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A drop in website traffic is worth investigating

Posted by on Sep 21, 2016 in E-mail Marketing | 0 comments

If your email marketing, social media and content marketing strategies are all on track, but visits to your website are down, it’s worth having a closer look, before you panic. Even with Google’s algorithms being updated between 500 and 600 times per year, it’s a good idea to take the time to check the basics.Check your code.While it seems obvious, checking your tracking code is the first step. If you have someone making website edits for you, even the sim

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4 areas to focus on in your SEO campaign

Posted by on Sep 19, 2016 in SEO | 0 comments

Is search engine optimization (SEO) a focus area for your digital marketing campaign? Then these are the four areas that you should focus on before you get started: Analysing your competition Your first step in the right direction is to look at what your competitors are doing. Ask a digital marketing company to do a thorough competitive analysis so that you know which keywords your competitors are targeting, how they are ranking in the search engine results for thes

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Do you really need another social media account?

Posted by on Sep 14, 2016 in Social Media Marketing | 0 comments

It’s quite confusing as an online marketer to know where to spend your time and resources, with new social media platforms popping up all the time. Before you open another account, it’s worth asking yourself some questions to see if it’s going to add value to your business or not.Is your ideal customer on this network?Understanding your customer base and finding out where they spend their time online is a valuable exercise. Not all social platforms attract

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Don’t make these 5 AdWords mistakes

Posted by on Sep 12, 2016 in Online Marketing | 0 comments

One of the problems with running a successful paid online advertising campaign is that there are so many things to do and so many things to focus on. We’ve narrowed down the 5 most common AdWords mistakes that can be avoided so that you have a better chance of running a profitable PPC campaign: Not checking your keyword search terms When you start choosing the keywords that you will be bidding on, make sure that you also check which keyword phrases that will lead

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A quick intro to podcasting

Posted by on Sep 7, 2016 in Podcast | 0 comments

If you feel you have something to tell your audience, but are tired of the usual blog posts, you should think about launching a podcast. Podcasts are audio content that can be listened to on demand, kind of like a portable radio. A podcast is subscribed to, downloaded, then listened to on a smart device or tablet, whenever it suits you. They come in all sorts of formats, from interviews to panel discussions, entertainment to story-telling. Unlike reading a blog post

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