Instagram Checkout: What it Is and How to Use It

Posted by on Jan 23, 2020 in Instagram, Social Media Marketing |

Instagram’s introduction of its Checkout feature added a new tool that online retailers can use to monetise their hordes of followers on the popular social platform. If you’ve yet to put the feature to use, this blog is a gentle introduction to its range of benefits. Enables Consumers to Complete Purchases Without Leaving the App Checkout on Instagram enables consumers to complete purchases in the app, without having to be redirected to the seller’s website. This would promote Instagram from a social media platform to a centralised online marketplace where an unlimited number of brands can make sales quickly and easily – on the spot.  When a user taps to view a product that interests them, the “Checkout on Instagram” button comes up, and they can complete the transaction right there if they choose. Not only will payment take place within Instagram, but also after-sales services such as tracking of orders. First-time users will have to enter billing and delivery information, much as they would on any other shopping site. These details are then saved for later use, regardless of the number and variety of sellers they buy from. Lower Traffic to Your Site Is Offset By Quicker Conversions This may present both good and bad possibilities for you as an online business operator. On the one hand, it could mean a reduction in traffic going through to your website from Instagram. But, on the other hand, it would make for quicker conversions – and thus possibly even an increase in conversions over time. It cuts out all intermediate steps, meaning you get a more immediate sale.  According to Instagram’s stats, 60% of users discover new products on the platform, making it a very useful promotional method. It now goes one step further, because it not only promotes the product, it can close the sale too. The service is currently in closed beta testing, rolled out to a select few brands earmarked by Instagram. Once it rolls out of beta in general use, it is not certain what the cost of the service will be to retailers. But, it seems likely to be worth the expense. We’ll be sure to keep you posted.  Thinking of adding Instagram to your suite of social media marketing platforms? The platform’s new Checkout feature, which is still in beta, is one of many features that appeal to online marketers. Contact WSI OMS today to learn how you can put Instagram’s powerful marketing features to use. Please follow and like...

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Email Marketing: Avoid the Spam Folder, Boost Conversions

Posted by on Jan 18, 2020 in E-mail Marketing |

Email marketing has consistently outperformed every new marketing channel that’s come out. And every marketer knows how reliable email is as a marketing tool – if you can avoid landing in the dreaded spam folder. Below we share tips on how to avoid the spam folder, boost engagement and reduce your bounce rates. Use Double Opt-Ins to Ensure the People Subscribing to Your Mailing List Wants to Be There The worst thing you can do is send emails to people who don’t want to hear from you. The best way to avoid this is to get a double opt-in. This is how to go about it: Firstly, only send emails to people who have signed up for it on the form on your website.  Then, once you have sent your first email, send a follow-up or include a link in your email asking recipients to confirm that they do indeed want to hear from you.  This will not only keep you off the blacklists, but will also ensure that you’re reaching a receptive audience. Update Spam Filters Regularly While Avoiding Spammy Language in Your Messaging Spam filters are there to root out emails that look like spam. This means you need to make sure that your mails are free of all the red flags that will trigger the filters. You can’t simply trust that this is an intuitive process; nor is it a set of one-time-only checks. Spam tactics change all the time, so spam filters need to be constantly updated accordingly. You can use tools such as mail-tester.com to test your emails and ensure that they are cleared for the Inbox. Shun the Practice of Buying Mailing Lists We would hope that no-one does this any more! But, there are still those who do. It’s a waste of time to buy email lists or acquire them in any other way. You may think you’re gaining access to a massive market. However, this is not how it works out in reality. Sending to any recipients that didn’t ask you to is a sure way to land in the spam folder, get bounced and blacklisted. Emails Thin on Text Content Normally Get Filtered As Spam. Avoid Them! Spam filters hate emails that are image-heavy, especially if there is a corresponding lack of text. Focus on your copy and keep the images to a minimum, choosing one or two strong ones that support the text. For the brands that use it responsibly, email is a marketing channel that keeps on giving. Contact WSI OMS today to learn how we can help you design high-converting email marketing campaigns. Please follow and like...

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Get Targeted, Qualified Traffic with Long Tail Keywords

Posted by on Jan 15, 2020 in SEO |

The primary goal for people providing SEO services has for a long time been to target and rank for head or short tail keywords, presumably for the large traffic volumes they attract. But, because they are so coveted, everyone else, including the big brands target them. And with such fierce competition, these keywords are almost impossible to rank for if you’re a small business with a limited budget. For this and other reasons we will discuss, long tail keywords represent a goldmine of an opportunity. Long Tail Keywords Are More Specific and Bring Qualified Traffic  Long tail keywords enable you to tailor search items specific to your business, as opposed to those that would be common across your industry. For example, say you have a business that sells gourmet doughnuts. If you use a keyword like “doughnuts,” you are unlikely to get anywhere near the top of a search result list.  However, if you focus on a speciality, say “air-fried doughnuts” or “Banting doughnuts” or “custard-filled doughnuts in Cape Town,” you have now not only created a long tail keyword, but you have also placed yourself into a far narrower search bracket. The word “doughnut” may have a search volume numbering in the millions, while any of the others may be searched less than 100 times in the same period. By using these keywords, you push yourself above your competitors in the rankings. Long Tail Keywords Are a Powerful Differentiation Tool that Improves Your Marketing  Long tail keywords essentially come down to the principle of focusing on your unique selling point (USP), an old idea in marketing. The concept of the long tail keyword takes the USP into the digital realm, enabling not only powerful differentiation, but also competitive marketing. It requires you to think deeper about your business and refine your offerings, an effort that is sure to be rewarded with higher search engine rankings. WSI OMS specialises in creating SEO campaigns that pull in the right, qualified traffic for your business. We will help you optimise your SEO campaign around your business’ marketing goals. Contact us today for a free consultation. The primary goal for people providing SEO services has for a long time been to target and rank for head or short tail keywords, presumably for the large traffic volumes they attract. But, because they are so coveted, everyone else, including the big brands target them. And with such fierce competition, these keywords are almost impossible to rank for if you’re a small business with a limited budget. For this and other reasons we will discuss, long tail keywords represent a goldmine of an opportunity. Long Tail Keywords Are More Specific and Bring Qualified Traffic  Long...

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Local SEO – Your Best Inbound Marketing Investment for 2020

Posted by on Jan 13, 2020 in Inbound Marketing, SEO |

Because inbound marketing is all about creating connections that provide your audience with valuable content that solves their problems, it makes sense that local SEO plays a large role in inbound marketing. When businesses can reach local audiences, they create valuable interactions that benefit both the client and business equally.  Why Local SEO Should Be Your Inbound Marketing Focus for 2020:  It is more important than ever to be within reach of local audiences, and the key to visibility is local SEO. Different studies estimate the percentage of searches for local businesses to be around 46%, and since 2018, searches containing the words “near me” have more than doubled. Here are four reasons why local SEO should be a major focus for your business in 2020: Local Is the New Global There has been a significant shift towards sustainable consumerism in the last decade, bringing local businesses to the forefront. As audiences are becoming more aware of the environmental impact of their purchases, businesses are seeing an upswing in support from local communities. Instead of desiring globally produced items, consumers are seeking local alternatives to alleviate their impact on the environment while satisfying their buying needs. Google’s Algorithm Instead of driving traffic to websites based purely on their ad spend, Google will rank businesses based on a blended algorithm. This algorithm looks at your web results (including content, website design and link building), reviews from customers and proximity to the search query. Businesses with good quality content, higher engagement rates and better reviews get higher rankings in localised searches. This means that building authentic connections with local audiences should be taking precedence over massive budgets spent on pushing PPC ads towards audiences.  Local Is Valuable Your business needs to feature on local directory sites because directory listings are ranked second only to Map Pack results in search engine rankings. This means that Google will firstly show results on the local map, and then feature directories like TripAdvisor, Snupit and Yellow Pages that include businesses related to a specific keyword.  Best SEO practices are still very relevant for local SEO with some SEO experts estimating that 92% of customers will pick a business to support from the first page of local results. In order to benefit from local directories, you will need to appear fairly high in the organic results to attract their attention.  Different Types of Searches Search engines are allowing people to search in different ways. Google now allows longer search terms for voice searches and completes geo modifiers for their customers. This means that customers can merely type in what they are looking for instead of adding a location. Benign terms are also being used more frequently,...

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The 6 Most Important Benefits of Using Facebook Advertising for Holiday Marketing

Posted by on Jan 6, 2020 in Facebook, Social Media Marketing |

Holidays are a good time to boost sales for your business as consumers find it easier to justify purchases around holidays than at most other times. But, with every other business targeting the same holiday periods with offers, standing out from all the noise can prove challenging. Smart marketers are leveraging the power of social media marketing. And, Facebook Advertising, in particular, to position their brands in front of target customers. Here are the top six benefits of using Facebook Advertising to boost your holiday marketing efforts: It Puts Your Brand and Marketing Messages in Front of More People  People are always on the look-out for great deals on gifts throughout the festive season. So, by enhancing your reach through paid advertising on Facebook, you are certain to generate a much higher number of website visitors and, hopefully, conversions.  It Helps You Target the Right People  You can ensure that your marketing budget is well-spent with Facebook’s accurate targeting options. Target by gender, age, interests and more.  It Gives You More Ad Formats to Test With  From canvas ads to slideshow ads and everything in between, the Facebook advertising platform has gone out of its way to allow marketers to really get creative.  It Enables You to Compete with the Bigger Players in Your Niche Why should you consider running Facebook ads during the holidays? Because you can be 100% certain that your competition is! The only way to keep up is to follow suit – and do it better.  It Spreads Your Marketing Messages During a Time People Are Most Likely to Buy  At any other time of the year, people will think twice before purchasing something – even if it is offered to them at a decent price. During the holidays, however, people are ready and often looking to make a purchase. Entice them with a worthwhile offer, and you are highly likely to convert them with minimal effort or spend.  Gives You the Tools to Set Your Own Budget and Track How You’re Spending It  Facebook advertising allows you to choose your budget from the get-go, so you are always aware of what you are spending.  Facebook Advertising has some of the highest conversion rates in online marketing. If you aren’t yet, it is high time you put them to work in your business. With our expertise and years of experience with online reputation management, digital marketing, and social media marketing, at WSI OMS we are the perfect people with work if you’re looking to make ground quickly. Contact us to discuss your needs. Please follow and like...

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