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The Lowdown on Landing Pages

Posted by on Feb 15, 2017 in Digital Media Marketing | 0 comments

A landing page is a webpage on which internet users “land” as part of a single digital marketing goal. Because these specialized pages are laser-focused on a specific objective, they are standalone pages which cannot be opened through global navigation. Instead, they are accessed using a link that you provide in your marketing content. Landing page elements  Landing pages are designed to navigate your readers along your planned conversion path. As such, they re

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Using Google Trends to Optimize your Digital Marketing Campaign

Posted by on Feb 13, 2017 in Digital Media Marketing | 0 comments

Google trends is an essential tool for all businesses who want to improve their digital marketing efforts. Luckily, anyone can use it – not only is it incredibly user-friendly but it is also free. It basically shows you how common it is for a specific search term to be entered into Google compared to the total search volume that exists within various places around the world and in different languages. Here are some reasons why you should be taking advantage of Goo

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Email Marketing 101

Posted by on Feb 8, 2017 in E-mail Marketing | 0 comments

Why is email marketing such a big deal? 1.) First and foremost, because your emails are going out to people who have shown enough faith in you and what your organization stands for that they have allowed you access to their inbox. Just look at the number of emails you have vying for your attention in your inbox right now and you will appreciate the value of being invited in by your prospects and customers. 2.) Secondly, the lifespan of emails is much longer than soc

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How long does it take to rank in Google?

Posted by on Feb 8, 2017 in Articles, Google | 0 comments

When starting an SEO project, clients often ask us how long it will take to rank in Google and the simple answer is that it’s difficult to say. There’s no stock standard answer for all clients because it on many variables. A big data analysis from Ahrefs, however, has shed some light and given us a few more quantifiable answers. Ahrefs analysed the top ranking pages of 2 million random keywords to find out what the common denominators are. The average top rankin

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What are Trust Factors and Why does your Website Need Them?

Posted by on Feb 6, 2017 in Website Design | 0 comments

If you are to make sure that Google views your website as reputable and trustworthy, it is important that you know all about the different trust factors and how to incorporate them into your web design. What are trust factors? Trust factors refer to a variety of aspects of your website that signal to Google whether it is of good quality, whether it contains helpful information, and whether it deserves a place at the top of the rankings. The two biggest and most esse

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