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Smarter Ways to Write Your Instagram Bio and Photo Captions

Posted by on Nov 15, 2018 in Instagram, Social Media Marketing | 0 comments

Are you using Instagram as part of your social media marketing strategy? Here are a few advanced tips to consider when writing your Instagram bio and photo captions:Be Smart With The Link In Your BioYou can include a link in your Instagram bio. Use this link to direct people to more content. You may not necessarily want to send them directly to your e-commerce website, but rather to your blog or YouTube channel instead. Consider where your Instagram followers ar

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Setting up Your Equipment for Facebook Live

Posted by on Nov 12, 2018 in Facebook, Social Media Marketing | 0 comments

The last thing you want to do when you go live on Facebook is tweaking and changing things. Here is how to set up your equipment for Facebook Live:Check Your Upload SpeedBefore you start filming, make sure you have at least a 2 to 2.5 Mbps for Facebook Live. Be aware of other people who may be sharing your internet connection. If you are in an office, other people may start downloading files, which can slow down your internet speed significantly. If your interne

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Email Marketing Tips: What To Do If Your Unsubscribe Rates Are On The Rise?

Posted by on Nov 6, 2018 in E-mail Marketing | 0 comments

According to Experian, 60% of marketers do not let customers choose the type of email they want to receive and only 30% let them choose how often they receive correspondence. To avoid customer rejection and decrease unsubscribe rates, you need to make sure that every message you send proves its own relevance and value (and that the customer understands why they are receiving your message in the first place). It is important for customers to choose the types of email

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How to Use Videos on Instagram More Effectively

Posted by on Nov 5, 2018 in Instagram, Social Media Marketing | 0 comments

The launch of Instagram Stories has been a game changer, but many brands report that fewer people are engaging with their feed photos since this launch. This means that marketers need to use videos along with photos if they want to effectively engage with their audience on Instagram. The same rules that apply for photos also apply for videos on Instagram: you have to capture users’ attention within the first three seconds. If you are doing a video, you might want

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Digital Marketing Skills to Master (Part One)

Posted by on Oct 24, 2018 in Digital Media Marketing | 0 comments

As a digital marketing company, we are often asked which skills must become a successful digital marketer. Here are some of the skills that you need to cultivate and master to become a digital marketer that everyone wants to hire:Marketing FundamentalsUnderstanding the fundamentals of marketing is crucial to becoming a successful digital marketer, but unfortunately, this is something that many digital marketers ignore. Understanding marketing fundamentals mean h

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