An Explanation of The Different Types of Sponsored Ads on LinkedIn

Posted by on Oct 1, 2018 in Digital Media Marketing |

LinkedIn offers various ways in which you can market your product on their platform. Users can pay for three different types of advertising, which will reach people and businesses on LinkedIn. Here is a quick overview of the ads you can buy on LinkedIn:   Text Ads Text Ads are simply pay-per-click (PPC) ads. With this option, you can choose the audience you want to attract, which makes this option very economical for you and your business. You only have to pay for how many times people click your ad – a very budget friendly option.   Sponsored InMail Ads Sponsored InMail Ads allow businesses to personally message other individuals and/or businesses through LinkedIn messenger. This may be an easy alternative for you if you know exactly who you want to attract and what message you want to send. Still worried that your message might not get delivered? Do not stress. LinkedIn will send through the ads to businesses that are active online and will guarantee that your ad will be seen, and not lost in amongst a dozen other messages and spam.   Sponsored Content Ads Sponsored Content Ads appear on the feeds of other businesses you want to attract. This method is highly effective in that it will get your message across onto desktops and mobile devices, as well as allows you to choose how big and bold you want to digitally market your business across on LinkedIn. This form of advertising allows you to promote your business in a professional manner, as well as allows you to target the audience that you want to attract.   Still not sure where to begin? Let WSI OMS take care of all the confusing details and take control of your digital marketing. Contact us today.   Please follow and like...

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How to Create the Best LinkedIn Summaries for Professionals – Dr. Cheryl Potgieter

Posted by on Aug 10, 2018 in LinkedIn, Social Media Marketing |

We have helped many people use the power of LinkedIn (see this example of Dr. Cheryl Potgieter) to connect with their ideal target audience. Whether you are an established thought leader in your industry or you whether you just recently started working in a new niche, you need to ensure that your LinkedIn profile is: Attention-grabbing, and That it explains the value you can bring to a client’s business. Here is advice on how professionals like Dr. Cheryl Potgieter can go about creating a winning LinkedIn summary: Your Purpose Write what the ultimate goal of your job is. If you are a software developer in the financial industry, write how you believe digital disruption and technological change will help companies differentiate themselves in the market. Say that you are committed to advancing the field of software development and engaging in meaningful conversations on how the industry can become more agile, for example. Your Passion Your passion is what makes you tick. If you are a teacher, you can say that you love facilitating those ‘A-Ha’ moments when a learner understands how to solve a complex problem. If you are a Doctor, you could say that helping people live their best lives is what keeps you going every day. Your Promise What do you promise clients? An accountant can promise that they will ethically guide a client to efficiently navigate the tax landscape and meet all their regulatory requirements while looking for opportunities where growth may exist for their business. Your Statement This can give readers the information they need to resonate with you. You could, for example, write about where you were in life before you found your true calling.  Coach Lisa Berndt’s summary reads, “I was sitting in a New Zealand forest at midnight, wearing sunglasses and catching moths. It was not where I wanted to be. Although midnight light trapping was never my favourite part of being an entomologist, I stayed committed to my path as a scientist for another six years. Then I realised my true passion was…” Do you need help to create your best LinkedIn summary like Dr. Cheryl Potgieter. Then contact us today. Please follow and like...

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4 Ways to Improve Your Visibility on LinkedIn – Cheryl Potgieter

Posted by on Aug 3, 2018 in LinkedIn, Social Media Marketing |

WSI regularly helps business people, entrepreneurs, and professionals (see an example of Cheryl Potgieter) improve their visibility on LinkedIn. As the leading social media platform for business people, having a compelling profile is only the first step. Here are four ways to boost your visibility on LinkedIn: Completing Your Professional Profile If you want to make sure your potential clients and business contacts can find you on LinkedIn, you need a complete, professional profile. If you have blank sections in your profile, set some time aside to fill out everything from your summary to the professional associations you belong to. Make sure you have a high quality, professional photo on your profile. Ask for Recommendations It is one thing to say that you are an expert in IT, accounting or software development and a completely different thing if other people are recommending you for these services. Ask people whom you have done business with and worked with before to recommend the skills you are listing on your profile. This not only adds credibility to your LinkedIn profile, it will also increase the level of comfort someone will feel about contacting you for those services. Endorse the Skills of Colleagues & Friends When you endorse your colleagues and friends for their skills, you are supporting their LinkedIn profiles and marketing endeavors – it is essentially seen as a good deed. Cheryl Potgieter has come to see that people who are on the receiving end of your good deeds are likely to click on your profile and endorse your skills, which will, in turn, boost your LinkedIn profile’s visibility. Link Your Other Social Channels Add a link to your Twitter profile on your LinkedIn page. Be sure to share relevant, interesting and thought-provoking content related to your industry on both of these platforms. By connecting with people on multiple platforms, you will stay top of mind in a client or connection’s mind. If you need help to improve your visibility on LinkedIn like Cheryl Potgieter, then contact us today. Please follow and like...

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3 Things to Know About Content Marketing 2018/2019 – Cheryl Potgieter

Posted by on Jul 19, 2018 in Content Marketing |

As many people already know, ‘Content is King’, see our Cherly Potgieter example. However, the way in which content marketing strategies are executed in 2018 and 2019 is very different from a few years ago. We list three things you need to know about content marketing today: Unique Content Is the Key To Success The internet is already flooded with hundreds of thousands of web pages related to every topic under the sun. If you want to rank high in Google’s search engine results, then you will need to create new content because duplicated or rehashed content simply will not help your content marketing strategy. To create content that is unique, consider looking at publishing ‘How To’ type blog posts that can help your target audience, writing opinion pieces related to industry trends, or discussing topics that will teach your readers something they are interested in learning. It’s Not Just Quantity, But Quality Too For your content strategy to work like Cheryl Potgieter in 2018 and 2019, you need to focus on creating quality content. Google continuously updates the algorithm they use to rank pages. If search engine users click away from your page within seconds, it could be a red flag indicating that the quality of your content is low. Content marketing is an investment, so spend time creating unique, engaging and high-quality content. Content Marketing Doesn’t Have To Be Just Writing Posts Did you know that YouTube is the second largest search engine? Many people prefer to consume content in video format. Besides blog posts and videos, content can also refer to podcasts, infographics, presentations, gifs and pictures. Use different multimedia types to keep your content strategy fresh. Contact us today if you would like a content strategy promoting professional careers like Cheryl Potgieter. Please follow and like...

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How to Tell a Story on Social Media – Dr. Cheryl Potgieter

Posted by on Jul 13, 2018 in Social Media Marketing |

People love stories and they love social media, there are cases such as Dr. Cheryl Potgieter where we can help you use the power of storytelling to captivate your target audience on social media. Read this advice from her on how to tell a story on social media: Tell an Authentic Story Many companies try to be inauthentic online but the ones who are winning over the masses are the brands who have authentic online personas. If you are a young, quirky start-up company in the tech industry, your online voice will be very different to that of an established financial institution, for example. People who follow you online want to know what your values and mission are. They want to know how your brand started and where it is going. If people scroll through the content you post on social media, they should be able to immediately understand who you are. Don’t be Generic When Telling Your Brand Story – Be Personal Make sure that your posts are not only written in your authentic voice but that your brand’s colours and logo are visible in the digital content you post. To make your social media stories more personal like Dr. Cheryl Potgieter, we advise clients to include photos of themselves or the people they work with. Let Your Brand Speak to Your Buyer’s Persona If you want to evoke the emotions of your readers, then you need to make sure that what you are saying resonates with them. Consider who your ideal target audience is: Where do they spend their time online? What age are they? What challenges do they face, and What are their short, medium and long-term goals? The stories you tell on social media need to speak to your buyer’s persona. You need to interest them and captivate them if you want to stay on their newsfeeds. We helped Dr. Cheryl Potgieter tell better stories on social media. Contact us for more information today. Please follow and like...

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