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Why having a digital marketing strategy is so important:

Posted by on Dec 7, 2016 in Social Media Marketing | 0 comments

Having a digital marketing strategy is vital for your business: it shows you have a clear indication of where you see your business, it also indicates ways you can improve its social online presence. Having a digital marketing strategy can soon have a positive effect on your business.   What is a digital marketing strategy? A digital marketing strategy helps you strategize where exactly your business can feature. It can also assist you to improve your online pr

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The Inside Guide to Location Marketing

Posted by on Dec 5, 2016 in Social Media Marketing | 0 comments

Location marketing is revolutionary. Businesses today understand that they must work hard to win new customers. The old way of doing this was to call for the attention of potential clients either through advertising boards, or newspaper and television adverts. The problem with much of that promotional activity was that marketers did not know whose attention they were getting, whether they were being listened to, or even if they were being heard. Marketing dreams are

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Unlocking LinkedIn

Posted by on Nov 30, 2016 in LinkedIn, Social Media Marketing | 0 comments

LinkedIn is one of the platforms available for use for your social media marketing. As the largest professional social networks with over 175 million active users, LinkedIn means business. In 2011, figures showed that 1.8 billion (yes, with a “b”) business leads were generated through LinkedIn. Put Yourself Out There One of the best methods of being noticed on LinkedIn is to post original content. This form of content marketing puts you in the hot seat for findi

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How to build a successful national SEO strategy

Posted by on Nov 28, 2016 in SEO | 0 comments

Everyone wants to be on the first page of a Google search. It’s probably one of the most common requests that digital marketers receive. While taking the top position on a search engine (or as close to the top as possible) is by no means easy, the beauty of search engine optimisation is that it can be targeted by country, province and city. This increases the likelihood of a high Google ranking, as many internet users refine their search according to location. Bui

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Four Tips to Effective Email Marketing

Posted by on Nov 23, 2016 in E-mail Marketing | 0 comments

Take a look at the number of emails you ignore or delete each day, and it becomes clear how much opportunity is being wasted when it comes to most email marketing strategies. Nothing beats email as one of the most powerful tools for any marketer for one-on-one interaction. Subscribers to your email list have actively asked for your input. Rewarding that confidence by sending stellar emails every time, leads to actively engaged subscribers. People who are ready to ac

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