How to Optimise Your Content for Voice Search

Posted by on Nov 30, 2019 in SEO |

Voice search is a speech recognition application, which allows users to search by saying terms aloud instead of manually typing them into a search engine. Think Apple’s Siri and Amazon’s Alexa.  The future of web search, namely voice search is foreseen to dominate 50% of all searches by 2020. So, how do you ensure that your content pulls through these voice searches and gains the traction it deserves? Here are a few simple tricks:  Create Content Which Keeps the Conversation Going Instead of using random words, which are bound to produce a short list of results, ask a query or make a command that requires a response. ‘Alexa, where’s the best pizza place in my neighbourhood?’. ‘Siri, how many cards in a playing deck?’ Put Yourself in a Searcher’s Position How do searchers ask questions? What are the words they would use out loud? Create clear and simple responses based on these questions to optimise your content for voice search.  Less Is More. So, Keep it Simple! You can optimise more content by keeping things simple. Forget the jargon and use clear content to amplify your message. We are doing less typing and more talking, after all.  Cover Your Bases for Optimising All Types of Searches Optimising existing content (with relevant search terms, familiar languages and searches) is a lot easier than creating all new voice-optimised content. The goal is to make sure that your content is optimised for all searches whether voice, mobile or desktop.  This doesn’t sound too hard, does it? ‘…Siri, how do you optimise content for voice search?’ Need help with your SEO or digital marketing? Then contact WSI OMS today. Please follow and like...

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5 Facts that prove WSI is not a scam

Posted by on Dec 3, 2018 in General |

Owning your own business is an empowering and exciting experience, and franchises are a fantastic way to stretch your wings and build a legacy! The first step, however, is to ensure that you’re partnering with a franchise that you can trust, as there are many scams out there. Here are some facts that demonstrate why WSI is the perfect franchise partner for your new investment venture! Our franchise rankings: In franchising, a reputation for excellence is everything – and we’re proud to be recognized as one of the top franchises in the world. As a result of our world-class franchise system, we’re ranked as part of Entrepreneur’s Franchise 500 Top Franchise Brands for 2017 & 2018, Franchise Direct’s Top 100 Global Franchises and Bond’s Top 100 Franchises. Our history: The WSI franchise was established over 20 years ago and we’ve continued to thrive because of our focus on continual learning, building our global network of consultants and our network of partners, which include HubSpot, Google, and Adobe. Our testimonials: At WSI, we’re happy to give potential franchisees, as well as clients, access to plenty of feedback and data from our WSI Consultants – and, as marketing specialists know, there are few things as reliable as word-of-mouth! Our extensive on-boarding process: Becoming part of the WSI franchise is not as simple as signing up or buying in. We know that our success is founded on a reputation for excellence, so we vet each and every applicant extensively before a franchise is awarded. This protects the quality of the brand and, more importantly, it protects each and every franchisee and investor that relies on this brand. Our dedication to continual learning and networking: There are few franchising brands that put as much effort into supporting their franchisees as WSI. We’re dedicated to extensively training our franchisees so that they start on the right foot – and we keep up this training long after. We know that the world of digital marketing is always evolving, so we continually invest in our franchisees to ensure they stay ahead of the curve – and exceed their client’s expectations. Say “no” to scam franchise opportunities – Partner with WSI for lasting success Investing in a franchise is a serious decision and it’s critical to choose a partner who has the experience, reputation and industry credibility to help you succeed. To find out more about WSI franchises, the high-quality, proven franchising system we offer and what the world of digital marketing has to offer you, please contact us today. Please follow and like...

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4 Ways to Get the Best Out of Your LinkedIn Company Page

Posted by on Oct 22, 2018 in Articles |

Your LinkedIn Company Page is a key tool for attracting and engaging with your audience. In 2017, there were 18 million company pages on LinkedIn. Needless to say, if your business does not have a company page you are missing out on huge B2B marketing opportunities. But with that sheer volume, having a page simply is not enough. You need to have something ‘extra’ to break through the clutter and stand out.   Use Rich Media   Video is the future. It is believed that by 2020, close to 80% of web traffic will be driven by video. That is why it is great news that LinkedIn now offers native video for company pages. It removes the hassle of sharing content via third-party apps like YouTube or Facebook. In fact, LinkedIn found that company page videos are five times more likely to spark conversation amongst members.   Adding original, vibrant images can also boost your page’s appeal. It is a great excuse to take some in-office pictures to show off your facilities and company culture. To make your page even more visually compelling, you can include an attractive header image and change it every six months or so. Header/Banner images are a great means to promote campaigns and products or announce anything new your company is up to.   Shorten Your Updates   When posting updates, LinkedIn recommends keeping them as short as possible. 150 characters or less to be exact. With little room to talk, you cannot babble, so being concise, relevant, interesting and engaging is a must. Try to ask a thought-provoking question or spark a debate about the newest trends and insights in your industry.   Use the 4-1-1 Rule   In a nutshell, the 4-1-1 rule states that if you share an original piece of content (about yourself or your company), you must share an update from another source and four other pieces of content written by other people.   The rule keeps your feed diverse and ensures that the focus remains on your audience’s interests as opposed to it being a bulletin board for all your company news.   Create a showcase page   Showcase Pages are extensions of your Company Page. They allow you to single out a specific brand, business unit or project and tailor your message to a particular niche within your target audience. It is a great tool if your company has a number of unique product offerings aimed at varying audience demographics.   Need help to get your LinkedIn Company Page up to standard? Then contact WSI OMS today. Please follow and like...

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5 Ways to Tailor Your Email Marketing for Mobile

Posted by on Oct 15, 2018 in E-mail Marketing |

In this fast-paced digital age, more and more people are viewing emails on their mobile phones. That is why it is becoming increasingly important for businesses to optimise their email marketing for mobile. Designing your emails for desktop just will not cut it any more, in fact, your audience is more likely to ignore or delete your mails, which is costly – to say the least. Here are 5 ways you can stay ahead of the game and tailor your email marketing for mobile:   Use Mobile-Friendly Templates Using email templates that have been designed for mobile ensures that your content will render well on multiple devices. Emails that look great on mobile are a sure-fire way to increase your open and click-through rates.   Make Your Subject Line Shorter Having a shorter subject line is an obvious requirement, given the limited character space on mobile. While on a desktop, you have about 80 or more characters to play with, a subject line that is more than 30 characters will get cut off on a mobile device. Having shorter subject lines is also a great opportunity to write succinct, attention-grabbing copy to captivate your audience.   Use Pre-Header Text Often, the pre-header text is what determines whether your audience will read your email or not. Despite this, most emails do not include it. When used well, the pre-header text is an excellent way to ‘sell’ your content, and on mobile, it is essential to maximise the limited space you have to do this. Depending on the device, there are between 40 and 90 characters available for the pre-header text.   Optimise the ‘From’ Name Your display or ‘from’ name is probably the least creative part of your email. But why? Well, it is because your subscribers are more likely to engage with you if they recognise you. That is why putting your company name in the ‘from’ field is more beneficial than, let us say, ‘Mike Taylor’ – who may have in fact sent the mail but is, unfortunately, less familiar to the reader. Although using a real ‘name’ may seem more personal, it does not give subscribers an idea of what content to expect from the mail.   Balance Image Size and Text Research shows that the human brain processes visuals 60 000 times faster than text. That is why using strong visuals in your email marketing is a powerful way to increase your conversion rates. But for this to work, your images need to be visible and clear on mobile. The ratio of the image to text also needs to be balanced. Too much text and your email will be a drag to read; too many visuals...

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LinkedIn training at Acer for Business Reseller Road Show in South Africa

Posted by on Oct 10, 2018 in Digital Media Marketing |

I recently had the privilege to provide Social Selling tips for Acer resellers. The company hosted the Acer for Business Reseller Road Show and booked WSI OMS to provide social selling insights at a number of their event locations, which meant I traveled to Mahikeng, Polokwane, Bloemfontein and Nelspruit to talk about everything from generating leads on social media to boosting your professional image online. The sessions that Acer hosted were focused on sharing the latest technology updates from Acer and Microsoft and showcase their device offerings to resellers. To add something extra to the event, the company booked me to explain the power of harnessing social media to generate leads for their reselling businesses. Harnessing the power of LinkedIn for B2B sales At the conference, I taught the Acer team and their Roadshow attendees how they can harness the power of LinkedIn for B2B sales. We went beyond the conventional advice of creating profiles and being active on the platform to delve into how B2Bs are using social media to get leads (because research shows that it works). On LinkedIn, you still need to work for your leads. I showed attendees a variety of ways that they can use social media to boost their online brands. Some of the benefits of using LinkedIn for B2B sales is that it’s a non-intrusive way to reach out to prospects and start networking. Having a complete and active LinkedIn profile validates that a sales person is engaged and knowledgeable, and it’s the start to networking with a plan. Book us for corporate LinkedIn training at your next event WSI OMS offers corporate training for sales teams. If your sales team is still relying solely on cold calling or leads from your website and events, then you’re missing out on a huge source of targeted leads. Our LinkedIn corporate training can show you how to start using the power of social media to not only find more leads, but to make more sales and decrease your sales cycle. We can offer flexible talks and training session to suit the clients requirements whether it be full day in-depth group training, individual coaching sessions or 30min basic sessions. Contact us if you would like us to speak at your upcoming event. Please follow and like...

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