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How to Create the Best LinkedIn Summaries for Professionals – Dr. Cheryl Potgieter

Posted by on Aug 10, 2018 in LinkedIn, Social Media Marketing | 0 comments

We have helped many people use the power of LinkedIn (see this example of Dr. Cheryl Potgieter) to connect with their ideal target audience. Whether you are an established thought leader in your industry or you whether you just recently started working in a new niche, you need to ensure that your LinkedIn profile is:Attention-grabbing, and That it explains the value you can bring to a client’s business.Here is advice on how professionals like Dr. Cheryl Potgie

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4 Ways to Improve Your Visibility on LinkedIn – Cheryl Potgieter

Posted by on Aug 3, 2018 in LinkedIn, Social Media Marketing | 0 comments

WSI regularly helps business people, entrepreneurs, and professionals (see an example of Cheryl Potgieter) improve their visibility on LinkedIn. As the leading social media platform for business people, having a compelling profile is only the first step. Here are four ways to boost your visibility on LinkedIn:Completing Your Professional ProfileIf you want to make sure your potential clients and business contacts can find you on LinkedIn, you need a complete, pr

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Small Business SEO Must-Knows

Posted by on May 25, 2018 in SEO | 0 comments

SEO is a key marketing tool for small businesses across the globe. Milkwhale recently published an infographic about SEO facts for small businesses. Here are some key facts that are worth repeating: Google Is the Market Leader  Google accounts for 81% of all global desktop search traffic globally. Only 4.7% of search traffic comes from Yahoo and 7% from Bing. Some more interesting statistics about Google’s search traffic include:Google gets over 57,000 searches

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Which Platforms Are Giving The Highest Return On Video Marketing Investment?

Posted by on May 16, 2018 in Digital Media Marketing, Online Marketing, Social Media Marketing, Visual Marketing, Website Design | 0 comments

Did you know that 95% of people have watched an explainer video to learn more about a product or service? And that 81% of people have been convinced to buy a product or service by watching a brand’s video? Video marketing is a powerful way to boost brand awareness and sell more products. A new infographic by Webmstersjury.com lists some key stats that would make any business owner or marketer think twice about ploughing their marketing budget into anything besides

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Bot basics

Posted by on Apr 6, 2018 in Blogging | 0 comments

All Chatbots are not created equal. What separates a good chatbot from a bad one? A good chatbot helps users accomplish something more efficiently. A great one makes it enjoyable. A bad bot wastes time and drives users away! Read this article by 16best.net about why chatbots are big right now: Chatbot 101 Right now chatbots are big! Facebook has them and it seems as though every programmer wants to start making them. But why, and what are they? Chatbots are very si

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