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Five Areas Your SEO Campaign Should Be Focusing On

Posted by on Jan 23, 2017 in SEO | 0 comments

SEO – Search Engine Optimization – is considered the holy grail of digital marketing. In order to “win” the search engine ranking race, no digital marketing strategy is complete without attention being given to this pivotal aspect. However, as with so many holy grails, a lot of unnecessary mystery has been cast over it. We break it down into five areas on which you should be focusing. Search Engine Optimization Simplified Judicious website design, valuable c

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Email Marketing Mistakes to Avoid

Posted by on Jan 18, 2017 in E-mail Marketing | 0 comments

Email marketing is a wonderful way in which to boost your overall digital marketing strategy and keep your followers both interested and updated. Email marketing is something of an art that, when executed correctly, has the potential to yield incredible results for your business. However, the opposite holds true as well: if not executed correctly, it can be a tremendous waste of time and resources. Here are some common email marketing mistakes to avoid to ensure gre

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How to Create Calls-To-Action That Really Work

Posted by on Jan 16, 2017 in Social Media Marketing | 0 comments

Have you put in the time and effort to create a winning product or service? Check. Are you promoting them by means of digital marketing? Check. Why then are you not seeing the conversions on social media? A frustrating problem faced by many marketers! One of the easiest and most powerful fixes is to have a look at how persuasive (dare we say forcefully?) your calls to action are. What is a CTA? Used in content marketing, it stands for Call to Action – this is

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3 Quick Tips for Successful Social Media Marketing on Facebook

Posted by on Jan 11, 2017 in Facebook, Social Media Marketing | 0 comments

It’s a new year… which means new opportunities, new experiments, and new leads – IF you know how to make your social media marketing strategy work for you, that is. To give your brand the kick-start it needs to dominate the digital realm in 2017, here are three quick tips for mastering the art of Facebook marketing:Boost those all-important posts Boosting every single one of your new posts will bankrupt you! The secret lies in using your budget for those

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What Are the Essential Social Networks for Your 2017 Marketing Campaign?

Posted by on Jan 9, 2017 in Social Media Marketing | 0 comments

Big brother is watching. Every click, view, and sign-up made on the internet are recorded somewhere. This data gives us valuable insight into the performance of various networks for your 2017 social media marketing strategy. Looking at these figures never fails to be astounding:Facebook has 1.59 billion active users (representing an 18% market share which is a full 7% more than its closest competitor, the Facebook-owned, WhatsApp.) Social media users have risen by

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