What is SEO in digital marketing?

Posted by on Jun 16, 2020 in SEO |

You are probably still trying to ‘find your feet’ if you are relatively new to the world of online marketing. You might have started creating a presence for your business on social media, or investing in PPC advertising to boost website hits. However, you need to be aware that if you do not dedicate enough time and money to perfect your website’s SEO, all of your other digital marketing efforts are almost certain to be in vain.  So, what is SEO, exactly? And why is it such a vital aspect of any digital marketing strategy? Furthermore, how can you master it? Below are all of the facts that you need to know.  What is SEO?  SEO revolves around optimizing your website in line with best practice guidelines as outlined by Google and other search engines. By adhering to these recommendations, Google will rank your website higher when potential customers type keywords or keyphrases relevant to your service offering. The higher towards the top you rank, the better the chances of potential customers clicking through to your website before clicking through to your competitors.  In order to understand the true meaning of SEO, you need to look at its three main components – the quality of the traffic, how much of it you are getting, and organic results. Ultimately, the goal of SEO should not be to attract hordes of people to your website. It should be to attract the right people to your website. Those people should be individuals who are actually interested in buying what you are selling. When you have the right people making their way to your website, only then can you focus on boosting the numbers.  SEO is all about generating organic results – in other words, organic traffic for which you do not pay anything extra. Having said that, paid traffic / PPC is a great way to support your SEO efforts.  What is included in SEO?  There are various aspects to consider when putting an SEO strategy together. You will need to ensure that you cover both on-page and off-page SEO factors. On-page SEO factors include metadata, engaging content, proper inter-linking, and easy navigation across the site map. Off-page SEO factors include links from trustworthy websites back to your own website, as well as reviews and social media.  Other great tips to remember to maximise your SEO efforts include ensuring optimal crawl accessibility so that the search engines can effortlessly scan through and ‘understand’ your website. You should also focus your attention on crafting compelling content that strives to provide in-depth answers to the questions that searchers are typing into Google. Doing this also boosts your chances of your content appearing in a...

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5 content marketing tips for financial advisers

Posted by on May 25, 2020 in Copywriting |

Financial advisors require specialised content. It’s also a highly competitive field, which makes good marketing all the more important. Here are five tips to help financial advisors promote their brand. Think beyond written copy The idea of writing a blog might seem like too much of a commitment, but what if you could spend just five minutes recording a short video that you can then upload to LinkedIn or YouTube? You can get your message out there without having to sit and down and spend precious time writing. Content marketing is not just about written copy. You can promote your services through a variety of media and platforms, which may actually suit your niche and business much better than written material. Focus on what you do, not your company or brand In the field of financial advisory, it’s better to post content that speaks to your industry and niche, rather than directly promoting your brand. If what you say is useful, then customers will seek out your services and develop an affinity with your brand. This is one sector where your product speaks for itself.  Repurpose content where you can You don’t always have to generate 100% original content. You can also pick great content from industry thought leaders and post it on social media together with your comments and thoughts. This saves time, makes you appear in tune with your industry, and gives you a choice of great content on tap. Focus on quality, not quantity It’s better to have ten blogs with really strong content than an endless stream of mediocre or bad content. This is especially true in your field, where you want to demonstrate your expertise and competence. Remember that it really is worth your while Financial advisors can be rather single-minded and you know better than most that time is money, so it’s difficult to justify the time it takes to create content to market yourself, but you need to know that it is well worth the time you spend on it. Whether you take the time yourself or bring in digital marketing contractors to do it for you, the investment will be worthwhile as you start to see the return on investment in the form of more clients! If you need a digital marketing professional to assist you in marketing your financial advisory services, WSI OMS can help. We are  a leading digital marketing agency that excels in content marketing that really sells. Contact us for more information. Please follow and like...

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Rank for Your Target Keywords in 4 Simple Steps

Posted by on Jan 9, 2020 in SEO |

Do you want to rank in Google for keywords that matter to your business? As a top provider of SEO services in South Africa, we have helped many brands rank organically for their target keywords, boosting their visibility and market reach. Here are four steps that have anchored all the campaigns we have run for clients: Find Keywords that Are Relevant for Your Business and that You Can Realistically Rank For  Using the right keywords in your website content is of the utmost importance. While there are various keyword research tools that you can utilise, you can do keyword research for free by simply thinking about what your potential customers may be typing into Google or by utilising Google suggest.  Start typing out what your company does in the Google search bar and see what automatically pops up. This is a good indication of what people are searching for. Include these phrases in any content that you publish, as well as in your website’s base content. If you would like to target a specific area, mention the location in your content alongside the keywords that you have chosen.  Ensure Your Content Is Relevant and Offers Value to Readers Along with keywords, you will also need to ensure that the content you post is relevant, interesting and helpful. Be sure to include a few links, heading tags and alt tags for images. Also, do everything possible to maximise its readability, for instance, make use of short, concise sentences and paragraphs, bullet points and so on. Boost Your Domain Authority with Off-Page SEO  Your search engine optimisation is based on more than just your website. Off-page SEO is just as important as on-page SEO. It includes things like link building, guest blogging, social media and the like. SEO Is Ever-Evolving. Test, Tweak and Refine Constantly SEO is forever changing. So, what was important two or three years ago may no longer play as large a role in determining your rankings as of now. As such, it is essential that you are constantly monitoring your progress and keeping up to date with any relevant SEO news and SEO marketing tips.  SEO has grown too important and technical to manage on your own. To get the most out of your SEO, engage a company that specialises in SEO services. WSI OMS is that company. You will benefit from our experience, superior tools and expertise, and will be ranking for your target keywords much faster than you will be doing it on your own. Contact us to discuss how we can help with your SEO. Please follow and like...

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How to Optimise Your Content for Voice Search

Posted by on Nov 30, 2019 in SEO |

Voice search is a speech recognition application, which allows users to search by saying terms aloud instead of manually typing them into a search engine. Think Apple’s Siri and Amazon’s Alexa.  The future of web search, namely voice search is foreseen to dominate 50% of all searches by 2020. So, how do you ensure that your content pulls through these voice searches and gains the traction it deserves? Here are a few simple tricks:  Create Content Which Keeps the Conversation Going Instead of using random words, which are bound to produce a short list of results, ask a query or make a command that requires a response. ‘Alexa, where’s the best pizza place in my neighbourhood?’. ‘Siri, how many cards in a playing deck?’ Put Yourself in a Searcher’s Position How do searchers ask questions? What are the words they would use out loud? Create clear and simple responses based on these questions to optimise your content for voice search.  Less Is More. So, Keep it Simple! You can optimise more content by keeping things simple. Forget the jargon and use clear content to amplify your message. We are doing less typing and more talking, after all.  Cover Your Bases for Optimising All Types of Searches Optimising existing content (with relevant search terms, familiar languages and searches) is a lot easier than creating all new voice-optimised content. The goal is to make sure that your content is optimised for all searches whether voice, mobile or desktop.  This doesn’t sound too hard, does it? ‘…Siri, how do you optimise content for voice search?’ Need help with your SEO or digital marketing? Then contact WSI OMS today. Please follow and like...

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5 Facts that prove WSI is not a scam

Posted by on Dec 3, 2018 in General |

Owning your own business is an empowering and exciting experience, and franchises are a fantastic way to stretch your wings and build a legacy! The first step, however, is to ensure that you’re partnering with a franchise that you can trust, as there are many scams out there. Here are some facts that demonstrate why WSI is the perfect franchise partner for your new investment venture! Our franchise rankings: In franchising, a reputation for excellence is everything – and we’re proud to be recognized as one of the top franchises in the world. As a result of our world-class franchise system, we’re ranked as part of Entrepreneur’s Franchise 500 Top Franchise Brands for 2017 & 2018, Franchise Direct’s Top 100 Global Franchises and Bond’s Top 100 Franchises. Our history: The WSI franchise was established over 20 years ago and we’ve continued to thrive because of our focus on continual learning, building our global network of consultants and our network of partners, which include HubSpot, Google, and Adobe. Our testimonials: At WSI, we’re happy to give potential franchisees, as well as clients, access to plenty of feedback and data from our WSI Consultants – and, as marketing specialists know, there are few things as reliable as word-of-mouth! Our extensive on-boarding process: Becoming part of the WSI franchise is not as simple as signing up or buying in. We know that our success is founded on a reputation for excellence, so we vet each and every applicant extensively before a franchise is awarded. This protects the quality of the brand and, more importantly, it protects each and every franchisee and investor that relies on this brand. Our dedication to continual learning and networking: There are few franchising brands that put as much effort into supporting their franchisees as WSI. We’re dedicated to extensively training our franchisees so that they start on the right foot – and we keep up this training long after. We know that the world of digital marketing is always evolving, so we continually invest in our franchisees to ensure they stay ahead of the curve – and exceed their client’s expectations. Say “no” to scam franchise opportunities – Partner with WSI for lasting success Investing in a franchise is a serious decision and it’s critical to choose a partner who has the experience, reputation and industry credibility to help you succeed. To find out more about WSI franchises, the high-quality, proven franchising system we offer and what the world of digital marketing has to offer you, please contact us today. Please follow and like...

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