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Why you should care about mobile optimisation

Posted by on Oct 26, 2016 in Mobile Marketing | 0 comments

More and more people are spending the majority of their online time using their mobile devices, especially social media sites. Mobile users tend to share content twice as much as they do from a desktop computer. With this in mind, it’s no surprise then that social media marketers are focusing a lot of their attention on how to optimise their social posts for mobile users. Here are some very interesting statistics on the trend of mobile usage:Mobile digital media

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Your guide to landing page optimisation

Posted by on Oct 24, 2016 in SEO | 0 comments

First impressions count, making your website landing page the most important aspect of your website design. While great search engine optimisation will bring visitors to your site, your landing page is what makes or breaks your website’s conversion rate. It’s the difference between turning visitors into customers, or making them turn away. A great landing page is actually quite simple to achieve. Here are the basics: Have a specific goal What do you want visitor

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How to craft content for every stage of the sales funnel

Posted by on Oct 20, 2016 in Content Marketing | 0 comments

These days, with sales, very few people make impulse purchases anymore, preferring rather to do a bit of research (window shopping). This is also referred to as the sales funnel – the different stages a customer will go through before they make a purchase. From visiting your website for the first time, to subscribing to your emails, to asking questions and finally making a purchase. At any one time, you’ll have customers who are at different points in their buyi

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Your guide to influencer marketing

Posted by on Oct 17, 2016 in Digital Media Marketing | 0 comments

Influencer marketing is the next big thing in digital marketing strategy… but what exactly is it, and more importantly, how can you make it work for you? These tips should help you clear up the details. What is an influencer? An influencer, in the modern sense of the word, is someone who has a large online following with the result that their views, opinions and endorsements are trusted by a number of people. Influencers are frequently bloggers who are highly acti

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Using Pay Per Click advertising to get into inboxes

Posted by on Oct 12, 2016 in PPC | 0 comments

Promoted social posts and search ads are effective ways to get the attention of new customers, but getting into their inboxes is more effective. B2C products are usually bought without too much thought, whereas B2B has a much longer sales cycle, which is where effective email marketing comes in. When you’re able to reach your audience though email, you can cultivate relationships and personalise the content. But email marketing is permission based and people aren

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