to either their website or a website relevant to your industry. Be sure to include a link to your website! 5. List your company website in an online directory If you can find a credible, industry-specific online directory, be sure to list your website. Not only will this drive traffic to your website, but it will also help you rank on Google with your link. At WSI OMS, we are experts at developing cutting edge link building strategies that improve SEO. Contact us today to learn more about how we can help you develop a link building strategy that will have you on the first page of Google in no time. Please follow and like...

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How to Use TikTok to Market Your Business

Posted by on Mar 15, 2020 in Social Media Marketing |

Seemingly overnight, TikTok, the Chinese-owned video sharing social media app, has exploded to world-wide acclaim. The rapid rise of the video-themed social app has got even social media behemoths like Facebook and Instagram concerned, and fading upstarts like Snapchat scrambling for new ways to stay relevant.  For marketers, however, the TikTok explosion should only cause excitement. It presents a trendy new channel for your brand to connect with your customers and prospects. Here are a few TikTok statistics that show why the social app must catch your full attention as a marketer: Over 1 billion downloads, More monthly installs than Facebook, YouTube, Instagram and Snapchat, and 500+ million global active monthly users. As you can see, you should be leveraging the TikTok opportunity to market your business. Here are three tips to make your task easier. 3 Tips for Marketing Your Brand on TikTok 1. Create Videos That Are Relevant to Your Business It sounds straightforward enough, but some creativity is needed if your videos are going to attract the attention of your audience on a platform that also has thousands of other trending videos.  If your product requires some assembly, a good idea will be to produce an assembly demo video. For their #GuacDance challenge, Mexican food-themed American restaurant chain, Chipotle leveraged the popularity of Dr. John’s ‘Guacamole Song’ by encouraging their customers to record and post videos of their avocado-themed dance moves. 2. Partner With Influencer As you grow your own following on TikTok, leverage the popularity of influencers to market your brand. Again the advice here is to do your research and create relevant content.  Importantly, make sure the influencer is a fit for your brand or product. If yours is a food business like Chipotle, then a popular chef will be a great influencer to partner with. Similarly, if you’re a sports apparel brand, then a sports star will be a perfect partner. 3. Be Consistent As with content marketing where you must aim to produce and share quality content on a regular basis, success on TikTok also depends on your consistency. Be consistent with the regularity with which you post videos as well as with the quality of the videos themselves. Ensuring you post high-quality videos regularly obviously raises questions of cost. But, you’re not going to do your brand any good by producing a good video that goes viral and then following up with a dud when your audience is all excited and ready to engage more. Establish a posting schedule and then stick to it. Keen on adding TikTok to your suite of social media marketing channels? WSI OMS has a team of social media marketing experts ready to use their global...

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Web Design: How to Create a Punchy “About Us” Page

Posted by on Mar 12, 2020 in Website Design |

Your web design relies on great content, and your “about us” page should be the knock out! Here are 6 tips to master your “about us” page.  1. Let the Purpose Lead Your About Us page should be used to build trust and tell your brand’s story. So, use that as a basis to guide your writing. 2. Make Your Mission Known People like to buy from people and companies who they trust. People will trust you if you have a good reason for them to trust you. What was the big, overarching goal of your company when you started it? Craft this into a well-worded mission statement that will enthral your website visitors. 3. Mind Your Approach  Some companies prefer to write their About Us page in the first person, while others prefer a more formal, third-person approach. Neither is right nor wrong, but you need to be consistent throughout the content on your website. 4. Get Visual  People relate to images, especially if there are people in the images. Take a company photo, or if the company is too big, a photo of the executive board. Show the people behind the brand. 5. Show Your Credibility  If you belong to industry organisations, list them on this page. If your business has won awards in the past, then include a logo of the award you won here as well. 6. Minimise Your Content  You don’t have to write a novel. Few website visitors will be interested in a back story that spans decades. Make the content easy to digest by keeping it short. Looking for a digital marketing agency that does it all? We specialise in web design, search engine optimisation and content marketing. So, get in touch to find out more about our offerings.  Please follow and like...

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