Visit Us On Twitter Visit Us On Facebook Visit Us On GooglePlus Visit Us On Pinterest Visit Us On Youtube Visit Us On Linkedin
Call us: +27 11 466 0371

Content Marketing Stats to be Aware of in 2017

Posted by on Jun 28, 2017 in Content Marketing | 0 comments

By now, it has become evident how big of a role content marketing plays in a company’s online marketing success. As you work on adding it to your own digital marketing strategy, let us look at some important content marketing stats from the first half of this year that may help to make your life easier going forward.  B2B and B2C Marketers Using Content Marketing (H2)It is estimated that almost 89% of B2B marketers and 86% of B2C marketers are incorporati

read more

What are audience match rates and why do they matter?

Posted by on Jun 26, 2017 in Digital Media Marketing | 0 comments

The success of a digital marketing campaign can be gauged and measured in several ways:Some traditional (such as sales), Some purely digital.One of the methods is the collection of data from Demand Side Platforms (DSPs).   Audience data collection DSPs are increasingly required in online advertising to manage multiple ad accounts and ad exchanges in the way a traditional advertising network would. These platforms often collate complex and changeable online

read more

Online Marketing 101: 5 Awesome Things You Can Do with Google Analytics

Posted by on Jun 21, 2017 in Online Marketing | 0 comments

Google Analytics is a free web analytics service that tracks everything that happens on your website. It is quite simple to use and has been deemed a must for businesses of all types and sizes. Here are 5 awesome things that it can do, all of which are sure to benefit your online marketing efforts:  Tailor which Data You See FirstAre you more interested in analysing your website’s bounce rate? Perhaps you want to see the number of weekly visitors immediat

read more

In the USA, digital ad spend is now bigger than TV

Posted by on Jun 19, 2017 in Digital Media Marketing | 0 comments

If it’s happening in the USA, it’s starting to happen everywhere else. This applies to much in the Western World – from ideology through to consumer behaviour. So, the fact that digital ad spend has now outstripped TV ad spend, is a solid indicator of where your advertising budget needs to go.   Digital ad spend spikes in 2017 – thanks to mobile marketing  According to Statista.com – an online portal that collects and collates statistical data

read more

The Biggest Digital Marketing Challenges for SMEs

Posted by on Jun 14, 2017 in Digital Media Marketing | 0 comments

Digital marketing is essential for all types of businesses, regardless of their size. Unfortunately, without a hefty budget, making it work for you can pose a challenge. Below, we look at some of the biggest challenges regarding online marketing that SMEs are faced with today.   Building a Following on Social Media Without enough cash for paid advertising, building a following on social media can be a challenging task. The good news is that with plenty of creat

read more
Page 1 of 1781234...102030...Last