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The value of using LinkedIn long posts to share thought leadership

Posted by on Feb 3, 2016 in LinkedIn, Social Media Marketing | 0 comments

Whether you’re a new start-up owner, an employee, a sales person or a student, showcasing your thought leadership can be a catalyst to achieving your goals. LinkedIn is a great way to share knowledge and connect with other thought leaders in the industry. Using LinkedIn long posts is also a good way to be seen as an influential thinker in the industries that matter to you. What is a LinkedIn long post? Long-form posts on LinkedIn are possible thanks to LinkedIn’

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Setting up a successful online community

Posted by on Feb 3, 2016 in Community Management, Social Media Optimization | 0 comments

Establishing your own online community is a great way to start conversations with like-minded people or people who wish to come together to share information, comment on discussions, give advice or collaborate on projects. Having common ground is a great way to promote yourself or your services, to others who want to hear what you have to say. Communities can take all forms – from LinkedIn groups to Facebook groups, there’s an online community covering just abou

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Five Valentine’s Day marketing ideas to inspire you

Posted by on Feb 1, 2016 in Digital Media Marketing, Events, Social Media Marketing | 0 comments

Romance is in the air with Valentine’s Day just around the corner. This is a busy time on the retail front, with flower and chocolate sales booming and restaurants around the country fully booked as couples anticipate a celebratory evening together. Yet, even those businesses that do not offer romantic products can still enjoy the benefits of Valentine’s Day. At WSI OMS, we believe in the efficacy of digital marketing solutions, with its vast customer reach and

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Here are Invaluable Facts Social Media Professionals can’t ignore

Posted by on Jan 27, 2016 in Social Media Marketing, Social Media Optimization | 0 comments

If you are social media marketing professional you are in an upbeat mode, considering the International Telecommunications Union (ITU) says there are 3.2 billion Internet users today. Over 87% of these users are on social media, which makes it easier for you to target more customers online. These numbers are projected to grow by 17% all the way to 2017. While things are looking up for the industry, you need to consider other pertinent issues touching on digital mark

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How to maximise your link building strategy

Posted by on Jan 25, 2016 in Link-building, SEO | 0 comments

Link building is both an art and a science. Getting other websites to link to your online web properties isn’t always easy and with Google’s algorithms that are always being tweaked and improved, it’s important to stay up to date with what works and what doesn’t. Here are a few things to keep in mind: Don’t be spammy Google doesn’t count unnatural links, in other words links you paid for or sourced from a link farm. The goal is to produce value adding co

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