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Why Marketers Should Start Using Facebook Messenger

Posted by on Feb 21, 2018 in Facebook, Social Media Marketing | 0 comments

The way that people communicate continues to change and evolve. Consider how you communicate with different people. Perhaps you Skype with your spouse, use WhatsApp and Telegram to chat with friends, use Lync to keep in touch with work buddies and an SMS to touch base with your parents. Whatever messaging platform you use, each one has their own ‘rules of engagement’:They each have their own expected response time, They aren’t overused, and People don’t de

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Should You Be Writing Long-Form Content?

Posted by on Feb 14, 2018 in Content Marketing | 0 comments

Short blogs have their place and time in any content marketing strategy. But, there is definitely something to be said about long-form content. These pieces are often very engaging and can go a long way to helping a reader progress on their buyer’s journey.ChallengesNot everyone writes as well as a professional copywriter or journalist and these pieces take skill and time. Another challenge is the fact that people have short attention spans – if you are

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Get A Handle on Rising Email Unsubscribe Rates

Posted by on Feb 7, 2018 in E-mail Marketing | 0 comments

If you’ve noticed a steady incline in the number of people who are unsubscribing from your emails, then it’s time to get a handle on things. If too many people start unsubscribing from your emails, then it could impact your ability to reach inboxes – and this hurts your online reputation. Luckily, you’ve caught the issue in time and can still shake up your strategy before it starts affecting your revenue. Here are a few tactics to consider:Segment Your Con

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Content Marketing: Creating Video Content Your Audience Will Adore

Posted by on Jan 24, 2018 in Content Marketing | 0 comments

Content marketing doesn’t have to refer only to blogs. In fact, great content marketers know that their digital marketing strategy becomes a lot more powerful if they plan to create and utilise a broad array of quality content – from blogs to infographics and, of course, videos. If you are new to crafting epic video content that your audience can’t get enough of, we have some helpful advice to share… Get to the Point  You need to give your audience a reason

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How to Create an Effective Email Drip Campaign

Posted by on Jan 22, 2018 in E-mail Marketing | 0 comments

Email drip campaigns are more complex and require more work than a once-off email blast – but it is worth the effort! Email marketing is still one of the best ways to sell more products and market your business, but a cleverly thought out and executed drip campaign can really make a difference to your bottom line. Here is how to go about the process:Determine What You Want to AchieveMaybe you need to focus on customer retention? Or maybe you want to get your p

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