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3 myths about SEO – busted!

Posted by on May 2, 2016 in PPC, SEO | 0 comments

Search Engine Optimisation continues to evolve and change. Google’s search algorithms reward relevance, great content and engaging pages, but there are still a lot of myths about shortcuts that can be taken to bypass Google’s systems. Here are some of the top SEO myths: Keyword stuffing is the way to rank well  If anything, keyword stuffing will hurt your SEO efforts. A paragraph that reads as follows: “XYZ Company is a cheap electrician in Gauteng and if you

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Why some things go viral and others don’t

Posted by on Apr 27, 2016 in Digital Media Marketing, Social Media Marketing | 0 comments

It would be great if there was some magic formula for making your content or video go viral, but there isn’t really. When you look a little deeper, most of the viral posts out there either had careful thought and planning with a clear strategy, or a lot of luck. Everyone on earth must have watched Gangnum Style by now, but the truth there was that a lot of money was spent by a lot of parties to get that video where it is. Most of the posts that go viral actually d

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Know the ROI for your inbound marketing campaign

Posted by on Apr 25, 2016 in Inbound Marketing | 0 comments

Return on Investment (ROI) is very important in inbound marketing campaigns. It shows whether marketing campaigns are successful in attracting visitors, and converting them into customers. Every marketing campaign needs to measure the ROI or else data on how effective the inbound marketing is will be lost. You can measure the ROI through identifying goals of content marketing such as: Awareness This involves large numbers of people knowing about your marketing campa

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What’s so special about a landing page?

Posted by on Apr 20, 2016 in Content Marketing, PPC, Website Optimization | 0 comments

When referring to a landing page, this means the page a visitor arrives at after clicking on an advert. Inexperienced marketers will direct all their PPC traffic to their homepage, but this can be a mistake. Having landing pages tailored to different offers can be just the thing to provide a quality experience for your visitors and to drive conversions. Great landing pages that convert, have a number of traits in common. While some of these tips may seem obvious, re

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A winning landing page strategy

Posted by on Apr 18, 2016 in Content Marketing, Website Optimization | 0 comments

A landing page is a website page accessed when visitors click a link found on another website. A landing page is important in digital marketing. An effective landing page is able to increase conversion rates. It can be the difference between converting a visitor into a customer and repelling that visitor away. For this reason alone, using a winning landing page strategy increases conversion rates and boosts website traffic. Creating a winning landing page There are

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